This Old Marketing

The marketing and advertising recession continues on per a WPP earnings report. Is there an end in site? Will 2024 be better? The boys discuss.

Yuga Labs fights with Opensea about crypto revenues. Who is right? And...will crypto winter ever end?

Threads web version is "finally" here. Is it too little too late?

And finally, Elon scraps blocking in Twitter X. Does it really matter anymore?

Rants and raves include the ongoing writers' strike saga and the musical, Six.

This week's links:

WPP Lowers Guidance

Bored Ape Fights with Opensea

Threads On the Web

Musk Removes X/Twitter Blocking

Writers Strike Update

Six: The Musical

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Direct download: 390.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

What do marketers and creators do about all the fake content?

Joe and Robert discuss a slew of AI-generated books, while an 80s horror film that never actually happened goes viral on TikTok.

And does Google care about your content as they employ more AI in their searches? The boys discuss a few ways to make sure your content continues to be found.

Rants and raves include a gender disparity documentary and a content marketing salary survey.

This week's links:

AI-Generated Books Are Fakes

Why Goodreads and Amazon Are Becoming Dumpster Fires

Zephotha the Fake Movie on TikTok

The SEO Apocalypse with Rand Fishkin

This Changes Everything Documentary

Content Marketing Salary Survey

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 389.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

Big news this week as PENN sells Barstool Sports back to David Portnoy and (in an obvious move) partners with ESPN to create ESPN-branded sportsbooks around the country.

Could this be the end of civilization as we know it?

In other news, the "Apple buying Disney" frenzy continues. Joe and Robert argue about it for 10 minutes and both thinks they won the argument.

Spotify and NPR are killing off podcasts. Is the a good business move or a lack of long-term thinking?

And Kai Cenat creates a mob in New York City. Should Kai have known better?

In rants and raves, Joe raves about the Barbie movie while Robert rants about media's coverage of the recent Zoom news.

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This week's links:

Disney Sale to Apple?

Disney Beats Estimates

The Barstool/Penn/ESPN deal on Twitter

ESPN, PENN Strike Agreement

Why Publishers Are Reducing Podcasts

Kai Cenat and New York

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 388.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

This week Joe and Robert discuss how every piece of content created has "at least" a little bit of AI in it.

Meta blocks news links in Canada. Is this a negotiation tactic or a sign of things to come?

The movie Sound of Freedom continues to defy box office expectations. Is this because of a novel marketing approach or something different?

In rants and raves, Joe discusses a new content marketing game from Baseball Reference, while Robert talks about Joe.

This week's links:

Lulu Acquires The Tilt and Creator Economy Expo

Created By AI Warning

The AI Gartner Hype Cycle

Stanford Scientists Find that ChatGPT Is Getting Stupider

Meta Starts Blocking News Sites in Canada

Sound of Freedom Marketing

Sound of Freedom: The Full Story

Immaculate Grid Baseball

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 387.output.mp3
Category:Content Marketing -- posted at: 4:00am EST

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