This Old Marketing

Ted Lasso win's multiple Emmy's. Let's talk about that for 20 minutes please.

McKinsey launches a new content marketing program targeting (of all things) kids. Does it play?

Sports Illustrated launches a partnership with 888 for a new sports gambling site. Good or bad move?

Is there an opportunity to purchase small, digital communities? Heck yes.

And...Is F* You Pay Me the real deal?

Rants and raves include Chipotle's new content creator program and Robert's rant on marketing measurement.

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Direct download: 21-09-24-Episode-290.mp3
Category:Content Marketing -- posted at: 4:00am EST

Financial and tax services company Intuit ties the knot with Mailchimp, showing clearly that Intuit is trying to corner the SMB audience market.

Opensea, the eBay of NFTs, has an issue with insider trading. Joe and Robert use the time to talk about new NFT projects and what they are good for.

Clubhouse hires a publisher. Robert is still bearish. Joe takes a wait-and-see approach.

And CMO optimism is higher than ever. Are they right?

Rants and raves include a DAO powerpoint rave from Joe, while Robert gushes over a new trust survey.

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This Week's Sponsor

.Online Business Academy - FREE business courses. No prior business experience needed.

Quick, actionable, under two-hour courses for those looking to start a business. Go through a step-by-step tutorial by business experts like Ryan Foland, Jason Falls, and Kim Garst. Available for absolutely FREE along with downloadable resources, bonus activities, tips & tools, and rewards that range from 1-on-1 mentoring to $1000 cash.

Get the training now!

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Direct download: 21-09-17-Episode-289.mp3
Category:Content Marketing -- posted at: 4:00am EST

Joe and Robert go into deep analysis on Rand Fishkin's latest post on the difficulty of being a web content creator.

Twitter launches a new product, Communities. Robert doesn't like it and Joe thinks Twitter should just buy Discord.

In rants and raves, Robert raves about Matthew Sweezey's First-Party Data chart, while Joe strongly disagrees with Seth Godin's take on NFTs.

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This Week's Sponsor

.Online Business Academy - FREE business courses. No prior business experience needed.

Quick, actionable, under two-hour courses for those looking to start a business. Go through a step-by-step tutorial by business experts like Ryan Foland, Jason Falls, and Kim Garst. Available for absolutely FREE along with downloadable resources, bonus activities, tips & tools, and rewards that range from 1-on-1 mentoring to $1000 cash.

Get the training now!

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Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Direct download: 21-09-10-Episode-288.mp3
Category:Content Marketing -- posted at: 4:00am EST

In acquisition news, Mailchimp could be sold to financial services company Intuit for $10 billion. What does this mean for the future of marketing and finance?

The New York Times did a story on Li Jin (from creator economy and passion economy fame). What happens when the audience gains equity access with the content creator?

And...Spotify has started to remove their podcasts from other players while Amazon seeks to dominate digital radio.

In rants and raves, Robert comments about CMO terms and Joe raves about the Savannah Bananas.

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This Week's Sponsor

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Quick, actionable, under two-hour courses for those looking to start a business. Go through a step-by-step tutorial by business experts like Ryan Foland, Jason Falls, and Kim Garst. Available for absolutely FREE along with downloadable resources, bonus activities, tips & tools, and rewards that range from 1-on-1 mentoring to $1000 cash.

Get the training now!

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Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

 

 

Direct download: 21-09-02-Episode-287.mp3
Category:Content Marketing -- posted at: 4:00am EST

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