Mon, 26 December 2016
In this final episode of 2016, Joe and Robert discuss the best of 2016 and add some trends for 2017 including: Facebook and Google will ramp up their content buying efforts next year; Brands will bet big on buying media companies; As publishing continues to diversify its business model, so will marketing. Rants and raves include George Michael and The Undoing Project from Michael Lewis. This week's TOM: House Organs. This week's show links: http://www.recode.net/2016/12/14/13955348/facebook-original-video SPONSOR: CMI Events at http://contentmarketinginstitute.com/events/ RANTS AND RAVES https://www.youtube.com/watch? This Old Marketing: An Article on House Organs
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Mon, 19 December 2016
In this Christmas edition of This Old Marketing, Joe and Robert discuss Facebook's new process around fake news, and why it may prove to be a rather large opportunity for content-driven brands. In other news, the boys discuss why your body of work matters, why some research is really bad and the business models behind sponsored content. Rants and raves include David Copperfield and a new Altimeter report. This week's TOM example: Openview Venture Partners. This week's story links: Facebook Details Its New Plan To Combat Fake News Stories http://www.npr.org/sections/ Why The Laws of Supply And Demand Don’t Work Online And How Quality Content Is The Answer https://www.themediabriefing. State Of The Content Marketing Ecosystem https://www. Publishers Take On Ad Agency Roles With Branded Content http://www.wsj.com/articles/ EPISODE SPONSOR: Content Marketing Institute Events. Use coupon code PNR100 and go to http://contentmarketinginstitute.com/events TOM EXAMPLE: Build from Openview http://openview.vc/build-book |
Mon, 12 December 2016
In this episode of This Old Marketing, Joe and Robert dismantle a blog post that insists that content marketing does not exist. In other news, a number of content jobs will be lost to machine learning and Enterprise launches a new digital magazine that looks like sales collateral. Rants and raves include Scott Galloway and PewDiePie. This week's TOM: Constant Contact. This week's show links: Is Content Marketing Failing Us In B2B Will Artificial Intelligence Replace Writers and Content Marketers http://www.pr2020.com/blog/ Enterprise Embraces Content Marketing With Digital Magazine http://www.mediapost.com/ EPISODE SPONSOR - Content Marketing Institute 2017 Events - http://contentmarketinginstitute.com/events/ RANTS AND RAVES https://www.l2inc.com/winners- http://www.businessinsider. |
Mon, 5 December 2016
In this episode of This Old Marketing, Joe and Robert discuss the result of focusing too much on Facebook for content distribution. GoPro closes down their media division and CNN hires Casey Neistat to launch a new media property. Rants and raves include Breitbart.com and the business case for leveraging content marketing as public relations. This Old Marketing example - UK National Trust. This week's story links: Two years after buying Elite Daily, the Daily Mail says the Facebook publisher is worthless
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Mon, 28 November 2016
In this episode of This Old Marketing, Joe and Robert (together again) discuss Airbnb's new magazine launch with Hearst. While brand editors have a lot of red tape to work through, some people think content blindness is a real thing. And finally, media companies running to the speed of news (and eyeballs) is killing the truth in news (and maybe creating an opportunity for brands). Rants and raves include newspapers and the FCC. This week's TOM example: Inbound Marketing (the book). This week's news links: Hearst’s Joana Coles Has Partnered with Airbnb New Magazine Venture http://www.adweek.com/news/ Editor’s Guide to Working With Brands https://contently.com/ Is Content Blindness The New Banner Blindness http://www.forbes.com/sites/ Students don’t know when News Is Fake http://www.wsj.com/articles/ EPISODE SPONSOR: Intelligent Content Conference. Sign up at http://www.intelligentcontentconference.com/ by December 16th for best rates. RANTS AND RAVES http://knowledge.wharton. http://www.usatoday.com/story/money/2016/11/27/media-companies-lobby-trump-loosening-cross-ownership-rules/94359950/ TOM: Inbound Marketing by Hubspot
https://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311 |
Mon, 21 November 2016
In this very special Thanksgiving episode of This Old Marketing, Joe and Robert are together again, first discussing the big partnership news between MXM and C3, setting the stage for a content marketing mega agency. Facebook continues to have problems with fake news, and Joe and Robert discuss what the impact will be for brands. Rants and raves include more Facebook and their big measurement issues. This week's TOM example: Butterball. This week's news stories: MXM and C3 Unite to Form the First content Centric Global Agency Network Facebook Admits It Must Do More To Stop The Spread of Misinformation On Its Platform 7 New Podcast Statistics for 2016 EPISODE SPONSOR - Intelligent Content Conference. Rates go up on December 17th. Register today: http://intelligentcontentconference.com RANTS AND RAVES http://www.mckinsey.com/ http://www.gartner.com/ http://www.marketwatch.com/story/donald-trumps-war-on-media-is-boosting-subscriptions-donations-for-news-outlets-2016-11-16 TOM - Butterball
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Mon, 14 November 2016
In this episode of This Old Marketing, Joe and Robert discuss the IAB's latest research on advertising growth...what's right and incorrect about it. In other news, WordPress and Medium are ready to battle website turf, and blogs are getting longer and taking longer to write. Rants and raves include live magazines and the downfall of the press. This week's TOM example: Autodesk. This week's story links: Top Sponsor: Get the Content Marketing Benchmark report, courtesy of Noosh at http://cmi.media/pnr157b Ad Revenues for First half of 2016 are at an All Time High https://www.iab.com/news/ WordPress and the Future of Publishing https://contently.com/ New Research: 3rd Annual Survey of 1000+ Bloggers (time, length and tactics https://www.orbitmedia.com/ EPISODE SPONSOR
Curalate...download their guide to understanding millennials - http://cmi.media/pnr157a RANTS AND RAVES https://www.bostonglobe.com/ TOM |
Mon, 7 November 2016
In this special three-year anniversary (and one million download) episode of This Old Marketing, Joe and Robert dig back into the archives and discuss what's made them successful in their careers. Then, both discuss what they've seen work and not work in enterprises around the world when it comes to content marketing. Rants and raves include Forbes and Yahoo! This week's TOM example: Chief Content Officer (CCO) magazine. This week's story links: Top Sponsor: Noosh and Get the Content Marketing Benchmark Report - http://cmi.media/pnr156b 5 Trends to Watch In Content Marketing For 2017 Episode Sponsor: Curalate and the 6 Tips to Lower Your Cost-Per-Click by 40% - http://cmi.media/pnr156a https://www.amazon.com/
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Mon, 31 October 2016
In this week's This Old Marketing, Joe and Robert discuss Twitter's decision to kill Vine and why brands and content creators should have known better. Agencies start to launch print magazines, while IDG's content creation model is one all brand's should emulate. Rants and raves include not starting a podcast and five ways to scare your boss into content marketing. This week's TOM example: Think with Google. This week's stories: Sponsor: Get Noosh's Content Marketing Benchmark report at: http://cmi.media/pnr155b
Why You Soon May be Seeing More Agencies Launch Their Own Print Magazines http://www.adweek.com/news/ How IDG Approaches Editorial Strategy http://www.fipp.com/news/ EPISODE SPONSOR Curalate and the Millennials Guide: Engaging a Generation of Visual Buyers. Download it at http://cmi.media/pnr155a RANTS AND RAVES https://www.youtube.com/watch?v=L5X1awpnL7A (subscribe link here: https://www.youtube.com/user/SparkMediaSolutions?sub_confirmation=1) http://thoughtcatalog.com/ http://www. TOM Example: Think with Google https://www.thinkwithgoogle.com/
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Mon, 24 October 2016
In this episode of This Old Marketing, Joe and Robert discuss the AT&T/Time Warner merger and what it means for marketing professionals. Email is becoming more important than ever, and the latest APAC content marketing research is dissected. Rants and raves include a new content book and poor, poor Mashable. This week's TOM example: Pinsent Masons. This week's article links: Top of the Show Sponsor: Noosh: Get the Content Marketing Benchmark report at: http://cmi.media/pnr154b NEWS AT&T Agrees to Purchase Time Warner For More than $80 Billion http://www.nytimes.com/2016/ Email Is Evolving And Time Spent With It Is Growing http://www.cmo.com/adobe- Survey Proves APAC Marketers Have No Idea About Content Marketing https://www.linkedin.com/ EPISODE SPONSOR http://mashable.com/2016/10/18/chipotle-edgy-snapchat-show http://www.recode.net/2016/10/24/13381002/new-york-times-wirecutter-purchase-30-million-briam-lam-consumer-guide http://magculture.com/the-gap-document/ TOM
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Mon, 17 October 2016
In this episode of This Old Marketing, Joe and Robert discuss whether content marketing is actually different than marketing itself, and if it is, does it work? In M&A news, Google Acquires Famebit while more and more publishers search for new media business models. Rants and raves include Donny Osmond and HP Enterprise. This week's TOM example: MassMutual's Society of Grownups. This week's articles: Is Content Marketing A Load Of Bollocks THIS OLD MARKETING: Society of Grownups |
Mon, 10 October 2016
In this episode of Pulizzi and Rose with This Old Marketing, Joe and Robert discuss the New York Times and their new Flex Frame native advertising unit - and what markets can learn about user experience. The boys then dissect the art of thought leadership, which requires both thought and leadership, while McDonald's YouTube channel goes down, flame-broiled style. Rants and raves include the Twitter sale and Facebook's marketplace launch. This week's TOM example: Pressed Juicery This week's show links: NYTimes Shuns Banner Ads In Favor of Proprietary Ad format THIS OLD MARKETING: Pressed Juicery |
Mon, 3 October 2016
In this episode of This Old Marketing, Joe and Robert discuss the results of CMI's 2017 content marketing benchmarks report and find that content marketing is indeed all about building audience. Rolling Stone finds a buyer; and who really should be the agency in charge of content creation? Rants and raves include a Robert Rose book review while Mental Floss folds print. This week's TOM example: Saindbury's. This week's show notes: Singapore-based music startup buys 49% stake in Rolling Stone Content Marketing Takes A Turn For The Better - New 2017 Research Content Creation Who’s Job Is It Anyway EPISODE SPONSOR ION Interactive and their interactive ebook - 50 Ways to Engage Your Audience http://cmi.media/pnr151 RANTS AND RAVES http://digiday.com/publishers/publishers-appear-cooling-facebook-instant-articles/ TOM
