Mon, 28 March 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss Instagram's move to duplicate Facebook's algorithm, making it ever clearer that Instagram will be "pay to play" for most brands. Scott Brinker releases the 2016 Marketing Technology Landscape, and to our surprise, there are almost double the amount of companies from last year. Rants and raves include a look a Disney while this week's TOM example is WeWork Creator Magazine. This week's stories: The Death Of Instagram For Brands
http://techcrunch.com/2016/03/ The Marketing Tech Landscape
http://marketingland.com/ We’re At A Tipping Point Against Ad Supported Journalism http://mediashift.org/2016/03/ SPONSOR - GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar" - http://bit.ly/gotowebinar-attract-audience RANTS AND RAVES Robert http://www.cmo.com.au/article/ |
Mon, 21 March 2016
In this week's episode of #ThisOldMarketing, Joe and Robert take a close look at honesty in content marketing. The FTC comes down hard on Lord & Taylor for untoward native advertising practices, while publishers struggle with content recommendations digging into credibility. Instagram loses the "insta" part of social content and NPR goes political with how they handle their podcast promotions. Rants and raves include the death of social content and L'Oreal goes unbranded with their new content site. This week's TOM example: Xavier University basketball. This week's story links: Lord And Taylor Settles FTC Charges That It Deceived Customers With Native Advertising #ThisOldMarketing Example: Xavier
http://www.nytimes.com/2016/03/16/sports/ncaabasketball/xaviers-basketball-newsletter-leaves-program-without-secrets.html |
Mon, 14 March 2016
In this episode of #ThisOldMarketing, Google launches a new Tumblr-style spot on search engine results, leaving an opening (and risk) for brand publishers. The NYTimes buys an agency, social media organic content now seems left for dead, and Google's digital evangelist tells us all to focus on owned audiences. Rants and raves include the most interesting man in the world and bot content. This week's TOM example of the week: Hydraulic Pressed Steel Company. This week's story links: CMI University save $100 with code cmipodcast
Google Is Letting Celebrities And Businesses Post Directly to Search Results Robert Joe |
Mon, 7 March 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss research on how millions of marketing jobs will slowly be replaced by machine intelligence (woo hoo!). In other news, Viacom launches a new branded content agency and Facebook's Canvas could be the next branded content hit. Rants and raves include Chick-Fil-A and LinkedIn groups. This week's TOM example: Miller Electric. This week's story links: Half of all marketing jobs will be replaced by machine intelligence Rants and Raves
|
Mon, 29 February 2016
In this episode of #ThisOldMarketing, Joe and Robert review two important changes by Google - ad links in display search and AMP (accelerated mobile pages). A publisher is now in the business of selling cars and television networks are looking to native advertising as their solution to the ad crisis. Rants and raves include marketing technology and a book about algorithms. This week's TOM example: Burroughs Corporation. This Week's Story Links: Google AMP and Search Updates Branding In The Age of Social Media
TV Networks Recast the Role of Commercials http://www.nytimes.com/2016/ This week's Sponsor: GoToWebinar and 5 Tips to Attract Your Audience To Your Next Webinar - http://bit.ly/gotowebinar-attract-audience RANTS AND RAVES Robert http://techcrunch.com/2016/02/ Joe
Automate This: How Algorithms Came To Rule Our World by Christopher Steiner https://www.youtube.com/watch?v=H_aLU-NOdHM TOM
|
Mon, 22 February 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss how unfair it is to major publishers that Facebook opened up instant articles to everyone. The BBC restructures away from television and Google drops right-side ads on the desktop. Rants and raves include Buzzfeed's email traffic and yet another "Content Marketing Is Dead" article. This week's TOM example: Altair Engineering and Concept To Reality magazine. This week's articles: Contently Acquires Docalytics
http://www.adweek.com/news/ Facebook Says Anyone Can Use Instant Articles Now http://media.fb.com/2016/02/ BBC Dropping Television and Radio Divisions http://www.digitaltrends.com/ Google Removes Side Bar Ads https://www. This week's Sponsor: AdStation's Content Monetization Checklist and Worksheet http://bit.ly/adstation-monetization-checklist
Rants/Raves
This Old Marketing
Altair Engineering's C2R: http://www.altair.com/C2R-Magazine.aspx
|
Mon, 15 February 2016
In this episode of #ThisOldMarketing, Joe and Robert report on Time buying MySpace (which actually has very little to do with myspace). Twitter announces an opt-in feed change that will most likely go "Full Facebook" in six months, while new research asserts that brands are creating more content with even less engagement. Rants and raves include the economics of native advertising and Frank Underwood. This week's TOM example: Fat, Sick and Nearly Dead. This week's story links: My Space And Its Owner Acquired by Time
http://techcrunch.com/2016/02/ What Marketers Need to Know About Twitters New Algorithmic Catch up Feed Content Marketing Surged 35% - While Engagement Dropped 17%
http://marketingland.com/ Paired with the study itself: http://trackmaven.com/press/ Getting Ready For The Tech Slowdown
http://www.prweek.com/article/ SPONSOR
AdStation and the Content Monetization eBook - Download Here:
http://bit.ly/adstation-content-monetization RANTS AND RAVES Robert http://www.outbrain.com/blog/ Joe
#ThisOldMarketing - Fat, Sick and Nearly Dead & Breville
|
Mon, 8 February 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss what you can really buy for the price of a Super Bowl advertisement. Gary V gets into the publishing business, and LinkedIn announces ditching its Bizo purchase...while the WSJ decides to drop LinkedIn from its sharing buttons. Rants and raves includes the trust advisor model and why Buffer dropped its enewsletter subscribe form. This week's TOM example: Foley Engines. What $5 Million Can Buy In Digital Media Gary Vaynerchuk Gets Into The Publishing Business
http://digiday.com/agencies/ LinkedIn Ditches Bizo Integration http://www.cmswire.com/ Wall Street Journal Removes LinkedIn Sharing Button
http://www.pubexec.com/post/ SPONSOR AdStation and Prime Publishing Case Study - http://bit.ly/adstation-case-study
RANTS AND RAVES Robert http://www.marketingjournal. |
Mon, 1 February 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss why publishing an article anywhere but Medium might be a good thing. PwC launches research about the state of content marketing in enterprises, and the Guardian goes "full monty" with labeling native advertising as paid content on their website. Rants and raves include the evolution of content marketing and Joe's level of exhaustion. Today's TOM Example: Chief Optimist by Xerox. This week's story links: Anywhere But Medium
Most Organizations Still Struggling to Deliver Personalized Content, Says Forbes Insights/PwC Report
The Guardian Is Now Calling Native Ads Paid Content
This week's Sponsor: AdStation
Content Monetization eBook
Rants and Raves Robert Joe #ThisOldMarketing - Chief Optimist by Xerox
|
Mon, 25 January 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the recent exodus at Twitter and what it means for the future of the infamous unicorn. IBM buys Ustream, and the boys discuss the merits of an article that hates on content marketing. Rants and raves include "The Hot Seat", Kevin Spacey and the Fab Four. This week's TOM example: WTWH Media. This week's article links: The Revolving Door of Twitter Executives Sponsor: Demandbase and Account-Based Marketing www.demandbase.com/thisoldmarketing
Joe's Raves
|
Mon, 18 January 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the idea of "peak content" and how there are two camps - one of more content and more traffic and one of the right content and the right traffic. Email, of all things, could be a big opportunity for content marketers in the future, and the boys talk about what it's going to take to land a role as chief content officer. Rants and raves include PewDiePie and creativity. This week's TOM example: Karo Syrup. This week's article links: Peak Content the Collapse of the Attention Economy Account-Based Marketing: Fundamentals every B2B Marketer Must Know Robert http://www.dailydot.com/entertainment/pewdiepie-revelmode-disney-network/ #ThisOldMarketing example: Karo Syrup |
Mon, 11 January 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the rumors of Twitter expanding to 10,000 characters from 140, and what it means to brands. Turner's slew of television stations begin their quest for native advertising dominance, while the boys discuss the possibility of how native opportunities could fuel future owned content brands. Rants and raves include Cisco calling digital marketing redundant and how brands are paying consumers to watch their ads. This Old Marketing example of the week: Lincoln Electric. This week's story links: Twitter Considering Killing the 140 Character Limit
http://nerdist.com/twitter-is- Turner Seeks To Become One Big Native Ad Platform http://adage.com/article/ Publishers to Hit Bottom with Native
http://digiday.com/publishers/peak-native-ads/ Top Challenges For B2B CMO’s 2016, Customers, Data and Content Sponsor: DemandBase
Account-Based Marketing: Fundamentals every B2B Marketer Must Know Rants and Raves
Robert:
http://www.channelweb.co.uk/
http://www.forbes.com/sites/ Joe:
http://www.wsj.com/articles/more-marketers-offer-incentives-for-watching-ads-1451991600 http://contently.stfi.re/strategist/2016/01/04/21-content-marketing-predictions-for-2016/?sf=aovxpn This Old Marketing Example of the Week: Lincoln Electric's The Stabilizer
|
Mon, 4 January 2016
In this first recorded episode of the 2016 year, Joe and Robert review a number of articles on the FTC, native advertising and what the future will hold for sponsored content. Ad blocking and podcasting dominate the key trends of 2015, where the boys uncover "content friction" as a key issue of 2015. Joe and Robert expand on the opportunities in podcast advertising and then rant and rave about the future of SnapChat. Official rants and raves include the definition of content marketing and whether we should build our house on rented land. This week's #ThisOldMarketing example of the week: Pennsylvania Rural Electric Cooperative This week's story links: Consumers Can’t Tell Native Ads from Editorial Content
http://www.mediapost.com/ The Ten Key Media & Publishing Moments of 2015 http://www.fipp.com/news/ Podcasts Where People Choose To Listen To Ads http://mumbrella.com.au/ Snapchat Is Going To Reach A Billion Users Thanks to Generation S - The Smartphone Generation http://calacanis.com/2015/12/ SPONSOR http://IntelligentContentConference.com
- Use code "PNR" for $100 off. RANTS AND RAVES Robert http://www.sorryformarketing. This week's #ThisOldMarketing Pennsylvania Rural Electric Cooperative |
Mon, 28 December 2015
In this New Year's edition of #ThisOldMarketing, Joe and Robert discuss the most recent FTC statement on native advertising and what it means to brands and publishers. Forbes announces a "light ad" site for ad blockers and ANA chooses "content marketing" as the phrase of the year. The boys cap it off with another Medium story, and why CEO Ev Williams is a master seducer. Rants and raves include YouTube vs. Facebook and The Business Romantic. This week's TOM example: Komputronik buys Benchmark. This week's news stories: Forbes blocks Ad Blockers ANA Says “content marketing” is this Year’s word of the year FTC Releases Native Advertising Guidelines
http://adage.com/article/ Medium’s Ev Williams: ‘It’s Going to Make Less and Less Sense to Publish on the Web http://linkis.com/recode.net/ SPONSOR
Content Marketing University - http://contentmarketinguniversity.com RANTS AND RAVES Robert's Rave http://www.amazon.com/gp/ #ThisOldMarketing - Poland's Komputronik Buys Benchmark
http://www.warsawvoice.pl/WVpage/pages/article.php/15795/article |
Mon, 21 December 2015
In this special pre-Christmas episode of #ThisOldMarketing, Joe and Robert discuss the New York Times big revenue move into native advertising, with some commentary about the WSJ as well. Content marketing predictions flood this episode, but the majority of time is spent ranting about Basecamp moving their blog over to Medium full time. Rants and raves include the trouble in TV Land and Hollywood and a breakdown of Joe's 2016 predictions. This week's TOM example: Rudolph the Red-Nosed Reindeer. This week's story links: Industrial Strength Branded Content
2016 Content Marketing Predictions
Signal Vs. Noise Moves Its Blog To Medium
SPONSOR
Widen and Visual Storytelling - http://bit.ly/widen-visual-storytelling
RANTS AND RAVES
Robert's Rant/Rave on TV and Hollywood
Joe's Rave on Content Marketing Predictions
http://contentmarketinginstitute.com/2015/12/content-marketing-predictions-2016/ |
Mon, 14 December 2015
In this special Star Wars themed episode, Joe and Robert discuss what will happen with Airbnb's content marketing initiative "Pineapple". Ad blocking continues to be all the rage in 2015, and the boys talk about the impact of ad blocking on business models into 2016 and beyond. And don't miss Ann Handley's take on content marketing in 2016 as well. Rants and raves include a take on the Publicis reorganization and how a small ice-cream shop landed the official ice cream of Star Wars. This week's #ThisOldMarketing example: Star Wars Comic Books. This week's links: Here’s what happened to Pineapple - AirBNB’s Print Magazine
Ad Blocking Will Force Industry to put the user experience first
Content Marketing Grows Up - 2016 Prediction
Brutal Competition for Audience Time Across B2B and B2C
Sponsor: Widen and the 4 C's to Visual Storytelling http://bit.ly/widen-visual-storytelling
Rants and Raves
Robert's
#ThisOldMarketing - Star Wars Comic Books https://en.wikipedia.org/wiki/Star_Wars_(comics)
. |
Mon, 7 December 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss GE's move away from prime-time advertising and increasing move toward branded content. "Homeless" media is a huge opportunity for media companies and brands, but it comes with a big risk that most organizations are not aware of. Credit Suisse may or may not build a social network for super-rich people and John Bell has some wise words for marketers regarding content marketing. Raves include Clayton Christiansen and WSJ launching an annual print magazine. This week's TOM example: Ancestry.com. This week's story links: GE Is Dumping Prime Time Advertising
http://qz.com/564910/general- The Rise OF Homeless Media https://medium.com/thoughts- Credit Suisse Building A Social Network of Rich People http://adage.com/article/ There’s A Fresh Business Case for Content Marketing http://johnbell.typepad.com/ SPONSOR Widen's DAM Decision Guide - http://bit.ly/widen-dam-guide RANTS AND RAVES Robert http://www.forbes.com/sites/ #ThisOldMarketing - Ancestry.com http://adexchanger.com/native- |
Mon, 30 November 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss the very funny South Park episode all about sponsored content and native advertising. Yahoo! experiments with actually blocking ad blockers, and Google Plus gets a makeover, but it is worth it to take a second look? Rants and raves include Seth Godin and Alibaba buying a media company. This week's TOM example: The Chicken Whisperer. This week's article links: South Park Hysterically Satirized Ad Blocking And Sponsored Content
http://www.adweek.com/news/ Yahoo Restrics Ad Blocking Software For Email users http://bits.blogs.nytimes.com/ Watching The Content Marketing Trend Fade To Black http://geofflivingston.com/ New Ways To Find and Stream App content http://insidesearch.blogspot. Meet The New Google Plus http://techcrunch.com/2015/11/ This week's Sponsor: The DAM Decision Guide from Widen - http://bit.ly/widen-dam-
Joe's Rave on Alibaba buying a media company
http://www.bidnessetc.com/57987-alibaba-group-holding-ltd-is-jack-ma-interested-in-print-media-now/ Robert's Rave on Seth Godin and Persuasion
http://sethgodin.typepad.com/seths_blog/2015/11/a-reason-persuasion-is-surprisingly-difficult.html This Old Marketing Example: The Chicken Whisperer
http://contentmarketinginstitute.com/2015/01/how-andy-schneider-built-media-empire/ |
Mon, 23 November 2015
In this special Thanksgiving episode of #ThisOldMarketing, Joe and Robert discuss the amazing new content marketing launch for Y Combinator called "The Macro". Facebook Instant Articles is (surprise, surprise) not working for the 20 publishers...Robert Rose has a solution that involves content syndication, not advertising. In addition, the boys strongly disagree with a Gerry McGovern post about quality content. Rants and raves include what is NOT content marketing. This week's TOM example: US Military Hospitals. This week's article links: Facebook Instant Articles Y Combinator Launches The Macro Sponsor Message: http://ContentMarketingUniversity.com Rants and Raves 8 Examples of Content Marketing
|
Mon, 16 November 2015
In this week's episode, Joe and Robert discuss why YouTube has a leg up on the streaming music business, and someone actually wants to kill the term native advertising. Dollar Shave Club launches a new content marketing program called MEL, and the boys fight over whether it's transparent enough. Rants and raves include NYTimes Virtual Reality project and a Wharton article. This week's TOM example: Fold Factory. This week's show links: YouTube Opens Enormous Music Collection To All Sponsor: Marketo and Solved Mysteries - http://bit.ly/marketo-solved-mysteries Joe's Rave Robert's Rant
#ThisOldMarketing
Fold Factory - https://www.youtube.com/user/foldfactory
|
Tue, 10 November 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest findings on Facebook, specifically how Facebookers are turning into lurkers and moving away from actually creating content. Ad blockers are transforming the next level of the web and one startup goes big by launching a documentary. Rants and raves include Amazon launching a physical bookstore and Activision launches a film studio. This week's TOM example: Interface Age Magazine. This week's story: 9 Fascinating Stats In Digital Marketing this Last Week Joe http://www.latimes.com/business/technology/la-fi-tn-activision-studio-20151106-story.html https://medium.com/thoughts-on-media/could-nike-have-saved-grantland-really-5c4f3d69718c |
Mon, 2 November 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss some major plays in podcasting, from Google Play adding podcasts to Serial's deal with Pandora. PewDiePie says that the reason YouTube is launching YouTube Red is because of ad blockers (is he right?) and Mark Zuckerberg from Facebook believes that ads make Facebook better (really?). Rants and raves include IBM buying part of the Weather Channel and Nike should buy Grantland.com. This week's TOM example: Pro Football Talk. This week's story links: Google Gets Back Into Podcast Distribution
Pandora Exclusive Streaming Partner for Serial
PewdiePie Says Ad Blockers Lead to YouTube Red
Zuckerberg Talks about the Crowding of Ads Vs. Content
Brands It’s You Not Consumers
This week's Sponsor: Marketo on A/B Testing - http://bit.ly/marketo-ab-testing
Rants and Raves
Robert - http://fortune.com/2015/10/27/
Joe - https://www.linkedin.com/pulse/nike-under-armour-missing-huge-opportunity-grantland-closing-pulizzi
This Old Marketing
http://profootballtalk.nbcsports.com/2015/11/01/pft-turns-14-today/
|
Mon, 26 October 2015
In this episode of #ThisOldMarketing, Joe and Robert go in-depth into YouTube's decision to "force" content creators to be part of their new paid subscription program - YouTube Red. Adobe releases some interesting research on consumer behavior and content (hint: focus on the mobile experience) and the boys dissect some interesting research on the future of digital. Rants and raves include why publishers are missing the boat. This week's TOM example of the week: Johnson & Johnson and BabyCenter.
YouTube Will Completely Remove Videos Of Creators Who Don’t Sign Its Red Subscription Deal paired with...
ESPN Takes It’s Videos Off Of Youtube http://www.fastcompany.com/ Study: What Consumers Want From Digital Content http://www.adweek.com/ Epic Deck From Yahoo - Predicts What’s Happening In Tech and Media This week's Sponsor: Marketo and Digital Marketing 101: http://bit.ly/marketo-digital-marketing #ThisOldMarketing - J&J's BabyCenter
http://www.adweek.com/news/technology/why-johnson-johson-treasures-babycenters-data-156720
|
Mon, 19 October 2015
In this episode number 101, Joe and Robert discuss whether content marketing can save advertising. Does it have to be either/or? Actually, we think not. Mitch Joel contends that it may be the end of blogging as we know it, and Pepsi's CMO thinks that digital agencies are destroying themselves. Rants and raves include some sketchy content marketing stats and a native advertisement from LexCorp. This week's #ThisOldMarketing example: Westinghouse. This week's articles: Can Content Save Advertising
http://adage.com/article/news/ PepsiCo Executive Says Agency Model Is Going To Break http://www.wsj.com/articles/ SPONSOR: BrandPointHUB - http://bit.ly/brandpointhub2 on the 10 considerations to selecting a content marketing platform
RANTS/RAVES
Robert
http://fortune.com/
http://www.businesswire.com/ This Old Marketing: Westinghouse
http://www.personal.psu.edu/jtk187/art2/radio.htm
|
Mon, 12 October 2015
In this special 100th anniversary edition of #ThisOldMarketing, Joe and Robert do a little "celebration time" and reflect on the past 100 episodes. The format is changed for this episode, and includes four major trends that Joe and Robert expect to see in 2016, as well as some major content marketing predictions for 2017. Discussed topics include quality vs. quantity, the rise of the content brand, content marketing M&A, and a battle on terminology. This week's TOM example: Content Marketing Institute. This week's links:
Marcus Sheridan - who thinks the debate is a false choice http://www.thesaleslion.com/ Doug Kessler’s Crap The Single Biggest Threat to B2B Content Marketing https://velocitypartners.com/ Robert Rose - Post on 2015 State of The Enterprise of Content Marketing http:// 2. Content Marketing M&A on the Rise 2014 Biggest Acquisitions http://marketeer.kapost.com/ Content Moves To The Middle - http://www.cmo.com/articles/ How Much Investment Money Is In Content Marketing Technology http://blog.newscred.com/how- 3. The Dawn of the Content Brand Benefits of The Separate Content Site http://www.brightinfo.com/ Interview with Andrew Davis on Content Brands http://www.branddrivendigital. LinkedIn Article on the 10 Most Influential Brands on LinkedIn http://marketing.linkedin.com/ 4. A Focus on Terms, and getting them right - ala Content Marketing vs. Branded Content/Native Advertising/Inbound Marketing Can We Just please stop using the words Branded Content http:// 10 Content Marketing Buzzwords You’re Going To hear Way Too Much Released in January of this year: https://contently.com/ |
Mon, 5 October 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss Jay Acunzo's fantastic report on content marketing pods, possibly a better way to structure teams for content marketing. The Washington Post announces that they are going to distribute every article they have directly on Facebook, and Twitter shocks the world by getting rid of tweet counts. Rants and raves include who's going to save advertising and a new solution for print newspapers. This week's TOM example: Thomas Edison. This week's articles: Rethinking How We Structure Content Marketing Teams: The Pod Approach
The Only Game In Town Why The Washington Post Is Pushing All its Content to Facebook Instant Articles
Twitter Removing Share Counts
Sponsor: Brandpoint HUB and Number Crunch: How a Content Marketing Platform Saves Time and Money - http://bit.ly/brandpointhub
Rants and Raves
https://medium.com/whither-news/reform-advertising-cb13a8423b9f
|
Mon, 28 September 2015
In this episode number 98, Joe and Robert continue to explore the world of ad blocking. Are Apple, Google and Facebook all in this together, or are they conspiring against each other? Could there be a world in the future with all digital ads as content? In other news, Google launches mass a Gmail retargeting program to an inbox near you. Facebook launches 360 video, while Facebook Signal goes for the Twitter death march. Rants and raves include content strategy salaries and a great example of native advertising. This week's #ThisOldMarketing example: The House of Mewar (India). This week's story links: ScribbleLive Raises 35 Million In Expansion Round Funding
http://www.marketwired.com/ The Ad Blocking Controversy Explained http://www.vox.com/2015/9/18/ paired with…. Welcome to Hell - Apple Vs. Google Vs. Facebook and the Slow Death of the Web http://www.theverge.com/2015/ paired with…. Google Is Matching Facebook’s Targeting Capability http://digiday.com/platforms/ Facebook Launches 360 Degree Videos http://digiday.com/platforms/ Paired With Facebook Launches Signal - A Way For Journalists To Gather News Without Twitter https://www.facebook.com/ http://thenextweb.com/ This week's sponsor: BrandPoint Number Crunch: How a Content Marketing Platform Saves Time and Money
Time is work is money. How much time can a content marketing platform really save you? These hard numbers crunch out quite the story.Robert's Raves |
Mon, 21 September 2015
In this episode number 97, Joe and Robert discuss the launch of Apple's IOS9 update and what it means for publishers and brands as it pertains to advertising and content blockers. Following on that, the boys discuss the future of digital advertising, in particular native advertising, where Joe and Robert analyze a number of charts on the present situation with native. Twitter and Bloomberg partner on a key data deal, and Facebook announces the "dislike" button (or something like it). Rants and raves include content marketing measurement and the content marketing hype cycle. This week's #ThisOldMarketing example: Burger Chef. This week's articles include: A Correction from last week.. John Cleese…
http://www.snopes.com/politics/satire/terrorismalert.asp IOS9’s Ad blocking features - will not only be for ads but... well for a lot of things… http://marketingland.com/not-just-ads-ios-9-content-blockers-can-also-block-analytics-143123 paired with...
Advertising’s Existential Moment - the Value of Traditional Advertising is no longer clear http://www.foliomag.com/2015/advertising-no-longer-adding/ Consumers Can’t Tell The Difference Between Sponsored content and Editorial
http://marketingland.com/consumers-cant-tell-the-difference-between-sponsored-content-and-editorial-142050 paired with...
http://contently.com/strategist/2015/09/16/the-problems-facing-native-advertising-in-5-charts/ Twitter Announces New Deal with Bloomberg - Value of Social Data
A Facebook Dislike Button Is Coming soon http://mashable.com/2015/09/15/mark-zuckerberg-facebook-dislike-button/#fDDjREaw85kP This week's sponsor: StudioD. Check out their "Content Marketing Files"
http://go.studiod.com/ebook #ThisOldMarketing
http://doyouremember.com/younger-memories/the-delicious-rise-and-sad-fall-of-burger-chef/ |
Mon, 14 September 2015
In this post-Content Marketing World episode of #ThisOldMarketing, Joe and Robert discuss how content is moving to the middle, and investments in content marketing technology top the $1 billion mark. Just 17% can follow the buyer's journey and GroupM announce a deal with Buzzfeed that may or may not be big news. On the paper front, Uber announces a new "in car" magazine, which is printed...on real paper. Rants and raves include Beth Comstock of GE and John Cleese. This week's TOM example: The Story of Content: Rise of the New Marketing. This week's story links: Content Moves To The Middle
http://www.cmo.com/articles/ paired with….
http://blog.newscred.com/how- and...
http://contentmarketinginstitute.com/2015/09/roi-what-looking-for/
Only 17% of Brands Have The Ability to Fully Analyze Customer Journey
https://econsultancy.com/blog/ Buzzed makes deal with agency - for preferential rates and technology http://adage.com/article/ Users Are About To Start Carrying an In-Car Magazine http://techcrunch.com/2015/09/ SPONSOR - STUDIOD presenting the Content Marketing Files: Download this guide now at bit.ly/studiod-cmfiles Robert's Rave on Beth Comstock:
http://www.thestreet.com/ This week's TOM Example: The Story of Content
http://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/ |
Mon, 7 September 2015
In this pre-Content Marketing World podcast number 95, Joe and Robert talk about Newscred's $42 million dollar round and what it means for the content marketing industry. Google pushes hard on native ads inside Gmail, and what's wrong with content calendars (hint: you'll find out)? Rumors swirl around Apple launching original programming, and a CMO survey says content development tops the budget charts for 2016. Rants and raves include an "ode to Joe" and a publishing crisis. This week's TOM example: Weight Watchers. This week's story links: NewsCred Raises $42 Milion and sets its sights beyond content marketing
Google launches new native ad format in Gmail
The 10 commandments of Content Marketing
Apple Eyes Move Into Original Programming Exclusive
http://variety.com/2015/
How CMO’s Are Spending Across the Customer Buying Cycle
http://adage.com/article/btob/ This week's Sponsor: StudioD - bit.ly/studiod-cmfiles
Joe's Rant link on Ad blocker crisis - http://fortune.com/2015/09/04/sue-ad-blockers/
|
Mon, 31 August 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss an article about social media marketing being dead. Well, is it dead, or are most brands just using it wrong (the latter)? Podcasting is bigger and better than ever, and native advertising is NOT content marketing (let's say that together, shall we?). Rants and raves include experiences and a clear lack of strategy. This week's TOM example of the week: White Castle. This week's story links include: Can We Admit Now That Social Media Marketing Is Dead
Podcasting Embraces A New Era of Cool
Native Advertising Is Not Content Marketing
This week's Sponsor: StudioD presenting the Content Marketing Files. Download here - bit.ly/studiod-cmfiles
Rants/Raves
Robert's Rave on Experiences:
Joe's Rant on Lack of Strategy: This Old Marketing: White Castle |
Mon, 24 August 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss the big $48 million dollar purchase of content agency King Content, followed by a discussion around more M&A to come in 2016. Oracle buys Maxymiser for further proof. The boys then discuss, in detail, the F&W model that all brands can learn from, and, Facebook now draws more news traffic than Google (or do they?). Raves include the New York Times email newsletters and the opportunity for local publishers. This week's TOM example of the week: Sherwin Williams. This week's stories include: Isentia Buys Content Marketing Agency King Content in $48m deal.
http://mumbrella.com.au/ paired with...
Can digital shops survive branded content boom http://www.adweek.com/news/ Oracle Buys Maxymiser https://www.oracle.com/ F+W Chairman Talks about the Company’s Decisive Strategic Shift to ECommerce http://www.pubexec.com/ Facebook has Taken over for Google as a traffic source for news http://fortune.com/2015/08/18/ SPONSOR
StudioD and the Content Marketing Files. Download here: bit.ly/studiod-cmfiles. RAVES Robert http://www.themediabriefing. Joe
This Old Marketing Example - Home Decorator Magazine (now STIR)
http://www.sherwin-williams.com/architects-specifiers-designers/inspiration/stir/
|
Mon, 17 August 2015
In this episode of #ThisOldMarketing, Joe and Robert talk briefly about Google, or should we say, Alphabet, before moving on to a critical issue for publishers: Online Display Advertising and its demise. Then, the boys discuss the hi-jacking of the term "content marketing" and are journalists really content marketers after all. More content marketing research as well. Raves include Target and Nike's video program. TOM Example of the Week: Aldus Pagemaker. This week's story links Publishers Have Only Themselves To Blame For The Ad Blocking Apocalypse
The Journalists Who Refuse to Admit They’re Actually Content Marketers
Only 2% of Marketers Have “Very Effective” Content Strategy
Also with this… ContentMarketing Inefficiencies Cost B2B Companies Nearly $1 Billion
Sponsor: Emma's Modern Marketer's Field Guide. Download it today: http://bit.ly/myemma-field-guide
Robert's Rave: Target and Trolls
Joe's Rave: Nike's YouTube Secret of Success - http://observer.stfi.re/2014/
This week's TOM Example of the Week: Aldus Pagemaker with Roger Parker - http://www.huffingtonpost.com/john-fox/30-years-ago-aldus-pagema_b_7880438.html
|
Mon, 10 August 2015
In this episode of PNR's #ThisOldMarketing, Robert and Joe discuss the future of content, and why so many brands and agencies are looking more at advertising opportunities than owning their own platforms. Facebook launches a new live video program for celebrities (at least for now) and the Uber of Agencies is coming to a town near you. Rants and raves include a MillerCoors video series and how some people get content marketing all wrong. This week's TOM example of the week: Arch Shaw. This week's show links: Why The biggest debate in advertising is irrelevant
Introducing Facebook Live
Paired With
The Uber of Agencies: Why Marketers Want to ride with a new kind of shop
Robert's Rave on MillerCoors:
Joe's Rant on "Why No One Cares about Your Content":
https://www.marketingmag.com.au/hubs-c/no-one-cares-content/
|
Mon, 3 August 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss the craziness around the Hubspot scandal (and why these things seem to happen in Boston ;). Then the boys go in-depth into a series of articles about the media landscape. Will media companies just turn into wire service companies? Who really owns the audience? Where is this all going? After a short chat about podcasting, rants include Cecil the Lion and YouTube. This week's TOM example of the week: American Bee Journal. This week's story links: Content Marketing and the Finance Industry
http:// Hubspot Fires CMO - Issues Ridiculous Press Release http://venturebeat.com/2015/ Podcasting Advertising On A Slippery Slope
http://www.nytimes.com/2015/ How Corporations Became Documentary Film Funders http://www.bloomberg.com/news/ This week's sponsor: Emma and the "Modern Marketers' Field Guide.
Download the guide now at http://bit.ly/myemma-field-guide. Joe's Rant Link on YouTube:
http://finance.yahoo.com/news/biggest-stars-youtube-huge-incomes-170409679.html
#ThisOldMarketing Example of the Week: American Bee Journal - http://www.americanbeejournal.com/site/epage/79325_828.htm
|
Mon, 27 July 2015
In this episode number 89, Joe and Robert discuss LinkedIn and Google news this week. LinkedIn limits your right to download contacts and, alas, Google+ is no more (we think). In other news, AOL releases some new content marketing research that may not be about content marketing and we find out that the inbound marketing economy really has nothing to do with inbound marketing. Rants and raves include a McKinsey report and deals from Univision and HBO. This week's #ThisOldMarketing example of the week: Flight Centre. This week's story links: LinkedIN Quietly removes option to export contacts makes users wait up to 72 Hours for their data archive
Google+ Is No More
http://venturebeat.com/2015/07/27/google-is-dropping-its-google-requirement-across-all-products-starting-with-youtube/ AOL CMO Says Content Marketing Is About Value Not Advertising
The Inbound Marketing Economy - Content Marketing Jobs Abound
EW Scripps Acquires Podcast Network
Robert's Rave: McKinsey and Experience
Joe's Rave: Influencer Deals from Univision and HBO
#ThisOldMarketing of the Week: Flight Centre
|
Mon, 20 July 2015
In this episode number 88 of #ThisOldMarketing, Joe and Robert discuss how more and more how-to videos are being pumped into YouTube, and what marketers need to do about it. Then the boys chat about major research surrounding trust and culture, both of which need sound content marketing strategies. To cap it all off, our trusty podcasters outline what the top 200 advertisers spent last year, and how content marketing is still such a small thing when it comes to paid media. Raves include Mark Zuckerberg and Comic-con. This week's TOM example of the week: Disney. This week's articles include: Demand For How-To Content on YouTube Is On The Rose
Consumer Trust Crisis: Companies Excelling in Candor Substantially Outperform the Market
With the Rittenhouse study paired
Beyond The Brand: Culture Takes The Lead As Primary Driver of Long-Term Business Relationships
What The Top 200 US Advertisers Are Doing To Spend Smarter
This week's Sponsor: Acrolinx and their Global Content Index. Download it here: http://bit.ly/acrolinx-global-index.
#ThisOldMarketing Example: A Disney Infographic
http://www.business2community.com/content-marketing/3-vintage-examples-of-content-marketing-we-can-learn-from-today-01276191 |
Mon, 13 July 2015
In this episode number 87, Joe and Robert discuss the new Upworthy business model in detail, and what businesses and marketers can learn from it. In addition, the boys discuss what, when and why marketers should outsource content marketing, and follow that with a disturbing article about branded content and advertising. Rants and raves include an HBR article that truly bothered Robert, and an amazing story around the autism education movement from Joe. This week's TOM example of the week: Kraft Music Hall. This week's story links: How Upworthy is using data to move beyond clickbait and curation
http://www.niemanlab.org/2015/ Who should handle your content marketing http://www.imediaconnection. It’s Just Advertising Dillweed http://digiday.com/brands/its- Americans Are Furious With Marketers http://www.businessesgrow.com/ And the actual study: https://www.asc.upenn.edu/ This week's sponsor: Acrolinx Check out their new Global Content Index Report: http://bit.ly/acrolinx-global-index. Robert's Rant Comparing the ROI OF Content Marketing and Native Advertising
https://hbr.org/2015/07/ Joe's Rave
The Forgotten History of Autism (Video) http://www.ted.com/talks/steve_silberman_the_forgotten_history_of_autism #ThisOldMarketing example
Kraft Music Hall
|
Mon, 6 July 2015
In this venerable episode number 86, Joe and Robert discuss why CNN is seeing backlash for their native advertising launch. After that, the boys explain why print is really the future of digital (stop laughing). In addition, the New York Times sees amazing results leveraging Facebook for their subscription funnel, and Manifest is the latest content marketing agency merger/launch. Rants and raves include the box office and customer service. This week's #ThisOldMarketing example: Disney and merchandising. This week's story links:
SPONSOR Acrolinx and the Global Content Impact Index: RANTS AND RAVES Robert on Customer Service: TOM Example of the Week: Disney and Merchandising
|
Mon, 29 June 2015
In this episode of #ThisOldMarketing, we saw a flurry of new content-based agencies afoot, including a deal with Daily Mail/WPP/SnapChat, a new content division from the BBC, and the Washington Post launches a freelance network. CBRE launches a new content brand/mini-magazine, while the boys discuss the end, or the beginning, of what might be called television. Rants and raves include Cannes and more Cannes. This week's TOM example: Tablespoon by General Mills. This week's story links: Daily Mail, WPP and Snapchat to Launch Native Advertising Agency Paired With
Washington Post Launching Its Own Freelance Talent Service http://www.talkingnewmedia. Paired With
BBC Launching StoryWorks In House Creative Agency
http://blog. CBRE Extends Content Marketing Program to Online Magazine http://adage.com/article/btob/ How Television Won The Internet http://www.nytimes.com/2015/ Today’s CMO: At the Intersection of the Brand Experience and Organizational Culture https://www.spencerstuart.com/ SPONSOR Acrolinx Global Index Report (http://bit.ly/acrolinx-global-index) RANTS AND RAVES Robert on Cannes: http://adage.com/article/ http://cannesyoupleaseshutup. Joe on Content Marketing Goals via this article:
http://www.businessinsider.com/money-advice-from-a-millionaire-2015-6 This week's #ThisOldMarketing: Tablespoon http://www.tablespoon.com/ http://www.forbes.com/sites/ |
Mon, 22 June 2015
In this episode number 84 of #ThisOldMarketing, Joe and Robert discuss two major association initiatives - one in Germany and one in Asia - around content marketing. Both associations have also taken the name "content marketing", which Joe thinks is a pretty big deal. In addition, Article Bunny launches and the boys talk about new research around the practice of native advertising. And finally, Facebook changes its algorithm again...this time around TTR or total time reading. Rants and raves include a bit of politics and a lession from media business models. This week's TOM: Game Theory. This week's story links: The New Content Marketing Forum and Association in Asia
paired with...
Article Bunny Launches
Attitudes Toward Branded and Sponsored Content
Facebook now Taking TIME into account
http://newsroom.fb.com/news/ Sponsor Content: The Role of Webinars in the Buyers' Journey:
http://gotowebinar.com/CMI RANTS/RAVES
Joe on Can Publishers Innovate a Broken Business Model?
