This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose (Content Marketing)

Joe and Robert break down Mary Meeker's "Future of AI" report and discuss the biggest opportunities and threats for marketers and creators in the future.

Disney sues Midjourney in yet another lawsuit against AI companies. When will it stop and why should we care?

And Meta invests $15 billion more in AI, trying to catch up in the AI race.

In winners and losers, Joe discusses how to get found in AI searches and Robert talks about the failed mainstream media with the LA coverage.

Rants and raves include a new creator economy lobbying group from MatPat and a boost to musical theater.

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This week's links:

Disney Sues Midjourney

The Future of AI Report

Meta Makes $15 Billion Bet on AGI

How to Get Found in AI Search [Chart]

MatPat Starts Creator Caucus

Live Theater Gets a Boost

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This week's sponsor:

INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh
Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025.

Go to inbound.com/register to secure your spot at INBOUND 2025.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

 

Direct download: 484.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Did someone say McDonald's is bringing back snack wraps?

In other news, who knew that artificial intelligence would force brands and publishers toward an indie-creator model? If Google AI is undermining journalism, perhaps the way out is through the individual human creator.

In another AI scandal, Builder.ai collapses, even with a large sum of money invested by Microsoft.

And Netflix adds advertising to its IP. Good decision?

Winners and losers include Ohio Bike Week and ELF/Hailey Bieber.

Rants and raves include WaPo's new mission statement and the new NYTimes lawsuit against ChatGPT.

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This week's links:

Google AI Mode Undermining Journalism

Builder.ai Collapses

Netflix Adds Ad Tech

Chain Restaurants Go Nostalgia

ELF Buys Rhode

WaPo's New Mission Statement

-----

This week's sponsor:

INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh
Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025.

Go to inbound.com/register to secure your spot at INBOUND 2025.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

 

Direct download: 483.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

AI is again in the headlines this week with Anthropic announcing that its AI will do anything to survive...even bust you for cheating on your wife.

AI layoffs are starting to hit home. It's almost to the point that people are being laid off "by" AI itself. Joe and Robert uncover the truth.

Rand Fishkin discusses 10 ways to understand no-click search...and it's mostly stuff we can actually do.

And long live print, as Microsoft launches a new print publication.

Winners and losers include LinkedIn commenting and Duolingo.

Rants and raves include the new Bitcoin treasury fad and AI Agent pitch decks.

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This week's links:

Anthropic AI Resorts to Blackmail

AI Layoffs Are Here

The End of Website Traffic

Print is Dead. Long Live Print.

Duolingo CEO Retraces AI Announcement

Businesses Go On Bitcoin Buying Spree

The AI Agent Pitch Deck

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This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 482.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Google's big marketing event was an explosion of AI - a new home screen, more agents, AI video and even smart bidding. Why? Google's main revenue stream (search ads) is in big trouble. 

Is Google going the way of the yellow pages? The boys ponder.

And Apple is in trouble too. OpenAI buys IO, run by the designer behind the iPhone. It seems that OpenAI is going into the hardware business, with their sights directly on Apple.

In other news, a major newspaper releases the books of the year without real books and Netflix steps in to syndicate Sesame Street.

Winners and losers include a furniture store and Peloton.

Rants and raves include AI use by writers and the idea of growth marketing.

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This week's links:

Google Marketing Live

Major Newspaper Creates Fake Books

Netflix to Syndicate Sesame Street

OpenAI Buys IO

Peloton Dumps CMO

AI Writing and Author Tribes

-----

This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 481.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys have finally jumped the shark with this episode.

But first, Mark Zuckerberg declares war on the advertising industry. Meta's AI Do-It-Yourself tool will either win big or be fly by night. There is no middle ground.

The BBC will push its mission and content into TikTok and Instagram. But is it too late to fight disinformation?

Max becomes HBO Max (again). It will be just HBO in 15 to 18 months.

Marketing winners are Nutter Butter and Warner Brothers.

Rants and commentary include AEO and Sperm Racing (yep...you saw that right).

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This week's links:

Zuckerberg's War on Advertising

BBC Boss Goes for Truth

Max Rebrands Again

Nutter Butter Explodes

Warner Brothers and Leveraging IP

Weird Sperm Racing

AEO Dumb or Crazy Smart

-----

This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 480.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Buckle up! AI is driving now.

Zuckerberg at Meta AI doubles down on their cure for loneliness and more friends, but have taken out any sort of safety precautions. We need to be worried. Very worried.

Trump wants to tariff the movie business. Tell me exactly how that would work please?

And Virginia signs a social media scrolling reduction that won't reduce scrolling.

Winners and losers include LEGO and Warren Buffett.

Rants and raves include Disney's new park and the White House social media effort.

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This week's links:

Zuckerberg and Meta AI

Trump Tariffs and Hollywood

Virginia Law on Social Media

Warren Buffett Retires

LEGO and F1 Racing

Trump Social Media Strategy

Disney's New Park

-----

This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 479.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Special episode breaking down the state of content creators, content entrepreneurs and how marketers fit in. Including:

  • The Rise of Creators in 2025
  • Renting vs. Owning
  • The TikTok Effect
  • Community as Currency
  • Revenue Mix
  • How to Get Rich as a Creator

Here's a link to the complete study.

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This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 478.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

As Tariffs hang over the US Advertising industry, more companies start to look internal. That means internal communications, internal influencers, owned media and more. Could Trump's Tariffs be a boon for content marketers?

Google loses their online advertising monopoly case. The boys put on their prediction hats to let you know what will happen.

A judge has blocked the termination of VOA. But is it too late? Joe thinks it is.

And Ryan Coogler's movie deal gives marketers and creators a lot to think about.

Winners and losers include the American people and Diary of a CEO podcast.

Rants and raves include Google's cookies and the uber wealthy.

This week's links:

Google Loses Case

Tariffs Crush Ad Market

Judge Blocks VOA Halt

Coogler's Movie Deal

America Gives Up on Fact Checking

DOAC Turns Down Big Deals

America's Riches Households Have Banner Year

Google Keeps Cookies

-----

This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 477.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys are back with news that OpenAI (led by Sam Altman) is considering a social media platform that may compete with Elon's Twitter/X. Let's face it...we know what this is really about. Joe and Robert bring it home for you.

META's big lawsuit with the FTC gets started. Did Zuckerberg grease the skids enough to get this one through?

Creator Economy jobs (aka content marketing) are up, up, up. Why is that?

And the top Gen AI use cases don't involve marketing.

Marketing winners and losers include databases and Twinkies.

Rants and raves include Superman and faith-based billboards.

This week's links:

META's FTC Case Starts

OpenAI to Launch Social Platform?

Creator Economy Jobs on the Up

Top Gen AI Use Cases

Twinkies Goes 420

The Summer of Superman

-----

This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 476.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Has AI finally killed search? Does Google even matter anymore? Must we now build our content on rented land?

The boys go through each of these questions and talk about if "do not build your house on rented land" is still a thing.

In other news, the TikTok deal is delayed (again).

In marketing winners and losers, Joe takes on the Catholic church while Robert gushes over Duolingo.

Rants and raves includes London's takedown of Leon, while the Shopify CEO tells employees to do an AI check.

This week's links:

Trump Delays TikTok (again)

Big Search Shift (Google)

Push to Rented Land?

Duolingo for the Win

Catholic Church Needs a Change

Shopify CEO Stokes AI Flames

London Taking Down Telsa with Ads

-----

This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 475.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Possibly our dumbest episode yet.

Joe and Robert go deep into the dumbery to try to make sense of an incredibly weird (and dumb) week.

TikTok is for sale. No it's not. Maybe it is. Will we know this week?

Elon Musk merges his two companies into one, creating the dumbest valuation in the history of corporate mergers.

And META's AI steals a bunch of copyrighted books. Heck, they've probably already stolen this podcast.

Marketing losers include vibe marketing and Hooters.

Raves and commentary include Gartner and Chris Ross and how the tariffs will affect marketing spending.

This week's links:

Amazon Interested in TikTok

TikTok Looming Deadline

Elon's Merger Is Dumb

META Steals Copyrighted Books

Ghibli Effect Takes Over ChatGPT

Hooters Bankruptcy

Chris Ross from Gartner

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This week's sponsor:

Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.

Go to http://clickhubspot.com/marketing to download it for free.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 474.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A very special episode on what makes a successful content marketer or content creator. Robert and Joe talk about what works today to successfully build and monetize an audience with these five keys.

