Mon, 24 July 2017
The boys take aim at Amazon's new social platform Spark (thumbs down), Google's news feed (thumbs up) and Facebook's addition of branded sub-groups (jury's still out). Rants and raves include building something instead of measuring, and the craze to focus on technology over strategy. This week's This Old Marketing example: Emily McDowell Cards. This week's story links: Amazon Lures Publishers to New Social Network by Paying Them to Post https://www.wsj.com/articles/ Google Aims to Reinvent How We Discover the News https://www.inc.com/alex- Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages SHOW SPONSOR - SMARTLING Download Going Global with Mobile App Content at http://cmi.media/pnr193
RANTS AND RAVES https://www.martechadvisor. https://www.wsj.com/articles/ |