This Old Marketing

In this New Year's edition of #ThisOldMarketing, Joe and Robert discuss the most recent FTC statement on native advertising and what it means to brands and publishers.  Forbes announces a "light ad" site for ad blockers and ANA chooses "content marketing" as the phrase of the year.  The boys cap it off with another Medium story, and why CEO Ev Williams is a master seducer.  Rants and raves include YouTube vs. Facebook and The Business Romantic.  This week's TOM example: Komputronik buys Benchmark.

This week's news stories:

Forbes blocks Ad Blockers

ANA Says “content marketing” is this Year’s word of the year

Medium’s Ev Williams: ‘It’s Going to Make Less and Less Sense to Publish on the Web

#ThisOldMarketing - Poland's Komputronik Buys Benchmark
Direct download: 15-12-27-Episode-111.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this special pre-Christmas episode of #ThisOldMarketing, Joe and Robert discuss the New York Times big revenue move into native advertising, with some commentary about the WSJ as well. Content marketing predictions flood this episode, but the majority of time is spent ranting about Basecamp moving their blog over to Medium full time.  Rants and raves include the trouble in TV Land and Hollywood and a breakdown of Joe's 2016 predictions.  This week's TOM example: Rudolph the Red-Nosed Reindeer.

This week's story links:

Industrial Strength Branded Content
2016 Content Marketing Predictions
Signal Vs. Noise Moves Its Blog To Medium
Widen and Visual Storytelling -
Robert's Rant/Rave on TV and Hollywood
Direct download: 15-12-20-Episode-110.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this special Star Wars themed episode, Joe and Robert discuss what will happen with Airbnb's content marketing initiative "Pineapple". Ad blocking continues to be all the rage in 2015, and the boys talk about the impact of ad blocking on business models into 2016 and beyond.  And don't miss Ann Handley's take on content marketing in 2016 as well. Rants and raves include a take on the Publicis reorganization and how a small ice-cream shop landed the official ice cream of Star Wars.  This week's #ThisOldMarketing example: Star Wars Comic Books.

This week's links:

Here’s what happened to Pineapple - AirBNB’s Print Magazine
Ad Blocking Will Force Industry to put the user experience first
Content Marketing Grows Up - 2016 Prediction
Brutal Competition for Audience Time Across B2B and B2C 
Sponsor: Widen and the 4 C's to Visual Storytelling
Rants and Raves
#ThisOldMarketing - Star Wars Comic Books


Direct download: 15-12-12-Episode-109.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss GE's move away from prime-time advertising and increasing move toward branded content.  "Homeless" media is a huge opportunity for media companies and brands, but it comes with a big risk that most organizations are not aware of. Credit Suisse may or may not build a social network for super-rich people and John Bell has some wise words for marketers regarding content marketing.  Raves include Clayton Christiansen and WSJ launching an annual print magazine. This week's TOM example:

This week's story links:

Direct download: 15-12-06-Episode-108.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the very funny South Park episode all about sponsored content and native advertising.  Yahoo! experiments with actually blocking ad blockers, and Google Plus gets a makeover, but it is worth it to take a second look?  Rants and raves include Seth Godin and Alibaba buying a media company.  This week's TOM example: The Chicken Whisperer.

This week's article links:

This week's Sponsor: The DAM Decision Guide from Widen -
Direct download: 15-11-29-Episode-107.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this special Thanksgiving episode of #ThisOldMarketing, Joe and Robert discuss the amazing new content marketing launch for Y Combinator called "The Macro". Facebook Instant Articles is (surprise, surprise) not working for the 20 publishers...Robert Rose has a solution that involves content syndication, not advertising. In addition, the boys strongly disagree with a Gerry McGovern post about quality content.  Rants and raves include what is NOT content marketing.  This week's TOM example: US Military Hospitals.

This week's article links:

Facebook Instant Articles

Paired With

Y Combinator Launches The Macro

Less Content Marketing, More Quality Content

B2B Data Driven Trends

Sponsor Message:

Rants and Raves

8 Examples of Content Marketing



Direct download: 15-11-22-Episode-106.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this week's episode, Joe and Robert discuss why YouTube has a leg up on the streaming music business, and someone actually wants to kill the term native advertising.  Dollar Shave Club launches a new content marketing program called MEL, and the boys fight over whether it's transparent enough.  Rants and raves include NYTimes Virtual Reality project and a Wharton article.  This week's TOM example: Fold Factory.

This week's show links:

YouTube Opens Enormous Music Collection To All

Can We Kill The Term Native Advertising?