1. For marketers, setting a clear goal up front - sales, savings or sunshine and then find a measurement tool that aligns with current corporate measurement. From the creator side, what's my goal? You exit at the beginning.

2. What's the show for your particular audience AND is it consistent AND is it (or will it be) indispensable? To the point - do I have a tilt that is unique, interesting AND attracts financial support?

3. Build audience like crazy at the start and try not to sell anything...or sell just one thing. Put 1/3 time into the content and two-thirds into promotion.

4. Considering everything, we'd lean toward a video podcast series, which takes advantage of all the social video and the cost effectiveness of podcasts. Then we'd have some kind of email deliverable, at least to get the data...but ultimately a newsletter.

5. Create THE LIST of good and bad things you do/want to do. Develop a stopping list.

-----

This week's sponsor:

Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.

Go to http://clickhubspot.com/marketing to download it for free.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 473.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

New data suggests that advertising growth is slowing. Overall marketing is soon to follow. Will the current political environment drive us into a marketing recession?

Anthropic CEO Dario Amodei proclaims that AI will take over all coding in the next year. Robert takes offense and the boys talk about the reasons these types of proclamations are made.

And is AI slop a brute force attack on the major platforms? The point? AI content is taking over YouTube, TikTok and Facebook and the platforms simply don't care.

Marketing losers are Unilever and the NFL.

Rants are the AI-ification of press and the killing of Voice of America.

This week's links:

Ad Growth Slows

Anthropic CEO Predicts AI Coding Takeover

AI Slop Is Non-Stop

Unilever's Big Mistake

Adobe and AI Agents

The Death of Voice of America

-----

This week's sponsor:

Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.

Go to http://clickhubspot.com/marketing to download it for free.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 472.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys are back and the buys are heating up.

Food-delivery startup Wonder purchased Tastemade, now boasting content creation to meal preparation to delivery all in one. Is more on the way? We think so.

Spotify paid $5 billion dollars to indie creators last year. Is it better to go outside the labels than sign with a big agency?

And Unilever ups their social media budget to 30 to 50 percent of total marketing budget...all for targeted local influencers. But did they forget about employees?

Marketing winners and losers include Southwest Airlines and CMO tenure.

Rants and raves include Substack and shadow AI.

This week's links:

Spotify Pays the Indies

Are Big Music Labels Valuable?

Wonder Acquires Tastemade

Unilever Doubles Down on Influencers

CMO Tenure Study

Shadow AI

Brands Are Launching Substacks

-----

This week's sponsor:

Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.

Go to http://clickhubspot.com/marketing to download it for free.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 471.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys are back with commentary on the death of media. It's a sad case on both political spectrum. And the opportunity in the future belongs to non-media brands. Let's see what happens.

In other news, more and more creators are going full AI. How close is it to real, or does that even matter?

Marketing winners and losers include Disney and Trump's Gold card.

Rants and raves include travel within the US and Meta testing out agents in advertising.

This week's links:

The Media's Credibility Has Bottomed

Creators Are Now Going Full AI

Disney Starts Killing Off News Media

Trump's Gold Card

Meta Testing AI Agents for Business Ads

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This week's sponsor:

Whether you are swimming in content requests, struggling to reach Gez Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.

Go to http://clickhubspot.com/marketing to download it for free.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 470.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys kick off the show with Dow Jones news and their AI content marketplace of 5,000 publishers. The real news? Vertical content opportunities using proprietary LLMs may ultimately steal the show for B2B content creators.

Differentiation is the key coming from B2B speakers at a recent marketing event. The move from company creators to individuals is in full force.

And is Substack the new Instagram for smaller creators?

Winners and losers include bars in Key West, Levi's and UTC.

Rants and raves include MSNBC's big shift, Jeff Bezos, X and Forrester.

This week's links:

Dow Jones and Content Marketplace

B2BMX Speaker Highlights

Is Substack the New Instagram?

Levi's and Nostalgia

UTC Expands Marketing Division

Jeff Bezos New WaPo Moves

How to Use X Advertising By Forrester

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 469.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Reddit announced quarterly results and the stock got hammered. Is Google's changing algorithm to blame? And, if it is, could Google be primed to acquire the 9th largest website on the planet?

In other news, episodic video programs and shows are getting more opportunities for syndication. But with so many shows out there, should brands look at partnering with a creator before creating their own content?

Winners and losers include Allstate and Kai Cenat.

Rants and raves include the Associated Press and Major League Baseball.

This week's links:

Reddit's Growth Problems

Create a Series Is the New Mandate

AI and Allstate

Kai Cenat to Launch Streaming University

MLB Trying Out Robo Umpires

The AP and Trump

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 468.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Our Super Bowl predictions were dead on, as Joe predicted an Eagles win and Robert predicted a Kendrick Lamar controversy.

But more importantly, who were the advertising winners and losers? And...is the Super Bowl the last remaining moment where everyone comes together to watch television at the same time?

In other news, BuzzFeed launches a social media network called BF Island. We already predict extinction. And do paywalls work? They do...sort of.

Marketing winners include partnerships and ChatGPT.

Rants and raves include the end of book blurbs and Welch's content marketing.

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This week's news links:

Big Ratings Win for Super Bowl

Super Bowl Ad Winners

BuzzFeed Launches Social Media App

The Paywall Dilemma

OpenAI's Super Bowl Ad

Welches Content Marketing

The End of Blurbs

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 467-2.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

It's Super Bowl week and the boys make their predictions.

Speaking of the Super Bowl, the boys talk about the ads, the value, and what a Super Bowl ad truly costs. And...will there be any winners?

Robert does a comparison between OpenAI's deep research and the corresponding Google product. Which one is better and what should marketers do?

Winners and losers include Nielsen and Hertz communications.

Rants and raves include AMO and Trump Coin.

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This week's news links:

Super Bowl Winners

Deep Research Next Big OpenAI Move

Influencer Marketing Rises

Cable News as We Know It

Nielsen Ends Panels

Trump Coin Rug Pull

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 466.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Man you cappin'. This week, DeepSeek shocks the AI industry (and the world) with its cheaper more efficient model. What comes next for the industry?

The buyers line up for TikTok, but is the US Government playing favorites?

And Substack is paying cash for TikTok creators to make the switch.

Marketing winners include Timothee Chalamet and the TGL golf league.

Rants and raves include Chris Sacca (on the Tim Ferriss pod), creating moments, and the return of Nike.

-----

This week's news links:

The Real DeepSeek

Why Is Everyone Freaking Out Over DeepSeek?

Trump, TikTok and Socialism

White House In Talks with Oracle

Substack Paying $20 Million

The TGL Golf League

Chalamet Goes Gorilla

Chris Sacca on Tim Ferriss

Nike's Destruction

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 465.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys return with a cornucopia of news. 

TikTok returns (or did it?). We discuss what is really going on with the Chinese-owned app, whether a US company will buy them, and which one actually will.

In other news, Instagram is throwing money at creators (but needs a real model), while META goes from moderated news to community news (but not for ads).

In winners and losers, Edelman is out with their Trust Barometer, and Andrew Ross Sorkin has tomorrow's media model.

In rants and raves, Anthropic's CEO predicts the future and the only good news coverage of the LA fires was local.

-----

This week's news links:

The TikTok Ban Update

China Comments on TikTok Ownership

RedNote

Instagram Throws Money

Meta Announces Community Notes

Meta's Community Notes Don't Include Ads

Edelman Trust Barometer

Prof G with Andrew Ross Sorkin

Inside Anthropic's AI Race

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 464.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys go through six different ways that content marketing professionals can be "content marketing meh" in 2025. They include:

  • Create content on more than three platforms
  • Create content in a highly competitive area
  • Lean heavily into AI tools to create content
  • Put all your influence efforts into finding external influencers and none on building internal influence
  • Focus on making sure your tech stack is bulletproof and pour more time and effort into making things automated
  • Brand Schmand you should really focus on lead gen….

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 463_update.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

META's plan to unleash AI Bots onto their social media sites is just a first step into the majority of the content we engage with being synthetic. The boys have more thoughts on this.

How involved will Elon be with TikTok's future?

More works are headed to the public domain, including Popeye and TinTin. Is there an opportunity for brands here?

Finally, the boys discuss the fastest growing marketing roles.

Winners and losers include AI-free and NFL red zone.

