This Old Marketing

Joe and Robert take time out of their regular programming to talk about key marketing career challenges and how they overcame them. In addition, the boys do a speed round on content marketing pet peeves.

This week's links:

Sahil Bloom's Annual Review

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 408.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

It's here! The annual episode where Robert and Joe predict everything that will not go right in the content marketing and media world. This year, the boys predict:

  • A social media collapse - TikTok and YouTube see big surges as the waves of the strike Tsunami hit.
  • AI goes mainstream and actually starts to earn its keep – but NOT in creating externally focused content  but rather conversational Advertising and behind the scenes marketing work.
  • Brands go "all in" on owned media  - especially video.
  • Local news and journalism make a big comeback.
  • At least three, major brands launch new, shiny print publications and send them through the post.
  • X will see a huge advertising turnaround (due to the fact that most everyone left). More eyeballs for less dollars.
  • Newsletters will continue their hot stream, led by creator referral networks, and you'll see more creators stop producing their lagging podcasts.
  • More AI-driven news networks continue to launch, followed by an AI running for president in 2028.

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 407.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

The latest social media usage results by Pew are out and...surprise, surprise...almost half of all teenagers are on social media "literally all the time." It seems that short-form videos are ruling the day on nearly all platforms.

Mega-publisher Axel Springer does a deal with ChatGPT to include news. What does this mean for media companies and the future of search?

And everything you know about podcasts might actually be wrong.

Rants and raves include permissions on Dropbox and Magna/OpenAP doing a deal.

This week's links:

Axel Springer Deals with OpenAI

Pew Research on Teen Social Media Usage

Everything You Know about Podcasts Is Wrong

Sounds Profitable Podcast Research

Spotify and Audiobook Streaming

Dropbox and Third-Party AI

How Anxiety Became Content

Magna and OpenAP Data Deal

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

------

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 406.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

Google makes their big AI announcement regarding Google Gemini. Can the new AI suite save Google's stalling search business?

Is purpose-driven content dead after failures by Bud Light and Target? Joe is skeptical but Robert thinks there is a big opportunity.

Spotify announces some big layoffs and a strategic change, while the NCAA might be hiring students in the very near future.

Rants and raves include TikTok shopping and a new model for digital ad revenue.

This week's links:

Google's Gemini Announced

Brand Backlash

Spotify's Strategic Changes

NCAA and NIL

Digital Ad Revenue's Up

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 405.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

Elon Musk's remarks at the recent Dealbook conference show (inconclusive) evidence that he is actually trying to lower X's valuation to such a point to where he can buy the company back (from debtors) at pennies on the dollar.

Synthetic (AI) content is on the rise. Google is having major problems with it, and some (experts) say that over 90 percent of all content will be AI generated by 2026.

And finally, should creators (and marketers) start thinking about protecting their digital likeness? The boys say yes.

Rants and raves include an interesting move by Weibo and Google paying off publishers.

This week's links:

Joe's Studio Setup Details Here

Elon says "Go F' Yourself"

The Rapid Rise of Synthetic Content

How Creators Own Their Digital Likeness

Weibo and Anonymous Creators

Google's Publisher Group Shutting Down

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 404.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

Note: This was recorded before Sam Altman was reinstated at OpenAI. Go figure!

Joe and Robert go indepth on the soap opera that is OpenAI, and the ramifications on marketers and content creators.

X sees another exodus of advertisers. Is this the end of the road for the former blue bird?

And TikTok is now used at a key news source for 30 percent of young adults. Should we be scared?

Rants and raves include ideas to save local journalism and Buzzfeed's new business model.

This week's links:

Paul Roetzer's AI Podcast about the History of OpenAI

Sam Altman Returns to OpenAI (added link)

Sam Altman Joins Microsoft

Why OpenAI Blew Up

X Responds to Advertisers Jumping Ship

Media Matters Grills Elon and X

Crisis in Local News

BuzzFeed Shifts Business Model

This week's sponsors:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 403_edit.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

The new actors' agreement and Meta's newly released guide for political advertisements tell us one big thing - AI content will begin to flourish. Get ready for massive process and job changes in the very near future directly because of these two announcements.

In other news, YouTube has ad blockers going crazy with their new AI-sniffer tools. Have we seen the end of ad blockers?

In rants and raves, Joe raves about SNAP's CEO and rants about the new ESPN Bet. Robert raves about Mark Ritson's US marketer call-to-arms.

This week's links:

The New Actors' Agreement

OpenAI Announces New Agents Program

Meta to Require AI Disclosures

YouTube and Ad Blockers

A Challenge to US Marketers

This week's sponsors:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

------

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 402.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

A very special episode where Joe and Robert review their content and marketing predictions from the previous year.

Do they make the grade? You need to judge for yourself.

  • TikTok will be banned.
  • Netflix will merge with another streaming platform.
  • LinkedIn will rise to the top.
  • First party data will rule.
  • AI dominates.
  • Google uses AI detector.
  • Content acquisitions on the rise.
  • Recession will be localized to tech only.
  • Cryptopunks and Bored Apes double.
  • Apple will introduce a headset.

This week's sponsor:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 401.output.mp3
Category:Content Marketing -- posted at: 3:00am EST

A special 400th episode of This Old Marketing. And yes, the boys are getting up there!

Joe and Robert discuss AI announcements by the US President and Microsoft (launching of Copilot), as well as Google integrating AI into search. For AI to work well, it needs to be working from a correct set of information. Is that the case or should we be worried?

Elon holds a company meeting and talks about X doing almost everything. It's too bad that Apple and Google have a head start in this area.

And Disney buys out the rest of Hulu. Good thing? Regardless, Disney is having operational challenges.

Rants and raves include Joe's new website, IP addresses and Omnicom buying Flywheel.

This week's links:

Biden Signs AI Order

Microsoft Launches Copilot

Elon's Company Meeting about the Everything App

Disney to Buy Rest of Hulu

What the Heck is Disney's Problem?

Joe Pulizzi's Website

IP Addresses Aren't the Answer

Omnicom Buys Flywheel

This week's sponsor:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 400.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

Breaking news as X year-over-year numbers plummet. Can the Elon-run social media site recover?

Meta, and more specifically Instagram, is being sued by 33 states. The charge? That the company repeatedly misled the public about the dangers of being on their platform.

Joe and Robert discuss the sad truth: Meta puts profits (and addiction) ahead of the future of America. Done and done.

And finally, new research suggests that trust in media is at an all-time low (and getting worse by the minute). But there is an opportunity.

Rants and raves include the B2B creator, TikTok launches an event, and new DC funding for local news.

This week's links:

X Usage Plummets

Meta Instagram Being Sued

Media Confidence in the US at a Low

DC Lawmakers Introduce Local News Bill

Marketing Needs More Marketing

The B2B Creator Opportunity

TikTok Events

OEF Night at the Races

This week's sponsor:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 399.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

This week the all-knowing Elon announced their "everyone gets charged a dollar" plan. Musk made this sound like it was a "bots" move. Joe and Robert know it's something completely different.

Tucker Carlson makes his well-telegraphed move to media company (we called this). What can creators and marketers learn from the move?

And marketers are as tense as ever. Is this temporary or just stating the obvious?

Rants and raves include a bit of Shakespeare, following by Google and Taylor Swift.

This week's links:

X Charges One Dollar

Tucker Carlson Media Company

Marketers Going Mental

Google's New Gating Move

OEF Night at the Races

This week's sponsor:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 398.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

The boys ramp up the show talking about Kendall Jenner's new AI chatbot Billie, brought to you by Meta. Scary? Yes. More to come? Absolutely.

Social media sites have been making changes for years that are hurting traffic to media and brand sites. The latest data will bring chills to your web analytics manager.

At the same time, X is making some ridiculous moves, including rolling out a new "advertising" program, discouraging links in posts, and barring Linda Yaccarino from any more speaking events.

And finally, is Ryan Reynolds responsible for the Taylor Swift/Travis Kelce hookup? Find out the truth today.

Rants and raves include more on the writers' and actor's strike and a fresh take from Joe on the movie "Dumb Money".

This week's sponsors:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

-----

This episode is sponsored by Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-----

This week's links:

The Kendall Jenner Chatbot

Social Media Referrals Going to the Dumpster

X Rolls Out New Ad Format

Musk Hates Outside Links

X CEO Out at Conferences

Ryan Reynolds and Taylor Swift

Writers' and Actors' Strike Update

Dumb Money Soundtrack

Eddie Bauer Changes Logo

Robert Rose Book Deal

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 397.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

The boys are back in real-time talking all things X, Google's podcast moves, and how to drive subscriptions.

X CEO Linda Yaccarino does the company no favors with her interview at Vox's CODE conference. Ads are down. Usage is down. The only thing that can save X might be Linda's couch pants.

Google podcasts is no more. Alphabet decides to cancel the podcast player and move resources over to YouTube. Good move?

And new research is out about who exactly is paying for subscriptions these days. What works and what doesn't?

Rants and raves include US student debt and the end of the writers' strike.

This week's sponsor:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

This week's links:

Linda Yaccarino at CODE conference

Google Podcasts All Dead

YouTube Launches Subscriber Tools

Paying for News Research

MrBeast Spends $120 million on Videos

US Student Debt Problems

Writers' Strike Details

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 396-2.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

A special Content Marketing World week episode where Joe and Robert break down their talks from the big event. 

Robert goes indepth on content marketing's evolution into, just, marketing. Or is it vice versa?

Joe goes through 20+ points about how a content marketer can make the transition to full-time content creator (as a business).

The boys also entertain a question from Paris (in a van) from Australia.

Finally...Joe and Robert make a big announcement.

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 395.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

Can anyone save the media business? Joe and Robert discuss the downfall of big media and where the opportunities are for content marketers and creators.

Elon is pivoting X/Twitter to subscription only. Incredibly smart or inherently stupid?

Scribe Media is not dead (as reported). Good news?

And Google plays with politics and Taylor Swift.

Rants and raves include Robert's new book (link below) and how we need to buy differently from creators.

This week's links:

Elon Musk and Subscription

Hollywood Giants Slim Down

Scribe Is Alive

Google to Require AI Disclosure

Taylor Swift's Google Easter Egg

Robert's Book Content Marketing Strategy

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 394.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

Is Quibi finally dead? Maybe...but the bigger issue is the "right sizing" of the streaming business as a whole. Valuations and investment continue to go lower.

The DOJ's trial against Google begins this week. Will anything stand or will Google continue to shake the regulators?

And Amazon decides to kill their periodicals business, putting more media companies and creators out of business. Who's at fault?

Rants and raves include the greatest pass in Cleveland history, the Apple iPhone 15 announcement, and CAA selling to Pinault.

-----

This episode is sponsored by Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-----

This week's links:

Quibi Dies a Final Death

The DOJ Case Against Google

Amazon Kills the Periodical

Greatest Pass in Cleveland History

Apple Carbon Neutral Video

CAA Sells Majority Stake

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 393.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

Disney, NY Times and CNN are among dozens of major media companies blocking access to ChatGPT. Is this the right move or completely short sighted? Joe and Robert think the latter.

At the same time, OpenAI launches their new enterprise product.

And Gannett (and others) backtracks on their usage of automated news writing. Is this the right decision?

Rants and raves include LinkedIn's new verification partnership with Clear and Charter's problem with Disney.

This week's links:

ChatGPT Blocked by Media Companies

ChatGPT Enterprise Launches

Gannett and Others Pull AI Writing

LinkedIn Verification

Disney/Charter Bundle

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 392.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

A very special episode of This Old Marketing where Joe and Robert take questions from LinkedIn. The boys answer such questions as:

Which marketing trend died out faster than expected, and which one will come back?

Which company/organization is doing content best today?

Other than AI, what the next thing in content marketing?

If you had to start over from scratch - no network, connections, favors, etc... and you had $10K to build a cash flow positive business making six figures within one year, what would you do and how would you do it?

If you weren't on your own - Which business would you go to work for, and why?

 

Thanks to everyone who submitted questions. You can see all the LinkedIn questions here.

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 391.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

The marketing and advertising recession continues on per a WPP earnings report. Is there an end in site? Will 2024 be better? The boys discuss.

Yuga Labs fights with Opensea about crypto revenues. Who is right? And...will crypto winter ever end?

Threads web version is "finally" here. Is it too little too late?

And finally, Elon scraps blocking in Twitter X. Does it really matter anymore?

Rants and raves include the ongoing writers' strike saga and the musical, Six.

This week's links:

WPP Lowers Guidance

Bored Ape Fights with Opensea

Threads On the Web

Musk Removes X/Twitter Blocking

Writers Strike Update

Six: The Musical

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 390.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

What do marketers and creators do about all the fake content?

Joe and Robert discuss a slew of AI-generated books, while an 80s horror film that never actually happened goes viral on TikTok.

And does Google care about your content as they employ more AI in their searches? The boys discuss a few ways to make sure your content continues to be found.

Rants and raves include a gender disparity documentary and a content marketing salary survey.

This week's links:

AI-Generated Books Are Fakes

Why Goodreads and Amazon Are Becoming Dumpster Fires

Zephotha the Fake Movie on TikTok

The SEO Apocalypse with Rand Fishkin

This Changes Everything Documentary

Content Marketing Salary Survey

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 389.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

Big news this week as PENN sells Barstool Sports back to David Portnoy and (in an obvious move) partners with ESPN to create ESPN-branded sportsbooks around the country.

Could this be the end of civilization as we know it?

In other news, the "Apple buying Disney" frenzy continues. Joe and Robert argue about it for 10 minutes and both thinks they won the argument.

Spotify and NPR are killing off podcasts. Is the a good business move or a lack of long-term thinking?

And Kai Cenat creates a mob in New York City. Should Kai have known better?

In rants and raves, Joe raves about the Barbie movie while Robert rants about media's coverage of the recent Zoom news.

-----

This episode is sponsored by Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-----

This week's links:

Disney Sale to Apple?

Disney Beats Estimates

The Barstool/Penn/ESPN deal on Twitter

ESPN, PENN Strike Agreement

Why Publishers Are Reducing Podcasts

Kai Cenat and New York

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

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Direct download: 388.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

This week Joe and Robert discuss how every piece of content created has "at least" a little bit of AI in it.

Meta blocks news links in Canada. Is this a negotiation tactic or a sign of things to come?

The movie Sound of Freedom continues to defy box office expectations. Is this because of a novel marketing approach or something different?

In rants and raves, Joe discusses a new content marketing game from Baseball Reference, while Robert talks about Joe.

This week's links:

Lulu Acquires The Tilt and Creator Economy Expo

Created By AI Warning

The AI Gartner Hype Cycle

Stanford Scientists Find that ChatGPT Is Getting Stupider

Meta Starts Blocking News Sites in Canada

Sound of Freedom Marketing

Sound of Freedom: The Full Story

Immaculate Grid Baseball

-----

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Direct download: 387.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

The boys go in-depth discussing the Twitter move to X. What's the future of Twitter X and is there a future at all? What does this mean for Threads?

Could there be a deal to bring the two together?

Rants and raves include the battle for CMS and Marketing AI Institute.

This week's links:

Twitter Rebrands as X

The Tranformation to the Everything App

Threads Unraveling?

Don't Count Out Threads

Vox Media Halts CMS

Marketing AI Conference

-----

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Direct download: 386.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

This week we cover breaking news from McGraw-Hill Education. MHE made the decision last week to kill their business book division. What does this mean for new business books and the future of business publishing?

Elon announces more problems at Twitter, including the fact that they keep losing money AND are cash negative.

At the same time, Threads engagement goes down. Does the initial data tell us anything about what will happen to Baby Zuckerberg?

And advertising continues to plummet. When will we hit the bottom?

Rants and raves include the writer and actor strike and a must-listen-to AI podcast.

This week's links:

Twitter Cash Negative

Threads Engagement Down

Advertising Continues to Plummet

Mo Gawdat/Prof G Podcast

-----

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Direct download: 385.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

Disney CEO Bob Iger received an extension to stay as CEO until the end of 2026. Joe believes this is just enough time to sell the company to Apple (of course). Robert and Joe discuss what it will take to make that happen.

Threads starts laying out advertising guidelines, but should they even do it? Joe says no and Robert says wait.

Finally, the Morning Brew talks about what makes media success, but most of all, the advantages for content marketing are clear.

Rants and raves include Aretha Franklin's will and the new Star Trek series.

-----

This episode is sponsored by Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-----

This week's links:

Analyst Expects Disney to Sell

Threads to Launch Branded Content

Meta Is Pitching Threads Advertising

Morning Brew Breakdown

Aretha's Will Disaster

-----

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Direct download: 384.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

The big news of the week is Meta's launch of Twitter-competitor Threads in the United States. Is this finally the Twitter killer we were looking for, or just another also ran?

In other news, Snap continues to impress with its new subscription product. Could the company finally have found a paid social model that works?

Rants and raves includes Margot Robbie and Barbie with a side of advertising rant from Robert.

This week's links:

Meta's Threads Launches

Twitter Backtracks on Logging In

Unverified Restrictions on Twitter

Tweetdeck for Blue Check Only?

Snapchat+ for the Win

Advertising Waste

Margot Goes Barbie All the Time

-----

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Direct download: 383.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

A #ThisOldMarketing mid-year special episode where Joe and Robert cover what marketers and content creators should be paying attention to, including:

  • Creating Too Much Content (and not enough activation)
  • AI in Content
  • Taking Your Email Newsletter Seriously
  • What Is the Website?
  • The Video Strategy
  • The Job Market
  • Print Is Back
  • Here Come the Acquisitions

-----

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Direct download: TOM_382.mp3
Category:Content Marketing -- posted at: 4:00am EST

In this episode of #ThisOldMarketing, Twitter goes on a brand safety publicity tour, but it won't help their advertising sales. 

Mark Zuckerberg and Elon Musk trade threats about an actual cage fight. If it happens, Joe is putting is money on the Zuck. Robert likes Elon's "walrus" play.

TikTok is booming with TikTok coins. Who knew?

InBev continues to chase mistakes as it just wants to create "beer for everyone."

Rants and raves include the US Open and the continuing saga at Reddit.

This week's links:

Twitter & Brand Safety

The Elon/Zuck Cage Fight

TikTok Coins

AB InBev Troubles

Reddit & the Protest

-----

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Direct download: TOM_381.mp3
Category:Content Marketing -- posted at: 4:30am EST

Could it be that the future of the US will get their news from TikTok? Robert and Joe discuss how this can go down a dark, lonely path for many.

Google News announces (yet again) that it will launch soon (very soon!).

And the creator-friendly site known as Twitter is opening up a flawed advertising model for a handful of people that will pay pennies on the dollar.

Rants and raves include the Arnold documentary and the rented land crisis at Reddit.

This week's links:

Cleveland Browns New Logo

Fewer People Getting News, But More from TikTok

Google Finally Launches News Product

Twitter's New Creator Advertising Program

The Arnold Documentary on Netflix

The Reddit Crisis

-----

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Direct download: This_Old_Marketing_390.mp3
Category:Content Marketing -- posted at: 4:00am EST

Big news of the week is the PGA tour merging with the Saudi-backed LIV tour. Joe and Robert talk about what this means for brands in the future.

Apple launches the Vision Pro. Will there be a long-term market for the product?

Rumors again surface about Apple buying Disney. Is this even close to being possible?

And Elon announces that Twitter's subscribers can me moved off-platform.

Rants and raves include ChatGPT-5 and Tucker Carlson.

-----

This episode is sponsored by Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-----

This week's links:

PGA/LIV Merger

Apple Launches Vision Pro

Disney/Apple Rumors

Twitter to Launch Subscriber Offer?

ChatGPT-5

Tucker Carlson's New Twitter Show

-----

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Direct download: This_Old_Marketing_379_For_Real1.mp3
Category:Content Marketing -- posted at: 4:00am EST

In this episode of #ThisOldMarketing, Joe and Robert talk about the 22-word statement from the creators of AI. Simply put, we are in big trouble.

WPP launches a content engine with Nvidia that will make the production of ads quicker and easier because of AI. I know...everything we always wanted.

Elon continues to push Twitter over the edge, including a big middle-finger to the EU's Disinformation Code of Practice, and the formal outsourcing of their ad unit.

And finally, does purpose-driven content have a place with "everybody" brands today?

Rants and raves include a fan moment at the Indy 500 and the hope that Peloton has righted the ship.

This week's links:

AI Could Destroy Humanity

WPP Building AI Content Engine

Elon Drops Moderation

Twitter Outsources Ads

Twitter Worth One-Third Less

Purpose-Driven Marketing

Peloton's New Brand Move

Indy 500 Champ Goes Fans First

-----

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Direct download: This_Old_Marketing_378.mp3
Category:Content Marketing -- posted at: 4:00am EST

In this episode, Elon goes full Murdoch, trying to build Twitter into the next Fox News.

Advertising continues to plummet for media companies and creators. How long will this ad recession last?

There are rumors that Meta will announce a Twitter competitor any time now. Joe and Robert believe this is false news.

And TikTok sues Montana in the goofball move of the year (by Montana, not TikTok).

Rants and raves include the creator economy middle class and 71 percent of CMOs want more marketing tech budget.

This week's links:

Musk Moves in on Murdoch

Advertising Is in a Recession

Instagram to Release Twitter Competitor?

TikTok Sues Montana

Marketers Want More Budget [Research]

The Creator Economy Middle Class

-----

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Direct download: PNR_377_Audio.mp3
Category:Content Marketing -- posted at: 4:00am EST

The battle for AI continues...this time on the Hill. Sam Altman testified to Congress, doing his best Harrison Ford impression (you'll get the reference after listening).

The writers' strike continues, and now includes generative AI at the center.

And there is a new product coming out that could solve the copyright battle.

Podcasting ads are going gangbusters, while Google is about the change the face of search (maybe).

Rants and raves include the Daily Dracula and a lesson about advertising from Dotdash Meredith.

This week's links:

Sam Altman Takes the Hill

Copyright and the Writers' Strike

A New Copyright Savior? 

Podcasting Ad Growth

New Google Search

DotDash Meredith's New Advertising Model

-----

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Direct download: 23-05-19-Episode-376.mp3
Category:Content Marketing -- posted at: 4:00am EST

The next great online battle is that over trust.

We are seeing this play out in front of us, first with the news of Tucker Carlson moving from Fox to Twitter, then Elon's "trust nothing" decree, and then as millions flood to follow MrBeast.

Google and Microsoft go to battle over AI advertising products that aren't ready for market yet.

Rants and raves include Berkshire Hathaway's annual letter and Salesforce's pivot to AI.