http://www.innovationexcellence.com/blog/2015/06/21/can-publishers-innovate-a-broken-business-model/ Robert on Airport Storytelling:
http://www.npr.org/sections/ This Old Marketing: Game Theory
https://www.youtube.com/user/MatthewPatrick13 |
Mon, 15 June 2015
In this episode number 83 of #ThisOldMarketing, Joe and Robert discuss Twitter's CEO leaving the nest, and the opportunities that remain with Twitter as a broadcasting platform. After discussing digital's "third wave," the boys chat about the Brad Pitt/Netflix deal and why content marketing is in its golden age. In addition, Medium's recent announcement made Joe and Robert obsess about email all over again. Rants and raves include hating on content marketing and patience in publishing. This week's TOM example - brewingtv.com. This week's story links: Twitter CEO Calls It Quits: The Evolution of Twitter: Digital's Third Wave: Netflix Distribution Deal a Game Changer: Medium Budget Cuts and Changes: Medium Introduces Letters: Sponsor Content: The Role of Webinars in the Buyers' Journey: RANTS/RAVES Robert on Content Marketing Haters: Joe on Patience in Publishing: This Old Marketing: |
Mon, 8 June 2015
In this episode of #ThisOldMarketing, Joe and Robert go in-depth into Facebook and instant articles, paired with the Apple announcement on launching a news reader platform. Honda shows us that a good idea can go wrong without a little patience, and the Onion handles sponsored content like a pro. This week's raves include creative job postings and how a 12-year-old launched a media empire. The #ThisOldMarketing example of the week: HowToCookThat.net. This week's story links: Facebook's Deal with Publishers: A Facebook Love Story: Apple's News App Announcement: Honda Holds Off on Being a Media Company: The Onion Handles Sponsored Content: Publishers and eCommerce: Sponsor Content: The Role of Webinars in the Buyer's Journey - http://www.gotowebinar.com/CMI RAVES Robert on Creative Jobs Post: This Old Marketing: |
Mon, 1 June 2015
In this episode of #ThisOldMarketing, Joe and Robert inadvertantly themed this rendition the "Content Inc." episode. After Joe discusses the new platform launch, the boys dig into Mary Meeker's annual trends report. Guess what? Your buyers are now millennials. And there are quite a few opportunities just right for you (yes, you!). After a little discussion of how startups can use content marketing, Robert lays out Google's new "Phantom" update, and why content marketing and native advertising are joined but separate. Raves include Austin City Limits and Travelers Insurance. This week's TOM example of the week: Band-Aid. |
Mon, 25 May 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest purchase for Content Marketing Institute, the UK-based show, Content Marketing Show. Verizon's purchase of AOL leads to discussion around what value there is in AOL's many content brands and Spotify decides to add both videos and podcasts. Then the boys rant away at two particular articles that elaborate on the problems content marketers face - leading to the idea that brands have real opportunities when publishers cut back too much. Official rant and raves include a Purina platform called Puppyhood. This week's TOM example of the week: Fresh Fork Market. |
Mon, 18 May 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss two large transactions in the content marketing technology space: Percolate and Kapost. Then the boys move right along to the official launch of Facebook News. Is this the end of times for publishers or the stairway to heaven? After discussing whether brands could really create a "Mad Men" type show, Joe and Robert rant and rave about Adobe's new audio white papers, as well as a huge media purchase in the surfing industry. This week's TOM example: Poor Richard's Almanack. |
Mon, 11 May 2015
In this Mother's Day episode of #ThisOldMarketing, Joe and Robert discuss the future of advertising with a content marketing tilt. After some odd predictions, the boys discuss a research study on the ROI of content marketing versus native advertising. In addition, PNR discusses the importance of the New York Times hitting one million digital subscribers. Rants and raves include Glossier and the importance of words. This week's TOM example: Good Old Days magazine. |
Mon, 4 May 2015
In this episode of #ThisOldMarketing, Joe and Robert go into detail on why digital marketers are still not spending enough on digital (or are they?). In addition, the boys talk about which content we need to target different generations and whether content companies are media companies, technology companies...or both. This episode also includes a short take on Google's launch into content discovery. Rants and raves include a draft pick from USC and Dove's "Real Beauty". This week's TOM example: NFL Films. |
Mon, 27 April 2015
In this episode of This Old Marketing, Joe and Robert discuss research that Facebook organic reach is dipping even more, and additional research that states influencer marketing is on the rise (but wait for the rant on this one). The boys also discuss why new media companies focus on advertising, and how the media model of the future will be all about selling products and services. After roasting the WSJ (again) for a misleading blog post, rants and raves include Emmy nods for content marketing. This week's #ThisOldMarketing example of the week: Merrill Lynch. |
Tue, 21 April 2015
In this the 75th anniversary of PNR's This Old Marketing, Joe and Robert celebrate +mobilegeddon by discussing what's going to change with content marketing in 2015. In addition, a popular association changes its guidelines on native advertising, and Buzzfeed kills three articles once they found out advertisers were unhappy with them. Rants and raves include a flawed take on marketing automation and the future of Time Inc. This week's TOM example: the Caslon Company. |
Mon, 13 April 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss the LinkedIn purchase of lynda.com and what it means for LinkedIn and the content marketing industry. In addition, the boys cover the difference between content and advertising, and if it really matters, as well as an indepth discussion about how to measure content programs. Rants and raves include Disney and how content marketing could save the world. This week's TOM example: Mutual of Omaha's Wild Kingdom. |
Mon, 6 April 2015
In this episode of PNR's This Old Marketing, Joe and Robert discuss the finer points of what content marketing really is and how it's defined. The boys go on and banter about Google's deadline for mobile-friendly sites, as well as comment on how the advertising industry is, like it or not, actually booming. Rants and raves include Madmen and the death of publishing. This week's TOM: Robert Half. |
Mon, 30 March 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss the movement by major publishers to create content "inside" Facebook's walls. Does this mean that the future of the web could be dominated by Facebook? In addition, the boys discuss whether "content blindness" is actually a thing, review a research study that says digital natives actually prefer print, and preview Airbnb's publishing strategy. Rants and raves include a TechCrunch article that goes beyond what's real. This week's TOM example of the week: Pepsodent and Bob Hope. |
Mon, 23 March 2015
In this episode of This Old Marketing, Joe and Robert discuss AOL founder Steve Case's take on the third era of the Internet (yes, this is such a thing). In addition, the boys ponder whether or not LEGO went off the rails with their "beauty tips for girls" section in LEGO Club Magazine. Then, more about PR's role in content marketing and a quick look at revenue models for podcasts. Rants and raves include Starbucks and IDG. This week's TOM example of the week: Back Country. |
Sun, 15 March 2015
In this very special rant episode, Joe and Robert discuss the Starbucks move into publishing with their hire of a Washington Post editor. In addition, the boys rant about Nokia launching a content marketing "campaign" with Wired, and then rant a little more about the term "branded content". Raves include discussion about a new formula to measure content marketing, and why it might be necessary to get a new name for podcasting. This week's #ThisOldMarketing example: Public Accountant Magazine. |
Mon, 9 March 2015
In this episode of This Old Marketing, Joe and Robert discuss the big Apple announcement and why Robert doesn't have an iWatch yet. Then, onto Google plus. Is it dead? Is it alive? Joe says 4 out of 10 (whatever that means). In addition, the boys discuss the New York Times going Hollywood with native advertising, and why PR is the new content marketing (sort of). Rants and raves include why marketers can't measure and how to get your long-form articles to go viral. This week's TOM example of the week: RCA Records and Kellogg's. |
Mon, 2 March 2015
In the episode of PNR (dubbed the "beautiful episode"), Joe and Robert discuss Uber's new magazine launch to drivers as well as an interesting article about the negativity surrounding ghostwriting. In addition, the boys discuss the confusion in the media landscape, how bad native advertising can get, and how Dove's move wasn't very beautiful. Raves include airline safety and nifty titles. This week's #ThisOldMarketing example: Land's End and Apostraphe. |
Mon, 23 February 2015
In this episode, Joe and Robert discuss LinkedIn's latest marketing solutions launch, and ponder the number of companies LinkedIn will buy over the next year. In addition, the boys discuss Seth Godin's take on content marketing, what innovative media companies are doing to cut through the clutter, and how the New York Times is launching a new content product. Rants and raves include People magazine and how LEGO stole the Oscars. This week's #ThisOldMarketing example: Cleveland Clinic's Health Hub. |
Mon, 16 February 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss the new McKinsey report, which sounds eerily similar to Robert's upcoming book. Also in the news this week is the rising focus on content promotion and SEO, APN makes a big content marketing move, and Kraft and Meredith start something shiney. Rants and raves include the Obama selfie stick and Barney's print magazine launch. This week's TOM example of the week: The start of the comic book industry. |
