This Old Marketing

In this special pre-Christmas episode of #ThisOldMarketing, Joe and Robert discuss the New York Times big revenue move into native advertising, with some commentary about the WSJ as well. Content marketing predictions flood this episode, but the majority of time is spent ranting about Basecamp moving their blog over to Medium full time.  Rants and raves include the trouble in TV Land and Hollywood and a breakdown of Joe's 2016 predictions.  This week's TOM example: Rudolph the Red-Nosed Reindeer.

This week's story links:

Industrial Strength Branded Content
2016 Content Marketing Predictions
Signal Vs. Noise Moves Its Blog To Medium
Widen and Visual Storytelling -
Robert's Rant/Rave on TV and Hollywood
Direct download: 15-12-20-Episode-110.mp3
Category:Content Marketing -- posted at: 5:00pm EDT