Mon, 31 July 2017
In this new-look episode, Joe and Robert cover Lauren Jobs and her purchase of The Atlantic, Facebook's earnings release and what P&G did with $140 million dollars in marketing. The boys then go in-depth on how Hearst is experimenting with ecommerce and why Buzzfeed is launching a skillet for sale. Rants and raves include media buying and a content marketing swindle. This week's TOM: General Electric. This week's story links: Lauren Powell Jobs Buys Majority Stake In The Atlantic http://adage.com/article/ Facebook Earnings - What Marketers Should Note From Facebook’s Second Quarter Earnings https://www.wsj.com/articles/ P&G Slashes Digital Ads by 140 Million over Brand Safety. Sales Rise Anyway. http://adage.com/article/cmo- IN-DEPTH NEWS Hearst Is Experimenting In Commerce And Content https://digiday.com/media/ Why Is Buzzfeed Selling A Hot Plate? http://mashable.com/2017/07/ SHOW SPONSOR - SMARTLING Going Global with Mobile App Content - http://cmi.media/pnr194 RANTS AND RAVES http://www.thedrum.com/ THIS OLD MARKETING
General Electric and Comic books in the 50’s http://digital.bnpmedia.com/ U |