Fri, 29 April 2022
The Elon/Twitter saga continues. Joe and Robert break down the real reason why Elon is trying to buy Twitter. Ad spending is mostly up at MSFT, Meta and Google. Is this the golden age of advertising? The subscriber model is getting a lot of hate lately, but there is still hope. Rants and raves include an interesting NFT launch and a try at Gen Z social media. This week's links: Twitter Mulls Ad-Free Platform Morning Brew Gets to 4 Million Subs --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 22 April 2022
While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign for streaming paid media. And...Rolling Stone goes creator economy. What does that mean for the brand and for media in general? Rants and raves includes a content entrepreneur story from AdWeek and analysis on whether web scraping is legal. This week's links: Netflix Looks at Ad-Supported Model Rolling Stone Goes Creator Economy Rolling Stone MrBeast Case Study Integrity and Sponsored Content Influencers Are Becoming Entrepreneurs --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 15 April 2022
It's breaking news time as Joe and Robert discuss Elon Musk's intent to purchase Twitter. CNN+ looks more like CNN minus as the new project begins cutbacks after barely starting. Coinbase will partner with BAYC on a film project. Robert is not impressed. Meta begins their metaverse project with price gouging, while BeReal is the new social app darling. Rants and raves includes true quality content and the dark side of content marketing. This week's links: Jack Dorsey's First Tweet Does Nothing Marketing Dive Sponsored Research --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 8 April 2022
Robert and Joe discuss what happens to Twitter now than Elon put one percent of his net worth into the company. Podcasting is down, but is that a problem? And the boys predict that Web3 will soon be dominated by a centralized player. Is that bad? Probably not. This week's links: YouTube to Launch Podcast Player Podcasting Stats See First Drop Tech Startup Doesn't Mention NFTs or Web3 Journalists and Personal Brands --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 1 April 2022
Well, Joe and Robert are finally seeing their 10-year prediction come to fruition. It seems that just about every tech company out there is turning into a significant media company. This week, the boys share the news about Hubspot's creator network, Wendy's does a Meta bacon fake, while a BAYC owner launches a bored restaurant. And...what's up with Vimeo and their pricing? This week's links: Wendy's and Meta Partner on a Cheeseburger Big Money with a Small Audience Jay Acunzo's Accountability Program --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |