This Old Marketing

Joe and Robert discuss the impending (or ongoing) bear market in the creator economy. This means less sponsorships and different business models for both content marketers and creators.

Disney goes all Web3, while social media networks continue to take, take, take.

Rants and raves include a Robert downer on the Democratic party (listen first!) and Joe's rant about TikTok going bye bye.

This week's links:

Disney Goes Web3

Interview with Disney CEO on Next-Gen Storytelling

Social Media Giants Changing Terms on Creators

Is BeReal for Real?

Long-form Content Isn't Dead

Buzzfeed Valuation Dropping

The 10k Creator Podcast with Joe Pulizzi and Daren Smith

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Direct download: 22-09-30-Episode-343.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Spotify announced a new audiobook strategy, aiming directly at Amazon (plus Apple and Google).

Twitch bans online gambling after a soap-opera type scamming by a popular streamer. But, will it last?

ESPN launches a creator network, investing a bucket of pucks into the initiative. Both Joe and Robert agree, it's "meh".

And Starbucks launches a new Web3 loyalty program, investing a double bucket of pucks.

Rants and raves include purpose and more purpose...plus, the Emmy awards.

This week's articles:

Spotify Sells Audiobooks

Twitch Online Gambling Announcement

ESPN Launches Creator Network

Starbucks and Web3

Brands and Purpose

Emmy Award Results

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Direct download: 22-09-23-Episode-342.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In a special Content Marketing World week episode, Joe and Robert discuss their content marketing presentations in detail and what the future holds of the discipline of content marketing.

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Direct download: 22-09-16-Episode-341.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this very special episode, we bring back one of This Old Marketing's most popular episodes: a breakdown of what makes (and breaks) This Old Marketing (the podcast) featuring content entrepreneur Jay Acunzo.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

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Direct download: 22-09-09-Episode-340.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week Donald Trump's Truth Social made the news concerning runway and SPAC issues. Does Truth and it's parent company have enough money to hold on? And even worse news...Google has a lot to say about it.

In acquisition land, Benioff's Time brand bought Brandcast to launch Time Sites. Robert sees this as a big deal moving forward. Joe believes that these small acquisitions are going to rule the next 18 months.

And what about AI and content? Robert just wrote a report on the future of Marketing AI. Is he right?

In rants and raves, Robert shares a rare Comms research spotlight, while Joe rants about a new NFT marketplace.

This week's links:

Truth's SPAC Down 9%

Truth's Trademark Down

Google Won't Play with Trump

Time Buys Brandcast

AI and Content

Facebook and Cambridge Suit

Comms Research

New NFT Marketplace

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Direct download: 22-09-02-Episode-339.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Donald Trump's Truth Social is hitting bigger numbers...but are they big enough?

Instagram's changes from social network to content discovery platform is messing with a number of small business models, while YouTube and TikTok block Andrew Tate from the platform.

Google launched a new "really helpful" SEO update that attacks sites that don't answer the question searched for. Will their update really fix anything at all? Probably not.

And...is TikTok monitoring your information? You bet they are.

Rants and raves include the fiasco in Cleveland sports and a review of The Sandman.

This week's links:

Truth Social Numbers Up

Instagram Changes All the Rules

YouTube Bans Tate

Google's Helpful Update

TikTok Security Risk

Pam's LinkedIn Plea for Browns' Fans

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Direct download: 22-08-27-Episode-338.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Big news as Mailchimp deactivates a number of crypto-based newsletters. We cover what's behind the move and what you need to do about it.

Morning Brew is yet another in line to launch a creator program. What are they doing differently?

A new group-based social network is launched (Niche). But how long will it last?

And Meta (Facebook) launches their metaverse program in France and Spain. And yes, it is the most ridiculous thing you will see today.

Rants and raves include creator burnout and Creem magazine.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Mailchimp Deactivates

Morning Brew Creator Program

Meet Niche

Zuckerberg's Metaverse

Creator Needs a Break

Creem Magazine Returns

TV or Social Media More Polarizing?