This week's sponsor is Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live.

Get Streamyard today!

This week's links:

Tucker Carlson to Twitter

Elon Musk and Trust Nothing

MrBeast Increases Followers by 20 Million in a Day

MSFT to Monetize Chat and AI

Google's Generative AI Search Ads

Berkshire's Annual Letter to Investors

Salesforce Pivots to AI

-----

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Direct download: 23-05-12-Episode-375-2.mp3
Category:Content Marketing -- posted at: 4:00am EST

For only the fourth time in history, Joe and Robert record a live episode face-to-face. Creator Economy Expo (CEX) 2023 brought content creators from all over the world together between May 1st and 3rd.

The boys do a complete roundup of the latest creator economy research, as well as an overview of the keynotes at CEX, all inside the Evergreen Podcast Networks studio at CEX.

This week's links:

2023 Creator Economy Research from The Tilt

Creator Economy Expo

-----

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Direct download: 23-05-05-Episode-374.mp3
Category:Content Marketing -- posted at: 4:00am EST

Big media news this week as multiple big name personalities get let go, plus Buzzfeed News decides to shutter its news division.

Twitter's verification system is, frankly, all over the place. Elon cannot keep a decision for more than 24 hours at this point.

ChatGPT announces new privacy options you didn't even know was a problem. Is AI and content making more or less sense these days?

Rants and raves include AI consumer research and a mea culpa from Robert and his take on Bud Light's marketing.

This week's stories:

Buzzfeed News Closure

Twitter's Botched Verification

ChatGPT's Privacy Settings

AI Consumer Survey

Bud Light Fires Marketing Execs

-----

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Direct download: 23-04-28-Episode-373.mp3
Category:Content Marketing -- posted at: 4:00am EST

Elon is back in the news, announcing that Twitter will now report directly into X corp. Is this the X everything app plan or a way to hide expenses?

A Drake song goes viral that wasn't really Drake. Joe and Robert discuss the impact of AI parodies from music to text (and what we should expect).

Spotify goes non-exclusive with Gimlet. Was this a planned or surprise move?

And a new Deloitte survey shows that video games now top the content chart. What other changes in content consumption are ahead?

Rants and raves include the movie Air and how B2B content marketing needs to step up.

This week's articles:

Twitter Now X Corp

Could Elon Turn a Profit Soon?

AI Drake Goes Viral

Spotify and Gimlet

Video Games Top Content Charts

B2B Content Marketing Needs to Bold Up

-----

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Direct download: 23-04-21-Episode-372.mp3
Category:Content Marketing -- posted at: 4:00am EST

Bytedance, the owner of TikTok, puts big money behind their Instagram/Pinterest clone called Lemon8. Pushing for a May launch in the states, Lemon8 is going directly after Instagram (and perhaps the US government). Will it succeed in an already crowded social media field?

Bud Light gets hate mail from Kid Rock. Is that a good or bad thing?

And AI continues to be the leading story in the world of marketing. When will the hurting stop?

In rants and raves, Joe raves about a Lin-Manuel Miranda clip, while Robert rants about Twitter (again).

This week's sponsor is Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live.

Get Streamyard today!

This week's links:

A Lemon8 Overview

Lemon8 Gets Big Downloads

Bud Light Backlash

Hank Green Is Scared of AI

Can AI Defame You?

Lin-Manuel Miranda/John Kander Clip on Colbert

Twitter's Checkmark Blues

-----

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Direct download: 23-04-14-Episode-371.mp3
Category:Content Marketing -- posted at: 4:00am EST

In this very special episode of This Old Marketing, Joe and Robert go back and forth each sharing the five best decisions they made over their careers that helped them build a loyal audience.

While some are no brainers, a few of these will surprise you.

We hope you enjoy this very special episode of This Old Marketing.

-----

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Direct download: 23-04-07-Episode-370.mp3
Category:Content Marketing -- posted at: 4:00am EST

This week, the boys analyze the surprise announcement from Substack about how they want their customers to also be investors. Is this an innovative or inclusionary move, or a sign that the Substack business model is suffering?

Some big hitters move against the proliferation of AI. Good move or too late?

Twitter and Meta are both going full-out "verified" and want money from their creators. Is this a necessary evil or something we should ignore?

Rants and raves include a prison marathon and an AI rant from Robert.

This week's links:

Invest with Substack

Is Substack Crazy or Evil?

Social Media Goes Paid Route

US Ad Forecast Cut Again

Musk and Others Call for Stop to AI

Everyone Is an AI Expert

San Quentin Marathon

-----

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Direct download: 23-03-31-Episode-369.mp3
Category:Content Marketing -- posted at: 4:00am EST

Oh boy is TikTok in the news this week.

