Mon, 22 May 2017
In this episode of This Old Marketing, Joe and Robert discuss why (and if) corporate storytelling is fading and, if so, what are the solutions. The publisher is still a critical position and Conde Naste launches eCommerce boxes. Rants and raves include McDonald's and Daddy hair care. This week's TOM example: Jan van der Heijden. This week's story links: Does Corporate Storytelling Work - Some Megabrands Say No https://www.facebook.com/ Don’t Get Rid Of The Publisher Position Just Yet https://digiday.com/media/ Conde Naste Sees Commerce Opportunity With Branded Subscription Boxes https://digiday.com/media/ SHOW SPONSOR - BRIGHTCOVE Download "The Science of Social Video" Today - http://cmi.media/pnr184 RANTS AND RAVES http://www.marketingdive.com/ This Old Marketing - Jan van der Heijden |