Mon, 30 November 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss the very funny South Park episode all about sponsored content and native advertising. Yahoo! experiments with actually blocking ad blockers, and Google Plus gets a makeover, but it is worth it to take a second look? Rants and raves include Seth Godin and Alibaba buying a media company. This week's TOM example: The Chicken Whisperer. This week's article links: South Park Hysterically Satirized Ad Blocking And Sponsored Content
http://www.adweek.com/news/ Yahoo Restrics Ad Blocking Software For Email users http://bits.blogs.nytimes.com/ Watching The Content Marketing Trend Fade To Black http://geofflivingston.com/ New Ways To Find and Stream App content http://insidesearch.blogspot. Meet The New Google Plus http://techcrunch.com/2015/11/ This week's Sponsor: The DAM Decision Guide from Widen - http://bit.ly/widen-dam-
Joe's Rave on Alibaba buying a media company
http://www.bidnessetc.com/57987-alibaba-group-holding-ltd-is-jack-ma-interested-in-print-media-now/ Robert's Rave on Seth Godin and Persuasion
http://sethgodin.typepad.com/seths_blog/2015/11/a-reason-persuasion-is-surprisingly-difficult.html This Old Marketing Example: The Chicken Whisperer
http://contentmarketinginstitute.com/2015/01/how-andy-schneider-built-media-empire/ |