Mon, 3 April 2017
In this episode, Joe and Robert look at the highlights from Intelligent Content Conference 2017, with a discussion of the major industry trends and what to expect in the next year. One of those major trends include large companies (like Netflix and Arrow) investing in large amounts of original content. Rants and raves include more on Netflix eating Hollywood and the move from content marketer to content strategist. This week's TOM example: The Blues Kitchen. This week's story links: EPISODE SPONSOR Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics. Download Here: http://cmi.media/pnr177 |
Mon, 27 March 2017
In this episode of This Old Marketing, Joe and Robert discuss A&E's publisher-driven model and how this may be the perfect model for enterprise brands. In other news, both Twitter and Medium come out with monetization strategies around paying for content. Will it work? The jury is still out. Rants and raves include mixing up your content strategy and LinkedIn's advertising model. This week's TOM example: Red Hat and OpenSource.com. This week's story links: A&E Networks Wants To Operate Like A Publisher http://adage.com/article/ EPISODE SPONSOR Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics. Download Here: http://cmi.media/pnr176 RANTS AND RAVES https://arstechnica.com/tech- http://www.theverge.com/2017/ https://www.wsj.com/articles/ |
Mon, 20 March 2017
In this episode of #ThisOldMarketing, Joe and Robert dissect the latest native advertising research and see if native is winning or losing and why. The latest CMO research is amazingly optimistic...and technology and analytics will save the day. Rants and raves include simplification and measuring bodies. This week's TOM example: March Madness. This week's story links: Native Advertising Doesn't Work Native Advertising Does Work New CMO Survey - Marketers To Spend on Analytics Link to Survey Itself: EPISODE SPONSOR Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics. Download Here: http://cmi.media/pnr175 RANTS AND RAVES THIS OLD MARKETING - March Madness |
Mon, 13 March 2017
In this episode of This Old Marketing, Joe and Robert discuss how publishing agencies are struggling with the business model of creative services. Print is still a very real opportunity for brands targeting teens and tweens, and new video research shows how so many brands are going wrong. Rants and raves include the book Charlatan and a rather large rant on a content marketing opinion piece. This week's TOM example: Abbott Labs. This week's story links: Publishers Face Content Studio Growing Pains http://digiday.com/media/ Teens And Tweens Are A Print Hungry Audience http://www.minonline.com/ Video Is The New Blogging http://www.convinceandconvert. SPONSOR - http://ContentMarketingAwards.com - http://contentmarketinguniversity.com - http://intelligentcontentconference.com Rants and Raves http://www.thedrum.com/ This Old Marketing |
Mon, 6 March 2017
Snap Inc. launches their IPO to a ridiculous valuation. Can they be sustained and will advertisers buy in? Do media companies have a problem with trust, and is the opportunity in the hands of brands? Then, Joe and Robert discuss the MarTech industry and how the industry leaders need to collaborate against Facebook, Amazon and Google. Rants and raves include Buzzfeed's Tasty and McKinsey. This week's This Old Marketing example: Chili Klaus This week's story links:
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Mon, 27 February 2017
This week, Joe and Robert discuss the business model of the New York Times, and why the future could be very bright. The crisis that is fake news is creating an amazing opportunity for brands, and get ready for major acquisitions of media companies by brands. Rants and raves include a Pixar training course on storytelling. This week's This Old Marketing example: John Yocum Beatty. This week's story links:
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Mon, 20 February 2017
In this episode of This Old Marketing, Joe and Robert discuss Apple's launch into the content creation business. Meanwhile, publishers are still too focused on their channel strategies and Spotify launches into original podcasts (and sets up Amazon to purchase them in the near future). Rants and raves include the future of print and the big fail of ad tech. This week's TOM example: Sinclair Oil. This week's show links: Apple’s First Original TV Show
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Mon, 13 February 2017
In this episode of This Old Marketing, Joe and Robert discuss Super Bowl commercials, Valentine's cards and Snapchat's all-important IPO. Then, the boys go in-depth into Medium's new subscription model and both agree that Medium has chosen poorly. Rants and raves include dark content marketing and enewsletters. This week's TOM example: Sarah Spencer Washington. This week's show links: 8 Things We need To Know About SnapChat’s IPO Medium to Launch A Subscription Service Within The Next Quarter EPISODE SPONSOR http://www.pubexec.com/post/develop-newsletters-readers-actually-want/ This Old Marketing: Sarah Spencer Washington http://www.acmuseum.org/the-prohibition-era/6/13-madame-washington
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Mon, 6 February 2017
In this episode of This Old Marketing, Joe and Robert discuss how P&G is rewriting the rules for agencies and media placement. A slew of publishers are recreating the media business model, while recent Snapchat results could be a sign of Myspace to come. Rants and raves include sensibility and the real way that Twitter will be acquired. This week's TOM Example: General Electric. This week's story links: P&G’s Pritchard calls Digital To Group Up - And Adds New Rules RANTS AND RAVES http://info.contentmarketinginstitute.com/acton/rif/5141/s-1618-1702/-/e-099a-l-sf-cl-70160000000Q0dUAAS-07c1:3a4/q-58c8/showPreparedMessage?utm_term=View%20Message&utm_campaign=Weekly%20Alert%3A%20The%20Lack%20of%20Sense%20in%20Sensibility&utm_content=email&utm_source=Act-On+Software&utm_medium=email&sid=TV2:kdzT1sisK THIS OLD MARKETING General Electric http://themessagepodcast.com/about/ https://www.theatlantic.com/entertainment/archive/2015/11/the-message-podcast/417051/
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Mon, 30 January 2017
In this episode of This Old Marketing, Joe and Robert discuss the Upworthy/Good merger and what it means for more agency/publisher deals. The boys also discuss the possible revenue models for Medium, and it seems that digital advertising is shrinking for all publishers...except for Google and Facebook. Rants and raves include CMO.com and Digital Sense. This week's TOM example: The Hop Grenade Tap Room and Bottle Shop. This week's show links: Upworthy and Good Announce Merger to Join Forces http://www.goodinc.com/news/ What does Medium’s Profit Model Pivot Say About The Future Of Online Advertising http://marketingland.com/ Leaked Report Shows How Much Money Publishers Make From Platforms Like Facebook, Google and Snapchat http://www.businessinsider. EPISODE SPONSOR - Pressly’s "Starter’s Guide to Sales Enablement" http://cmi.media/pnr168 RANTS AND RAVES http://www.prweek.com/article/ http://www.cmo.com/features/ THIS OLD MARKETING - The Hop Grenade Tap Room and Bottle Shop with The Brewing Network
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Mon, 23 January 2017
In this episode of This Old Marketing, Joe and Robert discuss the ongoing battle for content and audiences between publishers, agencies and brands. In other news, the New York Times releases their annual health report, and Joe and Robert distill what a journalist should and should not do. Rants and raves include commitment and climate change. This week's TOM example: The People's Choice Awards. This week's articles: The Battle for Custom Content http://adage.com/videos/the- Publishers Acquiring Marketing Agencies At Unprecedented Rate http://adage.com/article/ This Is the New York Times Digital Path Forward http://www.niemanlab.org/2017/ TOM The People’s Choice Awards |
Mon, 16 January 2017
In this "hopeful" episode of This Old Marketing, Joe and Robert discuss the Facebook Journalism Project, and why it's great for Facebook and not very good for the media. The boys also cover native advertising in detail this episode, with a take on the advantages and how Star Magazine was slammed by the Better Business Bureau. Rants and raves include Big Red soda and more on agencies buying media companies. This week's TOM: James Vick and Tennessee Farmer. This week's story links: Content Marketing And Native Advertising Will Become More Effective This Year http://www.mediapost.com/ Facebook Admits Its a Media Company And Launches Journalism Project https://www.fastcompany.com/ Star Drops Slim Fast Ads Following Better Business Bureau Challenge http://www.foliomag.com/ami- SPONSOR: Pressly and "The Starter's Guide to Sales Enablement" - Download here today: http://cmi.media/pnr166 Rants and Raves https://www.marketingweek.com/ http://adage.com/article/ THIS OLD MARKETING: James Vick |
Mon, 9 January 2017
In this broken pipe episode of This Old Marketing, Joe and Robert talk about Medium's latest pivot while AOL thinks they've discovered a better way to serve up advertising. In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Rants and raves include Tom Brady and long-form content. This week's TOM example: AARP. This week's story links: Renewing Medium’s Focus Vayner Media Acquires Women’s Publisher PureWow AOL Hopes These Two New Ad Formats Will Thwart Ad Blocking Buzzfeed’s Tasty Cookbook Sold Enough Copies To Make It One Of The Bestselling Cookbooks of the Year EPISODE SPONSOR Content Marketing Institute events at http://contentmarketinginstitute.com/events/ RANTS AND RAVES TOM AARP Magazine - http://www.aarp.org/magazine/
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Mon, 2 January 2017
In this first official podcast of the 2017 year, Joe and Robert discuss the ad fraud "Methbot" issue and what it means for programmatic advertising. The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior some experts thought it was - for both publishers and brands. Rants and raves include the history of video games and Generation Z. This week's TOM example: Purina's Chase the Chuck Wagon. This week's story links: Methbot - an Ad Fraud Scheme Costs Advertisers $3 million per day SPONSOR: Content Marketing Institute Events at http://contentmarketinginstitute.com/events
https://www.youtube.com/watch? https://en.wikipedia.org/wiki/North_American_video_game_crash_of_1983 THIS OLD MARKETING: Purina and Chase the Chuck Wagon
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Mon, 26 December 2016
In this final episode of 2016, Joe and Robert discuss the best of 2016 and add some trends for 2017 including: Facebook and Google will ramp up their content buying efforts next year; Brands will bet big on buying media companies; As publishing continues to diversify its business model, so will marketing. Rants and raves include George Michael and The Undoing Project from Michael Lewis. This week's TOM: House Organs. This week's show links: http://www.recode.net/2016/12/14/13955348/facebook-original-video SPONSOR: CMI Events at http://contentmarketinginstitute.com/events/ RANTS AND RAVES https://www.youtube.com/watch? This Old Marketing: An Article on House Organs
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Mon, 19 December 2016
In this Christmas edition of This Old Marketing, Joe and Robert discuss Facebook's new process around fake news, and why it may prove to be a rather large opportunity for content-driven brands. In other news, the boys discuss why your body of work matters, why some research is really bad and the business models behind sponsored content. Rants and raves include David Copperfield and a new Altimeter report. This week's TOM example: Openview Venture Partners. This week's story links: Facebook Details Its New Plan To Combat Fake News Stories http://www.npr.org/sections/ Why The Laws of Supply And Demand Don’t Work Online And How Quality Content Is The Answer https://www.themediabriefing. State Of The Content Marketing Ecosystem https://www. Publishers Take On Ad Agency Roles With Branded Content http://www.wsj.com/articles/ EPISODE SPONSOR: Content Marketing Institute Events. Use coupon code PNR100 and go to http://contentmarketinginstitute.com/events TOM EXAMPLE: Build from Openview http://openview.vc/build-book |
Mon, 12 December 2016
In this episode of This Old Marketing, Joe and Robert dismantle a blog post that insists that content marketing does not exist. In other news, a number of content jobs will be lost to machine learning and Enterprise launches a new digital magazine that looks like sales collateral. Rants and raves include Scott Galloway and PewDiePie. This week's TOM: Constant Contact. This week's show links: Is Content Marketing Failing Us In B2B Will Artificial Intelligence Replace Writers and Content Marketers http://www.pr2020.com/blog/ Enterprise Embraces Content Marketing With Digital Magazine http://www.mediapost.com/ EPISODE SPONSOR - Content Marketing Institute 2017 Events - http://contentmarketinginstitute.com/events/ RANTS AND RAVES https://www.l2inc.com/winners- http://www.businessinsider. |
Mon, 5 December 2016
In this episode of This Old Marketing, Joe and Robert discuss the result of focusing too much on Facebook for content distribution. GoPro closes down their media division and CNN hires Casey Neistat to launch a new media property. Rants and raves include Breitbart.com and the business case for leveraging content marketing as public relations. This Old Marketing example - UK National Trust. This week's story links: Two years after buying Elite Daily, the Daily Mail says the Facebook publisher is worthless
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Mon, 28 November 2016
In this episode of This Old Marketing, Joe and Robert (together again) discuss Airbnb's new magazine launch with Hearst. While brand editors have a lot of red tape to work through, some people think content blindness is a real thing. And finally, media companies running to the speed of news (and eyeballs) is killing the truth in news (and maybe creating an opportunity for brands). Rants and raves include newspapers and the FCC. This week's TOM example: Inbound Marketing (the book). This week's news links: Hearst’s Joana Coles Has Partnered with Airbnb New Magazine Venture http://www.adweek.com/news/ Editor’s Guide to Working With Brands https://contently.com/ Is Content Blindness The New Banner Blindness http://www.forbes.com/sites/ Students don’t know when News Is Fake http://www.wsj.com/articles/ EPISODE SPONSOR: Intelligent Content Conference. Sign up at http://www.intelligentcontentconference.com/ by December 16th for best rates. RANTS AND RAVES http://knowledge.wharton. http://www.usatoday.com/story/money/2016/11/27/media-companies-lobby-trump-loosening-cross-ownership-rules/94359950/ TOM: Inbound Marketing by Hubspot
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Mon, 21 November 2016
In this very special Thanksgiving episode of This Old Marketing, Joe and Robert are together again, first discussing the big partnership news between MXM and C3, setting the stage for a content marketing mega agency. Facebook continues to have problems with fake news, and Joe and Robert discuss what the impact will be for brands. Rants and raves include more Facebook and their big measurement issues. This week's TOM example: Butterball. This week's news stories: MXM and C3 Unite to Form the First content Centric Global Agency Network Facebook Admits It Must Do More To Stop The Spread of Misinformation On Its Platform 7 New Podcast Statistics for 2016 EPISODE SPONSOR - Intelligent Content Conference. Rates go up on December 17th. Register today: http://intelligentcontentconference.com RANTS AND RAVES http://www.mckinsey.com/ http://www.gartner.com/ http://www.marketwatch.com/story/donald-trumps-war-on-media-is-boosting-subscriptions-donations-for-news-outlets-2016-11-16 TOM - Butterball
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Mon, 14 November 2016
In this episode of This Old Marketing, Joe and Robert discuss the IAB's latest research on advertising growth...what's right and incorrect about it. In other news, WordPress and Medium are ready to battle website turf, and blogs are getting longer and taking longer to write. Rants and raves include live magazines and the downfall of the press. This week's TOM example: Autodesk. This week's story links: Top Sponsor: Get the Content Marketing Benchmark report, courtesy of Noosh at http://cmi.media/pnr157b Ad Revenues for First half of 2016 are at an All Time High https://www.iab.com/news/ WordPress and the Future of Publishing https://contently.com/ New Research: 3rd Annual Survey of 1000+ Bloggers (time, length and tactics https://www.orbitmedia.com/ EPISODE SPONSOR
Curalate...download their guide to understanding millennials - http://cmi.media/pnr157a RANTS AND RAVES https://www.bostonglobe.com/ TOM |
Mon, 7 November 2016
In this special three-year anniversary (and one million download) episode of This Old Marketing, Joe and Robert dig back into the archives and discuss what's made them successful in their careers. Then, both discuss what they've seen work and not work in enterprises around the world when it comes to content marketing. Rants and raves include Forbes and Yahoo! This week's TOM example: Chief Content Officer (CCO) magazine. This week's story links: Top Sponsor: Noosh and Get the Content Marketing Benchmark Report - http://cmi.media/pnr156b 5 Trends to Watch In Content Marketing For 2017 Episode Sponsor: Curalate and the 6 Tips to Lower Your Cost-Per-Click by 40% - http://cmi.media/pnr156a https://www.amazon.com/
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Mon, 31 October 2016
In this week's This Old Marketing, Joe and Robert discuss Twitter's decision to kill Vine and why brands and content creators should have known better. Agencies start to launch print magazines, while IDG's content creation model is one all brand's should emulate. Rants and raves include not starting a podcast and five ways to scare your boss into content marketing. This week's TOM example: Think with Google. This week's stories: Sponsor: Get Noosh's Content Marketing Benchmark report at: http://cmi.media/pnr155b
Why You Soon May be Seeing More Agencies Launch Their Own Print Magazines http://www.adweek.com/news/ How IDG Approaches Editorial Strategy http://www.fipp.com/news/ EPISODE SPONSOR Curalate and the Millennials Guide: Engaging a Generation of Visual Buyers. Download it at http://cmi.media/pnr155a RANTS AND RAVES https://www.youtube.com/watch?v=L5X1awpnL7A (subscribe link here: https://www.youtube.com/user/SparkMediaSolutions?sub_confirmation=1) http://thoughtcatalog.com/ http://www. TOM Example: Think with Google https://www.thinkwithgoogle.com/
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Mon, 24 October 2016
In this episode of This Old Marketing, Joe and Robert discuss the AT&T/Time Warner merger and what it means for marketing professionals. Email is becoming more important than ever, and the latest APAC content marketing research is dissected. Rants and raves include a new content book and poor, poor Mashable. This week's TOM example: Pinsent Masons. This week's article links: Top of the Show Sponsor: Noosh: Get the Content Marketing Benchmark report at: http://cmi.media/pnr154b NEWS AT&T Agrees to Purchase Time Warner For More than $80 Billion http://www.nytimes.com/2016/ Email Is Evolving And Time Spent With It Is Growing http://www.cmo.com/adobe- Survey Proves APAC Marketers Have No Idea About Content Marketing https://www.linkedin.com/ EPISODE SPONSOR http://mashable.com/2016/10/18/chipotle-edgy-snapchat-show http://www.recode.net/2016/10/24/13381002/new-york-times-wirecutter-purchase-30-million-briam-lam-consumer-guide http://magculture.com/the-gap-document/ TOM
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Mon, 17 October 2016
In this episode of This Old Marketing, Joe and Robert discuss whether content marketing is actually different than marketing itself, and if it is, does it work? In M&A news, Google Acquires Famebit while more and more publishers search for new media business models. Rants and raves include Donny Osmond and HP Enterprise. This week's TOM example: MassMutual's Society of Grownups. This week's articles: Is Content Marketing A Load Of Bollocks THIS OLD MARKETING: Society of Grownups |
Mon, 10 October 2016
In this episode of Pulizzi and Rose with This Old Marketing, Joe and Robert discuss the New York Times and their new Flex Frame native advertising unit - and what markets can learn about user experience. The boys then dissect the art of thought leadership, which requires both thought and leadership, while McDonald's YouTube channel goes down, flame-broiled style. Rants and raves include the Twitter sale and Facebook's marketplace launch. This week's TOM example: Pressed Juicery This week's show links: NYTimes Shuns Banner Ads In Favor of Proprietary Ad format THIS OLD MARKETING: Pressed Juicery |
Mon, 3 October 2016
In this episode of This Old Marketing, Joe and Robert discuss the results of CMI's 2017 content marketing benchmarks report and find that content marketing is indeed all about building audience. Rolling Stone finds a buyer; and who really should be the agency in charge of content creation? Rants and raves include a Robert Rose book review while Mental Floss folds print. This week's TOM example: Saindbury's. This week's show notes: Singapore-based music startup buys 49% stake in Rolling Stone Content Marketing Takes A Turn For The Better - New 2017 Research Content Creation Who’s Job Is It Anyway EPISODE SPONSOR ION Interactive and their interactive ebook - 50 Ways to Engage Your Audience http://cmi.media/pnr151 RANTS AND RAVES http://digiday.com/publishers/publishers-appear-cooling-facebook-instant-articles/ TOM
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Mon, 26 September 2016
In this special 150th episode of This Old Marketing, Joe and Robert spend some time talking about what makes a successful podcast, and each ponder on why PNR has lasted this wonderful 2.8 years. In other news, Facebook is public enemy number one for media companies and journalists and Salesforce considers buying Twitter. Rants and raves include the cost of content marketing and why we do content. This week's TOM example: Petfinder. This week's story links: Why Salesforce Might Be Interested in Twitter - Why Facebook Is Public Enemy Number One - https://www.theguardian.com/ EPISODE SPONSOR - ION Interactive and their interactive ebook - 50 Ways to Engage Your Audience http://cmi.media/pnr150b
RANTS AND RAVES - http://www.cmo.com/interviews/ TOM - Petfinder http://adage.com/article/news/ |
Mon, 19 September 2016
In this ThisOldMarketing episode, Adblock plus starts their own ad network (or do they?) and the boys discuss the future of advertising. AT&T looks to become a media company (of course) and some people think content marketing is hard to measure. Rants and raves include a lengthy talk about diversity in the event business. This week's TOM example: Walmart World. This week's show links: Adblock Is Absolutely Not Launching An Ad Network - But Yes They Are #SorryNotSorry AT&T Wants to Be A Media Company - Here’s Who They Could Buy Does The Content Marketing Industry Have a Measurement Problem EPISODE SPONSOR - ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr149 RANTS AND RAVES - THIS OLD MARKETING - |
