This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

In this episode, Elon goes full Murdoch, trying to build Twitter into the next Fox News.

Advertising continues to plummet for media companies and creators. How long will this ad recession last?

There are rumors that Meta will announce a Twitter competitor any time now. Joe and Robert believe this is false news.

And TikTok sues Montana in the goofball move of the year (by Montana, not TikTok).

Rants and raves include the creator economy middle class and 71 percent of CMOs want more marketing tech budget.

This week's links:

Musk Moves in on Murdoch

Advertising Is in a Recession

Instagram to Release Twitter Competitor?

TikTok Sues Montana

Marketers Want More Budget [Research]

The Creator Economy Middle Class

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Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
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Direct download: PNR_377_Audio.mp3
Category:Content Marketing -- posted at: 4:00am EST

The battle for AI continues...this time on the Hill. Sam Altman testified to Congress, doing his best Harrison Ford impression (you'll get the reference after listening).

The writers' strike continues, and now includes generative AI at the center.

And there is a new product coming out that could solve the copyright battle.

Podcasting ads are going gangbusters, while Google is about the change the face of search (maybe).

Rants and raves include the Daily Dracula and a lesson about advertising from Dotdash Meredith.

This week's links:

Sam Altman Takes the Hill

Copyright and the Writers' Strike

A New Copyright Savior? 

Podcasting Ad Growth

New Google Search

DotDash Meredith's New Advertising Model

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-05-19-Episode-376.mp3
Category:Content Marketing -- posted at: 4:00am EST

The next great online battle is that over trust.

We are seeing this play out in front of us, first with the news of Tucker Carlson moving from Fox to Twitter, then Elon's "trust nothing" decree, and then as millions flood to follow MrBeast.

Google and Microsoft go to battle over AI advertising products that aren't ready for market yet.

Rants and raves include Berkshire Hathaway's annual letter and Salesforce's pivot to AI.

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This week's links:

Tucker Carlson to Twitter

Elon Musk and Trust Nothing

MrBeast Increases Followers by 20 Million in a Day

MSFT to Monetize Chat and AI

Google's Generative AI Search Ads

Berkshire's Annual Letter to Investors

Salesforce Pivots to AI

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-05-12-Episode-375-2.mp3
Category:Content Marketing -- posted at: 4:00am EST

For only the fourth time in history, Joe and Robert record a live episode face-to-face. Creator Economy Expo (CEX) 2023 brought content creators from all over the world together between May 1st and 3rd.

The boys do a complete roundup of the latest creator economy research, as well as an overview of the keynotes at CEX, all inside the Evergreen Podcast Networks studio at CEX.

This week's links:

2023 Creator Economy Research from The Tilt

Creator Economy Expo

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-05-05-Episode-374.mp3
Category:Content Marketing -- posted at: 4:00am EST

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