This Old Marketing (general)

In this post-Content Marketing World episode of #ThisOldMarketing, Joe and Robert discuss how content is moving to the middle, and investments in content marketing technology top the $1 billion mark.  Just 17% can follow the buyer's journey and GroupM announce a deal with Buzzfeed that may or may not be big news.  On the paper front, Uber announces a new "in car" magazine, which is printed...on real paper.  Rants and raves include Beth Comstock of GE and John Cleese.  This week's TOM example: The Story of Content: Rise of the New Marketing.

This week's story links:


Buzzed makes deal with agency - for preferential rates and technology

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This week's TOM Example: The Story of Content
Direct download: 15-09-14-Episode-96.mp3
Category:general -- posted at: 8:53pm EDT