This Old Marketing

In this week's news, Neutrogena and Old Spice release the details on the creation of their internal brand studios. Is this Marriott all over again or something different? The answer is in promotion and audience building.

More acquisitions are in the works, as friend of #ThisOldMarketing Jay Acunzo sells his podcast. Are more to come?

Investors are getting into the content creation game by purchasing equity in shows and enewsletters, but is this good for creators?

And Robert (again) asks, is Clubhouse dead? Robert says yes while Joe thinks the jury is still out.

Rants and raves include Robert's Adobe rave (and big opportunity) while Joe rants about rented land and YouTube.

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Direct download: 21-04-30-Episode-269.mp3
Category:Content Marketing -- posted at: 6:00am EST

Is the biggest part of a paid advertising budget with influencers now? The boys think not.

Science seems to think that the web can survive without advertising. If so, there are huge opportunities for ungated media sites. And...it really doesn't matter what browser you advertise on.

In social audio news, Discord launches their own Clubhouse. So will Facebook. And with Microsoft not buying Discord, who will?

Breaking news: Apple will offer revamped podcast subscriptions and help drive podcaster revenue. Good? Probably not for the creator middle class.

In rants and raves, Robert comments about Apple's big iOS launch, while Joe talks about being indispensable. In M&A news, the Seven Lakes Insider sells to The Pilot newspaper.

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Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Direct download: 21-04-23-Episode-268.mp3
Category:Content Marketing -- posted at: 6:00am EST

DraftKings hires a chief media offer, kicking off their formal program for content marketing and into actually buying media companies.

The latest Pew social media research is out. What do we think? Facebook might be in trouble. Oh, and Americans hate social media but are addicted to it.

The boys also discuss a rather lengthy article about the staying power of Clubhouse. Can the thrill continue?

And mostly rants this week. Joe rants about YouTube's creator newsletter while Robert rants about IBM's new spinoff and P&G's Chinese data mystery.

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Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Direct download: 21-04-16-Episode-267.mp3
Category:Content Marketing -- posted at: 6:00am EST

Well, there's a new Facebook data leak, and Facebook is blaming users instead of taking responsibility. The good news? Facebook is updating their feeds so you can have more of what you want. Will it matter? Probably not.

Clubhouse, the social audio unicorn, is now speculated at being worth $4 billion dollars. Robert thinks less. Joe thinks more.

Clubhouse is also adding creator payment options. Robert is still not happy.

Joe raves about Topps Trading Cards announcement that they are going public via SPAC, while Robert slams on The Drum for possibly the worst article ever written.

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Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Direct download: 21-04-09-Episode-266.mp3
Category:Content Marketing -- posted at: 6:00am EST

I know, it's hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? You can bid on it here at Opensea.

The social audio battle continues this week, with Spotify buying social radio player Betty Labs, while LinkedIn is about to release their own version of Clubhouse.

And guess what? Medium is pivoting again. This time, they are looking at a Substack model.

Rants and raves include a rant from Joe about Substack's $650 million valuation, while Robert rants about marketers only focusing on numbers.

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Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Direct download: 21-04-02-Episode-265.mp3
Category:Content Marketing -- posted at: 6:00am EST

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