Fri, 26 September 2025
In the final show before the big 500 extravaganza, Joe and Robert discuss why individual creators are slowly taking over Hollywood — and whether there are opportunities for brands in this shift.
Winners and Losers:
Rants and Raves:
And don’t miss our special #500 episode next week. ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
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Fri, 19 September 2025
No, TikTok does not stop. Maybe the fourth time is the charm, as Robert and Joe run through the latest with the TikTok “staying or going” drama. Get all the latest on the changes, although it might be a big nothing burger. YouTube makes a strong case that they are integral to the US economy. With $100 billion going to creators, new and improved creation features, and an all-in-one create and distribute scenario, it seems like everything we want. Or is it? Albania has become the first country in the world to appoint an AI minister. Joe contends this is just the beginning. Special thanks to Jared Luttjeboer for his question on video vs. audio podcasting. Learn more about Jared’s work here: The Church History Project Podcast Marketing winners and losers include:
Rants and raves include: ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
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Fri, 12 September 2025
This week, Joe and Robert dig into the Reddit phenomenon. Leading in AI findability (AEO) and trusted by geeks everywhere, the platform is having its coming-out moment. Is it time to ride the marketing train to Reddit town? OpenAI wants to make a full-length animated movie that isn’t AI slop. Can they pull it off, or is this just a content marketing play? (Hint: the latter.) Meanwhile, the team at Robinhood is rolling out a new social media app. But is now the right time for another platform? Marketing winners and losers this week include Liquid Death (Yahoo Can Coolers – Liquid Death) and Ben & Jerry’s (Ben & Jerry's founders want to scoop out their brand). Rants and raves feature the AI-driven destruction of the career ladder (AI isn't just ending entry-level jobs. It's ending the career ladder) and LinkedIn’s latest analytics upgrade (Post | LinkedIn). ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
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Fri, 5 September 2025
The marketing news of the week: A federal judge has ordered a shakeup of Google’s search engine. Some call it a slap on the wrist, but it’s clear even the courts see Google’s dominance slipping. With AI search and new competitors on the rise, will Google’s empire burn down? Meanwhile, the so-called “marketing AI boom” is running headfirst into a crisis of customer trust. But do people really care about privacy, or is it just talk? Joe and Robert debate whether it matters at all. Winners and Losers: Creators landing SNL deals (Creators Take Over SNL 🌜), and the curious case of why one agency made an indie short film. Rants and Raves: A content strategist for ChatGPT raises eyebrows, and the surprising death of VOA. And to wrap things up: our annual NFL predictions. Who’s taking home the Lombardi Trophy this year? ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
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