Fri, 30 September 2022
Joe and Robert discuss the impending (or ongoing) bear market in the creator economy. This means less sponsorships and different business models for both content marketers and creators. Disney goes all Web3, while social media networks continue to take, take, take. Rants and raves include a Robert downer on the Democratic party (listen first!) and Joe's rant about TikTok going bye bye. This week's links: Interview with Disney CEO on Next-Gen Storytelling Social Media Giants Changing Terms on Creators The 10k Creator Podcast with Joe Pulizzi and Daren Smith --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 23 September 2022
Spotify announced a new audiobook strategy, aiming directly at Amazon (plus Apple and Google). Twitch bans online gambling after a soap-opera type scamming by a popular streamer. But, will it last? ESPN launches a creator network, investing a bucket of pucks into the initiative. Both Joe and Robert agree, it's "meh". And Starbucks launches a new Web3 loyalty program, investing a double bucket of pucks. Rants and raves include purpose and more purpose...plus, the Emmy awards. This week's articles: Twitch Online Gambling Announcement --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 16 September 2022
In a special Content Marketing World week episode, Joe and Robert discuss their content marketing presentations in detail and what the future holds of the discipline of content marketing. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 9 September 2022
In this very special episode, we bring back one of This Old Marketing's most popular episodes: a breakdown of what makes (and breaks) This Old Marketing (the podcast) featuring content entrepreneur Jay Acunzo. This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week. |
Fri, 2 September 2022
This week Donald Trump's Truth Social made the news concerning runway and SPAC issues. Does Truth and it's parent company have enough money to hold on? And even worse news...Google has a lot to say about it. In acquisition land, Benioff's Time brand bought Brandcast to launch Time Sites. Robert sees this as a big deal moving forward. Joe believes that these small acquisitions are going to rule the next 18 months. And what about AI and content? Robert just wrote a report on the future of Marketing AI. Is he right? In rants and raves, Robert shares a rare Comms research spotlight, while Joe rants about a new NFT marketplace. This week's links: --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |