This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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This week the boys discuss a breaking story about OpenAI and Kenya. The memes are everywhere.

Spotify is laying off six percent of its workforce. Are they signaling something about a podcast bear market we should know about?

The DOJ is coming down hard on Google. Are they five years too late?

Rants and raves include the story behind the media layoffs, and more on Joe's LinkedIn experiment.

This week's story links:

OpenAI and Kenyan Workers

Spotify Layoffs

Google's Antitrust Lawsuit

More Media Layoffs

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Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-01-27-Episode-360.mp3
Category:Content Marketing -- posted at: 4:00am EST

The past few weeks have been everything ChatGPT and AI. Joe and Robert cover multiple AI lawsuits, as well as Microsoft's $10 billion dollar bet on OpenAI.

JPMorgan forgets to do major due diligence in its content marketing purchase, while Parler seems to be saying bye bye.

In "musky scent" Elon has a garage sale.

Oh...and the boys are still arguing about the definition of content marketing.

This week's links:

AI Copyright Lawsuit

Getty Art Lawsuit

MSFT's Bet on OpenAI

JPMorgan's Frank Failure

Parler Layoffs

Twitter Garage Sale

Twitter Debt Payments

Brand Publishing vs. Content Marketing

Musk Inspires Layoffs

Higher Headcount Bad at Twitter

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-01-20-Episode-359.mp3
Category:Content Marketing -- posted at: 4:00am EST

In this very special This Old Marketing episode, Joe and Robert peel back the curtain and talk about their business models.

What's working? What's changed? What's next? What can you learn?

The gents hold nothing back in this very special episode.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-01-13-Episode-358.mp3
Category:Content Marketing -- posted at: 4:00am EST

The big "leak" this week is Apple's announcement about an AR/VR device that is sure to be more cumbersome and uglier than anything Meta could launch. And with a battery life of one hour, who knows what will happen?

META gets fined $400 million in the EU over ad targeting practices. Zuckerberg wrote a personal check.

In "Musky Scent," Twitter stops paying rent and keeps firing people.

And Microsoft looks to integrate Chat GPT into Bing. Bing is still around?

Rants and raves includes a content marketing book launch by Noom and another Nielsen rant by Robert.

This week's links:

META gets fined

Apple's New AR/VR Headset

Twitter Stops Paying Rent

Twitter Ads Political Advertising Again

More Executives Leaving Twitter

Bing to Integrate Chat GPT

Noom's New Book

Nielsen's New Measurement Product

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-01-06-Episode-357.mp3
Category:Content Marketing -- posted at: 4:00am EST

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