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Send us your Rally.io ID at ThisOldMarketing.site and get $20 in $TILT and $IDEA coin for a podcast review.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-08-23-Episode-337.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week Joe and Robert cover the big news out of Disney. Do they really have more subscribers than Netflix? Are they the greatest media company of all-time? (the answer is yes)

Axios sells to Cox Enterprises, creating a local media opportunity that may be unprecedented. At the 5x revenue valuation, the boys ponder how a content marketing division could be valued (revenue or not).

Lyft creates a media division...but the real story is the ongoing diversification of audience and customer revenue.

Rants and raves include online gambling content and whether it's better or worse to work from home.

This week's links:

Disney's Upside Surprise

Axios Sells

Media Exit Multiplier

Lyft's Media Operation

xQc Wagers $685 Million

Malcolm Gladwell on Working from Home

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Direct download: 22-08-12-Episode-336.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Twitter is launching a new version of Spaces. Is this the answer to the platform's woes, or is this just another move to find a "non-Elon" acquirer of the business?

Meta discontinues paying media companies as part of their news feed. But good news! They are adding it on the Instagram side. Is Meta searching to find its way or could they be Microsoft from a decade ago?

We are shocked that payola is happening on podcasts. What needs to be done to combat this?

Rants and raves include commentary from Robert about how Meta is actually in a pretty good position after all. Joe raves about Ryan Reynolds new MNTN ad.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Twitter Launching New Spaces

Meta Ends Publisher Deals

Meta Alters News Feed

Instagram Adds Payment for Reels

Podcast Payola

Meta Not Doing Poorly

Ryan Reynolds' MNTN Ad

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Direct download: 22-08-05-Episode-335.mp3
Category:Content Marketing -- posted at: 4:00am EDT

TikTok continues to dominate tech as Meta, Snap and Twitter all slump. But...is TikTok due for a correction?

The token soap opera continues between Coinbase, the SEC and the CFTC. Would the real cryptocurrency regulation please stand up?

Instagram changes their algo and a million influencers cry simultateously? Will Insta revert to the old or are they only focused on TikTok?

And advertising revenues are projecting down. Are we heading deeper into a depression?

This week's links:

SNAP Slows

Twitter Earnings

MSFT's Report

Coinbase Insider Trading Suit

SEC Launches Probe Against Coinbase

Instagram Changes

Ad Market Slowdown

TikTok Creator Factory May Be Broken

NFL Plus

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Direct download: 22-07-29-Episode-334.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert break down the latest Netflix results and the launch of their ad-supported model. And apparently TikTok is going to replace Google for search, while all designers and artists are afraid of AI.

Raves include a surpise kudos from Robert to the ANA, while Joe breaks down the Informa purchase of Industry Dive.

This week's articles:

Netflix Ad-Supported Model

TikTok Is the New Google for Gen Z

DALLE 2, AI and Graphic Design

ANA's New Influencer Guide

Informa Buys Industry Dive

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Direct download: 22-07-22-Episode-333.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Oh...in a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter.

Spotify buys Heardle, but have they figured out their "real" business model? Bloomberg sure doesn't think so.

And the boys go at it again on the future of Clubhouse. They agree it's only mostly dead.

Rants and raves include a new podcast network formula and NASA shots.

This week's links:

Twitter Sues Elon Musk

Spotify Asquires Heardle

Is Spotify's Model in Trouble?

Clubhouse Isn't Dead Yet

Should Netflix Launch a Theme Park?

Netflix Partners with Microsoft

NASA's Glamour Shot

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Direct download: 22-07-15-Episode-332.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This episode is all about being banned. From R Kelly's scrubbing from Spotify and YouTube, to CSN's return to Spotify, and China's serious ban on more than 30 different categories of content.

Joe and Robert talk about what marketers and creators need to do now to prepare for the erasing to come.

Rants and raves include Hank Green's Vidcon presentation and how to survive without a platform AND the difference between building an audience and building a community.

This week's articles:

R Kelly's Music Gets Deleted

Crosby, Stills & Nash Return to Spotify

China Bans 30 Content Areas

Hank Green's Vidcon Keynote

Community vs. Audience

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Direct download: 22-07-08-Episode-331.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week we breakdown The Tilt's 2nd Annual Creator Economy research.  What makes a successful content creator? How long does it take? Why do creators do what they do?

Twitter launches yet another new program, this one likely to do nothing at all.

And Better Homes & Gardens halts print for a portion of their audience. Robert thinks this is a test to see if subs will continue if they kill print. He could be right?

Rants and raves include social media influencer spend and Amazon as your dead grandmother.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Creator Economy Research

Twitter Launches New Advertiser Program

BHG Print Kill

Social Media Influencer Spend

Amazon and Your Dead Grandma

Fractional CMO Jobs

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Direct download: 22-07-01-Episode-330.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possible "super-app" opportunity, specifically focused on content creators. It could work.

Facebook unleashes a hundred new ideas to help creators monetize the platform. Talky talk talk talk.

Rants and raves include amazing Web3 use cases and PritchardCon.

This week's links:

Twitter Rolls Out Notes

Snap's CEO Thinks Twitter Can Be Super-App

Facebook's Creator Monetization Ideas

Not Boring and Web3 Use Cases

The Drum and Mark Pritchard

Mark Pritchard Video

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Direct download: 22-06-24-Episode-329.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert detail the latest Web3 and crypto bad news. But could now be the very best time to invest your time and talent?

Canada unleashes a controversial law that seems like way more problem than solution.

Facebook engages in another rug pull. Can we ever trust Meta again? (the answer is no)

Rants and raves include when it's time to stop your content and bringing back AOL.

This week's links:

Coinbase Lays Off 1,000

Bitcoin Turns South

Bill C-11

Facebook Rug Pull

When To Pull the Content Creator Plug

AOL Is Back

The Cure for Imposter Syndrome

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Direct download: 22-06-17-Episode-328.mp3
Category:Content Marketing -- posted at: 4:00am EDT

As the boys dive head first into Mamby Pamby Land, they discuss whether Elon is hot or cold for Twitter.

Is social audio dead? And how about SPACs for that matter?

A new creator-friendly search engine is born, and yet another social-token player enters the field.

Rants and raves include creating during a recession, privacy and Meta does something good for a change.

Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.

This week's links:

Are SPACs Dead?

Clubhouse Losing Talent

Is Social Audio Dead?

Yep - A New Search Engine

Calaxy and Social Tokens

Recession Not Bad for Creators

Meta Developing Basic Ads

Apple and Privacy

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Direct download: 22-06-10-Episode-327.mp3
Category:Content Marketing -- posted at: 4:00am EDT

More shenanigans at Meta with not one but two executives leaving.

Twitter crumbles under the weight of Elon as more employees seek to leave.

Media companies are leaving pay-wall strategies for sponsorships, while more regulations coming for Web3.

Rants and raves include the Michelob Ultra guy and social media rulings.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Twitter Hurting

Media Companies Move to Sponsorships

NP Digital's Acquisition

Will SMS work for Subs?

OpenSea Exec in Trouble

Michelob Ultra Guy

"Fans First" by Jesse Cole

Texas Social Media Law

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Direct download: 22-06-03-Episode-326.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Is Seth Green's missing BAYC NFT an actual thing, or is it part of a larger marketing conspiracy.

Conan sells Team Coco to SiriusXM for $150 million. Will we see more? Absolutely.

Politicians gang up against Google and Facebook over antitrust concerns. Probably nothing.

In rants and raves, Joe comments on a16z's State of Crypto Report and the latest creator economy report. Robert rants about Google as a common carrier.

Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.

This week's links:

Seth Green's NFT Problem

Conan Sells Out

Antitrust Violations for Google/Facebook

2022 State of Crypto Report

2022 Creator Economy Report

Google as Carrier

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Direct download: 22-05-27-Episode-325.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This episode could be our ticket to Webby fame. You'll just have to listen to be sure.

We, of course, go through the latest Twitter disaster that is Elon Musk, and then detail the new THE Spotify NFT integration. All that, and Netflix is getting into live streaming. Who knew?

Rants and raves include a TED Talk from the Instagram CEO and more Star Trek.

Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.

This week's links:

Elon Musk Can't Stop Tweeting

20 Percent Spam Accounts on Twitter

Spotify Goes NFT

Netflix & Livestreaming

Instagram TED Talk

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Direct download: 22-05-20-Episode-324.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert do an overview of the crazy week in crypto. Is this an opportunity or has Web3's time come to pass?

The New York Times and Disney release earnings and the boys run through the highlights.

The Wall Street Journal says NFTs are dead. Other sources say the WSJ didn't do their homework. Who's correct?

And Instagram launches a test NFT program. Good move?

Rants and raves include Starbucks moving their rewards program to Web3 and a rant on personalization you don't want to miss.

This week's links:

New York Times Results

Disney+ Ramping Up

NFTs Are Dead

Wall Street Journal Is Dead Wrong

Instagram Testing NFTs

Forget Personalization

SBUX NFT Loyalty Program

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Direct download: 22-05-13-Episode-323.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A special episode covering the latest content creator/content entrepreneur research from The Tilt as Joe and Robert head out to Creator Economy Expo (CEX).

Data points include-

- How long until content creators get to revenue.

- How long to financial independence.

- What are the aspects that move a content creator to a content entrepreneur.

- Key points for both content marketers and content creators to consider.

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Direct download: 22-05-06-Episode-322.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The Elon/Twitter saga continues. Joe and Robert break down the real reason why Elon is trying to buy Twitter.

Ad spending is mostly up at MSFT, Meta and Google. Is this the golden age of advertising?

The subscriber model is getting a lot of hate lately, but there is still hope.

Rants and raves include an interesting NFT launch and a try at Gen Z social media.

This week's links:

Google & Microsoft Ad Growth

YouTube Falls on Lower Growth

Twitter Mulls Ad-Free Platform

Subscriptions Aren't Doomed

Morning Brew Gets to 4 Million Subs

Security Token Launched

Non-Fungible Testicles

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Direct download: 22-04-29-Episode-321.mp3
Category:Content Marketing -- posted at: 4:00am EDT

While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign for streaming paid media.

And...Rolling Stone goes creator economy. What does that mean for the brand and for media in general?

Rants and raves includes a content entrepreneur story from AdWeek and analysis on whether web scraping is legal.

This week's links:

Netflix Subscriber Loss

Netflix Looks at Ad-Supported Model

Rolling Stone Goes Creator Economy

Rolling Stone MrBeast Case Study

Integrity and Sponsored Content

Influencers Are Becoming Entrepreneurs

Web Scraping

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Direct download: 22-04-22-Episode-320.mp3
Category:Content Marketing -- posted at: 4:00am EDT

It's breaking news time as Joe and Robert discuss Elon Musk's intent to purchase Twitter.

CNN+ looks more like CNN minus as the new project begins cutbacks after barely starting.

Coinbase will partner with BAYC on a film project. Robert is not impressed.

Meta begins their metaverse project with price gouging, while BeReal is the new social app darling.

Rants and raves includes true quality content and the dark side of content marketing.

This week's links:

Elon Musk to Buy Twitter

Jack Dorsey's First Tweet Does Nothing

Big Cuts at CNN+

Coinbase and BAYC

Meta Overcharges

BeReal Growth

Marketing Dive Sponsored Research

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Direct download: 22-04-15-Episode-319.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Robert and Joe discuss what happens to Twitter now than Elon put one percent of his net worth into the company. Podcasting is down, but is that a problem? And the boys predict that Web3 will soon be dominated by a centralized player. Is that bad? Probably not.

This week's links:

Elon Musk and Twitter

YouTube to Launch Podcast Player

Podcasting Stats See First Drop

Tech Startup Doesn't Mention NFTs or Web3

Journalists and Personal Brands

The Hero - Movie

What Is the Metaverse?

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Direct download: 22-04-08-Episode-318.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Well, Joe and Robert are finally seeing their 10-year prediction come to fruition. It seems that just about every tech company out there is turning into a significant media company.

This week, the boys share the news about Hubspot's creator network, Wendy's does a Meta bacon fake, while a BAYC owner launches a bored restaurant. And...what's up with Vimeo and their pricing?

