This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possible "super-app" opportunity, specifically focused on content creators. It could work.

Facebook unleashes a hundred new ideas to help creators monetize the platform. Talky talk talk talk.

Rants and raves include amazing Web3 use cases and PritchardCon.

This week's links:

Twitter Rolls Out Notes

Snap's CEO Thinks Twitter Can Be Super-App

Facebook's Creator Monetization Ideas

Not Boring and Web3 Use Cases

The Drum and Mark Pritchard

Mark Pritchard Video

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Direct download: 22-06-24-Episode-329.mp3
Category:Content Marketing -- posted at: 4:00am EST

Joe and Robert detail the latest Web3 and crypto bad news. But could now be the very best time to invest your time and talent?

Canada unleashes a controversial law that seems like way more problem than solution.

Facebook engages in another rug pull. Can we ever trust Meta again? (the answer is no)

Rants and raves include when it's time to stop your content and bringing back AOL.

This week's links:

Coinbase Lays Off 1,000

Bitcoin Turns South

Bill C-11

Facebook Rug Pull

When To Pull the Content Creator Plug

AOL Is Back

The Cure for Imposter Syndrome

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe for the best in content creation at TheTilt.com.

Direct download: 22-06-17-Episode-328.mp3
Category:Content Marketing -- posted at: 4:00am EST

As the boys dive head first into Mamby Pamby Land, they discuss whether Elon is hot or cold for Twitter.

Is social audio dead? And how about SPACs for that matter?

A new creator-friendly search engine is born, and yet another social-token player enters the field.

Rants and raves include creating during a recession, privacy and Meta does something good for a change.

Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.

This week's links:

Are SPACs Dead?

Clubhouse Losing Talent

Is Social Audio Dead?

Yep - A New Search Engine

Calaxy and Social Tokens

Recession Not Bad for Creators

Meta Developing Basic Ads

Apple and Privacy

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe for the best in content creation at TheTilt.com.

Direct download: 22-06-10-Episode-327.mp3
Category:Content Marketing -- posted at: 4:00am EST

More shenanigans at Meta with not one but two executives leaving.

Twitter crumbles under the weight of Elon as more employees seek to leave.

Media companies are leaving pay-wall strategies for sponsorships, while more regulations coming for Web3.

Rants and raves include the Michelob Ultra guy and social media rulings.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Twitter Hurting

Media Companies Move to Sponsorships

NP Digital's Acquisition

Will SMS work for Subs?

OpenSea Exec in Trouble

Michelob Ultra Guy

"Fans First" by Jesse Cole

Texas Social Media Law

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe for the best in content creation at TheTilt.com.

Direct download: 22-06-03-Episode-326.mp3
Category:Content Marketing -- posted at: 4:00am EST

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