This Old Marketing

The Information estimates that last year's creator economy take is about $2 billion dollars. Does it have room to run?

CNBC and The Drum cover content marketing like it's a brand new thing, while American Express ditches their Departures print magazine for the web's greener pastures.

And podcasts continue to go big, now accounting for over $1 billion in advertising revenues.

Rants and raves include Drew Barrymore's new print magazine and Cristiano Ronaldo's spat with Coca-Cola.

This week's podcast sponsor is MarcomGather.

With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing]

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Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

 

Direct download: 21-06-25-Episode-277.mp3
Category:Content Marketing -- posted at: 4:00am EST

After more than 50 years, American Airlines decided to shutter its print magazine American Way. Good decision? Not a chance. Based on data? Probably not.

Americans have hit fatigue status when it comes to Video on Demand (VOD). Is this a short-term blip or will things continue to heat up?

Spotify launched its Clubhouse-competitor Greenroom this week. The boys discuss who will win the social audio wars.

And finally, Netflix launched a merchandise home on the web. The problem is it doesn't really sell anything.

Rants and raves include Link-in-Bio startups, which really isn't a thing and how big tech is taking over the creator economy.

This week's podcast sponsor is MarcomGather.

With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing]

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Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Direct download: 21-06-18-Episode-276.mp3
Category:Content Marketing -- posted at: 4:00am EST

Apple unveiled their new privacy policy this week. Among the features is an ability not to track open rates in email newsletters. The boys think this is bad for ecommerce and advertising and good for long-form email newsletters.

Facebook announced their Substack killer, called Bulletin, in their fight to slowly manipulate more content creators to the platform.

And of all the new products Twitter has announced, the first one to launch is Twitter Blue, a program that will do not one bit of good for anyone (not that we're opinionated or anything).

Rants and raves include a rant from Joe on Facebook's new watch. Robert raves on Bo Burnham's new Netflix show, called Inside

This week's podcast sponsor is MarcomGather.

With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing]

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Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Direct download: 21-06-11-Episode-275.mp3
Category:Content Marketing -- posted at: 4:00am EST

In this episode, Joe and Robert start by dissecting the employment move back to offices. Is this a meaningless blip or will marketing and content creation be altered forever?

Is the future of media podcasts and newsletters? Axios sure thinks so. While it's an amazing and growing model, both Joe and Robert feel there is an opportunity to zag.

Discord does a rebranding. Is there a new CMO or will there be a buyout? The boys think both.

And Donald J. Trump announces that his blog will die and he'll move back to social media. From rented land to rented land? Not the best media strategy.

In rants and raves, Robert raves about the Salesforce 360 movement, while Joe comments on Google knowledge panels.

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Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Direct download: 21-06-04-Episode-274.mp3
Category:Content Marketing -- posted at: 6:00am EST

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