As we head into 2025, we look back on the crazy year that was 2024. What did we learn? What were the major marketing and life trends?

Topics include:

• Going after that shiny (AI) object.
• Podcasts and can they even be successful anymore.
• Forgiveness in 2024
• Forget influencers. Invest in your creators.

And many more. You don't want to miss this special episode.

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

This week we break down Pew research on the Big Four in social media as it pertains to the youth of America. You may be surprised which four platforms they are...and...are you there?

We look at the opportunities and challenges ahead.

What are the most overhyped marketing strategies for 2024? I bet you can guess number one.

Winners and losers include the Pivot podcast and McKinsey.

Rants and raves include the OpenAI Santa and Sesame Street.

------

This week's links:

Teen Social Media Research from Pew

The Most Overhyped Marketing Strategies of 2024

Content Creators Find a Place in Newsrooms

Pivot's New Deal

McKinsey Pays

OpenAI and Santa Mode

MAX Kills Sesame Street

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

The first ever This Old Marketing where both Robert and Joe are NOT recording at the same time. If anything, you'll get a kick out of this episode for that reason.

TikTok is in the news again. Does the impending ban and their emergency motion mean anything at all?

Ad giant Omnicom merges with Interpublic in a $13 billion dollar deal.

And OpenAI releases Sora, increasing the fight over generative AI video.

Winners and losers include print catalogs and the Starbucks origin story.

Rants and raves include an article from The Australian and the idea of change in content marketing.

------

This week's links:

TikTok Files Emergency Motion

Ad Giant Omnicom's Big Deal

OpenAI Releases Sora

Print Catalogs on the Rise

Il Giornale and Starbucks Mission Letter

Can Businesses Build Human-Centric Tech?

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

The boys are back with a regular episode this week!

In big social media news, the Australian government plans to ban social media for children 16 or under. Could this actually work or is this a bluff?

Black Friday is bigger than ever, with TikTok showing its retail teeth. Could TikTok actually be Amazon's biggest competitor?

And Bluesky continues to hit on all cylinders. But will it last?

Marketing winners include direct book sales and Jaguar.

Rants and raves include ChatGPT for travel and the Elvis documentary.

------

This week's links:

Australia to Ban Social Media

Black Friday Hits Record

Is TikTok Ready to Take on Amazon?

What is Bluesky?

Hat's off to Jaguar

Louis Grenier's Book Launch Plan

The Taylor Swift Direct Model

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.