Fri, 25 November 2022
In this special Thanksgiving episode, Joe and Robert review the latest with Twitter and make predictions on what Twitter is trying to become. Disney is a mess. But the good news? Joe and Robert have some solid ideas on how to fix the mouse. BONUS - a renewed discussion on Apple buying Disney. CMOs are now working on their personal brands, while MrBeast has developed a course for content creators. Raves include the future of email and gratitude. This week's links: Brand Advertisers Leave Twitter Advertiser Pauses Ad Program on Twitter CMOs Invest in Personal Brands --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Artwork provided by DALL-E. |
Fri, 18 November 2022
We start with a review of Twitter. What's the business model going to be? Why should content creators care? And...is there a place for something new? Robert reviews Mastodon and why it makes sense for content and marketing people to take a look at the six-year old company. Plus, more on FTX. What did we learn? Is crypto dead or have we hit bottom? NFT marketplaces are stopping creator royalties. How should content creators adjust their Web3 business models? Rants and raves include Steam gambling and an Epic battle with Apple. This week's links: The Details on the FTX Collapse Marketplaces Drop Creator Royalties --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Artwork provided by DALL-E. |
Fri, 11 November 2022
An indepth look at the state of B2B (business-to-business) content marketing, including the opportunities and action items for marketing professionals. In this special episode, Joe and Robert review: - Focus and killing things. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Tue, 1 November 2022
A special early-episode drop of This Old Marketing where Joe and Robert go through all the latest stories on Elon Musk's Twitter and how it will affect marketing pros and content creators. We cover: - Should Twitter relaunch Vine? This week's links: Is It Meta's Time to Compete with Twitter? --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |