Mon, 25 May 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest purchase for Content Marketing Institute, the UK-based show, Content Marketing Show. Verizon's purchase of AOL leads to discussion around what value there is in AOL's many content brands and Spotify decides to add both videos and podcasts. Then the boys rant away at two particular articles that elaborate on the problems content marketers face - leading to the idea that brands have real opportunities when publishers cut back too much. Official rant and raves include a Purina platform called Puppyhood. This week's TOM example of the week: Fresh Fork Market.
Direct download: 15-05-25-Episode-80.mp3
Category:Content Marketing -- posted at: 10:02pm EDT
Mon, 18 May 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss two large transactions in the content marketing technology space: Percolate and Kapost. Then the boys move right along to the official launch of Facebook News. Is this the end of times for publishers or the stairway to heaven? After discussing whether brands could really create a "Mad Men" type show, Joe and Robert rant and rave about Adobe's new audio white papers, as well as a huge media purchase in the surfing industry. This week's TOM example: Poor Richard's Almanack.
Direct download: 15-05-18-Episode-79.mp3
Category:Content Marketing -- posted at: 10:42pm EDT
Mon, 11 May 2015
In this Mother's Day episode of #ThisOldMarketing, Joe and Robert discuss the future of advertising with a content marketing tilt. After some odd predictions, the boys discuss a research study on the ROI of content marketing versus native advertising. In addition, PNR discusses the importance of the New York Times hitting one million digital subscribers. Rants and raves include Glossier and the importance of words. This week's TOM example: Good Old Days magazine.
Direct download: 15-05-10-Episode-78.mp3
Category:Content Marketing -- posted at: 9:24am EDT
Mon, 4 May 2015
In this episode of #ThisOldMarketing, Joe and Robert go into detail on why digital marketers are still not spending enough on digital (or are they?). In addition, the boys talk about which content we need to target different generations and whether content companies are media companies, technology companies...or both. This episode also includes a short take on Google's launch into content discovery. Rants and raves include a draft pick from USC and Dove's "Real Beauty". This week's TOM example: NFL Films.
Direct download: 15-05-03-Episode-77.mp3
Category:Content Marketing -- posted at: 10:26am EDT