PNR 190: Could Digital Advertising Be Ready to Pop?

In this episode of This Old Marketing, Joe and Robert discuss the state of digital advertising based on multiple reactions from the Cannes Advertising Awards in France. In other news, yet another article discusses loathing the term content marketing. Needless to say, Joe and Robert have staunch opinions on the matter.  Rants and raves include CPA Australia and why content creators are crazy. This week's This Old Marketing: Botticelli. 

This week's story links:

At Cannes, The Great Gusher of Content Comes With Warning Signs
https://www.nytimes.com/2017/06/25/business/media/at-cannes-the-great-gusher-of-content-comes-with-warning-signs.html

Why we’re dropping the term “content marketing”
https://blog.intercom.com/why-were-dropping-the-term-content-marketing/#ContentStrategy

The New York Times CEO on state of digital advertising: ‘Nightmarish joke’
https://digiday.com/media/new-york-times-ceo-state-digital-advertising-nightmarish-joke/

SPONSOR - CONTENT MARKETING WORLD
Use coupon code PNR100 to save $100 at ContentMarketingWorld.com

 

RANTS AND RAVES
https://mumbrella.com.au/sacking-alex-malley-australias-biggest-content-marketing-experiment-failed-453766

 

THIS OLD MARKETING - BOTTICELLI

https://commons.wikimedia.org/wiki/File:Botticelli,_The_Virgin_and_Child_with_Two_Angels_and_the_Young_St_John_the_Baptist.jpg