The boys kick off the show with Dow Jones news and their AI content marketplace of 5,000 publishers. The real news? Vertical content opportunities using proprietary LLMs may ultimately steal the show for B2B content creators.

Differentiation is the key coming from B2B speakers at a recent marketing event. The move from company creators to individuals is in full force.

And is Substack the new Instagram for smaller creators?

Winners and losers include bars in Key West, Levi's and UTC.

Rants and raves include MSNBC's big shift, Jeff Bezos, X and Forrester.

This week's links:

Dow Jones and Content Marketplace

B2BMX Speaker Highlights

Is Substack the New Instagram?

Levi's and Nostalgia

UTC Expands Marketing Division

Jeff Bezos New WaPo Moves

How to Use X Advertising By Forrester

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This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

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Reddit announced quarterly results and the stock got hammered. Is Google's changing algorithm to blame? And, if it is, could Google be primed to acquire the 9th largest website on the planet?

In other news, episodic video programs and shows are getting more opportunities for syndication. But with so many shows out there, should brands look at partnering with a creator before creating their own content?

Winners and losers include Allstate and Kai Cenat.

Rants and raves include the Associated Press and Major League Baseball.

This week's links:

Reddit's Growth Problems

Create a Series Is the New Mandate

AI and Allstate

Kai Cenat to Launch Streaming University

MLB Trying Out Robo Umpires

The AP and Trump

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Our Super Bowl predictions were dead on, as Joe predicted an Eagles win and Robert predicted a Kendrick Lamar controversy.

But more importantly, who were the advertising winners and losers? And...is the Super Bowl the last remaining moment where everyone comes together to watch television at the same time?

In other news, BuzzFeed launches a social media network called BF Island. We already predict extinction. And do paywalls work? They do...sort of.

Marketing winners include partnerships and ChatGPT.

Rants and raves include the end of book blurbs and Welch's content marketing.

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This week's news links:

Big Ratings Win for Super Bowl

Super Bowl Ad Winners

BuzzFeed Launches Social Media App

The Paywall Dilemma

OpenAI's Super Bowl Ad

Welches Content Marketing

The End of Blurbs

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

It's Super Bowl week and the boys make their predictions.

Speaking of the Super Bowl, the boys talk about the ads, the value, and what a Super Bowl ad truly costs. And...will there be any winners?

Robert does a comparison between OpenAI's deep research and the corresponding Google product. Which one is better and what should marketers do?

Winners and losers include Nielsen and Hertz communications.

Rants and raves include AMO and Trump Coin.

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This week's news links:

Super Bowl Winners

Deep Research Next Big OpenAI Move

Influencer Marketing Rises

Cable News as We Know It

Nielsen Ends Panels

Trump Coin Rug Pull

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.