This Old Marketing

In this episode of #ThisOldMarketing, Joe and Robert discuss the recent exodus at Twitter and what it means for the future of the infamous unicorn. IBM buys Ustream, and the boys discuss the merits of an article that hates on content marketing. Rants and raves include "The Hot Seat", Kevin Spacey and the Fab Four. This week's TOM example: WTWH Media.

This week's article links:

The Revolving Door of Twitter Executives

IBM Acquires UStream

Why Brands As Publishers Trend Is Utter Nonsense

Gartner Identifies The top 10 Strategic Technology Trends for 2016

Sponsor: Demandbase and Account-Based Marketing

Robert's Rave

Joe's Raves



Direct download: 16-01-25-Episode-115.mp3
Category:Content Marketing -- posted at: 7:31pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the idea of "peak content" and how there are two camps - one of more content and more traffic and one of the right content and the right traffic.  Email, of all things, could be a big opportunity for content marketers in the future, and the boys talk about what it's going to take to land a role as chief content officer.  Rants and raves include PewDiePie and creativity.  This week's TOM example: Karo Syrup.

This week's article links:

Peak Content the Collapse of the Attention Economy

What Comes After Email

Changing Roles of Chief Content Officer


Account-Based Marketing: Fundamentals every B2B Marketer Must Know




#ThisOldMarketing example: Karo Syrup

Direct download: 16-01-18-Episode-114.mp3
Category:Content Marketing -- posted at: 5:28pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the rumors of Twitter expanding to 10,000 characters from 140, and what it means to brands. Turner's slew of television stations begin their quest for native advertising dominance, while the boys discuss the possibility of how native opportunities could fuel future owned content brands.  Rants and raves include Cisco calling digital marketing redundant and how brands are paying consumers to watch their ads. This Old Marketing example of the week: Lincoln Electric.

This week's story links:

Publishers to Hit Bottom with Native

Top Challenges For B2B CMO’s 2016, Customers, Data and Content
Sponsor: DemandBase

Account-Based Marketing: Fundamentals every B2B Marketer Must Know

Rants and Raves

Direct download: 16-01-08-Episode-113.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this first recorded episode of the 2016 year, Joe and Robert review a number of articles on the FTC, native advertising and what the future will hold for sponsored content. Ad blocking and podcasting dominate the key trends of 2015, where the boys uncover "content friction" as a key issue of 2015. Joe and Robert expand on the opportunities in podcast advertising and then rant and rave about the future of SnapChat.  Official rants and raves include the definition of content marketing and whether we should build our house on rented land.  This week's #ThisOldMarketing example of the week: Pennsylvania Rural Electric Cooperative

This week's story links:

Snapchat Is Going To Reach A Billion Users Thanks to Generation S - The Smartphone Generation



This week's #ThisOldMarketing

Pennsylvania Rural Electric Cooperative

Direct download: 16-01-04-Episode-112.mp3
Category:Content Marketing -- posted at: 3:45pm EDT