This Old Marketing

The big news of the week was Twitter buying Revue, a Substack competitor that launches Twitter into the subscription business.

What could save or kill the media business? SPACs! Media SPACs are off to a roaring start for 2021, with no end in sight.

Rolling Stone does a Forbes and starts a pay-to-play "culture" council, further destroying the once-great media brand, while Clubhouse becomes a Unicorn and is the big social media craze of the year (so far).

Rants and raves include Robert's rave about a Google Analytics competitor while Joe raves about wallstreetbets taking on Wall Street.

Catch past episodes show notes at

Direct download: 012821-256.mp3
Category:Content Marketing -- posted at: 6:00am EDT

Forbes announced the launch of their own version of Substack, a paid newsletter program driven by independent writers.

As the war for content creators heats up, rumors swell around Apple launching a podcast-plus subscription program to compete with Spotify for exclusive (and walled off) audio content.

And as the fight for creators continues, media companies begin to decide who owns the RSS feed as media consumption hits over 70 hours per week in the United States.

Robert rants about a Martech announcement that means absolutely nothing, while Joe raves about Disney's acquisition strategy and Netflix investing $20 billion in content.

Catch past episodes show notes at

Direct download: 21-01-21-Episode-255.mp3
Category:Content Marketing -- posted at: 6:00am EDT

This week on This Old Marketing, Joe and Robert cover Amazon taking down Parler. Does it tell us anything about free speech?

And, while that was happening, someone scraped all Parler's data.

The run on music archives continues, with OneRepublic's Ryan Tedder getting a boat load of cash for songs we've never heard.

How does the media rebound? By becoming human again of course.

Axios launched a 10k subscription product to help brands communicate better internally. They may not have priced it high enough.

And as a cake topper, over 1,000 brands unknowingly ran ads against articles promoting conspiracy theories. We are shocked.

In rants and raves, Joe raves about Mr Beast's origin story, while Robert gushes over Edelman's Trust Barometer.

Catch past episodes show notes at

Direct download: 21-01-14-Episode-254.mp3
Category:Content Marketing -- posted at: 6:00am EDT

In episode 253 of This Old Marketing, Joe and Robert kick off the show with Roku's possible purchase of Quibi content (yes, that Quibi). Roku, whose stock has appreciated over 1,000 percent in just a few years, is taking its playbook directly from the Netflix content model.

There is a podcasting gold rush and it looks like it may turn out to be a two-company party (Amazon vs. Spotify). But the opportunity isn't just podcasting, but all audio content. 2021 may be the year of text to audio.

Media and content purchases went crazy this week, with MARQUE buying Closet Full of Cash, Sykes buying The Penny Hoarder, and Wyndham Destinations buying Travel + Leisure. Is this just the start? Uh...short answer is yes.

Rants and raves include a movement from monthly to quarterly subscriptions and Joe's call for another look at print media. Robert discusses the implications of the new Clubhouse social media app and the case for two spaces after a period.

This week's sponsor: CXL Institute

Catch past episodes and episode show notes at

Direct download: 21-01-07-Episode-253.mp3
Category:Content Marketing -- posted at: 6:00am EDT