Fri, 27 September 2024
Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent). The New York Times unveils a plan to sell audio subscriptions via Apple Music and Spotify. The boys aren't sure the plan has merit (uh, data concerns anyone?). And The Onion creates a membership program with a print newspaper at the center. Joe is very happy about this. Winners and losers include Tim Walz and LinkedIn's AI rollout. Rants and raves include new books from Brian Piper and Pam Didner and a Dreamforce appearance from John Mulaney. ----- This week's links: X's Global Transparency Report New York Times to Sell Pod Subs Why the Onion Launched a Membership Program ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 20 September 2024
OpenAI launches the "Strawberry" version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test. TikTok heads back to court with a January 19th ban date looming. Joe predicts what will happen. And Instagram launches a version for teens only. Is it enough? Finally, MrBeast "leaks" his personal YouTube production manual. Is there gold within? Winners and losers include Sun Studio and the 2024 Content Marketing Award winner. Rants and raves include MAICON's headsets and CMI's marketing career study. ----- This week's links: OpenAI's Strawberry Is Scary Good at Deception MrBeast: How to Succeed at YouTube Playbook ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 13 September 2024
In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation. ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 6 September 2024
Mark Zuckerberg says the Biden Administration pressured Facebook to censor COVID comments while Elon Musk gets X banned in Brazil. In better news, the Kelce brothers land a $100 million dollar deal with Amazon. The boys talk about how the licensing model has changed in just the past two years. Winners and losers include Mammoth Cave National Park and Yelp. Rants and raves include LEGO and Adweek. ----- This week's links: Search Fragmentation on Adweek ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |