This Old Marketing

The Elon/Twitter saga continues. Joe and Robert break down the real reason why Elon is trying to buy Twitter.

Ad spending is mostly up at MSFT, Meta and Google. Is this the golden age of advertising?

The subscriber model is getting a lot of hate lately, but there is still hope.

Rants and raves include an interesting NFT launch and a try at Gen Z social media.

This week's links:

Google & Microsoft Ad Growth

YouTube Falls on Lower Growth

Twitter Mulls Ad-Free Platform

Subscriptions Aren't Doomed

Morning Brew Gets to 4 Million Subs

Security Token Launched

Non-Fungible Testicles

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Direct download: 22-04-29-Episode-321.mp3
Category:Content Marketing -- posted at: 4:00am EST

While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign for streaming paid media.

And...Rolling Stone goes creator economy. What does that mean for the brand and for media in general?

Rants and raves includes a content entrepreneur story from AdWeek and analysis on whether web scraping is legal.

This week's links:

Netflix Subscriber Loss

Netflix Looks at Ad-Supported Model

Rolling Stone Goes Creator Economy

Rolling Stone MrBeast Case Study

Integrity and Sponsored Content

Influencers Are Becoming Entrepreneurs

Web Scraping

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Direct download: 22-04-22-Episode-320.mp3
Category:Content Marketing -- posted at: 4:00am EST

It's breaking news time as Joe and Robert discuss Elon Musk's intent to purchase Twitter.

CNN+ looks more like CNN minus as the new project begins cutbacks after barely starting.

Coinbase will partner with BAYC on a film project. Robert is not impressed.

Meta begins their metaverse project with price gouging, while BeReal is the new social app darling.

Rants and raves includes true quality content and the dark side of content marketing.

This week's links:

Elon Musk to Buy Twitter

Jack Dorsey's First Tweet Does Nothing

Big Cuts at CNN+

Coinbase and BAYC

Meta Overcharges

BeReal Growth

Marketing Dive Sponsored Research

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Direct download: 22-04-15-Episode-319.mp3
Category:Content Marketing -- posted at: 4:00am EST

Robert and Joe discuss what happens to Twitter now than Elon put one percent of his net worth into the company. Podcasting is down, but is that a problem? And the boys predict that Web3 will soon be dominated by a centralized player. Is that bad? Probably not.

This week's links:

Elon Musk and Twitter

YouTube to Launch Podcast Player

Podcasting Stats See First Drop

Tech Startup Doesn't Mention NFTs or Web3

Journalists and Personal Brands

The Hero - Movie

What Is the Metaverse?

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Direct download: 22-04-08-Episode-318.mp3
Category:Content Marketing -- posted at: 4:00am EST

Well, Joe and Robert are finally seeing their 10-year prediction come to fruition. It seems that just about every tech company out there is turning into a significant media company.

This week, the boys share the news about Hubspot's creator network, Wendy's does a Meta bacon fake, while a BAYC owner launches a bored restaurant. And...what's up with Vimeo and their pricing?

This week's links:

Hubspot's Creator Program

Vimeo Price Aches

Wendy's and Meta Partner on a Cheeseburger

BAYC Pop-Up Store

Big Money with a Small Audience

Jay Acunzo's Accountability Program

Understanding Web3

Tech Company Wins Oscar

Jeff Charney's New Gig

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Direct download: 22-04-01-Episode-317.mp3
Category:Content Marketing -- posted at: 4:00am EST

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