Now more than 150 million Americans use TikTok on a regular basis. The US government believes this is a security risk for multiple reasons. But most people aren't talking about the #1 reason (we discuss this).

Streaming is down from its lofty levels. Will it continue to dip? We think it might. Is there a new streaming model on the way?

And social media is going the way of the DM. What does this mean for marketers?

In rants and raves, Joe raves about Rand Fishkin's ChatGPT rant while Robert rants (again) about zero-party data.

This week's links:

TikTok to 150M

Map of States Banning TikTok

TikTok Gears Up for Congress

Streaming Slowdown

Social Media and the DM

Zero-Party Data Rant

YouTube and Podcasts

Rand's ChatGPT Rant

-----

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Direct download: 23-03-24-Episode-368.mp3
Category:Content Marketing -- posted at: 7:00am EST

This week, TikTok is back in the news with an ultimatum from Biden's camp. The SVB collapse takes center stage, and Joe and Robert go into the weeds discussing it.

Will Meta be the next AOL? We think the news is overblown.

ChatGPT-4 is released and the world turns on its axis.

And then there is Ryan Reynolds, who sells Mint Mobile for $1.3 billion, an entirely marketing-driven feet. How did he do it? Let's discuss.

In rants and raves, Joe comments about content creation and patience while Robert raves about HBO's "The Last of Us."

This week's links:

TikTok Ultimatum

SVB Collapse

Meta? The Next AOL?

ChatGPT-4 Released

T-Mobile Buys Mint from Reynolds and Team

-----

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Direct download: 23-03-17-Episode-367.mp3
Category:Content Marketing -- posted at: 4:00am EST

TikTok is all over the news again. This time, a bipartisan committee has come up with a bill for Biden to ban TikTok. But not just that. It will give executive powers to ban pretty much anything that they "deem" a security risk. Joe and Robert believe this bill goes too far.

In other news, Medium makes a "meh" announcement about Mastodon, while this week just about every major tech company launched an AI product.

Oh...and tech pub Wired wrote a manifesto for using AI. And it's not bad.

Rants and raves include easybib.com and living life without regrets.

This week's sponsor is Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live.

Get Streamyard today!

This week's links:

US TikTok Ban Detail

Medium and Mastodon

Microsoft's AI Integration

Salesforce's New Einstein

Hubspot Chatspot

Wired's Guidelines for Using AI

OpenAI Criticism

No Regrets

-----

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Direct download: 23-03-10-Episode-366.mp3
Category:Content Marketing -- posted at: 4:00am EST

The godfather is back for the special #ThisOldMarketing 365 reunion show.

In this episode the boys break down Meta's new verified subscription program. Could it be that they say good things about Facebook for the first time ever?

Substack hits two million paid subscriptions. Is this important for creators?

Bing continues to get all the news with its ongoing issues with AI. Could marketing be the answer?

And...we bring brack our "Musky Scent" series and talk about Elon's next move.

Finally...will TikTok finally go bye bye?

This week's links:

Meta's Verified

Substack 2 Million

Microsoft and Bing's AI

Twitter Keeps Breaking

Twitter Lays Off More

Jack Launches Twitter Alternative

TikTok Be Banned?

In Praise of Brand Newsletters

-----

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Direct download: 23-03-03-Episode-365.mp3
Category:Content Marketing -- posted at: 4:00am EST

With Joe on another sabbatical, Robert hosts the amazing Paul Roetzer, the world's foremost expert on marketing and AI content. Robert asks Paul the following:

1. How do you think the development of AI-based search affects brands willingness to make content available to search engines? Will people start putting more of their content behind a gate?

2. From a content and marketing perspective – where are you most BULLISH, and where are you most CONCERNED about the impact AI is likely to have in the short and medium term?

3. I’m going to come back to the question that I asked at MarketingProfs, which is – do you think MarketingAI becomes an OS in the Marketing Department?  In other words you Buy Microsoft AI or Amazon AI and it powers your email analytics, headline writing, copywriting, and first-party data pattern matching… OR… Do you think that suite solutions are more likely to just include whatever flavor of AI they buuild into their applications?

4. What are some of the developments in Marketing Artificial Intelligence that we’re NOT talking about? You posted a very interesting thing on Social Media on the assembly and creation of video (https://research.runwayml.com/gen1)- Talk a bit about this development and what ELSE are we NOT talking about that we should be.

This week's link:

AI Concens at Bing and Google

MAICON - The Marketing AI Conference

Paul's Book - Marketing Artificial Intelligence

*****

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Direct download: 23-02-24-Episode-364.mp3
Category:Content Marketing -- posted at: 4:00am EST

In this episode, Time and Taboola team up (is that Timeboola?) for a new eCommerce experiment. Is eCommerce the new sponsorship for publishers?