Rants and raves include the Michael Lewis podcast and Pornhub.

-----

This week's links:

TikTok's CEO and Elon Talk

Popeye and TinTin to Public Domain

Meta's Plan to Unleash AI Bots

Fastest Growing Marketing Roles

Greg Isenberg's AI Predictions

NFL Red Zone and Commercials

Against the Rules Podcast

Pornhub Blocked in South

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 462.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A very special This Old Marketing Predictions' episode.

Not only do we cover our 2025 predictions of:

  • Where will Bluesky Be?
  • The Future of X
  • X Buys Truth Social
  • GENAI Stumbles
  • Four (4) Trillion Dollars Companies in 2025
  • The 2025 Disease We All Saw Coming
  • TikTok Will Not Be Banned
  • The Donald Trump Presidency
  • The Failure of Podcasts

But we review our 2024 predictions as well as our NFL season-review predictions.

How did we score? Listen to find out.

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 461.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

As we head into 2025, we look back on the crazy year that was 2024. What did we learn? What were the major marketing and life trends?

Topics include:

  • Going after that shiny (AI) object.
  • Podcasts and can they even be successful anymore.
  • Forgiveness in 2024
  • Forget influencers. Invest in your creators.

And many more. You don't want to miss this special episode.

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 460.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week we break down Pew research on the Big Four in social media as it pertains to the youth of America. You may be surprised which four platforms they are...and...are you there?

We look at the opportunities and challenges ahead.

What are the most overhyped marketing strategies for 2024? I bet you can guess number one.

Winners and losers include the Pivot podcast and McKinsey.

Rants and raves include the OpenAI Santa and Sesame Street.

------

This week's links:

Teen Social Media Research from Pew

The Most Overhyped Marketing Strategies of 2024

Content Creators Find a Place in Newsrooms

Pivot's New Deal

McKinsey Pays

OpenAI and Santa Mode

MAX Kills Sesame Street

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 459.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The first ever This Old Marketing where both Robert and Joe are NOT recording at the same time. If anything, you'll get a kick out of this episode for that reason.

TikTok is in the news again. Does the impending ban and their emergency motion mean anything at all?

Ad giant Omnicom merges with Interpublic in a $13 billion dollar deal.

And OpenAI releases Sora, increasing the fight over generative AI video.

Winners and losers include print catalogs and the Starbucks origin story.

Rants and raves include an article from The Australian and the idea of change in content marketing.

------

This week's links:

TikTok Files Emergency Motion

Ad Giant Omnicom's Big Deal

OpenAI Releases Sora

Print Catalogs on the Rise

Il Giornale and Starbucks Mission Letter

Can Businesses Build Human-Centric Tech?

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Direct download: 458_new.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys are back with a regular episode this week!

In big social media news, the Australian government plans to ban social media for children 16 or under. Could this actually work or is this a bluff?

Black Friday is bigger than ever, with TikTok showing its retail teeth. Could TikTok actually be Amazon's biggest competitor?

And Bluesky continues to hit on all cylinders. But will it last?

Marketing winners include direct book sales and Jaguar.

Rants and raves include ChatGPT for travel and the Elvis documentary.

------

This week's links:

Australia to Ban Social Media

Black Friday Hits Record

Is TikTok Ready to Take on Amazon?

What is Bluesky?

Hat's off to Jaguar

Louis Grenier's Book Launch Plan

The Taylor Swift Direct Model

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 457.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Another very special episode of This Old Marketing...this time, without Robert Rose. Yes...this episode features Joe Pulizzi talking about unconventional content marketing strategies for 2025.

Joe discusses how to leverage ChatGPT for persona building, treating employees as creators, leveraging more email and physical events, a big yes to print and much, much more.

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 456_JP.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A special This Old Marketing podcast episode featuring the one and only Robert Rose (with no Joe Pulizzi). 

In this special solo episode, Robert takes a deep dive into the state of marketing as we approach the end of 2024. As marketers, we’ve spent the last 25 years adapting to paradigm-shifting technologies — from the internet and social media to mobile computing. But now, we’re navigating the latest disruptor: Generative AI.

Robert explores the concept of "Valuable Friction," the deliberate resistance that slows us down, fostering critical thinking and creativity. In an industry obsessed with efficiency and automation, are we losing the joy and creativity that make marketing truly impactful? This episode challenges the status quo and asks: Are we outsourcing our human spark to technology, or are we using it to amplify our creative potential?

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 455_RR.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this special episode Robert and Joe ask each other four secret questions.

The answers will surprise you. The boys cover investing, travel, biggest regrets, bigger dreams and what's next in marketing and beyond.

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 454_QA.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys do a debrief of why Donald Trump beat Kamala Harris in the 2024 Presidential election. We can talk policies and character, but it's possible the Trump campaign outmarketed Harris.

Winners and losers include Goldfish Crackers and the Nomad Capitalist.

Rants and raves include ChatGPT Search and the Content Creator/Influencer.

------

This week's links:

A Trump Second Term

Will Trump Ban TikTok?

Goldfish Crackers and Marketing

The Nomad Capitalist

ChatGPT Search

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 453.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A continuing story on the content gaps available in local news. With more people trusting businesses than ever before, could this be the biggest content marketing opportunity in history?

In other news, The Washington Post makes a horrible strategic decision to kill endorsements, costing them over 200,000 subscribers.

Microsoft, Google and Apple report incredible earnings on the back of AI.

And young TikTok influencers are finding it hard to maintain a real life while being an online content creator. Is the worst to come?

Winners and losers include Strauss and the Dallas Cowboys.

Rants and raves include another newsletter acquisition and ghost jobs.

------

This week's links:

Washington Posts Kills Endorsements

Local News Content Gap

Microsoft Earnings Grow

TikTok High School Influencers

The NFL Goes Simpsons

Strauss Sponsorship with MLB

Another Newsletter Acquisition

Ghost Jobs

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

 

Direct download: 452.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys go deep into CMI's 2025 content marketing research report.

While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including:

  • Think more local in 2025
  • Who's your "with"?
  • Paid promotion of content for the win
  • Less is more
  • Time to kill some things
  • Let's get risky in 2025

See the full research here.

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects
and customers.

And reimagined Marketing and Content Hubs — to attract and convert more leads, and send
your revenue soaring.

 - Hubspot.com/

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

 

Direct download: 451.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys are back with breaking news. Semrush, the online visibility company, purchases Search Engine Land and MarTech (plus all the conferences). Is this the start of acquisition season?

Americans' trust in media sinks to an all-time low. Or did it? Actually, there's a big opportunity for content marketers here.

TikTok's own research reveals it's hurting kids. What are we going to do about it?

And author James Patterson launches a new channel on, of all places, Substack.

Winners and losers include Nick Chubb, Apple's killing of social apps and content creator deaths.

Rants and raves include Steven Pressfield and an AI article.

This week's links:

Semrush Acquires Third Door Media

Americans' Trust at All-Time Low

TikTok's Horrible New Research

James Patterson Launches Substack

Nick Chubb Tells All

Did Apple Kill Social Apps?

Content Creator Falls to Death

AI Is Going to Kill Advertising

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects
and customers.

And reimagined Marketing and Content Hubs — to attract and convert more leads, and send
your revenue soaring.

 - Hubspot.com/

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

 

Direct download: 450.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert unpack Google's NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it's usable.

In other Google news, the DOJ is trying to break up Google into smaller pieces for better competition. This happens at the same time Google is losing its strength in the search market.

And someone used Meta's glasses to instantly dox strangers. Should we be scared? Yes...yes we should.

Winners and losers include Mountain Dew and Wordpress.

Rants and raves include TikTok and CMI's latest benchmark study.

This week's links:

Google's Notebook LM

Google Faces the DOJ

Google's Domination as Search Leader Going Away?

Meta's Glasses Used to Dox Strangers

Mountain Dew's New Brand

WordPress Community In Trouble?

TikTok Sued Again

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects
and customers.

And reimagined Marketing and Content Hubs — to attract and convert more leads, and send
your revenue soaring.

 - Hubspot.com/

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 449.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing. 

Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content creators and much, much more.

Special thanks to our marketing experts:

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects
and customers.

And reimagined Marketing and Content Hubs — to attract and convert more leads, and send
your revenue soaring.

 - Hubspot.com/

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 448_QA.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent).

The New York Times unveils a plan to sell audio subscriptions via Apple Music and Spotify. The boys aren't sure the plan has merit (uh, data concerns anyone?).

And The Onion creates a membership program with a print newspaper at the center. Joe is very happy about this.

Winners and losers include Tim Walz and LinkedIn's AI rollout.

Rants and raves include new books from Brian Piper and Pam Didner and a Dreamforce appearance from John Mulaney.

-----

This week's links:

X and Blocked Users

X's Global Transparency Report

New York Times to Sell Pod Subs

Why the Onion Launched a Membership Program

Tim Walz's YouTube Show

-----

This week's sponsor:

Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 447.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

OpenAI launches the "Strawberry" version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test.

TikTok heads back to court with a January 19th ban date looming. Joe predicts what will happen.

And Instagram launches a version for teens only. Is it enough?

Finally, MrBeast "leaks" his personal YouTube production manual. Is there gold within?

Winners and losers include Sun Studio and the 2024 Content Marketing Award winner.

Rants and raves include MAICON's headsets and CMI's marketing career study.

-----

This week's links:

OpenAI's Strawberry Is Scary Good at Deception

TikTok Goes to Court

Inst Launches Teen Accounts

MrBeast's Playbook Uncovered

MrBeast: How to Succeed at YouTube Playbook

-----

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Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

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Direct download: 446.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation.

-----

This week's sponsor:

Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

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Direct download: 445.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Mark Zuckerberg says the Biden Administration pressured Facebook to censor COVID comments while Elon Musk gets X banned in Brazil.

In better news, the Kelce brothers land a $100 million dollar deal with Amazon. The boys talk about how the licensing model has changed in just the past two years.

Winners and losers include Mammoth Cave National Park and Yelp.

Rants and raves include LEGO and Adweek.

-----

This week's links:

Zuck's Words Against Biden

Brazil Bans X

Kelce's Deal with Amazon

Mammoth Cave on Facebook

Yelp's Case Against Google

Search Fragmentation on Adweek

LEGO's Big Jump

-----

This week's sponsor:

Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

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Direct download: 444.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

We have all the answers for what's going to happen in the NFL this year. This special episode includes:

  1. 2024 New Kickoff Rules
  2. AFC/NFC Top 4 and Championships
  3. Super Bowl and Who Wins
  4. Cowboys and Browns Final Records
  5. MVP Prediction

And a final bet you don't want to miss.

-----

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Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

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Direct download: 443.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys review how the DNC has courted creators and developed "content moments" that are going viral.

Chick-Fil-A just launched a streaming strategy and Procreate vows to never leverage generative AI.

Wins and losses include the Savannah Bananas and Snoop Dogg.

Rants and raves include Robert's take on DNC creators while Joe talks about the NSYNC and Deadpool integration.

-----

This week's links:

The DNC Finally "Gets" Content

Chick-Fil-A Launches Streaming Service

Procreate Says No to Gen AI

Snoop & Solo Brands Make Up

Bananas Ink TV Deal

NSYNC Takes Off w/Deadpool Integration

-----

This week's sponsor:

Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

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Direct download: 442.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

While X continues to sue advertisers and launch products in chaos, Reddit has risen to the top of the social media sandlot (with the help of Google).

Winners and losers include Heineken NA and the Queensland Symphony Orchestra.

Rants and raves include the Savannah Bananas and surveillance pricing.

-----

This week's links:

X Calls for Ad Industry Reset

Ad Group Dismantles

Xai launches Chaotic Image Generator

Publishers Flock to Reddit

Heineken's Partnership with US Open Tennis

Symphony Orchestra's Bad AI Play

WTF Is Surveillance Pricing?

-----

This week's sponsor:

Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

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Direct download: 441.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In a desperation move, X decides the best way to get advertisers back to the platform is to sue them.

In obvious news, a judge rules that Google is an illegal monopoly. The boys talk about what the repercussions are with this ruling, and what Apple's role will be.

Speaking of Google (and X), Google ads seem to be popping up on Elon's platform. Curious indeed.

In winners and losers, the Harris campaign is kicking butt on social while the Army fails with The Rock.

In rants and raves, Robert changes his mind on the Olympics and Joe thinks the next wave of content marketing is internal creators.

-----

This week's links:

Google Is a Monopoly

X Files Suit Against Advertisers

Google Ads End Up on X

Kamala Social Media Masterclass

The Army Fails with The Rock

The Olympics and TikTok

-----

This week's sponsor:

Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

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Direct download: 440.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this episode the boys cover an incredible content marketing case study in New York's largest hospital system.

Reddit is now blocking big search engines who want its unique content...unless they pay up (which they will).

And Elon is being Elon, violating his own content policy on X. Here we go again.

Hits and misses include Bandit Running and Flavor Flav.

Rants and raves include James Patterson and Google's new AI ad.

-----

This week's links:

Reddit Blocks Search Engines

Elon Musk Violates X Policy

Northwell Health Content Marketing Studio

Bandit's Unsponsored Project

Flavor Flav and US Water Polo

Google's Dumb AI Ad

-----

This week's sponsor:

Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

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Direct download: 439.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers?

META introduces Llama 3 for developers, apparently giving away its AI technology and investment for free. Could this be for real or is it a Zuckerberg trick?

And does Spotify use podcasts for loyalty first?

Hits and misses include Deadpool and Heinz and Informa's purchase of the Cannes Festival.

Rants and raves include British Airways and Field & Stream magazine.

-----

This week's links:

Google Leaves Cookie Policy

Llama 3.1 Launch

Spotify's Bet on Podcasts

Informa Buys Cannes

Heinz Partners with Deadpool

Country Music Stars Buy Field & Stream

British Airways Flight Video

-----

This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

-------

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Direct download: 438.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple?

Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcast dominance?

And CMO's are under huge pressure, as stated by the latest research. Are we actually in a marketing recession?

Rants and raves include VidCon Baltimore and StickerMule.

-----

This week's links:

Ken Griffin Buys Dinosaur

Taboola to Sell Apple Ads

Dax Shepard Does Deal with Amazon's Wondery

CMOs Under Pressure

-----

This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

-------

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Direct download: 437.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Has the content creator/influencer business model gone bearish? Glamour seems to think so. We  disagree.

The Paramount/Skydance deal is finally done...we think.

Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube?

And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print?

Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers.

-----

This week's links:

Power Slap and Dana White

Paramount Skydance Deal

Spotify's Continuing Shift to Video

Influencers Aren't Getting Famous Like They Used To

BusinessWeek's Print Move

Mohawk Chevy on TikTok

ArtBotAI

Trump to Speak at Bitcoin Conference

The Rise of AI Content

-----

This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

-------

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Direct download: 436.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same?

And do the brand new rules of marketing and advertising include content marketing? If content marketing becomes marketing, what happens to the discipline?

Rants and raves include mxmtoon and research from Meta and Kantar.

-----

This week's links:

Supreme Court Sends Social Media Back to States

Brand New Rules of Advertising

mxmtoon

Research from Meta and Kantar

One Million Checkboxes

-----

This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

-------

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Direct download: 435.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place?

Time strikes a deal with OpenAI, while the recording industry files suit against Suno AI and Uncharted Labs citing copyright infringement.

And...have we learned anything from moving text to video online?

Hits and misses include the Verizon logo and the Toys R Us commercial produced with OpenAI.

Rants and raves include the Olympics and AI forgetting to read the room.

-----

This week's links:

Supreme Court Ruling on Social Media

Time Strikes Deal with OpenAI

Recording Industry Sues Sona

We Learned the Wrong Lessons from Video

Verizon's New Logo

Toys R Us's AI Ad

Al Michaels' AI Voice at the Olympics

AI Execs Forget to Read the Room

-----

This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

-------

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Direct download: 434.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages.

Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising.

Hits and misses include Oscar Mayer and American Express.

Rants and raves include indie print and the Cannes Lions award winners.

-----

This week's links:

Wells Fargo Fires Employees

Surgeon General and Social Media

Forbes Threatens Perplexity

TikTok Debuts AI Ad Features

Oscar Mayer Bacon Ad

Cannes Lions 2024

High-End Indie Print Publications

-----

This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

-------

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Direct download: 433.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Apple's big developer conference meeting saw the launch of IOS 18 and Apple Intelligence? Apple decided to partner with OpenAI and not Google for their AI integration. Is this a big miss for Google Gemini? 

Plus, Adobe and Meta have big terms and conditions issues this week.

Hits and misses include OpenAI, Google and Nathan's hot dogs.

Rants and raves include "Infectious Generosity" by Chris Anderson and yet another AI content marketing launch.

-----

This week's links:

Adobe's Missed Terms

Adobe's Apology

META's content problems with Europe

Apple Intelligence Is Launched

Joey Chestnut and Nathan's Hot Dogs

AI Content Marketing Agent

-----

This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

-------

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Direct download: MP3-TOM-432.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Twitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take opposite sides and fight, fight, fight.

Spotify's CEO makes comments about the cost of content being almost nothing. Should we care or should we boycott?

Hits include Four Seasons and 10 Cent Beer night.

Rants and raves include signals from Marcus Sheridan and Suits.

-----

This week's links:

Twitter's New NSFW Strategy

Twitter/X Will Do Vertical Video

Spotify CEO Is Out of Touch

Facebook Going After Gen Z

10 Cent Beer Night - Craig Irons

Four Seasons PR Win

-----

This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

-------

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Direct download: 431.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Big news this week as leaked Google search API documents are released into the world. The TLDR? Google has been lying about how it formulates search results. What do we know? Google manipulates content like an editor of a media company would. But does it even matter?

AI scams are hitting a tipping point as we get closer to the US elections.

OpenAI inks two more content deals and Elon raises money for xAI.

Hits and misses include a home appliance store and Cheez-Its. 

Rants and raves include marketing agencies and GaryVee's commencement speech.

-----

This week's links:

The Google API Document Leak

Celebs Getting AI Scammed

Atlantic/Vox Ink Deal with OpenAI

Elon Raises $6 Billion for xAI

HBR Recognizes Creator Economy

Home Appliance Sales and Service

Marketing Agencies as Consultants

GaryVee's Commencement Address

-----

This week's sponsor:

Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

-------

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Direct download: 430.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

While the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies. 

This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported). Who's next?

Trump Media's quarterly reported was more than a disaster, and yet the stock keeps going up.

And we have a nice disagreement about whether Chick-fil-A should embrace or fire their internal social media influencers. 

Hits and misses include GaryVee's new book and Coca-Cola lens.

Rants and raves include content marketing platforms and a nice rave for the Cleveland Guardians baseball team.

-----

This week's links:

OpenAI vs. Black Widow

OpenAI Signs Deal

Trump Media Report

Social Influencers and what to do

Coca-Cola Lens

GaryVee's Book Trailer

-----

This week's sponsor:

Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

-------

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Direct download: 429.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation.

Please follow Philip on Instagram and check out the Haunted Attraction Network.

Special thanks to Hubspot for sponsoring the opening reception at CEX, and to our friends at VividFront for producing this recording. 

-------

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Direct download: NewTOM-LIVE.mp3
Category:Content Marketing -- posted at: 11:25am EDT

It was another crazy week in AI news.

On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers?

If that wasn't enough, TikTok is upgrading its algorithm with AI. Thank you (not so much).

And is the beef between Kendrick and Drake real? We think it's marketing.

Hits and misses include John Mulaney's new show and Prof G's podcast strategy.

Rants and raves include OEF's 100 Holes of Golf model and more on MarTech cuts.

This week's links:

OpenAI Releases Omni

TikTok Is Testing AI in Algo

The Drake/Kendrick Beef

John Mulaney's New Show

Prof G Markets Podcast

OEF's 100 Holes of Golf

MarTech Spending Falls

This week's sponsors:

Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

-------

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Direct download: 428.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working.

More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big content creators?

And Hollywood continues to lack standards with AI. Is it simply too late?

Hits and misses include CEX and Joe Biden.

Rants and raves include Instagram and Meta.

This week's links:

TikTok Sues the US Government

MrBeast and Logal Paul Lead Creator Movement

Hollywood and AI

2024 Marketing Technology Landscape

Meta to Provide Advertisers with Auto Images

Instagram on Algo Change

 

This week's sponsors:

Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

-------

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Direct download: 427.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA.

In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers.

Hits this week include Adidas and Phish (at the Sphere). Rants and raves include the trouble with books and third-party cookies.

This week's links:

Instagram and Twitch Roll Out New Algos

Amazon's Killer Quarterly Numbers

Adidas to Overinvest in Marketing

Phish at the Sphere

No One Buys Books

Yes, People Still Buy Books

Google's Cookie Delay

This week's sponsors:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

------

Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*

Hurry! Sign up by May 31st, 2024.

  • Offer is only available for new DivvyHQ and Lytho customers.
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The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.

-------

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Direct download: 426.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now?

META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened?

Taylor Swift does her own deal with TikTok, making the executive team at UMG furious. Is this something for creators and marketers to follow?

Hits and misses include Cedar Point and Google.

Rants and raves include a big rant against Telsa marketing and an important reminder social media from Jay Clouse.

This week's links:

Biden Signs Bill Against TikTok

TikTok's Creator Economy Stares Into the Abyss

META Announces Earnings...Stock Sinks

Taylor Swift Goes Direct with TikTok

Google Fires Protesters

Cedar Point's Content Creators

Tesla's No Marketing Move

Jay Clouse on Social Media

This week's sponsors:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

------

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Hurry! Sign up by May 31st, 2024.

  • Offer is only available for new DivvyHQ and Lytho customers.
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  • You must activate your account by June 28, 2024.

The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.

-------

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Direct download: 425.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

John Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead?

Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to...

The VC market for creator startups is up the the first time in multiple quarters, while a group of TikTok influencers send a nasty gram to Joe Biden.

Hits and misses include Dove and AI and Caitlin Clark on SNL.

Rants and raves include gaming Spotify and the Chief Marketing Officer tenure.

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

This week's links:

Google Won't Pay for News

John Deere Hunts for Chief Tractor Officer

Creator Startups and VCs

TikTok Influencers Send Letter to Joe Biden

Dove and AI

SNL and Caitlin Clark

CMO Tenures

Spotify and SEO

This week's sponsors:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

------

Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*

Hurry! Sign up by May 31st, 2024.

  • Offer is only available for new DivvyHQ and Lytho customers.
  • You must schedule a call/demo using this form by May 31, 2024.
  • You must activate your account by June 28, 2024.

The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.

-------

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-------

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Direct download: 424.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Could marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood's new print magazine leads our discussion.

In other news, Alphabet is reportedly looking at acquiring Hubspot and a new privacy bill is being drafted in Congress.

And...is synthetic AI training data setting us up for disaster?

Hits and misses include Jack Conte and Suno.ai. Rants and raves include creators Kelsey Russell and Andrew Huberman.

And Joe's new book is out...get a copy here: https://www.joepulizzi.com/books/content-entrepreneur/

This week's links:

Women's NCAA Ratings Bonanza

Google/Hubspot Deal

New Privacy Bill

Nylon Re-launches in Print

Robinhood Creates Media Arm

Tech Giants and AI Training Data

Jack Conte's SXSW Presentation - The Death of the Follower

Kelsey Russell and Print Newspapers

Crisis Communications and Alex Huberman

This week's sponsors:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

------

Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*

Hurry! Sign up by May 31st, 2024.

  • Offer is only available for new DivvyHQ and Lytho customers.
  • You must schedule a call/demo using this form by May 31, 2024.
  • You must activate your account by June 28, 2024.

The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

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Direct download: 423.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Robert and Joe run through the business books that have made the most impact on their lives and careers. They include:

  • Marketing Management – Philip Kotler
  • Discovery Driven Growth  – Rita Gunther McGrath
  • Different – Youngme Moon
  • How Will You Measure Your Life – Clayton Christensen
  • Zen and the Art of Motorcycle Maintenance – Robert Pirsig
  • Think & Grow Rich - Napoleon Hill
  • Seven Habits of Highly Effective People - Stephen Covey
  • Stranger in a Strange Land - Robert Heinlein
  • IMC: Integrated Marketing Communication - Don Schultz
  • David & Goliath - Malcolm Gladwell

This week's sponsor:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

------

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Direct download: 422.mp3
Category:Content Marketing -- posted at: 4:00am EDT

News this week as Florida governor Ron DeSantis signs a law restricting social media access for children. Is this the first step to full-on social media verification or just another fruitless attempt to tell people how to parent?

Trump's Truth Social goes public and hits meme stock territory. How long with the party last?

Spotify adds video learning to its platform. Is YouTube in Spotify's sights?

