This Old Marketing

In this episode of #ThisOldMarketing, Joe and Robert discuss Instagram's move to duplicate Facebook's algorithm, making it ever clearer that Instagram will be "pay to play" for most brands.  Scott Brinker releases the 2016 Marketing Technology Landscape, and to our surprise, there are almost double the amount of companies from last year.  Rants and raves include a look a Disney while this week's TOM example is WeWork Creator Magazine.

This week's stories:

wework creator magazine
Direct download: 16-03-28-Episode-124.mp3
Category:Content Marketing -- posted at: 8:01pm EDT

In this week's episode of #ThisOldMarketing, Joe and Robert take a close look at honesty in content marketing. The FTC comes down hard on Lord & Taylor for untoward native advertising practices, while publishers struggle with content recommendations digging into credibility. Instagram loses the "insta" part of social content and NPR goes political with how they handle their podcast promotions.  Rants and raves include the death of social content and L'Oreal goes unbranded with their new content site.  This week's TOM example: Xavier University basketball.

This week's story links:

Lord And Taylor Settles FTC Charges That It Deceived Customers With Native Advertising

How Easy Sleazy Money Is Ruining Publisher’s Reputations

Instagram Loses Its "Insta"

NPR Decides it Won’t Promote Its Podcasts or NPR One On-Air

Vice Media Attacked For Marketing Tobacco Adverts For Phillip Morris

This week's Sponsor: GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar"


Direct download: 16-03-20-Episode-123.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this episode of #ThisOldMarketing, Google launches a new Tumblr-style spot on search engine results, leaving an opening (and risk) for brand publishers. The NYTimes buys an agency, social media organic content now seems left for dead, and Google's digital evangelist tells us all to focus on owned audiences.  Rants and raves include the most interesting man in the world and bot content.  This week's TOM example of the week: Hydraulic Pressed Steel Company.

This week's story links:

Content Marketing World save $200 with code PNR200 [ENDS MARCH 31st]

CMI University save $100 with code cmipodcast [ENDS MARCH 31st]


Google Is Letting Celebrities And Businesses Post Directly to Search Results

New York Times Acquires Influencer Marketing Agency HelloSociety

The Engagement Crisis In Content Marketing and Social Media

I’m starting a New Newsletter- Rented Vs. Owned

SPONSOR: GoToWebinar and their 5 Tips to Attract Your Target Audience to Your Next Webinar -




Direct download: 16-03-14-Episode-122.mp3
Category:Content Marketing -- posted at: 6:21pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss research on how millions of marketing jobs will slowly be replaced by machine intelligence (woo hoo!). In other news, Viacom launches a new branded content agency and Facebook's Canvas could be the next branded content hit. Rants and raves include Chick-Fil-A and LinkedIn groups.  This week's TOM example: Miller Electric.

This week's story links:

Half of all marketing jobs will be replaced by machine intelligence
Viacom Launches Branded Content Agency

Introducing Facebook Canvas

Elastic News on Atomized Content

This week's sponsor: GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar"

Rants and Raves

Miller Electric and



Direct download: 16-03-07-Episode-121.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert review two important changes by Google - ad links in display search and AMP (accelerated mobile pages). A publisher is now in the business of selling cars and television networks are looking to native advertising as their solution to the ad crisis.  Rants and raves include marketing technology and a book about algorithms.  This week's TOM example: Burroughs Corporation.

This Week's Story Links:

Google AMP and Search Updates

Branding In The Age of Social Media

Dennis Publishing Is Selling Cars Now

Automate This: How Algorithms Came To Rule Our World by Christopher Steiner
Direct download: 16-02-29-Episode-120.mp3
Category:Content Marketing -- posted at: 9:20pm EDT