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Mon, 26 September 2016
In this special 150th episode of This Old Marketing, Joe and Robert spend some time talking about what makes a successful podcast, and each ponder on why PNR has lasted this wonderful 2.8 years. In other news, Facebook is public enemy number one for media companies and journalists and Salesforce considers buying Twitter. Rants and raves include the cost of content marketing and why we do content. This week's TOM example: Petfinder. This week's story links: Why Salesforce Might Be Interested in Twitter - Why Facebook Is Public Enemy Number One - https://www.theguardian.com/ EPISODE SPONSOR - ION Interactive and their interactive ebook - 50 Ways to Engage Your Audience http://cmi.media/pnr150b
RANTS AND RAVES - http://www.cmo.com/interviews/ TOM - Petfinder http://adage.com/article/news/ |
Mon, 19 September 2016
In this ThisOldMarketing episode, Adblock plus starts their own ad network (or do they?) and the boys discuss the future of advertising. AT&T looks to become a media company (of course) and some people think content marketing is hard to measure. Rants and raves include a lengthy talk about diversity in the event business. This week's TOM example: Walmart World. This week's show links: Adblock Is Absolutely Not Launching An Ad Network - But Yes They Are #SorryNotSorry AT&T Wants to Be A Media Company - Here’s Who They Could Buy Does The Content Marketing Industry Have a Measurement Problem EPISODE SPONSOR - ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr149 RANTS AND RAVES - THIS OLD MARKETING - |
Mon, 12 September 2016
In this post-show Content Marketing World (#CMWorld) edition of #ThisOldMarketing, Joe and Robert (of course) discuss the events surrounding this year's big event. In addition, the boys discussed whether more or less content will win the day for brands, and why YouTube is changing their advertising model pronto. Rants and raves include new contextual content research and a new content program from Starbucks. This week's TOM example: Kodak. This week's story links: The Future Is More Content - Jeff Bezos, Robots and High Volume Publishing Advertising Hits a Hurdle EPISODE SPONSOR ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr148 RANTS AND RAVES Robert Joe |
Mon, 5 September 2016
This very special episode of #ThisOldMarketing is Joe and Robert's 2017 content marketing predictions episode. We can't tell you what they are in this abstract, but both PNR add three very special predictions each that are sure to actually come true. Episode Sponsor: This Old Marketing Example - Loot Crate |
Mon, 29 August 2016
In this episode of #ThisOldMarketing, Google announces major changes to search engine rankings based on your pop over status. Is there really a future in advertising (trick question) and will YouTube's new backstage give them a hall pass with the big boys? Rants and raves include a focus on numbers and marketing automation must die. This week's TOM example: Bloomingdale's. This week's article links: Google to Punish Sites That Use Intrusive Pop Over Ads http://arstechnica.com/ Ads Are Bad and Also Terrible https://techcrunch.com/2016/ YouTube Plans to bring Photos Polls and Text to The Video Service
http://venturebeat.com/2016/ SPONSOR Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr146 RANTS/RAVES https://medium.com/@mitchjoel/ http://www.mckinsey.com/ TOM: http://www.foliomag.com/2008/ |
Mon, 22 August 2016
For this episode of #ThisOldMarketing, Joe and Robert discuss John Oliver's take on the broken business model of newspapers. The boys believe that in the near future, you'll see brands actually owning these media properties. In other news, Gartner's new "Hype" cycle is out for marketing and Google+ closes on-air hangouts. Rants and raves include what's wrong with the buyer persona. This week's TOM example: Ernst & Young. This week's story links: John Oliver on Last Week Tonight - On Journalism https://www.youtube.com/watch? The Gartner Hype Cycle For Digital Marketing And Advertising http://blogs.gartner.com/ Google Quietly Discontinues Google+ Hangouts On Air - Pushes Users to YouTube Live http://venturebeat.com/2016/ SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS AND RAVES http://tribunecontentagency.com/article/facebook039s-beautiful-mind/ https://hbr.org/2016/09/know-TOM Example: E&Y
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Mon, 15 August 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest TechCrunch article that claims content marketing isn't actually strategic. Accenture looks to become one of the leading content marketing providers in the world, and Facebook blocks the ad blockers with more of the same from Facebook. Rants and raves include Blab shutting down and personalized content. This week's TOM example: WE Energies. This week's story links: How Google Analytics Ruined Marketing https://techcrunch.com/2016/ No Agencies Have This Breadth of Content: Inside Accenture’s $600 million content business
http://digiday.com/agencies/ Facebook Cripples Ad Blockers on Its Site, Gives Consumers New Control Over Ads http://adage.com/article/ SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS AND RAVES http://www.emarketer.com/ |