Dollar Shave Club Launches Mens Interest Editorial Destination

Sponsor: Marketo and Solved Mysteries -

Joe's Rave

Robert's Rant
Fold Factory -
Direct download: 15-11-15-Episode-105.mp3
Category:Content Marketing -- posted at: 4:58pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest findings on Facebook, specifically how Facebookers are turning into lurkers and moving away from actually creating content.  Ad blockers are transforming the next level of the web and one startup goes big by launching a documentary. Rants and raves include Amazon launching a physical bookstore and Activision launches a film studio.  This week's TOM example: Interface Age Magazine.

This week's story:

9 Fascinating Stats In Digital Marketing this Last Week

Ad Blockers And The Next Chapter Of The internet

Inside Story On Design Disruptors Documentary Film

Publishers Create New Job “Platform Wranglers"

Lean Content Marketing by Marketo -





Direct download: 15-11-09-Episode-104.mp3
Category:Content Marketing -- posted at: 9:04am EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss some major plays in podcasting, from Google Play adding podcasts to Serial's deal with Pandora.  PewDiePie says that the reason YouTube is launching YouTube Red is because of ad blockers (is he right?) and Mark Zuckerberg from Facebook believes that ads make Facebook better (really?).  Rants and raves include IBM buying part of the Weather Channel and Nike should buy  This week's TOM example: Pro Football Talk.

This week's story links: 

Google Gets Back Into Podcast Distribution
Pandora Exclusive Streaming Partner for Serial
PewdiePie Says Ad Blockers Lead to YouTube Red
Zuckerberg Talks about the Crowding of Ads Vs. Content
Brands It’s You Not Consumers
This week's Sponsor: Marketo on A/B Testing -
Rants and Raves
Robert -
This Old Marketing
Direct download: 15-11-02-Episode-103.mp3
Category:Content Marketing -- posted at: 10:02pm EDT

In this episode of #ThisOldMarketing, Joe and Robert go in-depth into YouTube's decision to "force" content creators to be part of their new paid subscription program - YouTube Red.  Adobe releases some interesting research on consumer behavior and content (hint: focus on the mobile experience) and the boys dissect some interesting research on the future of digital.  Rants and raves include why publishers are missing the boat.  This week's TOM example of the week: Johnson & Johnson and BabyCenter.


YouTube Will Completely Remove Videos Of Creators Who Don’t Sign Its Red Subscription Deal

Epic Deck From Yahoo - Predicts What’s Happening In Tech and Media

This week's Sponsor: Marketo and Digital Marketing 101:
#ThisOldMarketing - J&J's BabyCenter
Direct download: 15-10-26-Episode-102.mp3
Category:Content Marketing -- posted at: 10:01pm EDT

In this episode number 101, Joe and Robert discuss whether content marketing can save advertising.  Does it have to be either/or?  Actually, we think not.  Mitch Joel contends that it may be the end of blogging as we know it, and Pepsi's CMO thinks that digital agencies are destroying themselves.  Rants and raves include some sketchy content marketing stats and a native advertisement from LexCorp.  This week's #ThisOldMarketing example: Westinghouse.

This week's articles:

SPONSOR: BrandPointHUB - on the 10 considerations to selecting a content marketing platform
Direct download: 15-10-19-Episode-101.mp3
Category:Content Marketing -- posted at: 9:32pm EDT

In this special 100th anniversary edition of #ThisOldMarketing, Joe and Robert do a little "celebration time" and reflect on the past 100 episodes.  The format is changed for this episode, and includes four major trends that Joe and Robert expect to see in 2016, as well as some major content marketing predictions for 2017.  Discussed topics include quality vs. quantity, the rise of the content brand, content marketing M&A, and a battle on terminology.  This week's TOM example: Content Marketing Institute.

This week's links:

1. Less Velocity, More Quality

Marcus Sheridan - who thinks the debate is a false choice

Doug Kessler’s Crap The Single Biggest Threat to B2B Content Marketing

Robert Rose - Post on 2015 State of The Enterprise of Content Marketing

2. Content Marketing M&A on the Rise

2014 Biggest Acquisitions

Content Moves To The Middle -

How Much Investment Money Is In Content Marketing Technology

3. The Dawn of the Content Brand

Benefits of The Separate Content Site

Interview with Andrew Davis on Content Brands

LinkedIn Article on the 10 Most Influential Brands on LinkedIn

4. A Focus on Terms, and getting them right - ala Content Marketing vs. Branded Content/Native Advertising/Inbound Marketing

Can We Just please stop using the words Branded Content

10 Content Marketing Buzzwords You’re Going To hear Way Too Much
Released in January of this year:
Direct download: 15-10-09-Episode-100.mp3
Category:Content Marketing -- posted at: 7:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss Jay Acunzo's fantastic report on content marketing pods, possibly a better way to structure teams for content marketing.  The Washington Post announces that they are going to distribute every article they have directly on Facebook, and Twitter shocks the world by getting rid of tweet counts.  Rants and raves include who's going to save advertising and a new solution for print newspapers.  This week's TOM example: Thomas Edison.

This week's articles:

Rethinking How We Structure Content Marketing Teams: The Pod Approach
The Only Game In Town Why The Washington Post Is Pushing All its Content to Facebook Instant Articles
Twitter Removing Share Counts 
Sponsor: Brandpoint HUB and Number Crunch: How a Content Marketing Platform Saves Time and Money -
Rants and Raves
Direct download: 15-10-04-Episode-99.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode number 98, Joe and Robert continue to explore the world of ad blocking. Are Apple, Google and Facebook all in this together, or are they conspiring against each other?  Could there be a world in the future with all digital ads as content?  In other news, Google launches mass a Gmail retargeting program to an inbox near you.  Facebook launches 360 video, while Facebook Signal goes for the Twitter death march.  Rants and raves include content strategy salaries and a great example of native advertising.  This week's #ThisOldMarketing example: The House of Mewar (India).

This week's story links:

ScribbleLive Raises 35 Million In Expansion Round Funding

The Ad Blocking Controversy Explained
paired with….
Welcome to Hell - Apple Vs. Google Vs. Facebook and the Slow Death of the Web
paired with…. 
Google Is Matching Facebook’s Targeting Capability

Facebook Launches 360 Degree Videos
Paired With
Facebook Launches Signal - A Way For Journalists To Gather News Without Twitter

This week's sponsor: BrandPoint
Number Crunch: How a Content Marketing Platform Saves Time and Money
Time is work is money. How much time can a content marketing platform really save you? These hard numbers crunch out quite the story.

Robert's Raves
Direct download: 15-09-28-Episode-98.mp3
Category:Content Marketing -- posted at: 11:48pm EDT

In this episode number 97, Joe and Robert discuss the launch of Apple's IOS9 update and what it means for publishers and brands as it pertains to advertising and content blockers. Following on that, the boys discuss the future of digital advertising, in particular native advertising, where Joe and Robert analyze a number of charts on the present situation with native.  Twitter and Bloomberg partner on a key data deal, and Facebook announces the "dislike" button (or something like it). Rants and raves include content marketing measurement and the content marketing hype cycle.  This week's #ThisOldMarketing example: Burger Chef.

This week's articles include:

A Correction from last week.. John Cleese…

IOS9’s Ad blocking features - will not only be for ads but... well for a lot of things…
paired with...
Advertising’s Existential Moment - the Value of Traditional Advertising is no longer clear
Consumers Can’t Tell The Difference Between Sponsored content and Editorial
Twitter Announces New Deal with Bloomberg - Value of Social Data
This week's sponsor: StudioD.  Check out their "Content Marketing Files"
Direct download: 15-09-20-Episode-97.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this post-Content Marketing World episode of #ThisOldMarketing, Joe and Robert discuss how content is moving to the middle, and investments in content marketing technology top the $1 billion mark.  Just 17% can follow the buyer's journey and GroupM announce a deal with Buzzfeed that may or may not be big news.  On the paper front, Uber announces a new "in car" magazine, which is printed...on real paper.  Rants and raves include Beth Comstock of GE and John Cleese.  This week's TOM example: The Story of Content: Rise of the New Marketing.

This week's story links:


Buzzed makes deal with agency - for preferential rates and technology

SPONSOR - STUDIOD presenting the Content Marketing Files: 
Download this guide now at
This week's TOM Example: The Story of Content
Direct download: 15-09-14-Episode-96.mp3
Category:general -- posted at: 8:53pm EDT

In this pre-Content Marketing World podcast number 95, Joe and Robert talk about Newscred's $42 million dollar round and what it means for the content marketing industry.  Google pushes hard on native ads inside Gmail, and what's wrong with content calendars (hint: you'll find out)?  Rumors swirl around Apple launching original programming, and a CMO survey says content development tops the budget charts for 2016.  Rants and raves include an "ode to Joe" and a publishing crisis.  This week's TOM example: Weight Watchers.

This week's story links:

NewsCred Raises $42 Milion and sets its sights beyond content marketing
Google launches new native ad format in Gmail
The 10 commandments of Content Marketing
Apple Eyes Move Into Original Programming Exclusive
How CMO’s Are Spending Across the Customer Buying Cycle
This week's Sponsor: StudioD -
Joe's Rant link on Ad blocker crisis -
Direct download: 15-09-04-Episode-95.mp3
Category:Content Marketing -- posted at: 7:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss an article about social media marketing being dead.  Well, is it dead, or are most brands just using it wrong (the latter)?  Podcasting is bigger and better than ever, and native advertising is NOT content marketing (let's say that together, shall we?).  Rants and raves include experiences and a clear lack of strategy.  This week's TOM example of the week: White Castle.

