This Old Marketing

In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place?

Time strikes a deal with OpenAI, while the recording industry files suit against Suno AI and Uncharted Labs citing copyright infringement.

And...have we learned anything from moving text to video online?

Hits and misses include the Verizon logo and the Toys R Us commercial produced with OpenAI.

Rants and raves include the Olympics and AI forgetting to read the room.

-----

This week's links:

Supreme Court Ruling on Social Media

Time Strikes Deal with OpenAI

Recording Industry Sues Sona

We Learned the Wrong Lessons from Video

Verizon's New Logo

Toys R Us's AI Ad

Al Michaels' AI Voice at the Olympics

AI Execs Forget to Read the Room

-----

This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 434.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages.

Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising.

Hits and misses include Oscar Mayer and American Express.

Rants and raves include indie print and the Cannes Lions award winners.

-----

This week's links:

Wells Fargo Fires Employees

Surgeon General and Social Media

Forbes Threatens Perplexity

TikTok Debuts AI Ad Features

Oscar Mayer Bacon Ad

Cannes Lions 2024

High-End Indie Print Publications

-----

This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 433.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Apple's big developer conference meeting saw the launch of IOS 18 and Apple Intelligence? Apple decided to partner with OpenAI and not Google for their AI integration. Is this a big miss for Google Gemini? 

Plus, Adobe and Meta have big terms and conditions issues this week.

Hits and misses include OpenAI, Google and Nathan's hot dogs.

Rants and raves include "Infectious Generosity" by Chris Anderson and yet another AI content marketing launch.

-----

This week's links:

Adobe's Missed Terms

Adobe's Apology

META's content problems with Europe

Apple Intelligence Is Launched

Joey Chestnut and Nathan's Hot Dogs

AI Content Marketing Agent

-----

This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: MP3-TOM-432.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Twitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take opposite sides and fight, fight, fight.

Spotify's CEO makes comments about the cost of content being almost nothing. Should we care or should we boycott?

Hits include Four Seasons and 10 Cent Beer night.

Rants and raves include signals from Marcus Sheridan and Suits.

-----

This week's links:

Twitter's New NSFW Strategy

Twitter/X Will Do Vertical Video

Spotify CEO Is Out of Touch

Facebook Going After Gen Z

10 Cent Beer Night - Craig Irons

Four Seasons PR Win

-----

This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 431.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

1