Mon, 8 August 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss two new social media platform launches. Instagram launches Instagram Stories and LinkedIn launches influencer video. Content strategy is still in a fight with content marketing, and publishers are still dependent on Facebook. Rants and raves include the 130-hour work week and sponsored content. This week's TOM example: The Olympics. This week's story links:
LinkedIn Feed Is coming To Life With Videos From Influencers https://blog.linkedin.com/ Content Marketing Isn’t A Strategy http://www.cmswire.com/ Facebook’s Dominance In Journalism Could Be Bad News For Us All https://www.theguardian.com/ SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS/RAVES https://www.bloomberg.com/ https://www.linkedin.com/pulse/how-sponsored-content-could-kill-media-joe-pulizzi TOM: 1896 The First Modern Olympics |
Mon, 1 August 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss Cisco Systems adding 200 content-related roles to the organization. B-to-C brands are focusing on "micro-moments" and too many brands think they are doing content marketing when they really aren't doing content marketing. Rants and raves include Coca-Cola and a huge social media mistake from the US Olympic Committee. This week's TOM Example: Nationwide Insurance. This week's story links: Why Cisco Is Hiring 200 Content Marketers https://contently.com/ How Brands Can Culturally Attract and Engage Fans https://www.bulldogreporter. Ushering In The New Guard - Is Content Marketing the Path Forward? http://www.forbes.com/sites/ SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS/RAVES
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Mon, 25 July 2016
In this week's episode, we cover two major acquisitions that are content marketing related: Yahoo! by Verizon and Dollar Shave Club by Unilever. Medium launches a content marketplace that might be a category killer, and the New York Times content studio is now a full agency (who would have guessed?). Rants and raves include stopping and how publishers love for native advertising may mean that brands will inherit the web. This week's TOM example: Houghton. This week's story links: ContentMarketingWorld.com - Use coupon code PNR200 for $200 off registration. Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners.
Yahoo Sells Core Business to Verizon For 4.8 Billion
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Mon, 18 July 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the fascination with Pokemon Go and what content marketers should be considering. In the advertising world, content marketing still has quite a way to go, and Medium could actually be a fertile testing ground for small publishers and brands. Rants and raves include great storytelling and the Trump/Pence logo. This week's TOM example: I Dig Hardware from Allegion. This week's story links: Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners. Pokemon Go Inspiring Small Retailers - Has AR Gone Mainstream? http://www.adweek.com/news/ Why Content Marketing Is Bigger Than Jon Mandel http://www.mediapost.com/ Should Publishers Use Medium https://www.baekdal.com/ SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b Rants and Raves http://www.wsj.com/articles/ |
Mon, 11 July 2016
In this episode of #ThisOldMarketing, the boys discuss the likelihood of a 1984-type environment for the future of advertising. Content marketing outsourcing has been happening since forever, but Adweek identifies advertising agencies as a new source, and customer experience is a real drag at big brands. Rants and raves include how stock trading and content marketing are actually pretty similar. This week's TOM example: Maui Electric. This week's show links: Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners. The Creepy Dystopian Future of Advertising http://www.foxbusiness.com/ WPP Spent $1 Billion with Facebook Last Year http://adage.com/article/ This Ad Agency Created An Ad Free Niche Cooking Magazine http://www.adweek.com/news/ Branding - Keeping Up with Customers Not Competitors Becoming The Greatest Challenge To brands https://www.bulldogreporter. SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b RAVES: The Attention Economy and the Demise of Middle Ground https://www.theguardian.com/ THIS OLD MARKETING
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Mon, 4 July 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss how new media and content marketing are intersecting with a launch by Thrillist and some venture money given to Woven Digital by agency players. Facebook yet again tweaks their algorithm, making it almost impossible for anyone to reach anyone else without paying for it. Rants and raves include Vice, Buzzfeed and the history of content marketing. This week's TOM: Tower Records and Pulse! Magazine. This week's story links: Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr138a for a special offer for PNR listeners. Thrillist’s Content Marketing Division Is Launching A Booze Focused Site http://www.wsj.com/articles/ Male Oriented Web Publisher Woven Digital Raises 18.5 Million http://www.wsj.com/articles/ What Facebook Wants You To Know About Their Changing Algorithm http://money.cnn.com/2016/06/ SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr138b RANTS AND RAVES Joe
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Mon, 27 June 2016
In this week's #ThisOldMarketing, Joe and Robert discuss how Facebook is leveraging native advertising to significantly alter the business model for publishers. This, in turn, becomes a huge opportunity for brands. In addition, FB announces that they are starting to pay media companies (and influencers) to create video on their platforms. In other news, native advertising is booming (who knew?). Rants and raves include Garrison Keillor and Print. This week's TOM example: Steelcase. Today's Episode Sponsor - Ahrefs (ahrefs.com) has a 30% off special for PNR listeners, plus a 14-day free trial. Go here for more - http://cmi.media/pnr137a This week's story links: Did Facebook Just Deliver a Crushing Blow To Native Advertising Paired With…. Facebook Makes A Deal To Pay For Media Companies, Celebrities for Facebook Live 2016 Native Advertising Trends For Publishers Tronc Threatens a Nightmare Hellscape of Video Content in New Warning to Employees SPONSOR - CONTENT MARKETING WORLD Use code PNR200 to save $200 off at http://contentmarketingworld.com RAVES
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Mon, 20 June 2016
In this week's #ThisOldMarketing, Joe and Robert talk about brands moving to Facebook's instant articles (in this case, Intel), and how FB needs to do more to help educate marketers and advertisers than their newly launched "creative hub". Podcasting gets a shot in the arm with eBay, and somewhere out there are some very happy, but very disillusioned marketers. Rants and raves include Snapchat's new magazine. TOM example of the week: Investools. This week's story links: Facebook Extends Instant Articles - Starting With Intel http://digiday.com/brands/ Facebook Launches Creative Hub To Simplify Creation of Ads http://adage.com/article/ Podcast Companies Experiment With Sponsored Content http://www.wsj.com/articles/ 73% Of Ad Buyers Cite User Experience As Major Industry Challenge http://www.adweek.com/news/ These 5 Charts Show The State of Content Marketing Today http://www.cmo.com/features/  SPONSOR MESSAGE: GoToWebinar and the "5 Steps to Attract Your Target Audience to Your Next Webinar" eBook. Download for free here: http://cmi.media/pnr136 RANTS & RAVES |
Mon, 13 June 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the Microsoft purchase of LinkedIn, and how every media outlet missed the big story that Microsoft purchased a media company. In another story, we find out that most marketers are using native advertising the wrong way while Facebook reach continues to plummet. Rants and raves include the opportunity for publishers as agencies. This week's TOM example: Computer magazine startups. This week's story links: MSFT Buys LinkedIn https://www.linkedin.com/pulse/linkedin-microsoft-changing-way-world-works-jeff-weiner The Future of Branding Is Debranding http://www.fastcodesign.com/ Publisher Reach On Facebook Is Down 42% http://www.adweek.com/news/ SPONSOR - GoToWebinar and their eBook, "5 Ways to Attract a Targeted Audience to Your Next Webinar". Download here - http://cmi.media/pnr135 RANTS AND RAVES https://www.themediabriefing. http://digiday.com/agencies/
THIS OLD MARKETING https://en.wikipedia.org/wiki/ https://en.wikipedia.org/wiki/ https://en.wikipedia.org/wiki/ https://en.wikipedia.org/wiki/ |
Mon, 6 June 2016
In this week's #ThisOldMarketing, Joe and Robert discuss a number of acquisitions that occurred this week, including CMI. Mary Meeker's annual Internet Trends Report is out again, and the boys discuss the highlights, while Mondelez does a Pepsi and Red Bull and begins a content marketing approach as profit center. Rants and raves include Scott Brinker and audio content. This week's TOM example: Porsche. This week's story links: Content Marketing Institute Acquired by UBM http:// 15 Most Important Slides In Mary Meeker’s Internet Trends Report https://www.washingtonpost. Yahoo’s False Prophet - How Marissa Mayer Failed To Turn the Company Around https://variety.com/2016/ Mondelez Makes Moves To Look More Like A Media Company http://www.wsj.com/articles/ SPONSOR: GoToWebinar and "5 Steps to Attract Your Audience to Your Next Webinar" http://cmi.media/pnr134 Joe: http://digiday.com/publishers/monocle-magazine-monetizes-million-monthly-radio-listeners/
THIS OLD MARKETING Christopherous http://www.liebe-zu-ihm.be/ http://www.porsche.com/usa/ https://en.wikipedia.org/wiki/ |
Mon, 30 May 2016
In this episode of #ThisOldMarketing, the boys talk investing in content as an asset, starting with an interesting perspective on using evergreen content over temporal content. Apple looks like they are in the market for a content producer (although probably not Disney...yet) and (drum roll please), content marketing can now be scientifically proven (mic drop). Rants and raves include the Pope and programmatic data. This week's TOM: Thomas Chippendale. This week's content marketing news: Content Marketing And Compounding Returns http://tomtunguz.com/content- Apple And Hollywood - No Interest In Time Warner http://adage.com/article/ Scientific support for content marketing https://www.linkedin.com/ SPONSOR: 5 Steps to Attract Your Target Audience to Your Next Webinar from GoToWebinar - http://cmi.media/pnr133 RANTS AND RAVES ROBERT http://www.adweek.com/news/ JOE This Old Marketing: Thomas Chippendale |
Mon, 23 May 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the "Chewbacca Mask" phenomenon and what it means for brands. Facebook needs to control the theft of content assets and Pepsi launches a content studio, soon to be a regular thing among brands. Rants and raves include building your personal brand and rented land. This week's TOM example: Playmobil. This week's content links: USE CODE "PNR200" to get $200 off at http://ContentMarketingWorld.com
