This Old Marketing

Yuga Labs gets $450 million, giving it a $4 billion dollar valuation. Robert is suspect whether the Bored Ape Yacht Club (BAYC) and CryptoPunks owner can drive that much value. Joe, of course, completely disagrees.

In other news, Time and Stella drop new NFT projects, while Morning Brew announces a series of in-person events.

Rants and raves includes an amazing Web3 piece from the New York Times and a rant about what channels Web3 creators will use to communicate with fans.

This week's links:

BAYC Gets $450 Million

Time Launches NFT

Stella Drops an NFT for Water

Morning Brew Launches Events

New York Times and Web3

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Direct download: 22-03-25-Episode-316.mp3
Category:Content Marketing -- posted at: 4:00am EST

In this episode, the boys discuss the future of NFTs and content marketing, the mixture of HBO and Discovery, Web3 gimmicks and the normalization of podcasting.

Rants and raves include more Nielsen drama and Yuga Labs buying CryptoPunks.

Links this episode include:

HBO Max + Discovery

Instagram All-In on NFTs

Acura Launches New NFT Program

Lacoste Goes Metaverse with Minecraft

Podcasting Ads on Upswing

Nielsen Drama

Yuga Labs Buys CryptoPunks/Meebits

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Direct download: 22-03-18-Episode-315.mp3
Category:Content Marketing -- posted at: 4:00am EST

After the launch of the very successful Disney+, mouse executives have decided to screw the entire thing up by offering an ad-supported streaming option. Good job!

One anonymous user just got an $8 million dollar loan backed by CryptoPunk NFTs. What does this mean for crypto and NFT marketing?

Netflix buys a game maker in news from the obvious, while the knitting community goes to threads over a content creator.

Rants and raves include a knock on Slack and quality Disney data.

Links this episode:

Disney's Ad-Supported Option

CryptoPunk Loan

Netflix Gaming Buy

Knitting.com Fail

Slack Platform Mess

Disney Data

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Direct download: 22-03-11-Episode-314.mp3
Category:Content Marketing -- posted at: 4:00am EST

This week we discuss the Russia/Ukraine conflict and the impact on crypto and media coverage. M&A continues to go crazy as Epic Games buys Bandcamp. Elsewhere, Salesforce goes NFT and their employees revolt. And as expected, TikTok announces the move to 10-minute videos. What's next? Infinity.

Rants and raves include NFTs for access and a podcasting toy for white guys.

Links this Episode:

Attend CEX - Creator Economy Expo

Tweet regarding Russian Media

Russia's Propaganda Machine

Epic Games Buys Bandcamp

Salesforce Accounces NFT Cloud Service

SF Employees Protest NFT Service

TikTok Goes to 10 Minutes

Podcast on NFTs for Access with Mike Stelzner and Joe Pulizzi

Coinbase Super Bowl Ad Controversy

Podcast Toy for White Guys - SNL

h/t Tom Webster for the episode title.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Direct download: 22-03-04-Episode-313_-_2.mp3
Category:Content Marketing -- posted at: 12:29pm EST

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