Mon, 12 September 2016
In this post-show Content Marketing World (#CMWorld) edition of #ThisOldMarketing, Joe and Robert (of course) discuss the events surrounding this year's big event. In addition, the boys discussed whether more or less content will win the day for brands, and why YouTube is changing their advertising model pronto. Rants and raves include new contextual content research and a new content program from Starbucks. This week's TOM example: Kodak. This week's story links: The Future Is More Content - Jeff Bezos, Robots and High Volume Publishing Advertising Hits a Hurdle EPISODE SPONSOR ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr148 RANTS AND RAVES Robert Joe |
Mon, 5 September 2016
This very special episode of #ThisOldMarketing is Joe and Robert's 2017 content marketing predictions episode. We can't tell you what they are in this abstract, but both PNR add three very special predictions each that are sure to actually come true. Episode Sponsor: This Old Marketing Example - Loot Crate |
Mon, 29 August 2016
In this episode of #ThisOldMarketing, Google announces major changes to search engine rankings based on your pop over status. Is there really a future in advertising (trick question) and will YouTube's new backstage give them a hall pass with the big boys? Rants and raves include a focus on numbers and marketing automation must die. This week's TOM example: Bloomingdale's. This week's article links: Google to Punish Sites That Use Intrusive Pop Over Ads http://arstechnica.com/ Ads Are Bad and Also Terrible https://techcrunch.com/2016/ YouTube Plans to bring Photos Polls and Text to The Video Service
http://venturebeat.com/2016/ SPONSOR Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr146 RANTS/RAVES https://medium.com/@mitchjoel/ http://www.mckinsey.com/ TOM: http://www.foliomag.com/2008/ |
Mon, 22 August 2016
For this episode of #ThisOldMarketing, Joe and Robert discuss John Oliver's take on the broken business model of newspapers. The boys believe that in the near future, you'll see brands actually owning these media properties. In other news, Gartner's new "Hype" cycle is out for marketing and Google+ closes on-air hangouts. Rants and raves include what's wrong with the buyer persona. This week's TOM example: Ernst & Young. This week's story links: John Oliver on Last Week Tonight - On Journalism https://www.youtube.com/watch? The Gartner Hype Cycle For Digital Marketing And Advertising http://blogs.gartner.com/ Google Quietly Discontinues Google+ Hangouts On Air - Pushes Users to YouTube Live http://venturebeat.com/2016/ SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS AND RAVES http://tribunecontentagency.com/article/facebook039s-beautiful-mind/ https://hbr.org/2016/09/know-TOM Example: E&Y
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Mon, 15 August 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest TechCrunch article that claims content marketing isn't actually strategic. Accenture looks to become one of the leading content marketing providers in the world, and Facebook blocks the ad blockers with more of the same from Facebook. Rants and raves include Blab shutting down and personalized content. This week's TOM example: WE Energies. This week's story links: How Google Analytics Ruined Marketing https://techcrunch.com/2016/ No Agencies Have This Breadth of Content: Inside Accenture’s $600 million content business
http://digiday.com/agencies/ Facebook Cripples Ad Blockers on Its Site, Gives Consumers New Control Over Ads http://adage.com/article/ SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS AND RAVES http://www.emarketer.com/ |
Mon, 8 August 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss two new social media platform launches. Instagram launches Instagram Stories and LinkedIn launches influencer video. Content strategy is still in a fight with content marketing, and publishers are still dependent on Facebook. Rants and raves include the 130-hour work week and sponsored content. This week's TOM example: The Olympics. This week's story links:
LinkedIn Feed Is coming To Life With Videos From Influencers https://blog.linkedin.com/ Content Marketing Isn’t A Strategy http://www.cmswire.com/ Facebook’s Dominance In Journalism Could Be Bad News For Us All https://www.theguardian.com/ SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS/RAVES https://www.bloomberg.com/ https://www.linkedin.com/pulse/how-sponsored-content-could-kill-media-joe-pulizzi TOM: 1896 The First Modern Olympics |
Mon, 1 August 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss Cisco Systems adding 200 content-related roles to the organization. B-to-C brands are focusing on "micro-moments" and too many brands think they are doing content marketing when they really aren't doing content marketing. Rants and raves include Coca-Cola and a huge social media mistake from the US Olympic Committee. This week's TOM Example: Nationwide Insurance. This week's story links: Why Cisco Is Hiring 200 Content Marketers https://contently.com/ How Brands Can Culturally Attract and Engage Fans https://www.bulldogreporter. Ushering In The New Guard - Is Content Marketing the Path Forward? http://www.forbes.com/sites/ SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS/RAVES
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Mon, 25 July 2016
In this week's episode, we cover two major acquisitions that are content marketing related: Yahoo! by Verizon and Dollar Shave Club by Unilever. Medium launches a content marketplace that might be a category killer, and the New York Times content studio is now a full agency (who would have guessed?). Rants and raves include stopping and how publishers love for native advertising may mean that brands will inherit the web. This week's TOM example: Houghton. This week's story links: ContentMarketingWorld.com - Use coupon code PNR200 for $200 off registration. Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners.
Yahoo Sells Core Business to Verizon For 4.8 Billion
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Mon, 18 July 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the fascination with Pokemon Go and what content marketers should be considering. In the advertising world, content marketing still has quite a way to go, and Medium could actually be a fertile testing ground for small publishers and brands. Rants and raves include great storytelling and the Trump/Pence logo. This week's TOM example: I Dig Hardware from Allegion. This week's story links: Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners. Pokemon Go Inspiring Small Retailers - Has AR Gone Mainstream? http://www.adweek.com/news/ Why Content Marketing Is Bigger Than Jon Mandel http://www.mediapost.com/ Should Publishers Use Medium https://www.baekdal.com/ SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b Rants and Raves http://www.wsj.com/articles/ |
Mon, 11 July 2016
In this episode of #ThisOldMarketing, the boys discuss the likelihood of a 1984-type environment for the future of advertising. Content marketing outsourcing has been happening since forever, but Adweek identifies advertising agencies as a new source, and customer experience is a real drag at big brands. Rants and raves include how stock trading and content marketing are actually pretty similar. This week's TOM example: Maui Electric. This week's show links: Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners. The Creepy Dystopian Future of Advertising http://www.foxbusiness.com/ WPP Spent $1 Billion with Facebook Last Year http://adage.com/article/ This Ad Agency Created An Ad Free Niche Cooking Magazine http://www.adweek.com/news/ Branding - Keeping Up with Customers Not Competitors Becoming The Greatest Challenge To brands https://www.bulldogreporter. SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b RAVES: The Attention Economy and the Demise of Middle Ground https://www.theguardian.com/ THIS OLD MARKETING
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Mon, 4 July 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss how new media and content marketing are intersecting with a launch by Thrillist and some venture money given to Woven Digital by agency players. Facebook yet again tweaks their algorithm, making it almost impossible for anyone to reach anyone else without paying for it. Rants and raves include Vice, Buzzfeed and the history of content marketing. This week's TOM: Tower Records and Pulse! Magazine. This week's story links: Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr138a for a special offer for PNR listeners. Thrillist’s Content Marketing Division Is Launching A Booze Focused Site http://www.wsj.com/articles/ Male Oriented Web Publisher Woven Digital Raises 18.5 Million http://www.wsj.com/articles/ What Facebook Wants You To Know About Their Changing Algorithm http://money.cnn.com/2016/06/ SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr138b RANTS AND RAVES Joe
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Mon, 27 June 2016
In this week's #ThisOldMarketing, Joe and Robert discuss how Facebook is leveraging native advertising to significantly alter the business model for publishers. This, in turn, becomes a huge opportunity for brands. In addition, FB announces that they are starting to pay media companies (and influencers) to create video on their platforms. In other news, native advertising is booming (who knew?). Rants and raves include Garrison Keillor and Print. This week's TOM example: Steelcase. Today's Episode Sponsor - Ahrefs (ahrefs.com) has a 30% off special for PNR listeners, plus a 14-day free trial. Go here for more - http://cmi.media/pnr137a This week's story links: Did Facebook Just Deliver a Crushing Blow To Native Advertising Paired With…. Facebook Makes A Deal To Pay For Media Companies, Celebrities for Facebook Live 2016 Native Advertising Trends For Publishers Tronc Threatens a Nightmare Hellscape of Video Content in New Warning to Employees SPONSOR - CONTENT MARKETING WORLD Use code PNR200 to save $200 off at http://contentmarketingworld.com RAVES
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Mon, 20 June 2016
In this week's #ThisOldMarketing, Joe and Robert talk about brands moving to Facebook's instant articles (in this case, Intel), and how FB needs to do more to help educate marketers and advertisers than their newly launched "creative hub". Podcasting gets a shot in the arm with eBay, and somewhere out there are some very happy, but very disillusioned marketers. Rants and raves include Snapchat's new magazine. TOM example of the week: Investools. This week's story links: Facebook Extends Instant Articles - Starting With Intel http://digiday.com/brands/ Facebook Launches Creative Hub To Simplify Creation of Ads http://adage.com/article/ Podcast Companies Experiment With Sponsored Content http://www.wsj.com/articles/ 73% Of Ad Buyers Cite User Experience As Major Industry Challenge http://www.adweek.com/news/ These 5 Charts Show The State of Content Marketing Today http://www.cmo.com/features/  SPONSOR MESSAGE: GoToWebinar and the "5 Steps to Attract Your Target Audience to Your Next Webinar" eBook. Download for free here: http://cmi.media/pnr136 RANTS & RAVES |
Mon, 13 June 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the Microsoft purchase of LinkedIn, and how every media outlet missed the big story that Microsoft purchased a media company. In another story, we find out that most marketers are using native advertising the wrong way while Facebook reach continues to plummet. Rants and raves include the opportunity for publishers as agencies. This week's TOM example: Computer magazine startups. This week's story links: MSFT Buys LinkedIn https://www.linkedin.com/pulse/linkedin-microsoft-changing-way-world-works-jeff-weiner The Future of Branding Is Debranding http://www.fastcodesign.com/ Publisher Reach On Facebook Is Down 42% http://www.adweek.com/news/ SPONSOR - GoToWebinar and their eBook, "5 Ways to Attract a Targeted Audience to Your Next Webinar". Download here - http://cmi.media/pnr135 RANTS AND RAVES https://www.themediabriefing. http://digiday.com/agencies/
THIS OLD MARKETING https://en.wikipedia.org/wiki/ https://en.wikipedia.org/wiki/ https://en.wikipedia.org/wiki/ https://en.wikipedia.org/wiki/ |
Mon, 6 June 2016
In this week's #ThisOldMarketing, Joe and Robert discuss a number of acquisitions that occurred this week, including CMI. Mary Meeker's annual Internet Trends Report is out again, and the boys discuss the highlights, while Mondelez does a Pepsi and Red Bull and begins a content marketing approach as profit center. Rants and raves include Scott Brinker and audio content. This week's TOM example: Porsche. This week's story links: Content Marketing Institute Acquired by UBM http:// 15 Most Important Slides In Mary Meeker’s Internet Trends Report https://www.washingtonpost. Yahoo’s False Prophet - How Marissa Mayer Failed To Turn the Company Around https://variety.com/2016/ Mondelez Makes Moves To Look More Like A Media Company http://www.wsj.com/articles/ SPONSOR: GoToWebinar and "5 Steps to Attract Your Audience to Your Next Webinar" http://cmi.media/pnr134 Joe: http://digiday.com/publishers/monocle-magazine-monetizes-million-monthly-radio-listeners/
THIS OLD MARKETING Christopherous http://www.liebe-zu-ihm.be/ http://www.porsche.com/usa/ https://en.wikipedia.org/wiki/ |
Mon, 30 May 2016
In this episode of #ThisOldMarketing, the boys talk investing in content as an asset, starting with an interesting perspective on using evergreen content over temporal content. Apple looks like they are in the market for a content producer (although probably not Disney...yet) and (drum roll please), content marketing can now be scientifically proven (mic drop). Rants and raves include the Pope and programmatic data. This week's TOM: Thomas Chippendale. This week's content marketing news: Content Marketing And Compounding Returns http://tomtunguz.com/content- Apple And Hollywood - No Interest In Time Warner http://adage.com/article/ Scientific support for content marketing https://www.linkedin.com/ SPONSOR: 5 Steps to Attract Your Target Audience to Your Next Webinar from GoToWebinar - http://cmi.media/pnr133 RANTS AND RAVES ROBERT http://www.adweek.com/news/ JOE This Old Marketing: Thomas Chippendale |
Mon, 23 May 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the "Chewbacca Mask" phenomenon and what it means for brands. Facebook needs to control the theft of content assets and Pepsi launches a content studio, soon to be a regular thing among brands. Rants and raves include building your personal brand and rented land. This week's TOM example: Playmobil. This week's content links: USE CODE "PNR200" to get $200 off at http://ContentMarketingWorld.com
Kohl's Sent Star Wars Treasure Trove To Woman Behind The Chewbacca Video http://www.adweek.com/news/ Paired with Facebook needs to make it easier to report stolen videos Pepsi’s Big Bet On Content http://adage.com/article/cmo- Interview with Shane Smith - CEO of Vice http://digiday.com/publishers/ SPONSOR: GoToWebinar and "The 5 Keys to Attract a Targeted Audience with Webinars" - http://cmi.media/pnr132 RANTS AND RAVES Robert http://www.mediapost.com/ https://www.psychologytoday. |
Mon, 16 May 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss how content marketing and advertising don't compete with each other and, believe it or not, are actually different (to some people's dismay). Facebook acts like a real media company, and influencer marketing is the biggest thing that no enterprise understands how to execute well. Rants and raves include bots, bots and more bots. This week's TOM example: OBEY. This week's story links: https://www.theguardian.com/
http://digiday.com/agencies/ http://www.bloomberg.com/news/ This week's sponsor: Marketo and Summer Marketing 101: http://cmi.media/pnr131 RANTS AND RAVES http://www.cmo.com/articles/ |
Mon, 9 May 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss UK research that states content marketing/native advertising is predicted to double by 2020. Long-form content actually does have a chance on the smartphone and influencer marketing is not without its struggles. Rants and raves include two must-read articles on the state of marketing and advertising today. This week's TOM example: McCall's. This week's article links: Content Marketing Spend Predicted to Double In The UK Joe |
Mon, 2 May 2016
In this episode of #ThisOldMarketing, the boys discuss the endof the media business as we know it, and follow up with the keys tofinding subscriber success. Native advertising terms continue toconfuse and Marriott shows us what content marketing at scale lookslike. Rants and raves include audio content trends and whythe human attention span is not eight seconds. This week'sTOM Example: The origin story behind Red Bull Media House. This week's show links: Your Media BusinessWillNotBeSaved https://medium.com/@ Digital Subscriptions Driven ByCustomerPerceptionofExclusivity http://www.pubexec.com/post/ Native AdvertisingDefinitionsContinueToConfuse http://www.mediapost.com/ Metrics Meet Magic - How Marriott CMOKarinTimponeReachesNext-GenTravelersThroughIncredibleContent https://contently.com/ SPONSOR MESSAGE - MARKETO Download the Highly EffectiveEmailMarketingLookbook- http://cmi.media/pnr129 RANTS AND RAVES JOE http://www.amplifimedia.com/blogstein/2016/4/22/mobile-is-eating-the-audio-world ROBERT |
Mon, 25 April 2016
In this episode of #ThisOldMarketing, Facebook looks to create its own content and yet another prediction for the death of content marketing is reviewed. SNL announces a big play in native advertising and Google says that YouTube ads are vastly superior than TV Ads. Rants include two beat downs on native advertising practices. This week's TOM example of the week: Schneider Electric's Energy University. Facebook's Scary New World for Media
Companies The Death Of Content Marketing - Why Brands Must Become
Cultural Currency |
Mon, 18 April 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss a contrarian article on whether or not content marketing actually exists. Could content marketing follow in the path of advertising? Publishers are now fully focused on e-commerce, and Buzzfeed's prospects dip and their future is more cloudy. Rants and raves include Disrupted by Dan Lyons and a must-read HBR article. This week's TOM example: Ripley's Believe It or Not. This week's article links: |
Mon, 11 April 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss major decisions from Facebook around allowing for third-party branded content. In addition, Medium offers "instaCMS" and goes into the software business. Rented land? We aren't quite sure. Prevention drops all print ads and Mashable restructures. Rants and raves include SheKnows Media and Audible offering podcasts. This week's TOM Example: The General Magazine. This week's story links: Facebook Will Start Offering Branded Content Joe
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Mon, 4 April 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest content marketing research, where findings look to a greater importance on content marketing. The boys love the report, but doubt that many will execute the approach properly. Millennials actually prefer email and printed coupons (amazing), while more brands and publishers are creating new positions around platform. Rants and raves include content marketing ROI and LEGO. This week's TOM example: The Federalist Papers. This week's story links: Companies Favoring Content Over Ads The Rise of the Publishing Platform Specialist #ThisOldMarketing - The Federalist Papers |
Mon, 28 March 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss Instagram's move to duplicate Facebook's algorithm, making it ever clearer that Instagram will be "pay to play" for most brands. Scott Brinker releases the 2016 Marketing Technology Landscape, and to our surprise, there are almost double the amount of companies from last year. Rants and raves include a look a Disney while this week's TOM example is WeWork Creator Magazine. This week's stories: The Death Of Instagram For Brands
http://techcrunch.com/2016/03/ The Marketing Tech Landscape
http://marketingland.com/ We’re At A Tipping Point Against Ad Supported Journalism http://mediashift.org/2016/03/ SPONSOR - GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar" - http://bit.ly/gotowebinar-attract-audience RANTS AND RAVES Robert http://www.cmo.com.au/article/ |
Mon, 21 March 2016
In this week's episode of #ThisOldMarketing, Joe and Robert take a close look at honesty in content marketing. The FTC comes down hard on Lord & Taylor for untoward native advertising practices, while publishers struggle with content recommendations digging into credibility. Instagram loses the "insta" part of social content and NPR goes political with how they handle their podcast promotions. Rants and raves include the death of social content and L'Oreal goes unbranded with their new content site. This week's TOM example: Xavier University basketball. This week's story links: Lord And Taylor Settles FTC Charges That It Deceived Customers With Native Advertising #ThisOldMarketing Example: Xavier
http://www.nytimes.com/2016/03/16/sports/ncaabasketball/xaviers-basketball-newsletter-leaves-program-without-secrets.html |
Mon, 14 March 2016
In this episode of #ThisOldMarketing, Google launches a new Tumblr-style spot on search engine results, leaving an opening (and risk) for brand publishers. The NYTimes buys an agency, social media organic content now seems left for dead, and Google's digital evangelist tells us all to focus on owned audiences. Rants and raves include the most interesting man in the world and bot content. This week's TOM example of the week: Hydraulic Pressed Steel Company. This week's story links: CMI University save $100 with code cmipodcast
Google Is Letting Celebrities And Businesses Post Directly to Search Results Robert Joe |
Mon, 7 March 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss research on how millions of marketing jobs will slowly be replaced by machine intelligence (woo hoo!). In other news, Viacom launches a new branded content agency and Facebook's Canvas could be the next branded content hit. Rants and raves include Chick-Fil-A and LinkedIn groups. This week's TOM example: Miller Electric. This week's story links: Half of all marketing jobs will be replaced by machine intelligence Rants and Raves
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Mon, 29 February 2016
In this episode of #ThisOldMarketing, Joe and Robert review two important changes by Google - ad links in display search and AMP (accelerated mobile pages). A publisher is now in the business of selling cars and television networks are looking to native advertising as their solution to the ad crisis. Rants and raves include marketing technology and a book about algorithms. This week's TOM example: Burroughs Corporation. This Week's Story Links: Google AMP and Search Updates Branding In The Age of Social Media
TV Networks Recast the Role of Commercials http://www.nytimes.com/2016/ This week's Sponsor: GoToWebinar and 5 Tips to Attract Your Audience To Your Next Webinar - http://bit.ly/gotowebinar-attract-audience RANTS AND RAVES Robert http://techcrunch.com/2016/02/ Joe
Automate This: How Algorithms Came To Rule Our World by Christopher Steiner https://www.youtube.com/watch?v=H_aLU-NOdHM TOM