Kohl's Sent Star Wars Treasure Trove To Woman Behind The Chewbacca Video http://www.adweek.com/news/ Paired with Facebook needs to make it easier to report stolen videos Pepsi’s Big Bet On Content http://adage.com/article/cmo- Interview with Shane Smith - CEO of Vice http://digiday.com/publishers/ SPONSOR: GoToWebinar and "The 5 Keys to Attract a Targeted Audience with Webinars" - http://cmi.media/pnr132 RANTS AND RAVES Robert http://www.mediapost.com/ https://www.psychologytoday. |
Mon, 16 May 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss how content marketing and advertising don't compete with each other and, believe it or not, are actually different (to some people's dismay). Facebook acts like a real media company, and influencer marketing is the biggest thing that no enterprise understands how to execute well. Rants and raves include bots, bots and more bots. This week's TOM example: OBEY. This week's story links: https://www.theguardian.com/
http://digiday.com/agencies/ http://www.bloomberg.com/news/ This week's sponsor: Marketo and Summer Marketing 101: http://cmi.media/pnr131 RANTS AND RAVES http://www.cmo.com/articles/ |
Mon, 9 May 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss UK research that states content marketing/native advertising is predicted to double by 2020. Long-form content actually does have a chance on the smartphone and influencer marketing is not without its struggles. Rants and raves include two must-read articles on the state of marketing and advertising today. This week's TOM example: McCall's. This week's article links: Content Marketing Spend Predicted to Double In The UK Joe |
Mon, 2 May 2016
In this episode of #ThisOldMarketing, the boys discuss the endof the media business as we know it, and follow up with the keys tofinding subscriber success. Native advertising terms continue toconfuse and Marriott shows us what content marketing at scale lookslike. Rants and raves include audio content trends and whythe human attention span is not eight seconds. This week'sTOM Example: The origin story behind Red Bull Media House. This week's show links: Your Media BusinessWillNotBeSaved https://medium.com/@ Digital Subscriptions Driven ByCustomerPerceptionofExclusivity http://www.pubexec.com/post/ Native AdvertisingDefinitionsContinueToConfuse http://www.mediapost.com/ Metrics Meet Magic - How Marriott CMOKarinTimponeReachesNext-GenTravelersThroughIncredibleContent https://contently.com/ SPONSOR MESSAGE - MARKETO Download the Highly EffectiveEmailMarketingLookbook- http://cmi.media/pnr129 RANTS AND RAVES JOE http://www.amplifimedia.com/blogstein/2016/4/22/mobile-is-eating-the-audio-world ROBERT |
Mon, 25 April 2016
In this episode of #ThisOldMarketing, Facebook looks to create its own content and yet another prediction for the death of content marketing is reviewed. SNL announces a big play in native advertising and Google says that YouTube ads are vastly superior than TV Ads. Rants include two beat downs on native advertising practices. This week's TOM example of the week: Schneider Electric's Energy University. Facebook's Scary New World for Media
Companies The Death Of Content Marketing - Why Brands Must Become
Cultural Currency |
Mon, 18 April 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss a contrarian article on whether or not content marketing actually exists. Could content marketing follow in the path of advertising? Publishers are now fully focused on e-commerce, and Buzzfeed's prospects dip and their future is more cloudy. Rants and raves include Disrupted by Dan Lyons and a must-read HBR article. This week's TOM example: Ripley's Believe It or Not. This week's article links: |
Mon, 11 April 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss major decisions from Facebook around allowing for third-party branded content. In addition, Medium offers "instaCMS" and goes into the software business. Rented land? We aren't quite sure. Prevention drops all print ads and Mashable restructures. Rants and raves include SheKnows Media and Audible offering podcasts. This week's TOM Example: The General Magazine. This week's story links: Facebook Will Start Offering Branded Content Joe
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Mon, 4 April 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest content marketing research, where findings look to a greater importance on content marketing. The boys love the report, but doubt that many will execute the approach properly. Millennials actually prefer email and printed coupons (amazing), while more brands and publishers are creating new positions around platform. Rants and raves include content marketing ROI and LEGO. This week's TOM example: The Federalist Papers. This week's story links: Companies Favoring Content Over Ads The Rise of the Publishing Platform Specialist #ThisOldMarketing - The Federalist Papers |
Mon, 28 March 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss Instagram's move to duplicate Facebook's algorithm, making it ever clearer that Instagram will be "pay to play" for most brands. Scott Brinker releases the 2016 Marketing Technology Landscape, and to our surprise, there are almost double the amount of companies from last year. Rants and raves include a look a Disney while this week's TOM example is WeWork Creator Magazine. This week's stories: The Death Of Instagram For Brands
http://techcrunch.com/2016/03/ The Marketing Tech Landscape
http://marketingland.com/ We’re At A Tipping Point Against Ad Supported Journalism http://mediashift.org/2016/03/ SPONSOR - GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar" - http://bit.ly/gotowebinar-attract-audience RANTS AND RAVES Robert http://www.cmo.com.au/article/ |
Mon, 21 March 2016
In this week's episode of #ThisOldMarketing, Joe and Robert take a close look at honesty in content marketing. The FTC comes down hard on Lord & Taylor for untoward native advertising practices, while publishers struggle with content recommendations digging into credibility. Instagram loses the "insta" part of social content and NPR goes political with how they handle their podcast promotions. Rants and raves include the death of social content and L'Oreal goes unbranded with their new content site. This week's TOM example: Xavier University basketball. This week's story links: Lord And Taylor Settles FTC Charges That It Deceived Customers With Native Advertising #ThisOldMarketing Example: Xavier
http://www.nytimes.com/2016/03/16/sports/ncaabasketball/xaviers-basketball-newsletter-leaves-program-without-secrets.html |
Mon, 14 March 2016
In this episode of #ThisOldMarketing, Google launches a new Tumblr-style spot on search engine results, leaving an opening (and risk) for brand publishers. The NYTimes buys an agency, social media organic content now seems left for dead, and Google's digital evangelist tells us all to focus on owned audiences. Rants and raves include the most interesting man in the world and bot content. This week's TOM example of the week: Hydraulic Pressed Steel Company. This week's story links: CMI University save $100 with code cmipodcast
Google Is Letting Celebrities And Businesses Post Directly to Search Results Robert Joe |
Mon, 7 March 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss research on how millions of marketing jobs will slowly be replaced by machine intelligence (woo hoo!). In other news, Viacom launches a new branded content agency and Facebook's Canvas could be the next branded content hit. Rants and raves include Chick-Fil-A and LinkedIn groups. This week's TOM example: Miller Electric. This week's story links: Half of all marketing jobs will be replaced by machine intelligence Rants and Raves
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Mon, 29 February 2016
In this episode of #ThisOldMarketing, Joe and Robert review two important changes by Google - ad links in display search and AMP (accelerated mobile pages). A publisher is now in the business of selling cars and television networks are looking to native advertising as their solution to the ad crisis. Rants and raves include marketing technology and a book about algorithms. This week's TOM example: Burroughs Corporation. This Week's Story Links: Google AMP and Search Updates Branding In The Age of Social Media
TV Networks Recast the Role of Commercials http://www.nytimes.com/2016/ This week's Sponsor: GoToWebinar and 5 Tips to Attract Your Audience To Your Next Webinar - http://bit.ly/gotowebinar-attract-audience RANTS AND RAVES Robert http://techcrunch.com/2016/02/ Joe
Automate This: How Algorithms Came To Rule Our World by Christopher Steiner https://www.youtube.com/watch?v=H_aLU-NOdHM TOM
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Mon, 22 February 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss how unfair it is to major publishers that Facebook opened up instant articles to everyone. The BBC restructures away from television and Google drops right-side ads on the desktop. Rants and raves include Buzzfeed's email traffic and yet another "Content Marketing Is Dead" article. This week's TOM example: Altair Engineering and Concept To Reality magazine. This week's articles: Contently Acquires Docalytics
http://www.adweek.com/news/ Facebook Says Anyone Can Use Instant Articles Now http://media.fb.com/2016/02/ BBC Dropping Television and Radio Divisions http://www.digitaltrends.com/ Google Removes Side Bar Ads https://www. This week's Sponsor: AdStation's Content Monetization Checklist and Worksheet http://bit.ly/adstation-monetization-checklist
Rants/Raves
This Old Marketing
Altair Engineering's C2R: http://www.altair.com/C2R-Magazine.aspx
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Mon, 15 February 2016
In this episode of #ThisOldMarketing, Joe and Robert report on Time buying MySpace (which actually has very little to do with myspace). Twitter announces an opt-in feed change that will most likely go "Full Facebook" in six months, while new research asserts that brands are creating more content with even less engagement. Rants and raves include the economics of native advertising and Frank Underwood. This week's TOM example: Fat, Sick and Nearly Dead. This week's story links: My Space And Its Owner Acquired by Time
http://techcrunch.com/2016/02/ What Marketers Need to Know About Twitters New Algorithmic Catch up Feed Content Marketing Surged 35% - While Engagement Dropped 17%
http://marketingland.com/ Paired with the study itself: http://trackmaven.com/press/ Getting Ready For The Tech Slowdown
http://www.prweek.com/article/ SPONSOR
AdStation and the Content Monetization eBook - Download Here:
http://bit.ly/adstation-content-monetization RANTS AND RAVES Robert http://www.outbrain.com/blog/ Joe
#ThisOldMarketing - Fat, Sick and Nearly Dead & Breville
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Mon, 8 February 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss what you can really buy for the price of a Super Bowl advertisement. Gary V gets into the publishing business, and LinkedIn announces ditching its Bizo purchase...while the WSJ decides to drop LinkedIn from its sharing buttons. Rants and raves includes the trust advisor model and why Buffer dropped its enewsletter subscribe form. This week's TOM example: Foley Engines. What $5 Million Can Buy In Digital Media Gary Vaynerchuk Gets Into The Publishing Business
http://digiday.com/agencies/ LinkedIn Ditches Bizo Integration http://www.cmswire.com/ Wall Street Journal Removes LinkedIn Sharing Button
http://www.pubexec.com/post/ SPONSOR AdStation and Prime Publishing Case Study - http://bit.ly/adstation-case-study
RANTS AND RAVES Robert http://www.marketingjournal. |
Mon, 1 February 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss why publishing an article anywhere but Medium might be a good thing. PwC launches research about the state of content marketing in enterprises, and the Guardian goes "full monty" with labeling native advertising as paid content on their website. Rants and raves include the evolution of content marketing and Joe's level of exhaustion. Today's TOM Example: Chief Optimist by Xerox. This week's story links: Anywhere But Medium
Most Organizations Still Struggling to Deliver Personalized Content, Says Forbes Insights/PwC Report
The Guardian Is Now Calling Native Ads Paid Content
This week's Sponsor: AdStation
Content Monetization eBook
Rants and Raves Robert Joe #ThisOldMarketing - Chief Optimist by Xerox
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Mon, 25 January 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the recent exodus at Twitter and what it means for the future of the infamous unicorn. IBM buys Ustream, and the boys discuss the merits of an article that hates on content marketing. Rants and raves include "The Hot Seat", Kevin Spacey and the Fab Four. This week's TOM example: WTWH Media. This week's article links: The Revolving Door of Twitter Executives Sponsor: Demandbase and Account-Based Marketing www.demandbase.com/thisoldmarketing
Joe's Raves
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Mon, 18 January 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the idea of "peak content" and how there are two camps - one of more content and more traffic and one of the right content and the right traffic. Email, of all things, could be a big opportunity for content marketers in the future, and the boys talk about what it's going to take to land a role as chief content officer. Rants and raves include PewDiePie and creativity. This week's TOM example: Karo Syrup. This week's article links: Peak Content the Collapse of the Attention Economy Account-Based Marketing: Fundamentals every B2B Marketer Must Know Robert http://www.dailydot.com/entertainment/pewdiepie-revelmode-disney-network/ #ThisOldMarketing example: Karo Syrup |
Mon, 11 January 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the rumors of Twitter expanding to 10,000 characters from 140, and what it means to brands. Turner's slew of television stations begin their quest for native advertising dominance, while the boys discuss the possibility of how native opportunities could fuel future owned content brands. Rants and raves include Cisco calling digital marketing redundant and how brands are paying consumers to watch their ads. This Old Marketing example of the week: Lincoln Electric. This week's story links: Twitter Considering Killing the 140 Character Limit
http://nerdist.com/twitter-is- Turner Seeks To Become One Big Native Ad Platform http://adage.com/article/ Publishers to Hit Bottom with Native
http://digiday.com/publishers/peak-native-ads/ Top Challenges For B2B CMO’s 2016, Customers, Data and Content Sponsor: DemandBase
Account-Based Marketing: Fundamentals every B2B Marketer Must Know Rants and Raves
Robert:
http://www.channelweb.co.uk/
http://www.forbes.com/sites/ Joe:
http://www.wsj.com/articles/more-marketers-offer-incentives-for-watching-ads-1451991600 http://contently.stfi.re/strategist/2016/01/04/21-content-marketing-predictions-for-2016/?sf=aovxpn This Old Marketing Example of the Week: Lincoln Electric's The Stabilizer
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Mon, 4 January 2016
In this first recorded episode of the 2016 year, Joe and Robert review a number of articles on the FTC, native advertising and what the future will hold for sponsored content. Ad blocking and podcasting dominate the key trends of 2015, where the boys uncover "content friction" as a key issue of 2015. Joe and Robert expand on the opportunities in podcast advertising and then rant and rave about the future of SnapChat. Official rants and raves include the definition of content marketing and whether we should build our house on rented land. This week's #ThisOldMarketing example of the week: Pennsylvania Rural Electric Cooperative This week's story links: Consumers Can’t Tell Native Ads from Editorial Content
http://www.mediapost.com/ The Ten Key Media & Publishing Moments of 2015 http://www.fipp.com/news/ Podcasts Where People Choose To Listen To Ads http://mumbrella.com.au/ Snapchat Is Going To Reach A Billion Users Thanks to Generation S - The Smartphone Generation http://calacanis.com/2015/12/ SPONSOR http://IntelligentContentConference.com
- Use code "PNR" for $100 off. RANTS AND RAVES Robert http://www.sorryformarketing. This week's #ThisOldMarketing Pennsylvania Rural Electric Cooperative |
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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