The disinformation war is over. Disinformation won.

And AI content is changing the business model for creators and the fight for search. Does this open a real opportunity for those who have audiences? Is AI content just a race to the bottom?

In rants and raves, Joe loves this new research out about reading fiction, while Robert's viral post on the comma goes, well, viral.

This week's links:

Time/Taboola Deal

The Disinformation War Is Over

Content Creators Concerned Over AI Content

Buzzfeed AI and the Death of Content

Reading Fiction Makes You a Better Person

Robert's Comma Post on LinkedIn

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Direct download: 23-02-17-Episode-363.mp3
Category:Content Marketing -- posted at: 2:16pm EST

In this very special episode of This Old Marketing, Joe and Robert break down the good, the bad and the ugly for social media platforms in 2023 and beyond, including Facebook, Instagram, TikTok, LinkedIn, Twitter and more.

This week's sponsor is Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live.

Get Streamyard today!

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Direct download: 23-02-10-Episode-362.mp3
Category:Content Marketing -- posted at: 4:00am EST

More ChatGPT news this week, as Microsoft works to integrate the AI tool into Bing, while Buzzfeed's stock soars as the company announces their new work process that includes ChatGPT.

It's earnings time, as Spotify and Meta both announce...and bounce. What's Spotify's new podcast plan? Can Meta make a comeback?

And the boys get bullish on LinkedIn, as their newsletter plan jumps 10x in the past year.

Rants and raves includes MrBeast and streaming competition.

This week's story links:

Super Bowl Ad Preview

MSFT Integrates AI into Bing

Buzzfeed Announces ChatGPT Play

Spotify's Earnings

Meta's Stock Soars

LinkedIn's Big Newsletter Play

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-02-03-Episode-361.mp3
Category:Content Marketing -- posted at: 4:00am EST

This friday is the last day to save $500 at Creator Economy Expo. Register here and save an extra $100 by using coupon code TOM.

This week the boys discuss a breaking story about OpenAI and Kenya. The memes are everywhere.

Spotify is laying off six percent of its workforce. Are they signaling something about a podcast bear market we should know about?

The DOJ is coming down hard on Google. Are they five years too late?

Rants and raves include the story behind the media layoffs, and more on Joe's LinkedIn experiment.

This week's story links:

OpenAI and Kenyan Workers

Spotify Layoffs

Google's Antitrust Lawsuit

More Media Layoffs

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-01-27-Episode-360.mp3
Category:Content Marketing -- posted at: 4:00am EST

The past few weeks have been everything ChatGPT and AI. Joe and Robert cover multiple AI lawsuits, as well as Microsoft's $10 billion dollar bet on OpenAI.

JPMorgan forgets to do major due diligence in its content marketing purchase, while Parler seems to be saying bye bye.

In "musky scent" Elon has a garage sale.

Oh...and the boys are still arguing about the definition of content marketing.

This week's links:

AI Copyright Lawsuit

Getty Art Lawsuit

MSFT's Bet on OpenAI

JPMorgan's Frank Failure

Parler Layoffs

Twitter Garage Sale

Twitter Debt Payments

Brand Publishing vs. Content Marketing

Musk Inspires Layoffs

Higher Headcount Bad at Twitter

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-01-20-Episode-359.mp3
Category:Content Marketing -- posted at: 4:00am EST

In this very special This Old Marketing episode, Joe and Robert peel back the curtain and talk about their business models.

What's working? What's changed? What's next? What can you learn?

The gents hold nothing back in this very special episode.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-01-13-Episode-358.mp3
Category:Content Marketing -- posted at: 4:00am EST

The big "leak" this week is Apple's announcement about an AR/VR device that is sure to be more cumbersome and uglier than anything Meta could launch. And with a battery life of one hour, who knows what will happen?

META gets fined $400 million in the EU over ad targeting practices. Zuckerberg wrote a personal check.

In "Musky Scent," Twitter stops paying rent and keeps firing people.

And Microsoft looks to integrate Chat GPT into Bing. Bing is still around?

Rants and raves includes a content marketing book launch by Noom and another Nielsen rant by Robert.

This week's links:

META gets fined

Apple's New AR/VR Headset

Twitter Stops Paying Rent

Twitter Ads Political Advertising Again

More Executives Leaving Twitter

Bing to Integrate Chat GPT

Noom's New Book

Nielsen's New Measurement Product

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-01-06-Episode-357.mp3
Category:Content Marketing -- posted at: 4:00am EST

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