This Old Marketing

In this episode of #ThisOldMarketing, Joe and Robert discuss the fascination with Pokemon Go and what content marketers should be considering.  In the advertising world, content marketing still has quite a way to go, and Medium could actually be a fertile testing ground for small publishers and brands.  Rants and raves include great storytelling and the Trump/Pence logo.  This week's TOM example: I Dig Hardware from Allegion. 

This week's story links:

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Pokemon Go Inspiring Small Retailers - Has AR Gone Mainstream?
Direct download: 16-07-17-Episode-140.mp3
Category:Content Marketing -- posted at: 6:00pm EDT