This week's story links include:

Can We Admit Now That Social Media Marketing Is Dead
Podcasting Embraces A New Era of Cool
Native Advertising Is Not Content Marketing
This week's Sponsor: StudioD presenting the Content Marketing Files.  Download here -
Direct download: 15-08-31-Episode-94.mp3
Category:Content Marketing -- posted at: 7:54pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the big $48 million dollar purchase of content agency King Content, followed by a discussion around more M&A to come in 2016.  Oracle buys Maxymiser for further proof.  The boys then discuss, in detail, the F&W model that all brands can learn from, and, Facebook now draws more news traffic than Google (or do they?).  Raves include the New York Times email newsletters and the opportunity for local publishers.  This week's TOM example of the week: Sherwin Williams.

This week's stories include:

F+W Chairman Talks about the Company’s Decisive Strategic Shift to ECommerce

Facebook has Taken over for Google as a traffic source for news
StudioD and the Content Marketing Files.  Download here:


This Old Marketing Example - Home Decorator Magazine (now STIR)
Direct download: 15-08-24-Episode-93.mp3
Category:Content Marketing -- posted at: 8:12pm EDT

In this episode of #ThisOldMarketing, Joe and Robert talk briefly about Google, or should we say, Alphabet, before moving on to a critical issue for publishers: Online Display Advertising and its demise.  Then, the boys discuss the hi-jacking of the term "content marketing" and are journalists really content marketers after all.  More content marketing research as well. Raves include Target and Nike's video program.  TOM Example of the Week: Aldus Pagemaker.

This week's story links

Publishers Have Only Themselves To Blame For The Ad Blocking Apocalypse
The Journalists Who Refuse to Admit They’re Actually Content Marketers
Only 2% of Marketers Have “Very Effective” Content Strategy
Also with this…  ContentMarketing Inefficiencies Cost B2B Companies Nearly $1 Billion
Sponsor: Emma's Modern Marketer's Field Guide.  Download it today:
Robert's Rave: Target and Trolls
This week's TOM Example of the Week: Aldus Pagemaker with Roger Parker - 
Direct download: 15-08-17-Episode-92.mp3
Category:Content Marketing -- posted at: 8:13pm EDT

In this episode of PNR's #ThisOldMarketing, Robert and Joe discuss the future of content, and why so many brands and agencies are looking more at advertising opportunities than owning their own platforms.  Facebook launches a new live video program for celebrities (at least for now) and the Uber of Agencies is coming to a town near you.  Rants and raves include a MillerCoors video series and how some people get content marketing all wrong.  This week's TOM example of the week: Arch Shaw.

This week's show links:

Why The biggest debate in advertising is irrelevant
Introducing Facebook Live 
Paired With
The Uber of Agencies: Why Marketers Want to ride with a new kind of shop
Emma's Modern Marketer's Field Guide:
Robert's Rave on MillerCoors:


Joe's Rant on "Why No One Cares about Your Content":
Direct download: 15-08-09-Episode-91.mp3
Category:Content Marketing -- posted at: 7:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the craziness around the Hubspot scandal (and why these things seem to happen in Boston ;). Then the boys go in-depth into a series of articles about the media landscape.  Will media companies just turn into wire service companies?  Who really owns the audience?  Where is this all going?  After a short chat about podcasting, rants include Cecil the Lion and YouTube.  This week's TOM example of the week: American Bee Journal.

This week's story links:

This week's sponsor: Emma and the "Modern Marketers' Field Guide.
Download the guide now at
Joe's Rant Link on YouTube:
#ThisOldMarketing Example of the Week: American Bee Journal -
Direct download: 15-08-03-Episode-90.mp3
Category:Content Marketing -- posted at: 6:50pm EDT

In this episode number 89, Joe and Robert discuss LinkedIn and Google news this week.  LinkedIn limits your right to download contacts and, alas, Google+ is no more (we think). In other news, AOL releases some new content marketing research that may not be about content marketing and we find out that the inbound marketing economy really has nothing to do with inbound marketing.  Rants and raves include a McKinsey report and deals from Univision and HBO.  This week's #ThisOldMarketing example of the week: Flight Centre.

