Mon, 7 December 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss GE's move away from prime-time advertising and increasing move toward branded content. "Homeless" media is a huge opportunity for media companies and brands, but it comes with a big risk that most organizations are not aware of. Credit Suisse may or may not build a social network for super-rich people and John Bell has some wise words for marketers regarding content marketing. Raves include Clayton Christiansen and WSJ launching an annual print magazine. This week's TOM example: Ancestry.com. This week's story links: GE Is Dumping Prime Time Advertising
http://qz.com/564910/general- The Rise OF Homeless Media https://medium.com/thoughts- Credit Suisse Building A Social Network of Rich People http://adage.com/article/ There’s A Fresh Business Case for Content Marketing http://johnbell.typepad.com/ SPONSOR Widen's DAM Decision Guide - http://bit.ly/widen-dam-guide RANTS AND RAVES Robert http://www.forbes.com/sites/ #ThisOldMarketing - Ancestry.com http://adexchanger.com/native- |