And print is back baby!

Hits and misses include a Ryan's World movie and Comscore. Rants and raves include rants against Accenture and Meta's Threads.

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

This week's links:

Florida Age-Gating Law

Trump's Truth Social Meme Stock

Truth Social's Revenue Problem

Spotify Adds Video Learning

Print On the Move

Pew Research on Print

Comscore Deal

Ryan's World Movie

Accenture and Adobe AI Release

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

-----

Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.  

If you're interested in attending this free event, please visit knotch.com/contentconnect.

------

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Catch and subscribe to our NEW show on YouTube.

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Direct download: 421.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time?

OpenAI's chatbot store is filling up with spam. Are you surprised?

And a group of publishing experts launch Authors Equity to give more rights back to authors. Uh, we don't think so.

Hits and misses include Liquid Death and Coca-Cola.

Rants and raves includes a full overview of the TikTok banning bill and why it's harder to become a creator today.

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

This week's links:

Don Lemon Pivot Interview

Apple and Google to Partner on AI

OpenAI Spam

New Publishing Model Isn't Great

It's Harder to Become a Creator Today

No TikTok Bill

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

-----

Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.  

If you're interested in attending this free event, please visit knotch.com/contentconnect.

------

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Direct download: 420.mp3
Category:Content Marketing -- posted at: 4:00am EDT

We are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the AI Content wave.

The House passes a bill that could lead to a TikTok ban. Uh, we told you so. But does it really matter?

Google's Gemini AI refuses to answer political questions (among other things). This leads to a conversation on how AI Truth is coordinated and what we can do about it.

MrBeast tells everyone to slow down a bit...that less content is more. Thank you sir!

And OpenAI starts doing publisher deals. Hello Google circa 2002.

Hits and misses include Kate Middleton and Da'Vine Joy Randolph.

Rants and raves include Kara Swisher's new book (rant) and the quote by Sam Altman heard round the world.

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

This week's links:

TikTok House Ban

Google Gemini Is Mum on Elections

MrBeast Slows Down

OpenAI Publisher Deals

Sam Altman and 95 Percent Quote

Da'Vine's Oscar Speech

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

-----

Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.  

If you're interested in attending this free event, please visit knotch.com/contentconnect.

-----

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

------

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Direct download: 419_v2.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024.

Robert shares his insights, including:

  • The Value of Relationships
  • The Product Content Mindset
  • The Point of View Architecture
  • The Trust Exercise - Audit Your Experiences

Joe runs through his secrets for content marketing success, including:

  • Building the Base
  • The Content Tilt
  • Acquiring Content Assets
  • Creators over Content
  • Pillar Content Projects
  • The NEW Print Opportunity
  • Email, Email, Email
  • The Content Revenue Model

For the full content marketing revenue model, check out our book, Killing Marketing

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

------

This week's sponsor:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

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Direct download: 418.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Another media company bites the dust. This time it's the once-darling Vice Media.

Is the news media business model broken or is there something else at work here?

A big supreme court case involving social media moderation is being reviewed by SCOTUS. Could it happen? We'll see this summer.

Is Google on death row? It's clear the product is getting worse. Will ChatGPT come to the rescue?

And Tyler Perry shelves his studio project because of Sora.

Hits and misses include Bitcoin and Air Canada.

Rants and raves involve the fractional CMO and a Florida law banning social media usage for youngsters.

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

This week's links:

Supreme Court Social Media Case

Vice Media Shutting Down

Is Google Search Dying?

Tyler Perry Shelves Studio

Air Canada Is Stupid

The Fractional CMO

Florida Lawmakers Pass Social Law

------

This week's sponsor:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

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Direct download: 417.mp3
Category:Content Marketing -- posted at: 4:00am EDT

It's been a crazy two weeks for artificial intelligence.

OpenAI officially launched Sora, the text-to-video tool. At the same time, Google launched their AI-version of Gemini inside workplace.

Is podcasting really a racket? Maybe it's just more of the same.

Hits and misses include Paramount's bad timing and Nvidia's HUGE quarter.

Rants and raves includes the NYTime's ad tool and Billy Joel's new AI video.

This week's links:

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

OpenAI Launches Sora

Google Launches Gemini

The Podcast Business is a Racket

Paramount Lays off 800

Nvidia Booms with AI

NYTimes AI Ad Tool

Billy Joel's New AI Video

------

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

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Catch and subscribe to our NEW show on YouTube.

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Subscribe to Robert Rose's newsletter at Experience Advisors.

 

 

Direct download: 416.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals.

Topics discussed include:

  • How to truly differentiate and grow an audience
  • How to create a content tilt
  • Do you build or buy?
  • Focus on creator, brand or content brand?
  • and many more content marketing insights

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

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Direct download: 415.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys discuss Joe Rogan's new content deal with Spotify. Is this the future of podcast and YouTube deals, or is this just for the one percenters? Also, how should a brand approach this kind of deal?

Meta will label AI images across all their properties. Is this just a point in time or will it have lasting impact?

In addition, Meta cut off Facebook to developers. Like we didn't see that coming.

In hits and misses, Robert praises L'Oreal and misses on Taylor and the right. Joe hits on Spotify and audiobooks, and misses on Grant Cardone's new magazine.

Rants and raves include Billy Joel and B2B companies lack of big ideas.

This week's links:

Discount to CEX 2024 - Use Coupon Code "TOM"

Joe Rogan Deal with Spotify

Is Content Exclusivity Over?

Meta to Label AI Images

Facebook Cuts Out Developers

L'Oreal Hits Big

Taylor Swift Outrage

Billy Joel Writes Again

------

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

------

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Catch and subscribe to our NEW show on YouTube.

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Direct download: 414.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Big tech CEOs ran to Washington to explain why they haven't protected US children.

YouTube and TikTok continue to dominate and grow in profit and usage. Is it imperative that all companies market on these channels today?

And George Carlin and Taylor Swift deepfakes dominate the news. Is there anything we can do about them or have we unleashed Pandora's box.

Rants and raves include small audience wins and a new place for the chief marketing officer.

This week's links:

Elmo's Wellness Check

Social Media Execs Explain Behavior to Congress

YouTube Revenues Soar

TikTok Usage Way Up

George Carlin Lawsuit

X Blocks Taylor Swift Search

UPS Scraps CEO

TikTok Usage Up with Minors

The State of the Creator Economy [Report]

------

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

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Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 413.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Netflix Q4 earnings show how far the company is ahead in the streaming wars...plus...their licensing deal with WWE vaults them into a live-events leadership position. So, what's next and what can we learn from their strategy?

Sports Illustrated is "mostly" dead. Here's a big opportunity for a brand like Nike or Under Armour to make a content marketing buy. Why isn't this happening more often?

And does the creator economy need a creators' union? The boys say no.

Rants and raves include Google finally killing off the cookie, while MrBeast goes to China.

This week's links:

Netflix Rocks Earnings

SI Almost Dead

Do We Need a Creators' Union?

G/O Media In Trouble

Google Finally Killing Cookies

MrBeast Goes to China

B.J. Novak Headlining Content Entrepreneur Expo (CEX) 2024

------

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.q

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 412.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Big news in media and marketing as Informa purchases a majority stake in TechTarget. Is their strategy of "focused scaling" correct for B2B?

Apple overhauls their podcast download system, sending podcast leaders into a panic over revised download numbers. Ah...rented land.

And OpenAI launches Chat GPTeams.

Rants and raves include Reddit's court victory over WallStreetBets and a big marketing mistake at Solo brands.

This week's links:

TechTarget x Informa

The Incredible Shrinking Podcast

So Much Media Consumption that's Wrong

OpenAI Debuts Teams

Reddit Wins Lawsuit

Solo Brands Names New CEO

WEBINAR: Unlocking the Path to Generative AI (this Thursday)

------

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 411.mp3
Category:Content Marketing -- posted at: 4:00am EDT

If you don't get the title, stay until the end.

In this episode, Joe and Robert discuss what's happening at CES, including the role of the creator/influencer inside a media company.

Netflix, Instagram and Amazon all make major streaming cutbacks. Is this just "right sizing" the business, or is everyone trying to figure out how to compete with TikTok?

In rants and raves, it's the end of the third-party cookie on Google, and a new sports bar opens with access to sports from women athletes only.

This week's links:

CES 2024 Kicks Off

What Happens When the Creator Goes Crazy?

Netflix Cuts Over 100 Shows

CNBC to Start Courses

Third-Party Cookies

The Sports Bra

A Great Kickstarter Example

The True Crime Podcast from Robert Riggs

------

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

------

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Direct download: 410.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert are back from a crazy 2023 with thoughts of Elon and crowdiness.

In this episode, Steamboat Willie is released from its copyright shackles. Is there an opportunity for brands in out-of-date content?

Fidelity lowers X's valuation even more. Is a turnaround to come?

Time appoints a new Chief Events Officer in a clear signal that there is a bull market for in-person events.

In rants and raves, Joe comments on the right-sizing of creator businesses, while Robert pontificates on clickbait.

This week's links:

Mickey Mouse Public Domain

Elon's X Gets Another Valuation Drop

Time Appoints Chief Events Officer

Creators Are Downsizing

Advertisers and Clickbait

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

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Direct download: 409.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert take time out of their regular programming to talk about key marketing career challenges and how they overcame them. In addition, the boys do a speed round on content marketing pet peeves.

This week's links:

Sahil Bloom's Annual Review

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

------

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Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 408.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

It's here! The annual episode where Robert and Joe predict everything that will not go right in the content marketing and media world. This year, the boys predict:

  • A social media collapse - TikTok and YouTube see big surges as the waves of the strike Tsunami hit.
  • AI goes mainstream and actually starts to earn its keep – but NOT in creating externally focused content  but rather conversational Advertising and behind the scenes marketing work.
  • Brands go "all in" on owned media  - especially video.
  • Local news and journalism make a big comeback.
  • At least three, major brands launch new, shiny print publications and send them through the post.
  • X will see a huge advertising turnaround (due to the fact that most everyone left). More eyeballs for less dollars.
  • Newsletters will continue their hot stream, led by creator referral networks, and you'll see more creators stop producing their lagging podcasts.
  • More AI-driven news networks continue to launch, followed by an AI running for president in 2028.

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

------

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Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 407.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The latest social media usage results by Pew are out and...surprise, surprise...almost half of all teenagers are on social media "literally all the time." It seems that short-form videos are ruling the day on nearly all platforms.

Mega-publisher Axel Springer does a deal with ChatGPT to include news. What does this mean for media companies and the future of search?

And everything you know about podcasts might actually be wrong.

Rants and raves include permissions on Dropbox and Magna/OpenAP doing a deal.

This week's links:

Axel Springer Deals with OpenAI

Pew Research on Teen Social Media Usage

Everything You Know about Podcasts Is Wrong

Sounds Profitable Podcast Research

Spotify and Audiobook Streaming

Dropbox and Third-Party AI

How Anxiety Became Content

Magna and OpenAP Data Deal

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

------

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 406.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Google makes their big AI announcement regarding Google Gemini. Can the new AI suite save Google's stalling search business?

Is purpose-driven content dead after failures by Bud Light and Target? Joe is skeptical but Robert thinks there is a big opportunity.

Spotify announces some big layoffs and a strategic change, while the NCAA might be hiring students in the very near future.

Rants and raves include TikTok shopping and a new model for digital ad revenue.

This week's links:

Google's Gemini Announced

Brand Backlash

Spotify's Strategic Changes

NCAA and NIL

Digital Ad Revenue's Up

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

-----

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Direct download: 405.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Elon Musk's remarks at the recent Dealbook conference show (inconclusive) evidence that he is actually trying to lower X's valuation to such a point to where he can buy the company back (from debtors) at pennies on the dollar.

Synthetic (AI) content is on the rise. Google is having major problems with it, and some (experts) say that over 90 percent of all content will be AI generated by 2026.

And finally, should creators (and marketers) start thinking about protecting their digital likeness? The boys say yes.

Rants and raves include an interesting move by Weibo and Google paying off publishers.

This week's links:

Joe's Studio Setup Details Here

Elon says "Go F' Yourself"

The Rapid Rise of Synthetic Content

How Creators Own Their Digital Likeness

Weibo and Anonymous Creators

Google's Publisher Group Shutting Down

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

-----

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Direct download: 404.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Note: This was recorded before Sam Altman was reinstated at OpenAI. Go figure!

Joe and Robert go indepth on the soap opera that is OpenAI, and the ramifications on marketers and content creators.

X sees another exodus of advertisers. Is this the end of the road for the former blue bird?

And TikTok is now used at a key news source for 30 percent of young adults. Should we be scared?

Rants and raves include ideas to save local journalism and Buzzfeed's new business model.

This week's links:

Paul Roetzer's AI Podcast about the History of OpenAI

Sam Altman Returns to OpenAI (added link)

Sam Altman Joins Microsoft

Why OpenAI Blew Up

X Responds to Advertisers Jumping Ship

Media Matters Grills Elon and X

Crisis in Local News

BuzzFeed Shifts Business Model

This week's sponsors:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

-----

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Direct download: 403_edit.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The new actors' agreement and Meta's newly released guide for political advertisements tell us one big thing - AI content will begin to flourish. Get ready for massive process and job changes in the very near future directly because of these two announcements.

In other news, YouTube has ad blockers going crazy with their new AI-sniffer tools. Have we seen the end of ad blockers?

In rants and raves, Joe raves about SNAP's CEO and rants about the new ESPN Bet. Robert raves about Mark Ritson's US marketer call-to-arms.

This week's links:

The New Actors' Agreement

OpenAI Announces New Agents Program

Meta to Require AI Disclosures

YouTube and Ad Blockers

A Challenge to US Marketers

This week's sponsors:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

------

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

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Sign up today and get a free trial and lifetime discount

-----

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Direct download: 402.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A very special episode where Joe and Robert review their content and marketing predictions from the previous year.

Do they make the grade? You need to judge for yourself.

  • TikTok will be banned.
  • Netflix will merge with another streaming platform.
  • LinkedIn will rise to the top.
  • First party data will rule.
  • AI dominates.
  • Google uses AI detector.
  • Content acquisitions on the rise.
  • Recession will be localized to tech only.
  • Cryptopunks and Bored Apes double.
  • Apple will introduce a headset.

This week's sponsor:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

-----

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Direct download: 401.output.mp3
Category:Content Marketing -- posted at: 3:00am EDT

A special 400th episode of This Old Marketing. And yes, the boys are getting up there!

Joe and Robert discuss AI announcements by the US President and Microsoft (launching of Copilot), as well as Google integrating AI into search. For AI to work well, it needs to be working from a correct set of information. Is that the case or should we be worried?

Elon holds a company meeting and talks about X doing almost everything. It's too bad that Apple and Google have a head start in this area.

And Disney buys out the rest of Hulu. Good thing? Regardless, Disney is having operational challenges.

Rants and raves include Joe's new website, IP addresses and Omnicom buying Flywheel.

This week's links:

Biden Signs AI Order

Microsoft Launches Copilot

Elon's Company Meeting about the Everything App

Disney to Buy Rest of Hulu

What the Heck is Disney's Problem?

Joe Pulizzi's Website

IP Addresses Aren't the Answer

Omnicom Buys Flywheel

This week's sponsor:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

-----

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Direct download: 400.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Breaking news as X year-over-year numbers plummet. Can the Elon-run social media site recover?

Meta, and more specifically Instagram, is being sued by 33 states. The charge? That the company repeatedly misled the public about the dangers of being on their platform.

Joe and Robert discuss the sad truth: Meta puts profits (and addiction) ahead of the future of America. Done and done.

And finally, new research suggests that trust in media is at an all-time low (and getting worse by the minute). But there is an opportunity.

Rants and raves include the B2B creator, TikTok launches an event, and new DC funding for local news.

This week's links:

X Usage Plummets

Meta Instagram Being Sued

Media Confidence in the US at a Low

DC Lawmakers Introduce Local News Bill

Marketing Needs More Marketing

The B2B Creator Opportunity

TikTok Events

OEF Night at the Races

This week's sponsor:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

-----

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Direct download: 399.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week the all-knowing Elon announced their "everyone gets charged a dollar" plan. Musk made this sound like it was a "bots" move. Joe and Robert know it's something completely different.

Tucker Carlson makes his well-telegraphed move to media company (we called this). What can creators and marketers learn from the move?

And marketers are as tense as ever. Is this temporary or just stating the obvious?

Rants and raves include a bit of Shakespeare, following by Google and Taylor Swift.

