This Old Marketing

Decentralized publishing is starting to become "a thing" with the launch of Mirror.xyz, a site for writers built on top of a crypto economy.

And yes, creator coins are a thing. The tokenization of everything is happening and content creators sit at the center.

Twitter is on the move, finally getting back to the blue verification mark (get yours now). But in bigger news, Twitter is testing out its Super Followers program, which may very well be a game changer.

And are celebrity podcasts really that bad? The short answer? Yes.

In rants and raves, Robert comments on John Oliver's latest on sponsored content, while Joe passes on the sad news of another social media platform killing.

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Direct download: 21-05-28-Episode-273.mp3
Category:Content Marketing -- posted at: 6:00am EST

At almost the same time AT&T announced that their WarnerMedia buy was a mistake, Amazon seems close to picking off MGM Studios. Why is everyone except telecom companies figuring this out?

And then, there's TheSkimm, which is going shopping for a buyer that is NOT a media company.

Big launch week for Pinterest, which adds a live event component, and Twitter, which doesn't quite get their subscription program right.

And finally, is everything turning into paid subscription?

Rants and raves includes Joe's rave about Coinbase's media house launch, while Robert rants about how some companies are out to destroy our reputations and that AI isn't quite there yet.

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Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Direct download: 21-05-21-Episode-272.mp3
Category:Content Marketing -- posted at: 6:00am EST

Social audio company Clubhouse finally launches in Android, but faces an uphill climb around moderation and trolls.

Hubspot makes a brilliant move in starting a podcast network. Could it be a glorified sponsorship package? Possibly. But it's still brilliant.

And we finally know why YouTube has been fiddling with their short-form video advertising...they are launching a $100 million dollar creator fund for short-form video creators. There you go.

And yes, social media platforms are starting to look the same. Who could be the winner? The boys think Twitch.

Joe's commentary includes book publishers working to establish direct-reader relationships. Robert rants about making a big deal about CMO term length, and raves about Signal's outing of Facebook.

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Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Direct download: 21-05-14-Episode-271.mp3
Category:Content Marketing -- posted at: 6:00am EST

Verizon changes course again by selling off AOL and Yahoo to Apollo. Joe and Robert think they'll purchase both back for more at a later date.

Rumors are swirling that Netflix may buy Discovery. Smart move considering how much Netflix is paying for original content these days.

And we've seen the future and it is Food52 with their purchase of Dansk.

Twitter Spaces moves aggressively into Clubhouse's turf, but Joe thinks the online event business should be shaking right now. Robert still can't get a Spaces invite though.

And of course, the boys argue about NFTs, including Kevin Smith's NFT sale of his upcoming movie and Gary Vee's NFT launch that includes a super conference. You know what they say about the first through the wall? They get bloody!

Raves include content's role moving to the CMO, and how SMS/texting might actually be a solid content distribution choice with examples from Taika and Great Jones.

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Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Direct download: 21-05-07-Episode-270.mp3
Category:Content Marketing -- posted at: 6:00am EST

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