Fri, 30 July 2021
Joe and Robert digest the breaking research from The Tilt on the state of the content entrepreneur. What makes them successful? How long does it take to build an audience? How do they make money?
After finally taking suggestions from Joe and Robert, Netflix launches into physical retail. It's about time.
And Spotify moves to dominate the podcast space. Will it work?
Fri, 23 July 2021
Clubhouse is back. Maybe.
The social audio app is now open to the world, and has gained 10 million new downloads in the past two months. Joe thinks there is a chance. Robert thinks that Clubhouse as a feature only will fail.
Zoom launches On Zoom. Frankly, this could be big, and positions Zoom as a clear leader in the video creation and event space.
Substack is getting into the podcast game...big time. Is this a good move or just clutter?
Everyone is after the 50 million estimated content creators.
Fri, 16 July 2021
In this episode, Joe and Robert break down the future of NFTs in marketing, lead by Gary Vaynerchuk's partnership with Budweiser.
TikTok's parent ByteDance goes full Amazon B2B by launching BytePlus, the product version of their AI algorithm. Joe and Robert both believe this is going to be the next greatest thing in marketing tech.
Printed books soar, but is the new opportunity really in print magazines?
And finally, the advertising market is booming, but not by the normal players.
In rants and raves, Joe raves about the GQ feature of Jason Sudeikis and rants about Loki. Robert rants about mainstream marketing media talking about marketing spend going down, when they have absolutely no idea they are using the wrong metrics.
Fri, 9 July 2021
In breaking news, MEL magazine is sold by Dollar Shave Club and will begin again in a few months. Joe and Robert discuss why content entrepreneurs should work on exit planning and marketing directors need to focus on M&A.
Is every company a fintech company? Probably not...but the options for content creators to monetize have never been greater. Joe and Robert discuss all the options.
Fri, 2 July 2021
The boys launch the show discussing the NCAA's new ruling that college players can be compensated for their image and likeness.
While we don't know exactly what will happen, we do know that athletes from every sport will be developing out their audience-building strategies as of yesterday.
In other news, experiential events are on the rise (of course), but are brands throwing out the digital bathwater and missing a huge opportunity?
And Buzzfeed finally gets to go public through a SPAC. What's next? About 1,000 M&A deals.
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