This week's story links:

LinkedIN Quietly removes option to export contacts makes users wait up to 72 Hours for their data archive
Google+ Is No More
AOL CMO Says Content Marketing Is About Value Not Advertising
The Inbound Marketing Economy - Content Marketing Jobs Abound
EW Scripps Acquires Podcast Network
This week's sponsor: Emma and the Modern Marketer's Field Guide
Robert's Rave: McKinsey and Experience
Direct download: 15-07-27-Episode-89.mp3
Category:Content Marketing -- posted at: 8:07pm EDT

In this episode number 88 of #ThisOldMarketing, Joe and Robert discuss how more and more how-to videos are being pumped into YouTube, and what marketers need to do about it.  Then the boys chat about major research surrounding trust and culture, both of which need sound content marketing strategies. To cap it all off, our trusty podcasters outline what the top 200 advertisers spent last year, and how content marketing is still such a small thing when it comes to paid media.  Raves include Mark Zuckerberg and Comic-con.  This week's TOM example of the week: Disney.

This week's articles include:

Demand For How-To Content on YouTube Is On The Rose
Consumer Trust Crisis: Companies Excelling in Candor Substantially Outperform the Market
With the Rittenhouse study paired
Beyond The Brand: Culture Takes The Lead As Primary Driver of Long-Term Business Relationships
What The Top 200 US Advertisers Are Doing To Spend Smarter


This week's Sponsor: Acrolinx and their Global Content Index.  Download it here:
#ThisOldMarketing Example: A Disney Infographic
Direct download: 15-07-19-Episode-88.mp3
Category:Content Marketing -- posted at: 8:00pm EDT

In this episode number 87, Joe and Robert discuss the new Upworthy business model in detail, and what businesses and marketers can learn from it.  In addition, the boys discuss what, when and why marketers should outsource content marketing, and follow that with a disturbing article about branded content and advertising.  Rants and raves include an HBR article that truly bothered Robert, and an amazing story around the autism education movement from Joe.  This week's TOM example of the week: Kraft Music Hall.

This week's story links:

How Upworthy is using data to move beyond clickbait and curation

Who should handle your content marketing

It’s Just Advertising Dillweed

Americans Are Furious With Marketers
And the actual study:

This week's sponsor: Acrolinx
Check out their new Global Content Index Report:

Robert's Rant
Comparing the ROI OF Content Marketing and Native Advertising

Joe's Rave
The Forgotten History of Autism (Video)
#ThisOldMarketing example
Direct download: 15-07-10-Episode-87.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this venerable episode number 86, Joe and Robert discuss why CNN is seeing backlash for their native advertising launch.  After that, the boys explain why print is really the future of digital (stop laughing). In addition, the New York Times sees amazing results leveraging Facebook for their subscription funnel, and Manifest is the latest content marketing agency merger/launch.  Rants and raves include the box office and customer service.  This week's #ThisOldMarketing example: Disney and merchandising.

This week's story links:

CNN To Broadcast Corporate Propaganda As News

The Future Of Digital Is Print

New York Times Finds New Subscribers On Facebook

A New Powerhouse in Content Marketing and Experience Design: Manifest


Acrolinx and the Global Content Impact Index:


Joe on the Power of a Series:

Robert on Customer Service:

TOM Example of the Week: Disney and Merchandising


Direct download: 15-07-06-Episode-86.mp3
Category:Content Marketing -- posted at: 8:27pm EDT

In this episode of #ThisOldMarketing, we saw a flurry of new content-based agencies afoot, including a deal with Daily Mail/WPP/SnapChat, a new content division from the BBC, and the Washington Post launches a freelance network. CBRE launches a new content brand/mini-magazine, while the boys discuss the end, or the beginning, of what might be called television. Rants and raves include Cannes and more Cannes.  This week's TOM example: Tablespoon by General Mills.

This week's story links:

Daily Mail, WPP and Snapchat to Launch Native Advertising Agency

Paired With 

Washington Post Launching Its Own Freelance Talent Service

Paired With

BBC Launching StoryWorks In House Creative Agency

CBRE Extends Content Marketing Program to Online Magazine

How Television Won The Internet

Today’s CMO: At the Intersection of the Brand Experience and Organizational Culture


Acrolinx Global Index Report (


Robert on Cannes:
Joe on Content Marketing Goals via this article:

This week's #ThisOldMarketing: Tablespoon
Direct download: 15-06-29-Episode-85.mp3
Category:Content Marketing -- posted at: 8:42pm EDT

In this episode number 84 of #ThisOldMarketing, Joe and Robert discuss two major association initiatives - one in Germany and one in Asia - around content marketing.  Both associations have also taken the name "content marketing", which Joe thinks is a pretty big deal.  In addition, Article Bunny launches and the boys talk about new research around the practice of native advertising. And finally, Facebook changes its algorithm again...this time around TTR or total time reading. Rants and raves include a bit of politics and a lession from media business models.  This week's TOM: Game Theory.

This week's story links:

The New Content Marketing Forum and Association in Asia
paired with...
Article Bunny Launches 
Attitudes Toward Branded and Sponsored Content
Sponsor Content: The Role of Webinars in the Buyers' Journey:
Joe on Can Publishers Innovate a Broken Business Model?
This Old Marketing: Game Theory
Direct download: 15-06-22-Episode-84.mp3
Category:Content Marketing -- posted at: 9:13pm EDT

In this episode number 83 of #ThisOldMarketing, Joe and Robert discuss Twitter's CEO leaving the nest, and the opportunities that remain with Twitter as a broadcasting platform. After discussing digital's "third wave," the boys chat about the Brad Pitt/Netflix deal and why content marketing is in its golden age. In addition, Medium's recent announcement made Joe and Robert obsess about email all over again.  Rants and raves include hating on content marketing and patience in publishing.  This week's TOM example -

This week's story links:

Twitter CEO Calls It Quits:

The Evolution of Twitter:

Digital's Third Wave:

Netflix Distribution Deal a Game Changer:

Medium Budget Cuts and Changes:

Medium Introduces Letters:

Sponsor Content: The Role of Webinars in the Buyers' Journey:


Robert on Content Marketing Haters:

Joe on Patience in Publishing:

This Old Marketing:

Direct download: 15-06-15-Episode-83.mp3
Category:Content Marketing -- posted at: 10:38am EDT

In this episode of #ThisOldMarketing, Joe and Robert go in-depth into Facebook and instant articles, paired with the Apple announcement on launching a news reader platform.  Honda shows us that a good idea can go wrong without a little patience, and the Onion handles sponsored content like a pro.  This week's raves include creative job postings and how a 12-year-old launched a media empire.  The #ThisOldMarketing example of the week:

This week's story links:

Facebook's Deal with Publishers:

A Facebook Love Story:

Apple's News App Announcement:

Honda Holds Off on Being a Media Company:

The Onion Handles Sponsored Content:

Publishers and eCommerce:

Sponsor Content: The Role of Webinars in the Buyer's Journey -

Joe on the 12-Year-Old Media Mogul:

Robert on Creative Jobs Post:

This Old Marketing:

Direct download: 15-06-08-Episode-82.mp3
Category:Content Marketing -- posted at: 10:36pm EDT

In this episode of #ThisOldMarketing, Joe and Robert inadvertantly themed this rendition the "Content Inc." episode.  After Joe discusses the new platform launch, the boys dig into Mary Meeker's annual trends report.  Guess what?  Your buyers are now millennials.  And there are quite a few opportunities just right for you (yes, you!).

After a little discussion of how startups can use content marketing, Robert lays out Google's new "Phantom" update, and why content marketing and native advertising are joined but separate.  Raves include Austin City Limits and Travelers Insurance.  This week's TOM example of the week: Band-Aid.

Direct download: 15-06-01-Episode-81.mp3
Category:Content Marketing -- posted at: 3:39pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest purchase for Content Marketing Institute, the UK-based show, Content Marketing Show. Verizon's purchase of AOL leads to discussion around what value there is in AOL's many content brands and Spotify decides to add both videos and podcasts.  Then the boys rant away at two particular articles that elaborate on the problems content marketers face - leading to the idea that brands have real opportunities when publishers cut back too much.  Official rant and raves include a Purina platform called Puppyhood.  This week's TOM example of the week: Fresh Fork Market.

Direct download: 15-05-25-Episode-80.mp3
Category:Content Marketing -- posted at: 10:02pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss two large transactions in the content marketing technology space: Percolate and Kapost.  Then the boys move right along to the official launch of Facebook News.  Is this the end of times for publishers or the stairway to heaven?  After discussing whether brands could really create a "Mad Men" type show, Joe and Robert rant and rave about Adobe's new audio white papers, as well as a huge media purchase in the surfing industry. This week's TOM example: Poor Richard's Almanack.

Direct download: 15-05-18-Episode-79.mp3
Category:Content Marketing -- posted at: 10:42pm EDT

In this Mother's Day episode of #ThisOldMarketing, Joe and Robert discuss the future of advertising with a content marketing tilt. After some odd predictions, the boys discuss a research study on the ROI of content marketing versus native advertising.  In addition, PNR discusses the importance of the New York Times hitting one million digital subscribers.  Rants and raves include Glossier and the importance of words. This week's TOM example: Good Old Days magazine. 

