This Old Marketing

Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA.

In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers.

Hits this week include Adidas and Phish (at the Sphere). Rants and raves include the trouble with books and third-party cookies.

This week's links:

Instagram and Twitch Roll Out New Algos

Amazon's Killer Quarterly Numbers

Adidas to Overinvest in Marketing

Phish at the Sphere

No One Buys Books

Yes, People Still Buy Books

Google's Cookie Delay

This week's sponsors:

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Direct download: 426.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT