This Old Marketing

TikTok continues to dominate tech as Meta, Snap and Twitter all slump. But...is TikTok due for a correction?

The token soap opera continues between Coinbase, the SEC and the CFTC. Would the real cryptocurrency regulation please stand up?

Instagram changes their algo and a million influencers cry simultateously? Will Insta revert to the old or are they only focused on TikTok?

And advertising revenues are projecting down. Are we heading deeper into a depression?

This week's links:

SNAP Slows

Twitter Earnings

MSFT's Report

Coinbase Insider Trading Suit

SEC Launches Probe Against Coinbase

Instagram Changes

Ad Market Slowdown

TikTok Creator Factory May Be Broken

NFL Plus

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Subscribe for the best in content creation at TheTilt.com.

Direct download: 22-07-29-Episode-334.mp3
Category:Content Marketing -- posted at: 4:00am EST

Joe and Robert break down the latest Netflix results and the launch of their ad-supported model. And apparently TikTok is going to replace Google for search, while all designers and artists are afraid of AI.

Raves include a surpise kudos from Robert to the ANA, while Joe breaks down the Informa purchase of Industry Dive.

This week's articles:

Netflix Ad-Supported Model

TikTok Is the New Google for Gen Z

DALLE 2, AI and Graphic Design

ANA's New Influencer Guide

Informa Buys Industry Dive

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe for the best in content creation at TheTilt.com.

Direct download: 22-07-22-Episode-333.mp3
Category:Content Marketing -- posted at: 4:00am EST

Oh...in a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter.

Spotify buys Heardle, but have they figured out their "real" business model? Bloomberg sure doesn't think so.

And the boys go at it again on the future of Clubhouse. They agree it's only mostly dead.

Rants and raves include a new podcast network formula and NASA shots.

This week's links:

Twitter Sues Elon Musk

Spotify Asquires Heardle

Is Spotify's Model in Trouble?

Clubhouse Isn't Dead Yet

Should Netflix Launch a Theme Park?

Netflix Partners with Microsoft

NASA's Glamour Shot

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe for the best in content creation at TheTilt.com.

Direct download: 22-07-15-Episode-332.mp3
Category:Content Marketing -- posted at: 4:00am EST

This episode is all about being banned. From R Kelly's scrubbing from Spotify and YouTube, to CSN's return to Spotify, and China's serious ban on more than 30 different categories of content.

Joe and Robert talk about what marketers and creators need to do now to prepare for the erasing to come.

Rants and raves include Hank Green's Vidcon presentation and how to survive without a platform AND the difference between building an audience and building a community.

This week's articles:

R Kelly's Music Gets Deleted

Crosby, Stills & Nash Return to Spotify

China Bans 30 Content Areas

Hank Green's Vidcon Keynote

Community vs. Audience

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe for the best in content creation at TheTilt.com.

Direct download: 22-07-08-Episode-331.mp3
Category:Content Marketing -- posted at: 4:00am EST

This week we breakdown The Tilt's 2nd Annual Creator Economy research.  What makes a successful content creator? How long does it take? Why do creators do what they do?

Twitter launches yet another new program, this one likely to do nothing at all.

And Better Homes & Gardens halts print for a portion of their audience. Robert thinks this is a test to see if subs will continue if they kill print. He could be right?

Rants and raves include social media influencer spend and Amazon as your dead grandmother.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Creator Economy Research

Twitter Launches New Advertiser Program

BHG Print Kill

Social Media Influencer Spend

Amazon and Your Dead Grandma

Fractional CMO Jobs

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe for the best in content creation at TheTilt.com.

Direct download: 22-07-01-Episode-330.mp3
Category:Content Marketing -- posted at: 4:00am EST

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