Fri, 28 October 2022
Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plummet to levels not seen since 2016. Is a drop in advertising to blame or is there something deeper marketers should worry about? MrBeast's content brand could be valued at $1.5 billion dollars. What can we learn from MrBeast's strategy from a content and diversification perspective? Joe leverages a US government ban on China to call for TikTok's removal, while Robert talks about the perils of influencer marketing. This week's links: Biden Bans Semiconductors in China --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 21 October 2022
The formerly known Kanye West (now Ye) buys Parler for (most likely) nothing. Will this lead to more celebs buying media properties? Netflix launches a new ad-supported platform...but will they have enough takers to fill the sponsor slots? And former Internet mayor Steve Case predicts nothing but good things and equality for business startups in the future. Later we will report that Steve Case was wrong again. Rants and raves include a new publishing option and the marriage between the NFL and Amazon. This week's links: Steve Case Predicts the Future Walmart Builds Creator Network NFL/Amazon Announce Black Friday Game --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
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Fri, 14 October 2022
In this episode, Joe and Robert discuss how much a content creator can make by platforming on social media networks. Both see that more and more of those billions will be going to the social media networks...not the creators. PayPal makes a rather large error in their terms and conditions. Is this the sign for more financial issues to come? And CNN does yet another rug pull on their NFT program. Both Joe and Robert hope they make the right decision on refunding minters. Rants and raves include a rant on the AI Bill of Rights and a Pittsburgh PR rave. Joe comments about the problem of Web3 community building. This week's links: PayPal Terms and Conditions Issues The Economics of Social Media Accounts Pittsburgh PR Content Marketing --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 7 October 2022
Elon Musk is all over the news, as he finally faces the inevitable...he signed an agreement and must actually buy Twitter. Joe and Robert go through different outcomes as to what becomes of the little blue bird. Fandom just acquired a boat load of content sites for a song from Red Ventures. How big is the opportunity in acquiring media and content sites for brands? Facebook winds down their newsletter plans and Malcolm Gladwell is shocked. In other news, Facebook sells more ads. Rants and raves include Amazon, travel tips, and content marketing careers research. This week's links: Content Marketing Salary Research --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |