PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode, Joe and Robert discuss LinkedIn's move to make SlideShare PRO free for all.  In addition, the boys discuss the critical role of the editor, Yahoo!'s launch of a new native advertising network, and the end of print newspapers.  Rants and raves include Facebook's tweeking of the news feed and Coin's disaster.  This week's #ThisOldMarketing example: RCI's Endless Vacation magazine.

Direct download: 14-08-25-Episode-41.mp3
Category:Content Marketing -- posted at: 10:40pm EST

In this episode of #ThisOldMarketing, Joe and Robert discuss the fueling debate over native advertising.  In addition, the boys discuss a major algorithm flaw with liking on Facebook, real-time marketing disasters, and the eBook pricing problem at Amazon.com.  This week's TOM example: UPS.

Direct download: 14-08-19-Episode-40.mp3
Category:Content Marketing -- posted at: 9:27pm EST

In this episode of #ThisOldMarketing, Robert and Joe go indepth on Joe's LinkedIn post covering three detailed solutions to the native advertising debate spurred on by John Oliver.  In addition, the boys cover content marketing and venture capitalists, Demand Media's poor quarterly report, and Budweiser's "Whatever, USA" program. Rants and raves include the NFL and Audible.com.  This week's TOM example: Sunset magazine from Southern Pacific Railroad.

Direct download: 14-08-10-Episode-39.mp3
Category:Content Marketing -- posted at: 8:59am EST

In this episode, Joe and Robert discuss why the challenges with content marketing for associations is pretty similar to every other company.  In addition, the boys cover new research on Facebook versus Instagram, dark social, Adidas and a video on John Oliver completely tearing apart native advertising.  This week's rant from Robert is why everyone CAN be a storyteller, while Joe raves about Jack Daniel's distillery.  This week's #ThisOldMarketing example of the week:  Aircraft Owners and Pilots Association.

Direct download: 14-08-04-Episode-38.mp3
Category:Content Marketing -- posted at: 9:39pm EST

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