This week's links:

Hubspot's Creator Program

Vimeo Price Aches

Wendy's and Meta Partner on a Cheeseburger

BAYC Pop-Up Store

Big Money with a Small Audience

Jay Acunzo's Accountability Program

Understanding Web3

Tech Company Wins Oscar

Jeff Charney's New Gig

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Direct download: 22-04-01-Episode-317.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Yuga Labs gets $450 million, giving it a $4 billion dollar valuation. Robert is suspect whether the Bored Ape Yacht Club (BAYC) and CryptoPunks owner can drive that much value. Joe, of course, completely disagrees.

In other news, Time and Stella drop new NFT projects, while Morning Brew announces a series of in-person events.

Rants and raves includes an amazing Web3 piece from the New York Times and a rant about what channels Web3 creators will use to communicate with fans.

This week's links:

BAYC Gets $450 Million

Time Launches NFT

Stella Drops an NFT for Water

Morning Brew Launches Events

New York Times and Web3

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Direct download: 22-03-25-Episode-316.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this episode, the boys discuss the future of NFTs and content marketing, the mixture of HBO and Discovery, Web3 gimmicks and the normalization of podcasting.

Rants and raves include more Nielsen drama and Yuga Labs buying CryptoPunks.

Links this episode include:

HBO Max + Discovery

Instagram All-In on NFTs

Acura Launches New NFT Program

Lacoste Goes Metaverse with Minecraft

Podcasting Ads on Upswing

Nielsen Drama

Yuga Labs Buys CryptoPunks/Meebits

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Direct download: 22-03-18-Episode-315.mp3
Category:Content Marketing -- posted at: 4:00am EDT

After the launch of the very successful Disney+, mouse executives have decided to screw the entire thing up by offering an ad-supported streaming option. Good job!

One anonymous user just got an $8 million dollar loan backed by CryptoPunk NFTs. What does this mean for crypto and NFT marketing?

Netflix buys a game maker in news from the obvious, while the knitting community goes to threads over a content creator.

Rants and raves include a knock on Slack and quality Disney data.

Links this episode:

Disney's Ad-Supported Option

CryptoPunk Loan

Netflix Gaming Buy

Knitting.com Fail

Slack Platform Mess

Disney Data

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Direct download: 22-03-11-Episode-314.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week we discuss the Russia/Ukraine conflict and the impact on crypto and media coverage. M&A continues to go crazy as Epic Games buys Bandcamp. Elsewhere, Salesforce goes NFT and their employees revolt. And as expected, TikTok announces the move to 10-minute videos. What's next? Infinity.

Rants and raves include NFTs for access and a podcasting toy for white guys.

Links this Episode:

Attend CEX - Creator Economy Expo

Tweet regarding Russian Media

Russia's Propaganda Machine

Epic Games Buys Bandcamp

Salesforce Accounces NFT Cloud Service

SF Employees Protest NFT Service

TikTok Goes to 10 Minutes

Podcast on NFTs for Access with Mike Stelzner and Joe Pulizzi

Coinbase Super Bowl Ad Controversy

Podcast Toy for White Guys - SNL

h/t Tom Webster for the episode title.

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Direct download: 22-03-04-Episode-313_-_2.mp3
Category:Content Marketing -- posted at: 12:29pm EDT

In this very special #ThisOldMarketing episode, Joe and Robert take a deep dive into the Web3 universe. They cover:

- The evolution from Web1 to Web2 to Web3.
- The pushback against Web3 and tokens.
- Examples of what's working and what isn't.
- Opportunities for content creators.
- Short-term Web3 predictions.

Links this episode:

Go-to-market in Web3

JP Morgan Enters Web3

Coinbase and TRUST

Why Brands Need to Pay Attention to NFTs

Attend CEX - Creator Economy Expo

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Direct download: 22-02-25-Episode-312.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this episode Joe and Robert run through the Super Bowl ad winners and losers. There may be some surprises.

Spotify buys more and more podcast companies as it makes a business model shift. And Binance, of all companies, takes a $200 million dollar stake in Forbes.

Rants and raves include Andrew Davis' video prowess and a Web3 comparison to John D. Rockefeller.

Episode Links -

Coinbase Rocks the Super Bowl

Super Bowl Winners

Spotify Buys More

Binance and Forbes

Andrew Davis and Loyaty Loop

Register for Creator Economy Expo

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Direct download: 22-02-18-Episode-311.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys cover the ongoing Spotify/Joe Rogan saga, while Robert's new book title should be "Epic Marketing Rant."


The continuing soap opera at Spotify calls into question the editorial control needs of a platform. And yes, platform also means media company.

Buzzfeed outs the BAYC founders. Was this the right thing to do? And, really? Buzzfeed?

More than 50 percent of all ad spending in 2022 will go to three companies. Joe thinks we need to start supporting small, niche content creators.

And we have three company examples experimenting with the Metaverse. Well, not really.

In rants and raves, Joe comments about the ability to create IP and NOT own an NFT, while Robert delivers an epic rant around marketing measurement.

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Direct download: 22-02-11-Episode-310.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The Spotify/Joe Rogan situation seems to be gaining momentum as more musicians and podcasters dump the platform for Apple pastures.

Wordle wiggles seven figures out of the New York Times, while product analytics company Pendo went out and purchased themselves a media company as the M&A market heats up.

In rants and raves, Robert complains yet again about zero-party data. Joe comments on the early nature of NFTs, and begs Mark Ritson for more curiosity.

Robert's book recommendation: The Opposable Mind by Roger Martin.

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image: Getty Images

Direct download: 22-02-04-Episode-309.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Neil Young gives the finger to Spotify, while influencers and content creators fight for naming rights.


In today's episode, Neil Young takes a stand against Joe Rogan and Spotify. Will it work and does it matter?

And...right-wing commentator Joe Bongino gets booted from YouTube. Do they have the right, and what's the long-term play?

We discuss the meaning of influencers versus creators as McDonald's goes influencer, Trump Social goes searching, and Forbes gets into the creator economy.

And finally, Tom Brady launches his new crypto NFT project. Yes, we are going back to the year 2000.

In rants and raves, Joe raves about Andy Weir's new book, and Robert rants about Google and ad privacy.

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Direct download: 22-01-28-Episode-308.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this week's news, Microsoft buys Activision for $69 billion (are you kidding me?). Is this important and why should creators/marketers care?

There is a new bill on the hill about data and advertising. The only thing we know for sure is that first-party data is more important than ever. Get those emails ready to go!

Google/YouTube drops YouTube Originals. Can Google commit to anything? Was this a sound decision?

Joe raves about a Web3 chart and reviews the online battle for Web3 between Prof G and Packy McCormick. Of course, both Joe and Robert have a take. Robert then raves about Edelman's new trust report.

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Podcast image: Universal Pictures

Direct download: 22-01-21-Episode-307.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week, Joe and Robert cover The New York Times purchase of The Athletic. The good, the bad and the very ugly. All in all, we're thumbs up.

The Information says media valuations are down except for paid subscription models. True? Well, not really.

LinkedIn is going all newsroom. Will this finally be the move that vaults LinkedIn to B2B media king? Will their social audio feature help?

Oh...and Jake Paul launches a sports drink while a reality star sells her farts as NFTs (you can't make this stuff up).

In rants and raves, Joe comments on the Great Resignation and a big deal in NIL sports. Robert then goes old school with Harvard Business Review.

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Direct download: 22-01-14-Episode-306.mp3
Category:Content Marketing -- posted at: 4:00am EDT

All the wrong 2022 content predictions in one place.

From Robert -

- Content Marketing and Marketing Content Operations Merge This Year - and become overall MarketingOPS.
- Web 3.0 Stumbles with Security Concerns - But gets back on track.
- A Big Tech Brand - Buys One of the Big Media Brands...
- Data and Privacy actually become a thing in 2022.
- Talent Acquisition will be the number one priority for businesses.

From Joe -

- Multiple tech companies turn into large media enterprises.
- META develops a closed crypto community.
- Content marketers begin to learn the art of acquisition.
- Social tokens go big in 2022 and other crypto predictions

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Direct download: 22-01-07-Episode-305.mp3
Category:Content Marketing -- posted at: 4:00am EDT

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