Mon, 24 July 2017
The boys take aim at Amazon's new social platform Spark (thumbs down), Google's news feed (thumbs up) and Facebook's addition of branded sub-groups (jury's still out). Rants and raves include building something instead of measuring, and the craze to focus on technology over strategy. This week's This Old Marketing example: Emily McDowell Cards. This week's story links: Amazon Lures Publishers to New Social Network by Paying Them to Post https://www.wsj.com/articles/ Google Aims to Reinvent How We Discover the News https://www.inc.com/alex- Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages SHOW SPONSOR - SMARTLING Download Going Global with Mobile App Content at http://cmi.media/pnr193
RANTS AND RAVES https://www.martechadvisor. https://www.wsj.com/articles/ |
Mon, 17 July 2017
Joe and Robert cover why a number of publishers are cutting their own advertising and how Fender is taking a page from "Killing Marketing" and developing their own guitar lessons. Joe cuts in early for a rant about Gary V's latest post and why it's bad advice for marketers. Robert then rants about programmatic and raves about Deloitte. This week's TOM example: UBS. This week's story links: Online Publishers Try Reducing Ads to Boost Revenue https://www.wsj.com/articles/ The Hack: Having a Media Company Mentality https://medium.com/@garyvee/ SHOW SPONSOR - CONTENT MARKETING WORLD - Summer rates end July 21st. http://contentmarketingworld.com RANTS AND RAVES https://www.mediapost.com/ http://adage.com/article/ THIS OLD MARKETING - UBS https://www.unlimited.world/ |
Mon, 10 July 2017
It's a miracle! In this episode of This Old Marketing, Joe and Robert actually arrive at a probable solution to Facebook's fake news problem. If only Mr. Zuckerberg were listening. In other news, the boys discuss research around artificial intelligence and marketing, and how everyone thinks they know but they really don't know. Rants and raves include agency changes and more AI. This week's TOM example: The US Postal Service. This week's story links: Facebook found a new way to identify spam and false news articles in your News Feed https://www.recode.net/2017/6/ 3 Ways Artificial Intelligence Will Change Publishing https://www.mediapost.com/ Content Marketers Increasingly Looking to AI To Supplement Marketing Needs http://www.thedrum.com/news/ and Most Publishers are Lousy At Audience Development - Here’s Why http://www.pubexec.com/post/ SPONSOR - CONTENT MARKETING WORLD Go to http://contentmarketingworld.com and register by July 21st. RANTS AND RAVES https://hbr.org/2017/07/the- THIS OLD MARKETING - THE US POSTAL SERVICE
http://deadline.com/2016/08/ |
Mon, 3 July 2017
In this episode of This Old Marketing, Joe and Robert discuss the state of digital advertising based on multiple reactions from the Cannes Advertising Awards in France. In other news, yet another article discusses loathing the term content marketing. Needless to say, Joe and Robert have staunch opinions on the matter. Rants and raves include CPA Australia and why content creators are crazy. This week's This Old Marketing: Botticelli. This week's story links: At Cannes, The Great Gusher of Content Comes With Warning Signs https://www.nytimes.com/2017/ Why we’re dropping the term “content marketing” https://blog.intercom.com/why- The New York Times CEO on state of digital advertising: ‘Nightmarish joke’ https://digiday.com/media/new- SPONSOR - CONTENT MARKETING WORLD Use coupon code PNR100 to save $100 at ContentMarketingWorld.com RANTS AND RAVES https://mumbrella.com.au/ THIS OLD MARKETING - BOTTICELLI
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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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