Direct download: 15-05-10-Episode-78.mp3
Category:Content Marketing -- posted at: 9:24am EDT

In this episode of #ThisOldMarketing, Joe and Robert go into detail on why digital marketers are still not spending enough on digital (or are they?). In addition, the boys talk about which content we need to target different generations and whether content companies are media companies, technology companies...or both. This episode also includes a short take on Google's launch into content discovery. Rants and raves include a draft pick from USC and Dove's "Real Beauty". This week's TOM example: NFL Films.

Direct download: 15-05-03-Episode-77.mp3
Category:Content Marketing -- posted at: 10:26am EDT

In this episode of This Old Marketing, Joe and Robert discuss research that Facebook organic reach is dipping even more, and additional research that states influencer marketing is on the rise (but wait for the rant on this one). The boys also discuss why new media companies focus on advertising, and how the media model of the future will be all about selling products and services.  After roasting the WSJ (again) for a misleading blog post, rants and raves include Emmy nods for content marketing.  This week's #ThisOldMarketing example of the week: Merrill Lynch.

Direct download: 15-04-27-Episode-76.mp3
Category:Content Marketing -- posted at: 9:48pm EDT

In this the 75th anniversary of PNR's This Old Marketing, Joe and Robert celebrate +mobilegeddon by discussing what's going to change with content marketing in 2015.  In addition, a popular association changes its guidelines on native advertising, and Buzzfeed kills three articles once they found out advertisers were unhappy with them.  Rants and raves include a flawed take on marketing automation and the future of Time Inc.  This week's TOM example: the Caslon Company.

Direct download: 15-04-21-Episode-75.mp3
Category:Content Marketing -- posted at: 1:23pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the LinkedIn purchase of and what it means for LinkedIn and the content marketing industry.  In addition, the boys cover the difference between content and advertising, and if it really matters, as well as an indepth discussion about how to measure content programs.  Rants and raves include Disney and how content marketing could save the world. This week's TOM example: Mutual of Omaha's Wild Kingdom.

Direct download: 15-04-13-Episode-74.mp3
Category:Content Marketing -- posted at: 9:02pm EDT

In this episode of PNR's This Old Marketing, Joe and Robert discuss the finer points of what content marketing really is and how it's defined. The boys go on and banter about Google's deadline for mobile-friendly sites, as well as comment on how the advertising industry is, like it or not, actually booming.  Rants and raves include Madmen and the death of publishing.  This week's TOM: Robert Half.

Direct download: 15-04-06-Episode-73.mp3
Category:Content Marketing -- posted at: 10:11pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the movement by major publishers to create content "inside" Facebook's walls.  Does this mean that the future of the web could be dominated by Facebook?  In addition, the boys discuss whether "content blindness" is actually a thing, review a research study that says digital natives actually prefer print, and preview Airbnb's publishing strategy.  Rants and raves include a TechCrunch article that goes beyond what's real. This week's TOM example of the week: Pepsodent and Bob Hope.

Direct download: 15-03-30-Episode-72.mp3
Category:Content Marketing -- posted at: 10:15pm EDT

In this episode of This Old Marketing, Joe and Robert discuss AOL founder Steve Case's take on the third era of the Internet (yes, this is such a thing). In addition, the boys ponder whether or not LEGO went off the rails with their "beauty tips for girls" section in LEGO Club Magazine. Then, more about PR's role in content marketing and a quick look at revenue models for podcasts.  Rants and raves include Starbucks and IDG.  This week's TOM example of the week: Back Country.

Direct download: 15-03-23-Episode-71.mp3
Category:Content Marketing -- posted at: 3:08pm EDT

In this very special rant episode, Joe and Robert discuss the Starbucks move into publishing with their hire of a Washington Post editor.  In addition, the boys rant about Nokia launching a content marketing "campaign" with Wired, and then rant a little more about the term "branded content". Raves include discussion about a new formula to measure content marketing, and why it might be necessary to get a new name for podcasting.  This week's #ThisOldMarketing example: Public Accountant Magazine.

Direct download: 15-03-16-Episode-70.mp3
Category:Content Marketing -- posted at: 9:12pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the big Apple announcement and why Robert doesn't have an iWatch yet.  Then, onto Google plus.  Is it dead?  Is it alive?  Joe says 4 out of 10 (whatever that means).  In addition, the boys discuss the New York Times going Hollywood with native advertising, and why PR is the new content marketing (sort of).  Rants and raves include why marketers can't measure and how to get your long-form articles to go viral.  This week's TOM example of the week: RCA Records and Kellogg's.

Direct download: 15-03-09-Episode-69.mp3
Category:Content Marketing -- posted at: 8:06pm EDT

In the episode of PNR (dubbed the "beautiful episode"), Joe and Robert discuss Uber's new magazine launch to drivers as well as an interesting article about the negativity surrounding ghostwriting.  In addition, the boys discuss the confusion in the media landscape, how bad native advertising can get, and how Dove's move wasn't very beautiful.  Raves include airline safety and nifty titles.  This week's #ThisOldMarketing example: Land's End and Apostraphe. 

Direct download: 15-03-02-Episode-68.mp3
Category:Content Marketing -- posted at: 10:21pm EDT

In this episode, Joe and Robert discuss LinkedIn's latest marketing solutions launch, and ponder the number of companies LinkedIn will buy over the next year.  In addition, the boys discuss Seth Godin's take on content marketing, what innovative media companies are doing to cut through the clutter, and how the New York Times is launching a new content product.  Rants and raves include People magazine and how LEGO stole the Oscars.  This week's #ThisOldMarketing example: Cleveland Clinic's Health Hub.

Direct download: 15-02-23-Episode-67.mp3
Category:Content Marketing -- posted at: 11:47pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the new McKinsey report, which sounds eerily similar to Robert's upcoming book.  Also in the news this week is the rising focus on content promotion and SEO, APN makes a big content marketing move, and Kraft and Meredith start something shiney.  Rants and raves include the Obama selfie stick and Barney's print magazine launch.  This week's TOM example of the week: The start of the comic book industry.

Direct download: 15-02-16-Episode-66.mp3
Category:Content Marketing -- posted at: 9:47pm EDT

In this episode of #ThisOldMarketing, Joe and Robert make it a point to mention that John Cleese is keynoting at Content Marketing World 2015.  After much celebration, the boys discuss the FCC's decision on Net Neutrality, some research on how B2B marketers are still talking about themselves too much, and the IAB publishing native advertising guidelines.  Rants and raves include Coca-Cola, Target and Gawker.  This week's TOM example is KISS.

Direct download: 15-02-09-Episode-65-2.mp3
Category:Content Marketing -- posted at: 8:56pm EDT

In this post Super Bowl episode of #ThisOldMarketing, Joe and Robert discuss research on how almost no Super Bowl advertisers added calls-to-action of any kind to their $4.5 million dollar ads.  SnapChat launched a new content series (which, of course, will disappear after 24 hours) and Conde Nast is paying journalists to create content for brands (as well as work a day job). Rants and raves include an indepth look at what makes a great content marketer from Joe and Robert rants and raves about Nationwide's Super Bowl ad (that everyone hated but Robert).  This week's TOM example: Dell's Corporate Responsibility Report.

Direct download: 15-02-02-Episode-64.mp3
Category:Content Marketing -- posted at: 5:08pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss YouTube's Super Bowl halftime play, the implications for brands, and why competition will heat up next year.  In addition, the boys discuss a formula for budgeting native advertising plays and why LinkedIn is launching a new internal communication tools.  Rants and raves include CMS troubles and a Jon Favreau chat.  This week's TOM example of the week: Jaeger's clothing.

Direct download: 15-01-26-Episode-63.mp3
Category:Content Marketing -- posted at: 7:11pm EDT

In this episode, Joe and Robert discuss the details of the New York Times/Google Native Advertising program (if that's what you call it). Next, the boys ramble on about the role of sales and marketing.  Are they still far apart?  Are they getting closer?  No worries there, because the boys cheer up about news on the fall of Google Glass and something Facebook is launching called Facebook Work (or Facework, for short).  Rants and raves include Newcastle's Super Bowl ad bid and clarification on the term, native advertising.  This week's #ThisOldMarketing example of the week: WestJet's Above & Beyond.

Direct download: 15-01-19-Episode-62.mp3
Category:Content Marketing -- posted at: 3:36pm EDT

This week was a sad week in PNR history, with the Cowboys losing and The LEGO Movie not winning a Golden Globe.  But Joe and Robert persist regardless.  In this week's episode, Joe and Robert talk about whether B2B content marketing is a failure, and if FTC will enact regulations regarding native advertising.  In addition, the boys discuss the marketing technology landscape and why Twitter's play into video is going to be huge.  Rants and raves include a super smart post from Medium's Ev Williams and the McDonald's "signs" program.  The #ThisOldMarketing example of the week: Merck Manuals.

Direct download: 15-01-12-Episode-61.mp3
Category:Content Marketing -- posted at: 12:59pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss and dissect nine trends from the Wall Street Journal, as well as why Fred Wilson believes the innovation in social media is dead.  In addition, the boys discuss subscriber burn in YouTube, Forbes magazine's gift to AT&T, and what authenticity really means.  Rants and raves include #MayhemSale from Allstate and an amazing interview from Marriott on their content marketing strategy.  This week's TOM example: Johnson & Johnson.

Direct download: 15-01-05-Episode-60.mp3
Category:Content Marketing -- posted at: 5:26pm EDT