This Old Marketing

In this episode of This Old Marketing, Joe and Robert discuss the Upworthy/Good merger and what it means for more agency/publisher deals.  The boys also discuss the possible revenue models for Medium, and it seems that digital advertising is shrinking for all publishers...except for Google and Facebook.  Rants and raves include and Digital Sense.  This week's TOM example: The Hop Grenade Tap Room and Bottle Shop.

This week's show links:

Leaked Report Shows How Much Money Publishers Make From Platforms Like Facebook, Google and Snapchat

EPISODE SPONSOR - Pressly’s "Starter’s Guide to Sales Enablement"
THIS OLD MARKETING - The Hop Grenade Tap Room and Bottle Shop with The Brewing Network
Direct download: 17-01-30-Episode-168.mp3
Category:Content Marketing -- posted at: 6:26pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the ongoing battle for content and audiences between publishers, agencies and brands. In other news, the New York Times releases their annual health report, and Joe and Robert distill what a journalist should and should not do.  Rants and raves include commitment and climate change.  This week's TOM example: The People's Choice Awards.

This week's articles:

Publishers Acquiring Marketing Agencies At Unprecedented Rate

Pressly and "The Starter's Guide to Sales Enablement" -

The People’s Choice Awards
Direct download: 17-01-23-Episode-167.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this "hopeful" episode of This Old Marketing, Joe and Robert discuss the Facebook Journalism Project, and why it's great for Facebook and not very good for the media. The boys also cover native advertising in detail this episode, with a take on the advantages and how Star Magazine was slammed by the Better Business Bureau.  Rants and raves include Big Red soda and more on agencies buying media companies. This week's TOM: James Vick and Tennessee Farmer.

This week's story links:

Content Marketing And Native Advertising Will Become More Effective This Year

Star Drops Slim Fast Ads Following Better Business Bureau Challenge
SPONSOR: Pressly and "The Starter's Guide to Sales Enablement" - Download here today:

Rants and Raves
Direct download: 17-01-16-Episode-166.mp3
Category:Content Marketing -- posted at: 5:28pm EDT

In this broken pipe episode of This Old Marketing, Joe and Robert talk about Medium's latest pivot while AOL thinks they've discovered a better way to serve up advertising.  In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Rants and raves include Tom Brady and long-form content.  This week's TOM example: AARP.

This week's story links:

Renewing Medium’s Focus
Vayner Media Acquires Women’s Publisher PureWow
AOL Hopes These Two New Ad Formats Will Thwart Ad Blocking
Buzzfeed’s Tasty Cookbook Sold Enough Copies To Make It One Of The Bestselling Cookbooks of the Year
Content Marketing Institute events at
AARP Magazine -
Direct download: 17-01-09-Episode-165.mp3
Category:Content Marketing -- posted at: 7:36pm EDT

In this first official podcast of the 2017 year, Joe and Robert discuss the ad fraud "Methbot" issue and what it means for programmatic advertising.  The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior some experts thought it was - for both publishers and brands.  Rants and raves include the history of video games and Generation Z.  This week's TOM example: Purina's Chase the Chuck Wagon.

This week's story links:

Methbot - an Ad Fraud Scheme Costs Advertisers $3 million per day

Technology Trends That will Transform Content Marketing

2017 Is Going to Be A Bloodbath - Says beleaguered Independent Publishers

SPONSOR: Content Marketing Institute Events at


THIS OLD MARKETING: Purina and Chase the Chuck Wagon




Direct download: 17-01-02-Episode-164.mp3
Category:Content Marketing -- posted at: 6:49pm EDT