Mon, 9 February 2015
In this episode of #ThisOldMarketing, Joe and Robert make it a point to mention that John Cleese is keynoting at Content Marketing World 2015. After much celebration, the boys discuss the FCC's decision on Net Neutrality, some research on how B2B marketers are still talking about themselves too much, and the IAB publishing native advertising guidelines. Rants and raves include Coca-Cola, Target and Gawker. This week's TOM example is KISS. |
Mon, 2 February 2015
In this post Super Bowl episode of #ThisOldMarketing, Joe and Robert discuss research on how almost no Super Bowl advertisers added calls-to-action of any kind to their $4.5 million dollar ads. SnapChat launched a new content series (which, of course, will disappear after 24 hours) and Conde Nast is paying journalists to create content for brands (as well as work a day job). Rants and raves include an indepth look at what makes a great content marketer from Joe and Robert rants and raves about Nationwide's Super Bowl ad (that everyone hated but Robert). This week's TOM example: Dell's Corporate Responsibility Report. |
Mon, 26 January 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss YouTube's Super Bowl halftime play, the implications for brands, and why competition will heat up next year. In addition, the boys discuss a formula for budgeting native advertising plays and why LinkedIn is launching a new internal communication tools. Rants and raves include CMS troubles and a Jon Favreau chat. This week's TOM example of the week: Jaeger's clothing. |
Mon, 19 January 2015
In this episode, Joe and Robert discuss the details of the New York Times/Google Native Advertising program (if that's what you call it). Next, the boys ramble on about the role of sales and marketing. Are they still far apart? Are they getting closer? No worries there, because the boys cheer up about news on the fall of Google Glass and something Facebook is launching called Facebook Work (or Facework, for short). Rants and raves include Newcastle's Super Bowl ad bid and clarification on the term, native advertising. This week's #ThisOldMarketing example of the week: WestJet's Above & Beyond. |
Mon, 12 January 2015
This week was a sad week in PNR history, with the Cowboys losing and The LEGO Movie not winning a Golden Globe. But Joe and Robert persist regardless. In this week's episode, Joe and Robert talk about whether B2B content marketing is a failure, and if FTC will enact regulations regarding native advertising. In addition, the boys discuss the marketing technology landscape and why Twitter's play into video is going to be huge. Rants and raves include a super smart post from Medium's Ev Williams and the McDonald's "signs" program. The #ThisOldMarketing example of the week: Merck Manuals. |
Mon, 5 January 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss and dissect nine trends from the Wall Street Journal, as well as why Fred Wilson believes the innovation in social media is dead. In addition, the boys discuss subscriber burn in YouTube, Forbes magazine's gift to AT&T, and what authenticity really means. Rants and raves include #MayhemSale from Allstate and an amazing interview from Marriott on their content marketing strategy. This week's TOM example: Johnson & Johnson. |
Sun, 28 December 2014
In this episode of #ThisOldMarketing, Joe and Robert look into the future with their 2015 content marketing predictions, which include some surprising channel focuses, communication issues with the C-Level, M&A activity and an overt focus on mobile (which could be a problem). In addition, the boys talk about the "Year in Review" Facebook disaster, as well as an amazing overview of the opportunities in podcasting. Rants and raves include an IKEA holiday commercial and the Neil Degrasse Tyson tweets. This week's TOM example: Tealium's Golden Book series. |
Sun, 21 December 2014
In this holiday episode of #ThisOldMarketing, Joe and Robert talk about the difference between a media company and a technology company. The boys then discuss the problems at Google, and what Verizon should have done with SugarString instead of stopping the program. Joe and Robert were all raves this episode, with kudos to George Clooney and some excellent storytelling from John Lewis and Coca-Cola. This week's TOM example: Car Talk. |
Mon, 15 December 2014
In this episode of #ThisOldMarketing, Joe and Robert talk about the latest changes in and around the Facebook feed, as well as some research on how most B2B content is barely above par. In addition, the boys discuss a lengthy article about the future of native advertising, as well as the heaps of money in and around marketing technology today. Rants and raves include the latest Sony scandal. This week's TOM example: Hubspot's purchase of Agency Post. |
Mon, 8 December 2014
In this episode of #ThisOldMarketing, Joe and Robert talk about the latest content marketing spending research. Is 25% not enough? Audio content begins to go viral, and the mexican-chain Chipotle recruits best-selling writers to create content for bags and cups. Is it better to have more or less article links in posts and did content marketing make the Hot or Not list? Rants and raves include a native advertising rant from Joe from the Conan show, and Robert raves on user experience and storytelling. This week's TOM example: Rockwell Automation Asia Pacific. |
Mon, 1 December 2014
In this episode of #ThisOldMarketing, Joe and Robert talk about the finalized deal between the Association of National Advertisers and Business Marketing Association, and then quickly dive into Scripted's newfound money. In addition, the boys talk about the huge increase in native advertising spending, and discuss the difference between native advertising and advertorials. After going through some 2015 CMO predictions, Robert rants about Invective Marketing and Joe raves about a Christmas Book. This week's TOM example: Arla from Sweden. |
Sun, 23 November 2014
In this episode of #ThisOldMarketing, Joe and Robert discuss the impact of the Time magazine deal with Outbrain and how it will affect both publishers and marketers. In addition, the boys discuss the New York Times/Shell native advertising deal, as well as a Forrester report that says marketers are wasting money on social media. This week's raves include a unique comedy video related to content marketing and some interesting Aussie coverage of CMI's content marketing benchmark survey. #ThisOldMarketing example of the week: Scribner magazine from 1887. |
Mon, 17 November 2014
In this episode of #ThisOldMarketing, Joe and Robert go deep into more Facebook algorithm changes. That's right...get ready for all your Facebook promotional content to go bye bye. In addition, the boys talk about Marriott's move to becoming a full-blown media company, and (ring the bell) native advertising revenues continue to soar. Two raves this week include a print magazine launch from Airbnb. This week's TOM example of the week: thinkMoney magazine from TD Ameritrade. |
Tue, 11 November 2014
In this, our one year anniversary episode, Joe and Robert look back and grade themselves on their 2014 content marketing predictions. In addition, the boys discuss the growing concern over native advertising in the political space, which caused some issue this year in San Francisco. Facebook offers an interesting deal for publisher and there is yet another article about a crisis in content marketing. Rants and raves include Alex from Target and commenting on blog posts. This week's #ThisOldMarketing example is none other than This Old Marketing. |
Mon, 3 November 2014
In this episode of This Old Marketing, Joe and Robert discuss a possible "crisis" in content marketing effectiveness. Then the boys discuss the ongoing agency saga and content marketing, with some breaking news on the Publicis purchase of Sapient. Final stories include a take on the revolution in podcasts, and some critical review of Verizon's new content marketing site. Rants and raves include a CNET magazine and more confusion over native advertising. This week's #ThisOldMarketing example of the week: Concept to Reality magazine from Altair Engineering. |
Mon, 27 October 2014
In this episode of PNR: This Old Marketing, Joe and Robert discuss the real definition of content marketing. Mozilla launches a new media platform and Snapchat says NO to native advertising...but do they? This week's rants and raves include an amazingly inaccurate infographic and why the Wall Street Journal doesn't understand what content marketing really is. This week's #ThisOldMarketing example: Scandinavian Airlines. |
Mon, 20 October 2014
In this episode, Joe and Robert discuss the finer points of Copyblogger's decision to kill their Facebook page. In other news, the Association of National Advertisers has decided to acquire the Business Marketing Association, their second purchase in the last six months, while the VP of MasterCard states that content marketing is inherently flawed. Rants and raves include a Starbucks Video and HBR post on Drucker. This week's #ThisOldMarketing example: Qualcomm Spark. |
Mon, 13 October 2014
In this episode of #ThisOldMarketing, Robert and Joe discuss the sale of content advertising agency Story Worldwide to Next Fifteen. That flows really well into an interview with the CEO of Omnicom, who is suggesting to his clients that they put 10-25% of their TV dollars into digital (here comes the content gap). The boys also discuss how HuffPost is seeing 30% of their revenues as content services. Rants and raves include a must-see video from Harlan Ellison on writers getting paid. This week's TOM example: the space program. |
Mon, 6 October 2014
In this episode, Joe and Robert go in-depth on Buzzfeed's niche content practices and how progressive marketers are starting to think print. The boys also discuss native advertising in detail, and why the problem is not transparency. Rants and raves include Jerry Seinfeld at AdWeek and whether Coke and Red Bull are "wrong" for doing content marketing. This week's TOM example: Swide.com from Dolce&Gabbana. |
Mon, 29 September 2014
In this episode of #ThisOldMarketing, Joe and Robert kick off the podcast by discussing some research from Hubspot on the difference between Inbound Marketing and Content Marketing. It seems, according to the research, content marketing is a subset of inbound. Joe and Robert couldn't disagree more. In addition, the boys discuss the fleeing of reporters to the brand side, and get happy about Marriott's launch of a huge content marketing initiative. Rants and raves include Facebook and GE. This week's TOM example of the week: The Guitar Center YouTube program. |
Mon, 22 September 2014
In this episode of #ThisOldMarketing, Joe and Robert discuss the recent Inbound event, and then get right into Tribune's recent purchase of a content marketing services provider. In addition, the boys cover some flawed blogging research, why podcasting is taking off and the dark side of native advertising. Rants and raves include an HBR misstep and the Wall Street Journal guide to native advertising. This week's #ThisOldMarketing example: Steve Jackson Games (the oldest blog on the planet). |
Mon, 15 September 2014
In this post-Content Marketing World episode, Joe and Robert review their highlights from the show, and then immediately dig into Apple's distribution of the new U2 album to all iTunes accounts. In addition, the boys discuss a couple articles about the future of content marketing software. Is it just getting started or is this as big as we will see it? Raves include Marcus Sheridan's key post on adding salespeople to the content marketing mix. This week's #ThisOldMarketing example of the week: AllRecipes.com. |
Sun, 7 September 2014
In this special live episode from Cleveland, Ohio - home for Content Marketing World 2014, Joe and Robert have the pleasure of a special announcement - the launch of CMI's podcast network. Joe and Robert's special guests include podcast director Pamela Muldoon, Todd Wheatland (author of The Marketer's Guide to Slideshare) and Andrew Davis (author of Brandscaping). |
Tue, 2 September 2014
In this episode of #ThisOldMarketing, Joe and Robert discuss the upcoming Content Marketing World event in Cleveland, Ohio. In addition, the boys discuss the death of Google Author Rank, how Bezos is transforming the post, and what the value of a brand is really worth. Raves include Kim Kardashian and what brands can learn, and how journalism today is not so horrible. This week's TOM example: MarketMinder.com from Fisher Investments. |
Mon, 25 August 2014
In this episode, Joe and Robert discuss LinkedIn's move to make SlideShare PRO free for all. In addition, the boys discuss the critical role of the editor, Yahoo!'s launch of a new native advertising network, and the end of print newspapers. Rants and raves include Facebook's tweeking of the news feed and Coin's disaster. This week's #ThisOldMarketing example: RCI's Endless Vacation magazine. |
Tue, 19 August 2014
In this episode of #ThisOldMarketing, Joe and Robert discuss the fueling debate over native advertising. In addition, the boys discuss a major algorithm flaw with liking on Facebook, real-time marketing disasters, and the eBook pricing problem at Amazon.com. This week's TOM example: UPS. |
Mon, 11 August 2014
In this episode of #ThisOldMarketing, Robert and Joe go indepth on Joe's LinkedIn post covering three detailed solutions to the native advertising debate spurred on by John Oliver. In addition, the boys cover content marketing and venture capitalists, Demand Media's poor quarterly report, and Budweiser's "Whatever, USA" program. Rants and raves include the NFL and Audible.com. This week's TOM example: Sunset magazine from Southern Pacific Railroad. |
Mon, 4 August 2014
In this episode, Joe and Robert discuss why the challenges with content marketing for associations is pretty similar to every other company. In addition, the boys cover new research on Facebook versus Instagram, dark social, Adidas and a video on John Oliver completely tearing apart native advertising. This week's rant from Robert is why everyone CAN be a storyteller, while Joe raves about Jack Daniel's distillery. This week's #ThisOldMarketing example of the week: Aircraft Owners and Pilots Association. |
Mon, 28 July 2014
In this episode, Joe and Robert discuss Beck's mad content marketing moves, a new content marketing research report from Forrester, and what the real purpose of native advertising is for brands. In addition, the boys discuss content marketing at Aon and a new social media strategy from Jay Baer. This week's #ThisOldMarketing example: Galignani Publishing (our oldest example to date). |
Tue, 22 July 2014
This week on #ThisOldMarketing, Robert and Joe discuss the Forbes deal, as well as LinkedIn buying the Bizo platform. In addition, the boys discuss Time's creation of a native ad group, the newspaper crisis, and Ford's former Social head Scott Monty moves to the dark side. Raves come from Weird Al Yankovic and the Gettysburg Museum. This week's TOM example: L'Oreal's Makeup.com. |
Mon, 14 July 2014
In this episode of #ThisOldMarketing, Joe and Robert discuss Walmart's big data move and what it means for brands. The boys also discuss research showing that sponsored content may have a trust problem, as well as what an article looks like when a freelance writer goes off. Rants and raves includes Lebron's text-based decision announcement. This week's TOM example: Credit Suisse's magazine from 1895: Bulletin. |
Mon, 7 July 2014
In this episode, Joe and Robert discuss content marketing hitting the big time at HBR. After that enjoyable discussion, the boys chat about media agencies getting into the content production business, why email is far from dead, and then a handful of research posts that are readily made fun of. Rants and raves includes a great case study from Newcastle Brown. This week's #ThisOldMarketing example: Southern Poverty Law Center. |
Mon, 30 June 2014
In this episode, Joe and Robert discuss CMI's purchase of the Intelligent Content Conference, and then dive deep into P&G's new edict that all marketing titles will change to something different. In addition, the boys discuss Google's change to get rid of Google authorship pictures, as well as some new research on how brands spend money to promote owned content. This week's #ThisOldMarketing example comes from Chango.com. |
Mon, 23 June 2014
In this week's #ThisOldMarketing podcast, Joe and Robert discuss the top 10 brands on LinkedIn's Content Marketing scorecard. In addition, the boys chat about an IKEA fan site gone wrong, reaching millineals with content marketing, and do we really know if online ads work or not. Joe and Robert rant and rave about CMO-readiness for technology and whether PR is better than content marketing. This week's #ThisOldMarketing example: Albert Heijn's supermarket chain. |
Mon, 16 June 2014
In this episode, Joe and Robert discuss whether or not brands will destroy the native advertising opportunity, and whether you can actually program native to audiences. In addition, the boys banter about the Red Bull Media House model, and how many brands will follow their publishing structure. Robert rants and raves about the Dumb Ways to Die franchise, and Joe rants about the closed atmosphere at the US Open. The week's #ThisOldMarketing example: BeingGirl.com from P&G. |
Mon, 9 June 2014
In this episode, Joe and Robert discuss the latest findings straight out of Facebook: Organic reach on the platform is now less than 2%. Facebook is becoming a pure play paid platform in many cases. The boys also discuss how much data you actually need for your content marketing strategy. The final news articles provides a cross section of a record month for magazine launches with a shuttering of a dozen tried and true niche magazines. This week's #ThisOldMarketing example: The Fresh Fork Market Almanac. |
Mon, 2 June 2014
In this week's episode, Joe and Robert disect the latest report from Mary Meeker on the latest in technology trends. The boys then go deep into what brands are missing from the publishing equation, as well as Conde Nast's "Magna Carta" guide for native advertising. Raves go to Maya Angelou and a Harley Davidson/Marvel comic book series. This week's #ThisOldMarketing example: Martin Guitars. |
Mon, 26 May 2014
Happy Memorial Day to those in the States. In this episode, Joe and Robert rant a bit about a new content marketing awards program, and then become puzzled by a speech from a Dell marketing executive about the future of traditional publishing. The boys finish the program with a take about mobile and where content marketing fits into a mobile strategy. This week's #ThisOldMarketing example: USAA magazine. |
Mon, 19 May 2014
In this episode, Joe and Robert go into detail about the leaked New York Times report uncovering the major challenges they are dealing with to stay relevant in digital news. It's a must read for all businesses. In addition, Joe and Robert discuss the integration of brand newsrooms, content marketing research in Australia, and the Tea Party's new online digital publication. Robert's rant this week includes comments about the FCC non-ruling on fast laning. This week's #ThisOldMarketing example: "Our Food: Your Questions" from McDonalds Canada. |
Mon, 12 May 2014
In this episode, Joe and Robert discuss the Omnicom/Publicis breakup party and there are some saying that PR is included in Google's Panda algorithm. In addition, the boys discuss the future of marketing apps, why content marketing fails, and go in-depth on finding your Moneyball number for Content Marketing. This week's #ThisOldMarketing example: Poetry Magazine. |
Mon, 5 May 2014
In this episode, Pulizzi and Rose discuss the new upfronts (newfronts) and why some people are all bent out of shape over native advertising. The founder of Netscape is betting big on the future of news, while the boys discuss that there are a few new ways to get it paid for. And in the rants and raves, Amazon leverages Twitter to add to your personal shopping cart and we find out that Mr. Rose is not the leading content marketing expert in LA. This week's #ThisOldMarketing example: NavyforMoms.com. |
This Old Marketing
Categories
generalContent Marketing
Archives
AprilMarch
February
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
| S | M | T | W | T | F | S |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | |
| 7 | 8 | 9 | 10 | 11 | 12 | 13 |
| 14 | 15 | 16 | 17 | 18 | 19 | 20 |
| 21 | 22 | 23 | 24 | 25 | 26 | 27 |
| 28 | 29 | 30 | ||||
Syndication