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Mon, 22 February 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss how unfair it is to major publishers that Facebook opened up instant articles to everyone. The BBC restructures away from television and Google drops right-side ads on the desktop. Rants and raves include Buzzfeed's email traffic and yet another "Content Marketing Is Dead" article. This week's TOM example: Altair Engineering and Concept To Reality magazine. This week's articles: Contently Acquires Docalytics
http://www.adweek.com/news/ Facebook Says Anyone Can Use Instant Articles Now http://media.fb.com/2016/02/ BBC Dropping Television and Radio Divisions http://www.digitaltrends.com/ Google Removes Side Bar Ads https://www. This week's Sponsor: AdStation's Content Monetization Checklist and Worksheet http://bit.ly/adstation-monetization-checklist
Rants/Raves
This Old Marketing
Altair Engineering's C2R: http://www.altair.com/C2R-Magazine.aspx
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Mon, 15 February 2016
In this episode of #ThisOldMarketing, Joe and Robert report on Time buying MySpace (which actually has very little to do with myspace). Twitter announces an opt-in feed change that will most likely go "Full Facebook" in six months, while new research asserts that brands are creating more content with even less engagement. Rants and raves include the economics of native advertising and Frank Underwood. This week's TOM example: Fat, Sick and Nearly Dead. This week's story links: My Space And Its Owner Acquired by Time
http://techcrunch.com/2016/02/ What Marketers Need to Know About Twitters New Algorithmic Catch up Feed Content Marketing Surged 35% - While Engagement Dropped 17%
http://marketingland.com/ Paired with the study itself: http://trackmaven.com/press/ Getting Ready For The Tech Slowdown
http://www.prweek.com/article/ SPONSOR
AdStation and the Content Monetization eBook - Download Here:
http://bit.ly/adstation-content-monetization RANTS AND RAVES Robert http://www.outbrain.com/blog/ Joe
#ThisOldMarketing - Fat, Sick and Nearly Dead & Breville
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Mon, 8 February 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss what you can really buy for the price of a Super Bowl advertisement. Gary V gets into the publishing business, and LinkedIn announces ditching its Bizo purchase...while the WSJ decides to drop LinkedIn from its sharing buttons. Rants and raves includes the trust advisor model and why Buffer dropped its enewsletter subscribe form. This week's TOM example: Foley Engines. What $5 Million Can Buy In Digital Media Gary Vaynerchuk Gets Into The Publishing Business
http://digiday.com/agencies/ LinkedIn Ditches Bizo Integration http://www.cmswire.com/ Wall Street Journal Removes LinkedIn Sharing Button
http://www.pubexec.com/post/ SPONSOR AdStation and Prime Publishing Case Study - http://bit.ly/adstation-case-study
RANTS AND RAVES Robert http://www.marketingjournal. |
Mon, 1 February 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss why publishing an article anywhere but Medium might be a good thing. PwC launches research about the state of content marketing in enterprises, and the Guardian goes "full monty" with labeling native advertising as paid content on their website. Rants and raves include the evolution of content marketing and Joe's level of exhaustion. Today's TOM Example: Chief Optimist by Xerox. This week's story links: Anywhere But Medium
Most Organizations Still Struggling to Deliver Personalized Content, Says Forbes Insights/PwC Report
The Guardian Is Now Calling Native Ads Paid Content
This week's Sponsor: AdStation
Content Monetization eBook
Rants and Raves Robert Joe #ThisOldMarketing - Chief Optimist by Xerox
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Mon, 25 January 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the recent exodus at Twitter and what it means for the future of the infamous unicorn. IBM buys Ustream, and the boys discuss the merits of an article that hates on content marketing. Rants and raves include "The Hot Seat", Kevin Spacey and the Fab Four. This week's TOM example: WTWH Media. This week's article links: The Revolving Door of Twitter Executives Sponsor: Demandbase and Account-Based Marketing www.demandbase.com/thisoldmarketing
Joe's Raves
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Mon, 18 January 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the idea of "peak content" and how there are two camps - one of more content and more traffic and one of the right content and the right traffic. Email, of all things, could be a big opportunity for content marketers in the future, and the boys talk about what it's going to take to land a role as chief content officer. Rants and raves include PewDiePie and creativity. This week's TOM example: Karo Syrup. This week's article links: Peak Content the Collapse of the Attention Economy Account-Based Marketing: Fundamentals every B2B Marketer Must Know Robert http://www.dailydot.com/entertainment/pewdiepie-revelmode-disney-network/ #ThisOldMarketing example: Karo Syrup |
Mon, 11 January 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the rumors of Twitter expanding to 10,000 characters from 140, and what it means to brands. Turner's slew of television stations begin their quest for native advertising dominance, while the boys discuss the possibility of how native opportunities could fuel future owned content brands. Rants and raves include Cisco calling digital marketing redundant and how brands are paying consumers to watch their ads. This Old Marketing example of the week: Lincoln Electric. This week's story links: Twitter Considering Killing the 140 Character Limit
http://nerdist.com/twitter-is- Turner Seeks To Become One Big Native Ad Platform http://adage.com/article/ Publishers to Hit Bottom with Native
http://digiday.com/publishers/peak-native-ads/ Top Challenges For B2B CMO’s 2016, Customers, Data and Content Sponsor: DemandBase
Account-Based Marketing: Fundamentals every B2B Marketer Must Know Rants and Raves
Robert:
http://www.channelweb.co.uk/
http://www.forbes.com/sites/ Joe:
http://www.wsj.com/articles/more-marketers-offer-incentives-for-watching-ads-1451991600 http://contently.stfi.re/strategist/2016/01/04/21-content-marketing-predictions-for-2016/?sf=aovxpn This Old Marketing Example of the Week: Lincoln Electric's The Stabilizer
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Mon, 4 January 2016
In this first recorded episode of the 2016 year, Joe and Robert review a number of articles on the FTC, native advertising and what the future will hold for sponsored content. Ad blocking and podcasting dominate the key trends of 2015, where the boys uncover "content friction" as a key issue of 2015. Joe and Robert expand on the opportunities in podcast advertising and then rant and rave about the future of SnapChat. Official rants and raves include the definition of content marketing and whether we should build our house on rented land. This week's #ThisOldMarketing example of the week: Pennsylvania Rural Electric Cooperative This week's story links: Consumers Can’t Tell Native Ads from Editorial Content
http://www.mediapost.com/ The Ten Key Media & Publishing Moments of 2015 http://www.fipp.com/news/ Podcasts Where People Choose To Listen To Ads http://mumbrella.com.au/ Snapchat Is Going To Reach A Billion Users Thanks to Generation S - The Smartphone Generation http://calacanis.com/2015/12/ SPONSOR http://IntelligentContentConference.com
- Use code "PNR" for $100 off. RANTS AND RAVES Robert http://www.sorryformarketing. This week's #ThisOldMarketing Pennsylvania Rural Electric Cooperative |
Mon, 28 December 2015
In this New Year's edition of #ThisOldMarketing, Joe and Robert discuss the most recent FTC statement on native advertising and what it means to brands and publishers. Forbes announces a "light ad" site for ad blockers and ANA chooses "content marketing" as the phrase of the year. The boys cap it off with another Medium story, and why CEO Ev Williams is a master seducer. Rants and raves include YouTube vs. Facebook and The Business Romantic. This week's TOM example: Komputronik buys Benchmark. This week's news stories: Forbes blocks Ad Blockers ANA Says “content marketing” is this Year’s word of the year FTC Releases Native Advertising Guidelines
http://adage.com/article/ Medium’s Ev Williams: ‘It’s Going to Make Less and Less Sense to Publish on the Web http://linkis.com/recode.net/ SPONSOR
Content Marketing University - http://contentmarketinguniversity.com RANTS AND RAVES Robert's Rave http://www.amazon.com/gp/ #ThisOldMarketing - Poland's Komputronik Buys Benchmark
http://www.warsawvoice.pl/WVpage/pages/article.php/15795/article |
Mon, 21 December 2015
In this special pre-Christmas episode of #ThisOldMarketing, Joe and Robert discuss the New York Times big revenue move into native advertising, with some commentary about the WSJ as well. Content marketing predictions flood this episode, but the majority of time is spent ranting about Basecamp moving their blog over to Medium full time. Rants and raves include the trouble in TV Land and Hollywood and a breakdown of Joe's 2016 predictions. This week's TOM example: Rudolph the Red-Nosed Reindeer. This week's story links: Industrial Strength Branded Content
2016 Content Marketing Predictions
Signal Vs. Noise Moves Its Blog To Medium
SPONSOR
Widen and Visual Storytelling - http://bit.ly/widen-visual-storytelling
RANTS AND RAVES
Robert's Rant/Rave on TV and Hollywood
Joe's Rave on Content Marketing Predictions
http://contentmarketinginstitute.com/2015/12/content-marketing-predictions-2016/ |
Mon, 14 December 2015
In this special Star Wars themed episode, Joe and Robert discuss what will happen with Airbnb's content marketing initiative "Pineapple". Ad blocking continues to be all the rage in 2015, and the boys talk about the impact of ad blocking on business models into 2016 and beyond. And don't miss Ann Handley's take on content marketing in 2016 as well. Rants and raves include a take on the Publicis reorganization and how a small ice-cream shop landed the official ice cream of Star Wars. This week's #ThisOldMarketing example: Star Wars Comic Books. This week's links: Here’s what happened to Pineapple - AirBNB’s Print Magazine
Ad Blocking Will Force Industry to put the user experience first
Content Marketing Grows Up - 2016 Prediction
Brutal Competition for Audience Time Across B2B and B2C
Sponsor: Widen and the 4 C's to Visual Storytelling http://bit.ly/widen-visual-storytelling
Rants and Raves
Robert's
#ThisOldMarketing - Star Wars Comic Books https://en.wikipedia.org/wiki/Star_Wars_(comics)
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Mon, 7 December 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss GE's move away from prime-time advertising and increasing move toward branded content. "Homeless" media is a huge opportunity for media companies and brands, but it comes with a big risk that most organizations are not aware of. Credit Suisse may or may not build a social network for super-rich people and John Bell has some wise words for marketers regarding content marketing. Raves include Clayton Christiansen and WSJ launching an annual print magazine. This week's TOM example: Ancestry.com. This week's story links: GE Is Dumping Prime Time Advertising
http://qz.com/564910/general- The Rise OF Homeless Media https://medium.com/thoughts- Credit Suisse Building A Social Network of Rich People http://adage.com/article/ There’s A Fresh Business Case for Content Marketing http://johnbell.typepad.com/ SPONSOR Widen's DAM Decision Guide - http://bit.ly/widen-dam-guide RANTS AND RAVES Robert http://www.forbes.com/sites/ #ThisOldMarketing - Ancestry.com http://adexchanger.com/native- |
Mon, 30 November 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss the very funny South Park episode all about sponsored content and native advertising. Yahoo! experiments with actually blocking ad blockers, and Google Plus gets a makeover, but it is worth it to take a second look? Rants and raves include Seth Godin and Alibaba buying a media company. This week's TOM example: The Chicken Whisperer. This week's article links: South Park Hysterically Satirized Ad Blocking And Sponsored Content
http://www.adweek.com/news/ Yahoo Restrics Ad Blocking Software For Email users http://bits.blogs.nytimes.com/ Watching The Content Marketing Trend Fade To Black http://geofflivingston.com/ New Ways To Find and Stream App content http://insidesearch.blogspot. Meet The New Google Plus http://techcrunch.com/2015/11/ This week's Sponsor: The DAM Decision Guide from Widen - http://bit.ly/widen-dam-
Joe's Rave on Alibaba buying a media company
http://www.bidnessetc.com/57987-alibaba-group-holding-ltd-is-jack-ma-interested-in-print-media-now/ Robert's Rave on Seth Godin and Persuasion
http://sethgodin.typepad.com/seths_blog/2015/11/a-reason-persuasion-is-surprisingly-difficult.html This Old Marketing Example: The Chicken Whisperer
http://contentmarketinginstitute.com/2015/01/how-andy-schneider-built-media-empire/ |
Mon, 23 November 2015
In this special Thanksgiving episode of #ThisOldMarketing, Joe and Robert discuss the amazing new content marketing launch for Y Combinator called "The Macro". Facebook Instant Articles is (surprise, surprise) not working for the 20 publishers...Robert Rose has a solution that involves content syndication, not advertising. In addition, the boys strongly disagree with a Gerry McGovern post about quality content. Rants and raves include what is NOT content marketing. This week's TOM example: US Military Hospitals. This week's article links: Facebook Instant Articles Y Combinator Launches The Macro Sponsor Message: http://ContentMarketingUniversity.com Rants and Raves 8 Examples of Content Marketing
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Mon, 16 November 2015
In this week's episode, Joe and Robert discuss why YouTube has a leg up on the streaming music business, and someone actually wants to kill the term native advertising. Dollar Shave Club launches a new content marketing program called MEL, and the boys fight over whether it's transparent enough. Rants and raves include NYTimes Virtual Reality project and a Wharton article. This week's TOM example: Fold Factory. This week's show links: YouTube Opens Enormous Music Collection To All Sponsor: Marketo and Solved Mysteries - http://bit.ly/marketo-solved-mysteries Joe's Rave Robert's Rant
#ThisOldMarketing
Fold Factory - https://www.youtube.com/user/foldfactory
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Tue, 10 November 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest findings on Facebook, specifically how Facebookers are turning into lurkers and moving away from actually creating content. Ad blockers are transforming the next level of the web and one startup goes big by launching a documentary. Rants and raves include Amazon launching a physical bookstore and Activision launches a film studio. This week's TOM example: Interface Age Magazine. This week's story: 9 Fascinating Stats In Digital Marketing this Last Week Joe http://www.latimes.com/business/technology/la-fi-tn-activision-studio-20151106-story.html https://medium.com/thoughts-on-media/could-nike-have-saved-grantland-really-5c4f3d69718c |
Mon, 2 November 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss some major plays in podcasting, from Google Play adding podcasts to Serial's deal with Pandora. PewDiePie says that the reason YouTube is launching YouTube Red is because of ad blockers (is he right?) and Mark Zuckerberg from Facebook believes that ads make Facebook better (really?). Rants and raves include IBM buying part of the Weather Channel and Nike should buy Grantland.com. This week's TOM example: Pro Football Talk. This week's story links: Google Gets Back Into Podcast Distribution
Pandora Exclusive Streaming Partner for Serial
PewdiePie Says Ad Blockers Lead to YouTube Red
Zuckerberg Talks about the Crowding of Ads Vs. Content
Brands It’s You Not Consumers
This week's Sponsor: Marketo on A/B Testing - http://bit.ly/marketo-ab-testing
Rants and Raves
Robert - http://fortune.com/2015/10/27/
Joe - https://www.linkedin.com/pulse/nike-under-armour-missing-huge-opportunity-grantland-closing-pulizzi
This Old Marketing
http://profootballtalk.nbcsports.com/2015/11/01/pft-turns-14-today/
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Mon, 26 October 2015
In this episode of #ThisOldMarketing, Joe and Robert go in-depth into YouTube's decision to "force" content creators to be part of their new paid subscription program - YouTube Red. Adobe releases some interesting research on consumer behavior and content (hint: focus on the mobile experience) and the boys dissect some interesting research on the future of digital. Rants and raves include why publishers are missing the boat. This week's TOM example of the week: Johnson & Johnson and BabyCenter.
YouTube Will Completely Remove Videos Of Creators Who Don’t Sign Its Red Subscription Deal paired with...
ESPN Takes It’s Videos Off Of Youtube http://www.fastcompany.com/ Study: What Consumers Want From Digital Content http://www.adweek.com/ Epic Deck From Yahoo - Predicts What’s Happening In Tech and Media This week's Sponsor: Marketo and Digital Marketing 101: http://bit.ly/marketo-digital-marketing #ThisOldMarketing - J&J's BabyCenter
http://www.adweek.com/news/technology/why-johnson-johson-treasures-babycenters-data-156720
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Mon, 19 October 2015
In this episode number 101, Joe and Robert discuss whether content marketing can save advertising. Does it have to be either/or? Actually, we think not. Mitch Joel contends that it may be the end of blogging as we know it, and Pepsi's CMO thinks that digital agencies are destroying themselves. Rants and raves include some sketchy content marketing stats and a native advertisement from LexCorp. This week's #ThisOldMarketing example: Westinghouse. This week's articles: Can Content Save Advertising
http://adage.com/article/news/ PepsiCo Executive Says Agency Model Is Going To Break http://www.wsj.com/articles/ SPONSOR: BrandPointHUB - http://bit.ly/brandpointhub2 on the 10 considerations to selecting a content marketing platform
RANTS/RAVES
Robert
http://fortune.com/
http://www.businesswire.com/ This Old Marketing: Westinghouse
http://www.personal.psu.edu/jtk187/art2/radio.htm
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Mon, 12 October 2015
In this special 100th anniversary edition of #ThisOldMarketing, Joe and Robert do a little "celebration time" and reflect on the past 100 episodes. The format is changed for this episode, and includes four major trends that Joe and Robert expect to see in 2016, as well as some major content marketing predictions for 2017. Discussed topics include quality vs. quantity, the rise of the content brand, content marketing M&A, and a battle on terminology. This week's TOM example: Content Marketing Institute. This week's links:
Marcus Sheridan - who thinks the debate is a false choice http://www.thesaleslion.com/ Doug Kessler’s Crap The Single Biggest Threat to B2B Content Marketing https://velocitypartners.com/ Robert Rose - Post on 2015 State of The Enterprise of Content Marketing http:// 2. Content Marketing M&A on the Rise 2014 Biggest Acquisitions http://marketeer.kapost.com/ Content Moves To The Middle - http://www.cmo.com/articles/ How Much Investment Money Is In Content Marketing Technology http://blog.newscred.com/how- 3. The Dawn of the Content Brand Benefits of The Separate Content Site http://www.brightinfo.com/ Interview with Andrew Davis on Content Brands http://www.branddrivendigital. LinkedIn Article on the 10 Most Influential Brands on LinkedIn http://marketing.linkedin.com/ 4. A Focus on Terms, and getting them right - ala Content Marketing vs. Branded Content/Native Advertising/Inbound Marketing Can We Just please stop using the words Branded Content http:// 10 Content Marketing Buzzwords You’re Going To hear Way Too Much Released in January of this year: https://contently.com/ |
Mon, 5 October 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss Jay Acunzo's fantastic report on content marketing pods, possibly a better way to structure teams for content marketing. The Washington Post announces that they are going to distribute every article they have directly on Facebook, and Twitter shocks the world by getting rid of tweet counts. Rants and raves include who's going to save advertising and a new solution for print newspapers. This week's TOM example: Thomas Edison. This week's articles: Rethinking How We Structure Content Marketing Teams: The Pod Approach
The Only Game In Town Why The Washington Post Is Pushing All its Content to Facebook Instant Articles
Twitter Removing Share Counts
Sponsor: Brandpoint HUB and Number Crunch: How a Content Marketing Platform Saves Time and Money - http://bit.ly/brandpointhub
Rants and Raves
https://medium.com/whither-news/reform-advertising-cb13a8423b9f
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Mon, 28 September 2015
In this episode number 98, Joe and Robert continue to explore the world of ad blocking. Are Apple, Google and Facebook all in this together, or are they conspiring against each other? Could there be a world in the future with all digital ads as content? In other news, Google launches mass a Gmail retargeting program to an inbox near you. Facebook launches 360 video, while Facebook Signal goes for the Twitter death march. Rants and raves include content strategy salaries and a great example of native advertising. This week's #ThisOldMarketing example: The House of Mewar (India). This week's story links: ScribbleLive Raises 35 Million In Expansion Round Funding
http://www.marketwired.com/ The Ad Blocking Controversy Explained http://www.vox.com/2015/9/18/ paired with…. Welcome to Hell - Apple Vs. Google Vs. Facebook and the Slow Death of the Web http://www.theverge.com/2015/ paired with…. Google Is Matching Facebook’s Targeting Capability http://digiday.com/platforms/ Facebook Launches 360 Degree Videos http://digiday.com/platforms/ Paired With Facebook Launches Signal - A Way For Journalists To Gather News Without Twitter https://www.facebook.com/ http://thenextweb.com/ This week's sponsor: BrandPoint Number Crunch: How a Content Marketing Platform Saves Time and Money
Time is work is money. How much time can a content marketing platform really save you? These hard numbers crunch out quite the story.Robert's Raves |
Mon, 21 September 2015
In this episode number 97, Joe and Robert discuss the launch of Apple's IOS9 update and what it means for publishers and brands as it pertains to advertising and content blockers. Following on that, the boys discuss the future of digital advertising, in particular native advertising, where Joe and Robert analyze a number of charts on the present situation with native. Twitter and Bloomberg partner on a key data deal, and Facebook announces the "dislike" button (or something like it). Rants and raves include content marketing measurement and the content marketing hype cycle. This week's #ThisOldMarketing example: Burger Chef. This week's articles include: A Correction from last week.. John Cleese…
http://www.snopes.com/politics/satire/terrorismalert.asp IOS9’s Ad blocking features - will not only be for ads but... well for a lot of things… http://marketingland.com/not-just-ads-ios-9-content-blockers-can-also-block-analytics-143123 paired with...
Advertising’s Existential Moment - the Value of Traditional Advertising is no longer clear http://www.foliomag.com/2015/advertising-no-longer-adding/ Consumers Can’t Tell The Difference Between Sponsored content and Editorial
http://marketingland.com/consumers-cant-tell-the-difference-between-sponsored-content-and-editorial-142050 paired with...
http://contently.com/strategist/2015/09/16/the-problems-facing-native-advertising-in-5-charts/ Twitter Announces New Deal with Bloomberg - Value of Social Data
A Facebook Dislike Button Is Coming soon http://mashable.com/2015/09/15/mark-zuckerberg-facebook-dislike-button/#fDDjREaw85kP This week's sponsor: StudioD. Check out their "Content Marketing Files"
http://go.studiod.com/ebook #ThisOldMarketing
http://doyouremember.com/younger-memories/the-delicious-rise-and-sad-fall-of-burger-chef/ |
Mon, 14 September 2015
In this post-Content Marketing World episode of #ThisOldMarketing, Joe and Robert discuss how content is moving to the middle, and investments in content marketing technology top the $1 billion mark. Just 17% can follow the buyer's journey and GroupM announce a deal with Buzzfeed that may or may not be big news. On the paper front, Uber announces a new "in car" magazine, which is printed...on real paper. Rants and raves include Beth Comstock of GE and John Cleese. This week's TOM example: The Story of Content: Rise of the New Marketing. This week's story links: Content Moves To The Middle
http://www.cmo.com/articles/ paired with….
http://blog.newscred.com/how- and...
http://contentmarketinginstitute.com/2015/09/roi-what-looking-for/
Only 17% of Brands Have The Ability to Fully Analyze Customer Journey
https://econsultancy.com/blog/ Buzzed makes deal with agency - for preferential rates and technology http://adage.com/article/ Users Are About To Start Carrying an In-Car Magazine http://techcrunch.com/2015/09/ SPONSOR - STUDIOD presenting the Content Marketing Files: Download this guide now at bit.ly/studiod-cmfiles Robert's Rave on Beth Comstock:
http://www.thestreet.com/ This week's TOM Example: The Story of Content
http://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/ |
Mon, 7 September 2015
In this pre-Content Marketing World podcast number 95, Joe and Robert talk about Newscred's $42 million dollar round and what it means for the content marketing industry. Google pushes hard on native ads inside Gmail, and what's wrong with content calendars (hint: you'll find out)? Rumors swirl around Apple launching original programming, and a CMO survey says content development tops the budget charts for 2016. Rants and raves include an "ode to Joe" and a publishing crisis. This week's TOM example: Weight Watchers. This week's story links: NewsCred Raises $42 Milion and sets its sights beyond content marketing
Google launches new native ad format in Gmail
The 10 commandments of Content Marketing
Apple Eyes Move Into Original Programming Exclusive
http://variety.com/2015/
How CMO’s Are Spending Across the Customer Buying Cycle
http://adage.com/article/btob/ This week's Sponsor: StudioD - bit.ly/studiod-cmfiles
Joe's Rant link on Ad blocker crisis - http://fortune.com/2015/09/04/sue-ad-blockers/
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Mon, 31 August 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss an article about social media marketing being dead. Well, is it dead, or are most brands just using it wrong (the latter)? Podcasting is bigger and better than ever, and native advertising is NOT content marketing (let's say that together, shall we?). Rants and raves include experiences and a clear lack of strategy. This week's TOM example of the week: White Castle. This week's story links include: Can We Admit Now That Social Media Marketing Is Dead
Podcasting Embraces A New Era of Cool
Native Advertising Is Not Content Marketing
This week's Sponsor: StudioD presenting the Content Marketing Files. Download here - bit.ly/studiod-cmfiles
Rants/Raves
Robert's Rave on Experiences:
Joe's Rant on Lack of Strategy: This Old Marketing: White Castle |
Mon, 24 August 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss the big $48 million dollar purchase of content agency King Content, followed by a discussion around more M&A to come in 2016. Oracle buys Maxymiser for further proof. The boys then discuss, in detail, the F&W model that all brands can learn from, and, Facebook now draws more news traffic than Google (or do they?). Raves include the New York Times email newsletters and the opportunity for local publishers. This week's TOM example of the week: Sherwin Williams. This week's stories include: Isentia Buys Content Marketing Agency King Content in $48m deal.
http://mumbrella.com.au/ paired with...
Can digital shops survive branded content boom http://www.adweek.com/news/ Oracle Buys Maxymiser https://www.oracle.com/ F+W Chairman Talks about the Company’s Decisive Strategic Shift to ECommerce http://www.pubexec.com/ Facebook has Taken over for Google as a traffic source for news http://fortune.com/2015/08/18/ SPONSOR
StudioD and the Content Marketing Files. Download here: bit.ly/studiod-cmfiles. RAVES Robert http://www.themediabriefing. Joe
This Old Marketing Example - Home Decorator Magazine (now STIR)
http://www.sherwin-williams.com/architects-specifiers-designers/inspiration/stir/
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Mon, 17 August 2015
In this episode of #ThisOldMarketing, Joe and Robert talk briefly about Google, or should we say, Alphabet, before moving on to a critical issue for publishers: Online Display Advertising and its demise. Then, the boys discuss the hi-jacking of the term "content marketing" and are journalists really content marketers after all. More content marketing research as well. Raves include Target and Nike's video program. TOM Example of the Week: Aldus Pagemaker. This week's story links Publishers Have Only Themselves To Blame For The Ad Blocking Apocalypse
The Journalists Who Refuse to Admit They’re Actually Content Marketers
Only 2% of Marketers Have “Very Effective” Content Strategy
Also with this… ContentMarketing Inefficiencies Cost B2B Companies Nearly $1 Billion
Sponsor: Emma's Modern Marketer's Field Guide. Download it today: http://bit.ly/myemma-field-guide
Robert's Rave: Target and Trolls
Joe's Rave: Nike's YouTube Secret of Success - http://observer.stfi.re/2014/
This week's TOM Example of the Week: Aldus Pagemaker with Roger Parker - http://www.huffingtonpost.com/john-fox/30-years-ago-aldus-pagema_b_7880438.html
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Mon, 10 August 2015
In this episode of PNR's #ThisOldMarketing, Robert and Joe discuss the future of content, and why so many brands and agencies are looking more at advertising opportunities than owning their own platforms. Facebook launches a new live video program for celebrities (at least for now) and the Uber of Agencies is coming to a town near you. Rants and raves include a MillerCoors video series and how some people get content marketing all wrong. This week's TOM example of the week: Arch Shaw. This week's show links: Why The biggest debate in advertising is irrelevant
Introducing Facebook Live
Paired With
The Uber of Agencies: Why Marketers Want to ride with a new kind of shop
Robert's Rave on MillerCoors:
Joe's Rant on "Why No One Cares about Your Content":
https://www.marketingmag.com.au/hubs-c/no-one-cares-content/
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Mon, 3 August 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss the craziness around the Hubspot scandal (and why these things seem to happen in Boston ;). Then the boys go in-depth into a series of articles about the media landscape. Will media companies just turn into wire service companies? Who really owns the audience? Where is this all going? After a short chat about podcasting, rants include Cecil the Lion and YouTube. This week's TOM example of the week: American Bee Journal. This week's story links: Content Marketing and the Finance Industry
http:// Hubspot Fires CMO - Issues Ridiculous Press Release http://venturebeat.com/2015/ Podcasting Advertising On A Slippery Slope
http://www.nytimes.com/2015/ How Corporations Became Documentary Film Funders http://www.bloomberg.com/news/ This week's sponsor: Emma and the "Modern Marketers' Field Guide.
Download the guide now at http://bit.ly/myemma-field-guide. Joe's Rant Link on YouTube:
http://finance.yahoo.com/news/biggest-stars-youtube-huge-incomes-170409679.html
#ThisOldMarketing Example of the Week: American Bee Journal - http://www.americanbeejournal.com/site/epage/79325_828.htm
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Mon, 27 July 2015
In this episode number 89, Joe and Robert discuss LinkedIn and Google news this week. LinkedIn limits your right to download contacts and, alas, Google+ is no more (we think). In other news, AOL releases some new content marketing research that may not be about content marketing and we find out that the inbound marketing economy really has nothing to do with inbound marketing. Rants and raves include a McKinsey report and deals from Univision and HBO. This week's #ThisOldMarketing example of the week: Flight Centre. This week's story links: LinkedIN Quietly removes option to export contacts makes users wait up to 72 Hours for their data archive
Google+ Is No More
http://venturebeat.com/2015/07/27/google-is-dropping-its-google-requirement-across-all-products-starting-with-youtube/ AOL CMO Says Content Marketing Is About Value Not Advertising
The Inbound Marketing Economy - Content Marketing Jobs Abound
EW Scripps Acquires Podcast Network
Robert's Rave: McKinsey and Experience
Joe's Rave: Influencer Deals from Univision and HBO
#ThisOldMarketing of the Week: Flight Centre
|
Mon, 20 July 2015
In this episode number 88 of #ThisOldMarketing, Joe and Robert discuss how more and more how-to videos are being pumped into YouTube, and what marketers need to do about it. Then the boys chat about major research surrounding trust and culture, both of which need sound content marketing strategies. To cap it all off, our trusty podcasters outline what the top 200 advertisers spent last year, and how content marketing is still such a small thing when it comes to paid media. Raves include Mark Zuckerberg and Comic-con. This week's TOM example of the week: Disney. This week's articles include: Demand For How-To Content on YouTube Is On The Rose
Consumer Trust Crisis: Companies Excelling in Candor Substantially Outperform the Market
With the Rittenhouse study paired
Beyond The Brand: Culture Takes The Lead As Primary Driver of Long-Term Business Relationships
What The Top 200 US Advertisers Are Doing To Spend Smarter
This week's Sponsor: Acrolinx and their Global Content Index. Download it here: http://bit.ly/acrolinx-global-index.
#ThisOldMarketing Example: A Disney Infographic
http://www.business2community.com/content-marketing/3-vintage-examples-of-content-marketing-we-can-learn-from-today-01276191 |
Mon, 13 July 2015
In this episode number 87, Joe and Robert discuss the new Upworthy business model in detail, and what businesses and marketers can learn from it. In addition, the boys discuss what, when and why marketers should outsource content marketing, and follow that with a disturbing article about branded content and advertising. Rants and raves include an HBR article that truly bothered Robert, and an amazing story around the autism education movement from Joe. This week's TOM example of the week: Kraft Music Hall. This week's story links: How Upworthy is using data to move beyond clickbait and curation
http://www.niemanlab.org/2015/ Who should handle your content marketing http://www.imediaconnection. It’s Just Advertising Dillweed http://digiday.com/brands/its- Americans Are Furious With Marketers http://www.businessesgrow.com/ And the actual study: https://www.asc.upenn.edu/ This week's sponsor: Acrolinx Check out their new Global Content Index Report: http://bit.ly/acrolinx-global-index. Robert's Rant Comparing the ROI OF Content Marketing and Native Advertising
https://hbr.org/2015/07/ Joe's Rave
The Forgotten History of Autism (Video) http://www.ted.com/talks/steve_silberman_the_forgotten_history_of_autism #ThisOldMarketing example
Kraft Music Hall
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Mon, 6 July 2015
In this venerable episode number 86, Joe and Robert discuss why CNN is seeing backlash for their native advertising launch. After that, the boys explain why print is really the future of digital (stop laughing). In addition, the New York Times sees amazing results leveraging Facebook for their subscription funnel, and Manifest is the latest content marketing agency merger/launch. Rants and raves include the box office and customer service. This week's #ThisOldMarketing example: Disney and merchandising. This week's story links:
SPONSOR Acrolinx and the Global Content Impact Index: RANTS AND RAVES Robert on Customer Service: TOM Example of the Week: Disney and Merchandising
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Mon, 29 June 2015
In this episode of #ThisOldMarketing, we saw a flurry of new content-based agencies afoot, including a deal with Daily Mail/WPP/SnapChat, a new content division from the BBC, and the Washington Post launches a freelance network. CBRE launches a new content brand/mini-magazine, while the boys discuss the end, or the beginning, of what might be called television. Rants and raves include Cannes and more Cannes. This week's TOM example: Tablespoon by General Mills. This week's story links: Daily Mail, WPP and Snapchat to Launch Native Advertising Agency Paired With
Washington Post Launching Its Own Freelance Talent Service http://www.talkingnewmedia. Paired With
BBC Launching StoryWorks In House Creative Agency
http://blog. CBRE Extends Content Marketing Program to Online Magazine http://adage.com/article/btob/ How Television Won The Internet http://www.nytimes.com/2015/ Today’s CMO: At the Intersection of the Brand Experience and Organizational Culture https://www.spencerstuart.com/ SPONSOR Acrolinx Global Index Report (http://bit.ly/acrolinx-global-index) RANTS AND RAVES Robert on Cannes: http://adage.com/article/ http://cannesyoupleaseshutup. Joe on Content Marketing Goals via this article:
http://www.businessinsider.com/money-advice-from-a-millionaire-2015-6 This week's #ThisOldMarketing: Tablespoon http://www.tablespoon.com/ http://www.forbes.com/sites/ |
Mon, 22 June 2015
In this episode number 84 of #ThisOldMarketing, Joe and Robert discuss two major association initiatives - one in Germany and one in Asia - around content marketing. Both associations have also taken the name "content marketing", which Joe thinks is a pretty big deal. In addition, Article Bunny launches and the boys talk about new research around the practice of native advertising. And finally, Facebook changes its algorithm again...this time around TTR or total time reading. Rants and raves include a bit of politics and a lession from media business models. This week's TOM: Game Theory. This week's story links: The New Content Marketing Forum and Association in Asia
paired with...
Article Bunny Launches
Attitudes Toward Branded and Sponsored Content
Facebook now Taking TIME into account
http://newsroom.fb.com/news/ Sponsor Content: The Role of Webinars in the Buyers' Journey:
http://gotowebinar.com/CMI RANTS/RAVES
Joe on Can Publishers Innovate a Broken Business Model?
http://www.innovationexcellence.com/blog/2015/06/21/can-publishers-innovate-a-broken-business-model/ Robert on Airport Storytelling:
http://www.npr.org/sections/ This Old Marketing: Game Theory
https://www.youtube.com/user/MatthewPatrick13 |
Mon, 15 June 2015
In this episode number 83 of #ThisOldMarketing, Joe and Robert discuss Twitter's CEO leaving the nest, and the opportunities that remain with Twitter as a broadcasting platform. After discussing digital's "third wave," the boys chat about the Brad Pitt/Netflix deal and why content marketing is in its golden age. In addition, Medium's recent announcement made Joe and Robert obsess about email all over again. Rants and raves include hating on content marketing and patience in publishing. This week's TOM example - brewingtv.com. This week's story links: Twitter CEO Calls It Quits: The Evolution of Twitter: Digital's Third Wave: Netflix Distribution Deal a Game Changer: Medium Budget Cuts and Changes: Medium Introduces Letters: Sponsor Content: The Role of Webinars in the Buyers' Journey: RANTS/RAVES Robert on Content Marketing Haters: Joe on Patience in Publishing: This Old Marketing: |
Mon, 8 June 2015
In this episode of #ThisOldMarketing, Joe and Robert go in-depth into Facebook and instant articles, paired with the Apple announcement on launching a news reader platform. Honda shows us that a good idea can go wrong without a little patience, and the Onion handles sponsored content like a pro. This week's raves include creative job postings and how a 12-year-old launched a media empire. The #ThisOldMarketing example of the week: HowToCookThat.net. This week's story links: Facebook's Deal with Publishers: A Facebook Love Story: Apple's News App Announcement: Honda Holds Off on Being a Media Company: The Onion Handles Sponsored Content: Publishers and eCommerce: Sponsor Content: The Role of Webinars in the Buyer's Journey - http://www.gotowebinar.com/CMI RAVES Robert on Creative Jobs Post: This Old Marketing: |
Mon, 1 June 2015
In this episode of #ThisOldMarketing, Joe and Robert inadvertantly themed this rendition the "Content Inc." episode. After Joe discusses the new platform launch, the boys dig into Mary Meeker's annual trends report. Guess what? Your buyers are now millennials. And there are quite a few opportunities just right for you (yes, you!). After a little discussion of how startups can use content marketing, Robert lays out Google's new "Phantom" update, and why content marketing and native advertising are joined but separate. Raves include Austin City Limits and Travelers Insurance. This week's TOM example of the week: Band-Aid. |
Mon, 25 May 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest purchase for Content Marketing Institute, the UK-based show, Content Marketing Show. Verizon's purchase of AOL leads to discussion around what value there is in AOL's many content brands and Spotify decides to add both videos and podcasts. Then the boys rant away at two particular articles that elaborate on the problems content marketers face - leading to the idea that brands have real opportunities when publishers cut back too much. Official rant and raves include a Purina platform called Puppyhood. This week's TOM example of the week: Fresh Fork Market. |
Mon, 18 May 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss two large transactions in the content marketing technology space: Percolate and Kapost. Then the boys move right along to the official launch of Facebook News. Is this the end of times for publishers or the stairway to heaven? After discussing whether brands could really create a "Mad Men" type show, Joe and Robert rant and rave about Adobe's new audio white papers, as well as a huge media purchase in the surfing industry. This week's TOM example: Poor Richard's Almanack. |
Mon, 11 May 2015
In this Mother's Day episode of #ThisOldMarketing, Joe and Robert discuss the future of advertising with a content marketing tilt. After some odd predictions, the boys discuss a research study on the ROI of content marketing versus native advertising. In addition, PNR discusses the importance of the New York Times hitting one million digital subscribers. Rants and raves include Glossier and the importance of words. This week's TOM example: Good Old Days magazine. |
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