PNR 162: Fake News and Why It Spells Opportunity for Brands

In this Christmas edition of This Old Marketing, Joe and Robert discuss Facebook's new process around fake news, and why it may prove to be a rather large opportunity for content-driven brands. In other news, the boys discuss why your body of work matters, why some research is really bad and the business models behind sponsored content.  Rants and raves include David Copperfield and a new Altimeter report.  This week's TOM example: Openview Venture Partners.

This week's story links:

Facebook Details Its New Plan To Combat Fake News Stories
http://www.npr.org/sections/thetwo-way/2016/12/15/505728377/facebook-details-its-new-plan-to-combat-fake-news-stories

Why The Laws of Supply And Demand Don’t Work Online And How Quality Content Is The Answer
https://www.themediabriefing.com/article/why-the-laws-of-supply-demand-don-t-work-online-and-how-quality-content-is-the-answer

State Of The Content Marketing Ecosystem
https://www.searchenginejournal.com/the-current-state-of-the-content-marketing-ecosystem-infographic/180492/

Publishers Take On Ad Agency Roles With Branded Content
http://www.wsj.com/articles/publishers-take-on-ad-agency-roles-with-branded-content-1481457605

 

EPISODE SPONSOR: Content Marketing Institute Events.  Use coupon code PNR100 and go to http://contentmarketinginstitute.com/events

 

RANTS AND RAVES
http://www2.prophet.com/5-Stages-of-Digital-Content-Maturity
https://www.washingtonpost.com/news/the-fix/wp/2016/12/16/now-you-can-fact-check-trumps-tweets-in-the-tweets-themselves/

 

TOM EXAMPLE: Build from Openview
http://openview.vc/build-book