Fri, 25 October 2024
The boys go deep into CMI's 2025 content marketing research report. While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including:
----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects And reimagined Marketing and Content Hubs — to attract and convert more leads, and send ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 18 October 2024
The boys are back with breaking news. Semrush, the online visibility company, purchases Search Engine Land and MarTech (plus all the conferences). Is this the start of acquisition season? Americans' trust in media sinks to an all-time low. Or did it? Actually, there's a big opportunity for content marketers here. TikTok's own research reveals it's hurting kids. What are we going to do about it? And author James Patterson launches a new channel on, of all places, Substack. Winners and losers include Nick Chubb, Apple's killing of social apps and content creator deaths. Rants and raves include Steven Pressfield and an AI article. This week's links: Semrush Acquires Third Door Media Americans' Trust at All-Time Low TikTok's Horrible New Research James Patterson Launches Substack Content Creator Falls to Death AI Is Going to Kill Advertising ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects And reimagined Marketing and Content Hubs — to attract and convert more leads, and send ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 11 October 2024
Joe and Robert unpack Google's NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it's usable. In other Google news, the DOJ is trying to break up Google into smaller pieces for better competition. This happens at the same time Google is losing its strength in the search market. And someone used Meta's glasses to instantly dox strangers. Should we be scared? Yes...yes we should. Winners and losers include Mountain Dew and Wordpress. Rants and raves include TikTok and CMI's latest benchmark study. This week's links: Google's Domination as Search Leader Going Away? Meta's Glasses Used to Dox Strangers WordPress Community In Trouble? ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects And reimagined Marketing and Content Hubs — to attract and convert more leads, and send ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 4 October 2024
A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing. Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content creators and much, much more. Special thanks to our marketing experts:
----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects And reimagined Marketing and Content Hubs — to attract and convert more leads, and send ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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