Mon, 23 February 2015
In this episode, Joe and Robert discuss LinkedIn's latest marketing solutions launch, and ponder the number of companies LinkedIn will buy over the next year. In addition, the boys discuss Seth Godin's take on content marketing, what innovative media companies are doing to cut through the clutter, and how the New York Times is launching a new content product. Rants and raves include People magazine and how LEGO stole the Oscars. This week's #ThisOldMarketing example: Cleveland Clinic's Health Hub.
Direct download: 15-02-23-Episode-67.mp3
Category:Content Marketing -- posted at: 11:47pm EDT
Mon, 16 February 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss the new McKinsey report, which sounds eerily similar to Robert's upcoming book. Also in the news this week is the rising focus on content promotion and SEO, APN makes a big content marketing move, and Kraft and Meredith start something shiney. Rants and raves include the Obama selfie stick and Barney's print magazine launch. This week's TOM example of the week: The start of the comic book industry.
Direct download: 15-02-16-Episode-66.mp3
Category:Content Marketing -- posted at: 9:47pm EDT
Mon, 9 February 2015
In this episode of #ThisOldMarketing, Joe and Robert make it a point to mention that John Cleese is keynoting at Content Marketing World 2015. After much celebration, the boys discuss the FCC's decision on Net Neutrality, some research on how B2B marketers are still talking about themselves too much, and the IAB publishing native advertising guidelines. Rants and raves include Coca-Cola, Target and Gawker. This week's TOM example is KISS.
Direct download: 15-02-09-Episode-65-2.mp3
Category:Content Marketing -- posted at: 8:56pm EDT
Mon, 2 February 2015
In this post Super Bowl episode of #ThisOldMarketing, Joe and Robert discuss research on how almost no Super Bowl advertisers added calls-to-action of any kind to their $4.5 million dollar ads. SnapChat launched a new content series (which, of course, will disappear after 24 hours) and Conde Nast is paying journalists to create content for brands (as well as work a day job). Rants and raves include an indepth look at what makes a great content marketer from Joe and Robert rants and raves about Nationwide's Super Bowl ad (that everyone hated but Robert). This week's TOM example: Dell's Corporate Responsibility Report.
Direct download: 15-02-02-Episode-64.mp3
Category:Content Marketing -- posted at: 5:08pm EDT