PNR 91: The Sad Future Reality of Brands Battling for Advertising

In this episode of PNR's #ThisOldMarketing, Robert and Joe discuss the future of content, and why so many brands and agencies are looking more at advertising opportunities than owning their own platforms.  Facebook launches a new live video program for celebrities (at least for now) and the Uber of Agencies is coming to a town near you.  Rants and raves include a MillerCoors video series and how some people get content marketing all wrong.  This week's TOM example of the week: Arch Shaw.

This week's show links:

Why The biggest debate in advertising is irrelevant

http://www.mediapost.com/publications/article/254270/why-the-biggest-debate-in-advertising-is-irrelevan.html

 

Introducing Facebook Live 

http://thenextweb.com/facebook/2015/08/08/how-can-facebook-bring-its-live-video-feature-to-the-masses-messenger/

Paired With

http://media.fb.com/2015/08/05/introducing-live-for-facebook-mentions/

 

The Uber of Agencies: Why Marketers Want to ride with a new kind of shop

http://adage.com/article/agencies/future-ad-agencies-uber-model/299816/

 

SPONSOR

 

Emma's Modern Marketer's Field Guide: http://bit.ly/myemma-field-guide

 

RANTS AND RAVES

 

Robert's Rave on MillerCoors:

 

http://www.adweek.com/news/television/how-digital-media-agency-tapped-millennial-beer-drinkers-166228

 

Joe's Rant on "Why No One Cares about Your Content":

 

https://www.marketingmag.com.au/hubs-c/no-one-cares-content/