PNR 181: New York Times Leverages Snapchat as a Marketing Tool

In this episode of This Old Marketing, Joe and Robert discuss and compare the Heineken ad everyone is talking about, and why it's probably not a whole lot different than the Pepsi ad from a few weeks ago. ESPN decides to cut 100 on-air content creators, while the New York Times finally launches on Snapchat.  Rants and raves include AT&T's home page and net neutrality. This week's TOM example: Pirelli tires.

This week's story links:

Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr181

Heineken Ad Worlds Apart - Puts The Pepsi Ad To Shame
http://www.businessinsider.com/heineken-ad-worlds-apart-transgender-climate-change-feminism-2017-4/

http://www.adweek.com/brand-marketing/hey-pepsi-heres-how-its-done-heineken-takes-on-our-differences-and-nails-it/

ESPN Will Cut 100 Air Personalities Today
http://finance.yahoo.com/news/espn-will-cut-100-air-personalities-today-123057142.html?.tsrc=fauxdal

http://www.espnfrontrow.com/2017/04/espns-content-evolution-strategy/

 

New York Times Launches On Snapchat
http://mashable.com/2017/04/24/new-york-times-snapchat-discover-launch/#S_Gd.jEXfiqU

RANTS AND RAVES

https://www.recode.net/2017/4/12/15266200/trump-administration-net-neutrality-plan-lobbying-fcc-ajit-pai
http://www.huffingtonpost.co.uk/entry/ages-famous-people-got-big-break-facebook-status_uk_5721f18ee4b0a1e971cb20f6

https://www.att.com/

 

TOM - Pirelli
https://en.wikipedia.org/wiki/Pirelli_Calendar
http://pirellicalendar.pirelli.com/en/pirelli-calendar-2017/calendar-shots
http://www.huffingtonpost.ca/2016/11/29/2017-pirelli-calendar_n_13302934.html