This week's links:

X Charges One Dollar

Tucker Carlson Media Company

Marketers Going Mental

Google's New Gating Move

OEF Night at the Races

This week's sponsor:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

-----

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Direct download: 398.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys ramp up the show talking about Kendall Jenner's new AI chatbot Billie, brought to you by Meta. Scary? Yes. More to come? Absolutely.

Social media sites have been making changes for years that are hurting traffic to media and brand sites. The latest data will bring chills to your web analytics manager.

At the same time, X is making some ridiculous moves, including rolling out a new "advertising" program, discouraging links in posts, and barring Linda Yaccarino from any more speaking events.

And finally, is Ryan Reynolds responsible for the Taylor Swift/Travis Kelce hookup? Find out the truth today.

Rants and raves include more on the writers' and actor's strike and a fresh take from Joe on the movie "Dumb Money".

This week's sponsors:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

-----

This episode is sponsored by Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-----

This week's links:

The Kendall Jenner Chatbot

Social Media Referrals Going to the Dumpster

X Rolls Out New Ad Format

Musk Hates Outside Links

X CEO Out at Conferences

Ryan Reynolds and Taylor Swift

Writers' and Actors' Strike Update

Dumb Money Soundtrack

Eddie Bauer Changes Logo

Robert Rose Book Deal

-----

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Direct download: 397.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys are back in real-time talking all things X, Google's podcast moves, and how to drive subscriptions.

X CEO Linda Yaccarino does the company no favors with her interview at Vox's CODE conference. Ads are down. Usage is down. The only thing that can save X might be Linda's couch pants.

Google podcasts is no more. Alphabet decides to cancel the podcast player and move resources over to YouTube. Good move?

And new research is out about who exactly is paying for subscriptions these days. What works and what doesn't?

Rants and raves include US student debt and the end of the writers' strike.

This week's sponsor:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

This week's links:

Linda Yaccarino at CODE conference

Google Podcasts All Dead

YouTube Launches Subscriber Tools

Paying for News Research

MrBeast Spends $120 million on Videos

US Student Debt Problems

Writers' Strike Details

-----

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Direct download: 396-2.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A special Content Marketing World week episode where Joe and Robert break down their talks from the big event. 

Robert goes indepth on content marketing's evolution into, just, marketing. Or is it vice versa?

Joe goes through 20+ points about how a content marketer can make the transition to full-time content creator (as a business).

The boys also entertain a question from Paris (in a van) from Australia.

Finally...Joe and Robert make a big announcement.

-----

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Direct download: 395.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Can anyone save the media business? Joe and Robert discuss the downfall of big media and where the opportunities are for content marketers and creators.

Elon is pivoting X/Twitter to subscription only. Incredibly smart or inherently stupid?

Scribe Media is not dead (as reported). Good news?

And Google plays with politics and Taylor Swift.

Rants and raves include Robert's new book (link below) and how we need to buy differently from creators.

This week's links:

Elon Musk and Subscription

Hollywood Giants Slim Down

Scribe Is Alive

Google to Require AI Disclosure

Taylor Swift's Google Easter Egg

Robert's Book Content Marketing Strategy

-----

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Direct download: 394.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Is Quibi finally dead? Maybe...but the bigger issue is the "right sizing" of the streaming business as a whole. Valuations and investment continue to go lower.

The DOJ's trial against Google begins this week. Will anything stand or will Google continue to shake the regulators?

And Amazon decides to kill their periodicals business, putting more media companies and creators out of business. Who's at fault?

Rants and raves include the greatest pass in Cleveland history, the Apple iPhone 15 announcement, and CAA selling to Pinault.

-----

This episode is sponsored by Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-----

This week's links:

Quibi Dies a Final Death

The DOJ Case Against Google

Amazon Kills the Periodical

Greatest Pass in Cleveland History

Apple Carbon Neutral Video

CAA Sells Majority Stake

-----

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Direct download: 393.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Disney, NY Times and CNN are among dozens of major media companies blocking access to ChatGPT. Is this the right move or completely short sighted? Joe and Robert think the latter.

At the same time, OpenAI launches their new enterprise product.

And Gannett (and others) backtracks on their usage of automated news writing. Is this the right decision?

Rants and raves include LinkedIn's new verification partnership with Clear and Charter's problem with Disney.

This week's links:

ChatGPT Blocked by Media Companies

ChatGPT Enterprise Launches

Gannett and Others Pull AI Writing

LinkedIn Verification

Disney/Charter Bundle

-----

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Direct download: 392.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A very special episode of This Old Marketing where Joe and Robert take questions from LinkedIn. The boys answer such questions as:

Which marketing trend died out faster than expected, and which one will come back?

Which company/organization is doing content best today?

Other than AI, what the next thing in content marketing?

If you had to start over from scratch - no network, connections, favors, etc... and you had $10K to build a cash flow positive business making six figures within one year, what would you do and how would you do it?

If you weren't on your own - Which business would you go to work for, and why?

 

Thanks to everyone who submitted questions. You can see all the LinkedIn questions here.

-----

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Direct download: 391.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The marketing and advertising recession continues on per a WPP earnings report. Is there an end in site? Will 2024 be better? The boys discuss.

Yuga Labs fights with Opensea about crypto revenues. Who is right? And...will crypto winter ever end?

Threads web version is "finally" here. Is it too little too late?

And finally, Elon scraps blocking in Twitter X. Does it really matter anymore?

Rants and raves include the ongoing writers' strike saga and the musical, Six.

This week's links:

WPP Lowers Guidance

Bored Ape Fights with Opensea

Threads On the Web

Musk Removes X/Twitter Blocking

Writers Strike Update

Six: The Musical

-----

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Direct download: 390.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

What do marketers and creators do about all the fake content?

Joe and Robert discuss a slew of AI-generated books, while an 80s horror film that never actually happened goes viral on TikTok.

And does Google care about your content as they employ more AI in their searches? The boys discuss a few ways to make sure your content continues to be found.

Rants and raves include a gender disparity documentary and a content marketing salary survey.

This week's links:

AI-Generated Books Are Fakes

Why Goodreads and Amazon Are Becoming Dumpster Fires

Zephotha the Fake Movie on TikTok

The SEO Apocalypse with Rand Fishkin

This Changes Everything Documentary

Content Marketing Salary Survey

-----

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Direct download: 389.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Big news this week as PENN sells Barstool Sports back to David Portnoy and (in an obvious move) partners with ESPN to create ESPN-branded sportsbooks around the country.

Could this be the end of civilization as we know it?

In other news, the "Apple buying Disney" frenzy continues. Joe and Robert argue about it for 10 minutes and both thinks they won the argument.

Spotify and NPR are killing off podcasts. Is the a good business move or a lack of long-term thinking?

And Kai Cenat creates a mob in New York City. Should Kai have known better?

In rants and raves, Joe raves about the Barbie movie while Robert rants about media's coverage of the recent Zoom news.

-----

This episode is sponsored by Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-----

This week's links:

Disney Sale to Apple?

Disney Beats Estimates

The Barstool/Penn/ESPN deal on Twitter

ESPN, PENN Strike Agreement

Why Publishers Are Reducing Podcasts

Kai Cenat and New York

-----

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Direct download: 388.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week Joe and Robert discuss how every piece of content created has "at least" a little bit of AI in it.

Meta blocks news links in Canada. Is this a negotiation tactic or a sign of things to come?

The movie Sound of Freedom continues to defy box office expectations. Is this because of a novel marketing approach or something different?

In rants and raves, Joe discusses a new content marketing game from Baseball Reference, while Robert talks about Joe.

This week's links:

Lulu Acquires The Tilt and Creator Economy Expo

Created By AI Warning

The AI Gartner Hype Cycle

Stanford Scientists Find that ChatGPT Is Getting Stupider

Meta Starts Blocking News Sites in Canada

Sound of Freedom Marketing

Sound of Freedom: The Full Story

Immaculate Grid Baseball

-----

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Direct download: 387.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys go in-depth discussing the Twitter move to X. What's the future of Twitter X and is there a future at all? What does this mean for Threads?

Could there be a deal to bring the two together?

Rants and raves include the battle for CMS and Marketing AI Institute.

This week's links:

Twitter Rebrands as X

The Tranformation to the Everything App

Threads Unraveling?

Don't Count Out Threads

Vox Media Halts CMS

Marketing AI Conference

-----

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Direct download: 386.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT